A Business Case For The Market Development & Distribution of Portable Solar Power Stations & Energy Management Devices In Barbados & The Greater Caribbean Market
Intellectual Property Notice This Proposal is for the market development, distribution and sale of a range of Solar Power stations and complementary Renewable Energy products to the Greater Caribbean market. This document is the exclusive confidential intellectual property of EcoGen Energy Inc. and was researched, developed and prepared by EcoGen Energy. The information contained herein proposes strategic plans and execution approaches for the Importation, Promotion, Sale, Financing and Distribution of Solar Power Stations and other Renewable Energy consumer products in the Barbados market. It further outlines approaches for Promotional and Finance partnership for the sale of Solar Power Stations to the membership of member credit unions operating under the umbrella of the Barbados Cooperative and Credit Union League Ltd, inter alia. It is comprised of: 1. Strategic Launch & Growth Business Plans 2. Product Specifications 3. Partnership & Commercial Dynamics 4. Financial Projections The outlined approach proposes to leverage the expertise, relationships and other capacities of Wi Connect Mobile, its partners and subsidiaries specifically in the areas of: 1. Strategic Management, Marketing & Project Management 2. International Brand Management, Product Research & Distribution 3. Business Model Development 4. E & M Commerce 5. Renewable Energy Technologies Use of the information contained herein by EcoGen Energy for the purpose of executing the outlined project does not constitute a transfer in part or in whole of the intellectual property. The unauthorised use, reproduction, redistribution in whole or part of the contents of this document are strictly forbidden and contravention may result in legal action being taken against the offending party. 1
Institutional Profile Legal Name: EcoGen Energy Inc Business Type: Limited Liability Company Domicile: Barbados Registered Address: Bungalow 3. Whitehall. Saint Peter. Barbados Registration #: 50598 Shareholding: 100% owned by Anson Gibson Bankers: City Of Bridgetown CoOperative Credit Union Ltd SigniaGlobe Ltd, Consumer Audiences:Residential, Business & Government Target Markets: Barbados and Greater Caribbean Key Contact: Anson Gibson Telephone: +1 246 262 8255 Email [email protected] Website: www.ecogencaribbean.com 2
Strategic, Technical & Execution Expertise Geared For Success EXPERTISE KEY RESOURCE Strategic Anson Gibson Experienced Strategic Planner & Business Developer. Multi market project management Professional Execution experience throughout the Caribbean, US and EMEA. Technical David Green Experienced Solar Energy Pioneer. Current industry practitioner/Consultant. EU, Local and Regional Private Sector. Financial Tessha Myers CGA. ACCA. CPA Financial Comptroller Massy Insurance Chiwale Gooding CPA, CA Brisbane Consulting Delivery Kevin Watson Local Delivery & Logistics Owner, Markev Couriers 3
Background & Market Overview An Underserved Market REGULATORY CONSUMER COMPETITIVE Positive national renewable energy policy High consumer interest due to public education Focus on rooftop systems for Business & Residential Favourable import duty structure Growing demand for solar as a means of household savings Installer oriented business model Power company distribution monopoly Minimum price of 15K for rooftop system creates price exclusion Push for stand alone or rooftop PV plant installation High fossil fuel prices Possible challenges with additional roof construction costs Grid Tied orientation and Business Models Successful public engagement & education Storage is financially impractical for most Limited alternative offers UNSERVED MARKET GAP Individual and business consumers that fall outside of the currently available Grid-tied Price and Product Solutions. OPPORTUNITY OUTLINED Cater to Individual and business consumers that fall outside of the current Grid Tied Price and Product offerings. Launch Renewable Energy enterprise focussed on providing Renewable Energy & Management Solutions to every home. Provide a financially affordable and commercially viable product suite that caters to the widest possible consumer audience. Satisfy the requirements of multiple Individual and MSME use cases across a wide range of residential and industry categories Provide a Modular, No Hassle Financing, IInstallation, Maintenance Free & Warranty Supported Product 4
