Woman's Way 2020 Media Pack

MISSION REACH AUDIENCE PARTNERSHIPS RATES

2020 Best selling
media Woman’s
pack
1W,e0e0kl0y.,O0v0e0r

copies sold

Ireland’s OUR MISSION
TRUSTED
woman’s Reader
weekly engaged

In a changing Woman’s Way is devoted to
Ireland, Woman’s women in Ireland and looks to
inspire, engage and converse
Way remains a with them about all aspects
loved and trusted of their lives. From fashion to
brand that delivers style, beauty, parenting, food,
health, personal growth and
for its readers more, it’s all in Woman’s Way.
We motivate and applaud our
- Áine Toner, Editor readers’ experiences and look
to assist with hints, tips and
advice on how to get the best
out of life.

Women worth talking to

76% 88% 61% 81% 78%
have two
readers are or more children bought clothing bought BEAUTY bought FOOD
aged 35-65yrs after seeing it in after seeing it in after seeing it in

woman’s WAY woman’s WAY woman’s WAY

Woman’s Way reader survey Jan 2016

editorial pillars

health & food
wellbeing
beauty
lifestyle
“We talk to
the decision makers
of the home...
style “and they respond

parenting

partnerships “Weekly

?? tHheerse ucomnesSoltansuncarehasyourskinsortedforsummer readership
We all know that if we’re jetting off of 144,000*
BOYS ZONE Partner promotion 20% Partner promotion or staying local, sun protection is PPaarrttnneerrpprroommoottiioonn
ebvigeDBgreaetpsClhroeahacamriantnlAdmtekdirrnsoneebtnnntoeoLsttotetwtiinssvteesernaltnrohewawn a necessity. Each summer, we are 100%*
The theme: Timberland Boys blue pu a wiXthOYthAFiGsFc5ode tempted to look at the new kids on L k! 5pG-rsuotataerracUntiVtoAnd Soltan Once Kids
Little Legends gilet €63 the (sun)block and it can be hard to 3 hours Waterplay
Boss pique blazer from €140 Losan boys stripe knit €21 mnoodntcohromeDiscpouubcnoltincvadatilitioidonnf.osTreA1r0pmpdslayaynsdfrom keep up. What we need is product We’re here to protect Hypoallergenic Suncare Lotion SPF30+
Losan boys check shirt €18 The brands: Billybandit chinos €33 innovation delivering unbeatable (€12.50/200ml)
Let little people look as Guess, Billybandit, Biker Jacket €77.50 Shell top €22.50 protection – and whatever kind of For over 75 years, Soltan has been One application of this easily absorbed
smart as the big people Timberland, Ralph PRODUCT CODE: TK610GM PRODUCT CODE: sun protection you’re looking for, protecting skins from the sun. lotion provides up to six hours of sun
with boyswear at Arnotts. Lauren AV459GM Soltan, exclusive to Boots stores and It produced the first – and only protection and three hours water resistance.
Perfect for the stylish man- Bag that rock-chick vibe this www.boots.ie, has you sorted. – UVA star rating system, now
in-the-making. Smart The colours: season with this PU biker is drop-sleeve widely used across the suncare Soltan Invisible Cooling
tailoring, cool as heck and Forest green, red, jacket. Fashioned in a classic shell top is the Price conscious industry. Tried and trusted, Head & Hair Suncare
utterly wearable? Check, navy, pumpkin, black, this must-have jacket perfect wardrobe fromPSROROLATDNAUGNC€E’TS5S all Soltan products still boast a
check and check. bordeaux features an asymmetric zip and staple piece this 5-star rating, the highest level of Spray SPF30 (€5/75ml)
seam detailing to the body for a protection against UVA. Don’t forget your scalp when it comes to
mod outfit upgrade season adequate sun protection. The sun spray
We’re here to inform o ers protection to prevent hair damage and
Miniature GIRLS Mini Miss KG Superstar Jersey top €45 Stripe jumper €45 colour fade, as well as 5-star UVA protection. “
Style Heroes WORLD from €90 PRODUCT CODE: PRODUCT CODE: YI402GM You can still tan while using an SPF
EH533GM 50+ product. It may be a few more Soltan Family Pack Suncare Lotions
The theme: Sparkly, fun, floral and fabulous, girls will feel like every is stripe jumper is a days to appear but will last longer, SPF15 200ml and SPF30 200ml
Flower Power day is dress-up day with this new collection at Arnotts. Jersey top with great transitional piece plus you’ll have protected your skin Kids Suncare Lotion
From ballerina-inspired tulle and cosy cardis to funky pretty chiffon that is perfect worn against excessive damage. You do not SPF50+ 200ml
kicks and Sunday best, they’ll be rushing to get dressed. overlay and split layered or simply on its need to compromise either sunbathing A ersun
back detail. own for warmer days. It opportunities or skin protection. 200ml
has been made from tape (€20)
Mini Miss KG Galactic yarn, has long sleeves, We’re here to innovate A fantastic four pack of essential sun
from €65 drop shoulders and a step products contained in a handy zipped
back hem Soltan is constantly developing bag for ease of transportation. Each
Rachel Riley rose dress €116 products using the latest technology adult bottle contains on average six
With the largest Childrenswear Department in Tote bag €42 to meets its customers’ needs. e applications; each kids lotion contains
Dublin, Arnotts is the only location for stylish kids PRODUCT CODE: Soltan Once Face range contains an average of 13 applications.
The brands: Blouse €49 BC854GM Asymmetric dress €49 an added anti-ageing complex
BABY ABOUT TOWN Guess, Le Chic, Billieblush, PRODUCT CODE: PRODUCT CODE: KY880GM while the Soltan Protect & Tan has Soltan Kids Protect & Go
Rachel Riley AV961GM Keep your essentials an innovative ingredient to help Mini Lotion
stored the stylish way An essential for your wardrobe is stimulate the body’s natural tanning SPF50+ (€4.50/50ml)
this asymmetric dress. A hanky hem production. e Soltan Invisible Ideal for on-the-go sun protection,
The colours: is long in this fun striped silhoutte, this stretch jersey dress is Cooling Suncare Spray will offer a apply 15 minutes before going
Navy, cream, light blue incredibly flattering in stripe. Dipped refreshing cooling effect while still into the sun, then reapply a er
and pink Billieblush floral cardigan sleeve, pussy- tote bag side hem panels and a three-quarter protecting hair and skin. swimming and toweling. Soltan’s
€46 length sleeve kids range is developed especially
Prepare for everyone you know to ‘awhhhh’ when they see Billieblush sequin tutu €46 bow blouse for younger skins.
your baby in one of these super cute outfits from Arnotts. Heels €69.99
is the perfect PRODUCT CODE: PE544PX Soltan Baby Lotion
SPF 50+
transitional e embroidery trend isn’t going We’re here for
away soon and these cut out the whole family (€5/200ml)
piece for your For the most vulnerable in the family,
boots are the perfect way From young to old, the Soltan range
wardrobe. is Longline dress €39 to incorporate it into your will help protect the whole family. this moisturising suncare lotion will
staple is a real PRODUCT CODE: YI766GM From Soltan Dry Touch, which is water help protect against harmful rays.
day to night wardrobe. e contrast and sand resistant, to its hypoallergenic
heel adds a modern range, Soltan Sensitive, there’s
piece that can is longline dress is made Western feel while the something for everyone.
cut out sides and
be dressed up from ribbed fabric that is not embroidered
or down flowers are bang
only comfortable to wear, but on-trend