Utilise Customer Data to research new products and execute ongoing, coordinated value added product upsells campaign The Market In Numbers Households By Rooms & Occupancy TOTAL NONE ONE TWO THREE FOUR FIVE > TOTAL 78936 1101 4733 22655 39138 8351 2958 1 Per 21409 702 3065 8160 8179 986 317 2 Per 19020 180 923 6242 9829 1419 427 3 Per 14948 120 438 4038 8379 1592 381 4 Persons 11614 58 182 2514 6680 1705 475 5 Persons 5903 20 81 1023 3222 1149 408 6 Persons 2817 10 24 348 1471 660 304 7 Persons 1419 4 14 176 647 368 210 8 Persons 826 6 2 75 382 225 136 9 Persons 400 0 1 43 166 95 95 10 Persons 235 0 1 17 78 64 75 11 Persons 128 0 0 6 48 34 40 12 Persons 77 0 0 4 23 24 26 13 Persons > 140 1 2 9 34 30 64 NB: Information extracted from Barbados Census 2002. Businesses By Premises OWNED RENTED TOTALS 2,000 8,000 10,000 5
Projected 3 Year Penetration Targeted & Achievable % BUNDLES BATTERIES PANELS 0 - 3 Bed Homes 20 4 - 5 Bed Homes 20 5 - . Bed Homes 20 Business 30 TOTALS 10,000 Detailed Demographic Information Where & Who Are Our Audiences Click HERE to view detailed housing statistics 6
Audience & Product Value Propositions Clean, Affordable, Portable & Reliable Energy FOR HOME FOR BUSINESS FOR FUN Backup Power & Cost Reduction Business Resilience & Downtime Mitigation Portable & Convenient Power On Demand Hassle Free Use CHARGE Harness the sun's energy or use A/C outlet or Carport to charge the backup battery STORE Our power station backup batteries stores electricity for up to 1 year POWER Connect and power your domestic and office devices for up to 7 days 5 Year Warranty 7
Our Product Mix All in One Solar Energy Generation & Storage BUNDLES BATTERIES PANELS SPECIALS SolarPower One SolarPower One SolarPower One Power Boost Plus SolarPower Two SolarPower Two SolarPower Two Power Boost Plus HomePower One SolarPower Two SolarPower Two Power Boost Plus HomePower One PRO HomePower Two PRO SolarPower Two PowerBoost PRO Up To 7 Days Power 8
Market Entry & Growth Strategies Direct To Our Consumers PHASE STRATEGY OBJECTIVE MILESTO NE Pilot Soft product launch and validation across key audience categories Direct to Consumer sale of 15-20 units into key user categories May 2022 Entry Identify & Onboard Strategic Channel Partnerships Establish strategic promotional partnerships June 2022 Establish Consumer Finance Partnerships Deploy a partner proposition-based expansion model Establish a Competitive Pricing & Payment Proposition Create a consumer offer that removes Price and Affordability barriers to purchase Launch & Test Direct To Consumer Sales model Reduce or remove dependence & cost of sale associated with retailer relationship costs. Pre-Order & Just In Time Inventory Management Reduce local warehousing and associated business operating costs Target Partner Location For Product Promotions Utilise partner locations & Joint Promotions to stage Pop Up Product displays. Establish a Strong Web & E-Commerce Presence Create a direct to consumer retail channel for new and added value purchases. Public & Promotional Launch at Agrofest 2023 Execute a Public Launch that introduces our Mobile Retail store & results in: Public Engagement; Product Sales; Brand Awareness. & Attracts Distributors. Feb 2023 9
Expand Research, Respond to & Leverage Customers to introduce new products. Drive sales of additional Battery and Panel capacity & introduce complementary products to existing customers Q2 2023 Identify & Develop Large Volume Direct Sale Opportunities Increase revenues by utilising existing in-house capacities to enter new markets Identify & Onboard Regional Sub-Distributor Partners Utilise existing partnerships where possible to expand into other markets Execution Dynamics Balanced, Elastic & Harmonised RESPONSIBILITY EGOGEN ENERGY PROMO PARTNER SERVICE PROVIDER Logistics & Operations Marketing & Branding Strategy & Execution Customer Offer Communication Sales, Support & Warranty Warehousing & Delivery Inventory Financing Consumer Financing Sub Distribution Product Pop Up 10
Warranty Registration & Claim Business Model & Operational Matrix Simple, Strategic & Scalable INSTITUTIONAL A & P SALES SUPPORT Barbados registered specialising in Market Development, Brand Management & Operational Oversight In house management of Strategic Planning, Content & Promotional Management. Direct to Consumer via Strategic & Promotional Partnerships to reduce costs & deliver enhanced end user value. Zero Maintenance product that reduces the need for technicians. Biz Dev & Management of Promotional Partner & Third Party Service Provider Relationships. Targeted below the line, digital based offers and promos executed with Promo Partners. Special pricing for Pre-Orders as a way to lower the cost of inventory purchase. Web based support & engagement for warranty claims and product upgrades. Research, Negotiation, Software & Bizz Dev of new product & supplier partnerships. On Site Partner location PopUp stores & events Customer profiling to forecast, develop and sustain product upgrade sales funnel. Warranty product replacement facilitated by Online team and Delivery Contractor. Harmonised, Integrated & Iterative. SALES LOGISTICS WAREHOUSING DELIVERY Targeted consumer offers via strategic partnerships. Implementation of discount incentivised Pre Order system. Centralised Cloud-Based Accounting & Inventory Management Independently contracted fixed price per unit contract. Direct to Business Consumers via sector organisation partnerships Data driven just in time inventory forecasting . Optimised inventory levels so as to minimise warehousing cost. Facilitation of product unboxing and warranty registration. Partnerships with Weekly shipments Use of shipping Completion of 11
NGOs & Community organisations that cater to underserved & RE excluded audiences. from US warehouse during month 0 -6 & Bi Monthly shipments from month 6 onwards. containers as an elastic storage solution. customer household equipment & usage survey as a product upsell pipeline. Commercial Approach A Commercially Efficient Operating Dynamic COST MANAGEMENT REVENUE OPTIMISATION MARKET POSITIONING REINVESTMENT POLICY Focus on Strategic, Brand & Biz Dev. Utilise 3rd party providers for non strategic roles. Create extended loyalty by deliver measurable, multi level value to Promo Partners Rapidly establish a diversified Promo Partner, Channel Mix and Product Portfolio Establish value added accessory & new product matrix to combat competition and product saturation Strategic Marketing Mix Below The Line & Targeted PRODUCT SELECTION PRICING & AFFORDABILITY PROMOTION & ADVERTISING POPUP STORE Utilise Solar Power Generators & Storage solutions as our entry product for establishing intimate target audience relationships Maintain local product pricing within 10% of US market pricing in order to combat online competition Identify organisations with large target customer audiences to establish and leverage cost-saving, promotional partnerships Build & deploy a branded, solar powered pop up container that can be used as a fully equipped retail storefront. Utilise established customer base to drive revenues via upsell of additional storage capacity Reduces barriers to immediate purchase by providing consumers with online access to unsecured finance Utilise exclusive, seasonal and timed-offer product bundles as a way to increase sales volumes. Deploy storefront with promotional partners as well as targeted market opportunities such as agroFest, BMEX and Rally Barbados 12
Introduce value added Energy Management products to aid customers with reduced energy consumption. Utilise a standardised discount as a combination partner marketing and consumer strategy. Support targeted , partner developed oint promotions with financing, industry and association partners Utilise and convert the popup store as a co-branded and sponsored storefront for partner products and promotions. Discounting PRE ORDER DISCOUNT PARTNER DISCOUNT UPSELL DISCOUNT GIFT WITH PURCHASE Maintain a focus on specialised Biz Dev, Brand & Distribution Management roles. Create extended loyalty by deliver measurable, multi level value to Promo Partners Rapidly establish a diversified Promo Partner, Channel Mix and Product Portfolio Establish value added accessory & new product matrix to combat competition and market saturation Regional Strategy Scalable, Rapid & Sustainable APPROACH OBJECTIVE MODEL TIMELINE Iterate & Refine Scalable Business Model via Barbados operations Establish an easily implementable & scalable distribution business model Develop a toolkit of management support tools & Operating process resources Q2 2022 Identify key markets with RE policies that favour our products & business model Establish key factors that favour swift market entry, adoption and growth opportunities Establish a matrix to Categorise & Prioritise territory expansion by market KPI & ROI Q2 2022 Establish partnership propositions that facilitate & support regional scaling Establish a resources stack that creates a rapid roll-out template for new markets. Develop a set of Standardised Partner Proposal & Contract resources. Q2 2022 Implement a Distributor Create a loyal, growth A Loyalty Matrix of Popular 13
Management, protocol that supports & incentivises growth oriented & enterprising regional distributor network Products, Performance Incentives & Professional Support, Q2 2022 Utilise market supply chain management as a key distributor support asset Develop a robust just in time Supply Chain that improves distributor profitability Weekly, data-supported inventory order, shipment & delivery cycles Q2 2022 Utilise Events & Digital Strategies to establish a web to CRM funnel. Engage, Evaluate & Onboard new distributors using conditional logic. CRM based technology stack that support distributor management protocols Q2 2023 Sales & Support Funnels Customer Sales Funnel Customer Support Funnel 14
Financials 36 Month Forecasts Click HERE To View Barbados Market 36 Month Sales & Revenue Forecasts 15
Key Milestones & Targets Milestones Achieved 5 Year Strategic Targets 16
Socio-Economic Matrix Business Innovation APPROACH TECHNOLOGY STATUS Distribution of IoT Devices & Hardware that link to region-specific, energy management platforms & solutions that result in utility level consumption measurement and control. EcoSave Energy Management Platform for Residential & Business consumers to provide energy consumption monitoring & data collection that facilitates achievement of national carbon neutrality objectives. The EcoSave platform wireframe has already been developed and Investment made in Software Architecture, Engineering & Integration as well as Cloud, Web & Digital Management resources. Deployment of an intuitive online solution that improves on existing approaches to Renewable Energy Financing by creating a clearing house of loan products from participating lending partners. EcoFund Portal that aggregates available lender offers, facilitates loan application & easy renewable energy financing to Residential & Business Customers & tracks Renewable Energy savings & ROI. The EcoFund portal is already in active use on the EcoGen website facilitating Residential & Business consumer financing by 3 lending partners with a view to soon adding more lenders and RE service providers. National Benefits 17
RE MANDATE ECONOMIC NATIONAL BRAND Aligns with & supports national policy by sustainably addressing the needs of Renewable Energy excluded Residential & Business populations and assists in achieving national Renewable Energy adoption mandates & targets. Establishes a novel Foreign Exchange revenue stream from regional distribution as well as technology service fees and the export of Renewable Energy expertise & consultancy services to private sector, government & development agency clients. Provides improved national brand equity by reinforcing the global image of Barbados as a Renewable Energy adoption leader, new recognition as a value added Innovator & citizen level Renewable Energy adoption & transformation. Environmental & Community Outreach PROGRAMME PARTNER BENEFIT Islandwide Protected Tree Planting Initiative National Conservation Commission Community Beautification & Environmental Enhancement Appendices I. Corporate Documents A. Certificate of Incorporation B. Articles of Incorporation C. Company Bylaws D. Shareholder Resolutions II. 3 Year Financials A. Cash Flow B. P&L Statements III. Contracts & Agreements A. Distributor Agreement B. Finance Partner Agreements 1. City of Bridgetown CoOperative Credit Union 2. Barbados Energy CoOperative 3. Fund Access 4. UN Small Grants Programme C. Promo Partner Agreements 18
1. City of Bridgetown CoOperative Agreement 2. Barbados Energy CoOperative 3. UN Small Grants Programme 4. Bryden Stokes Ltd 19