also very flattering. is piece

is also great worn as a layering

piece under a statement jacket

Guess blouse €58 Billieblush floral dress €65 Catimini floral skirt €70 or cardigan

Boboli dungarees €36 Rachel Riley Rachel Riley Emile Et Rose floral Losan babies baby suit Emile Et Rose Mini Miss KG Galactic from €90 Visit www.oxendales.ie or call 01 830 0600 to place an order and order a catalogue. We’re here to help
coat €124 dress €90 romper €45 €32 knit set €73 Follow us on Facebook, Twitter @Oxendales_Ire and Instagram @Oxendales_Ireland Visit www.boots.ie or speak to a Soltan
suncare expert in store to find the right SPF
TERMS & CONDITIONS FOR DISCOUNTS: Discount applies to Fashion (including accessories), Footwear and Lingerie only and excludes Home and Electrical items. Discount can only be claimed once and not in conjunction with any other for you and your family
o er. In cases of extreme demand we reserve the right to o er an alternative item of equal of greater value. Oxendale & Co Limited t/a Oxendales, Jacamo, Simply Be, & The Brilliant Gi Shop is regulated by the Central Bank of Ireland.
Oxendale & Co Limited is a limited liability company. Telephone: (01) 8300600 / 8300800 Fax: (01) 830333 Directors: B. O’Sullivan, M O’Malley (British) Registered in Ireland No. 263438, Registered O ce: Woodford Business Park
Santry Dublin 17

WW41 Arnotts DPS APPROVED.indd 2 05/10/2017 16:56 WW41 Arnotts DPS APPROVED.indd 3 05/10/2017 16:56 WW10_Oxendales D2.indd 1 02/03/2017 11:35 WW26 Boots DPS_Approved.indd 2 21/06/2017 10:13 WW26 Boots DPS_Approved.indd 3 21/06/2017 10:15

Ryeocuhrahrgeearing Partner promotion “I loved 89%* Partner promotion
it, the texture,
WOMANSWAY.IE 9 smell the way it loved the way it “It’s a
09/02/2017 12:42 glided onto my skin, felt on the skin very rich cream
very impressed with (I thought) so you
Specsavers audiologists recommend that the result as my skin only use a little at a
anyone over the age of 55 has a hearing test every feels and looks time so it lasts a
year as part of a regular health care routine long time, so good
great” value for money
– Tired of fiddling with e sleek and compact drawing attention to the “Very
The early bird beats batteries and tricky charging unit plugs into a aids. e new Cellion primax impressed “I really enjoyed too”
the school rush little buttons on your power source via a universal hearing aids are now available with the product using Nivea Q10.
– hearing aids? A new micro USB port, making it at Specsavers Audiologists overall, great It was instantly 89%*
20% off* hearing aid with rechargeable easy to use anywhere and stores across the country. moisturiser without absorbed and both
batteries is now available at suitable for travel. e hearing being too heavy or face and neck felt would recommend to
school uniforms Specsavers Audiologists. aids immediately begin Specsavers Audiologists moisturised family and friends
charging when placed into the recommends that anyone over greasy” all day”
*Excluding Footwear, accessories, underwear, hosiery and school coats. Offer ends 4th July. One of the latest contactless charger docking the age of 55 has a hearing test 90%Not surprisingly
WW_Ad specs template.indd 1 innovations in hearing aid ports. To ensure maximum every year as part of a regular readers tried and tested 100%* *
technology, the Signia Cellion power the Cellion primax health care routine. the NIVEA Q10 day cream
primax means that users no automatically turns off when of readers would be of the readers
longer have to worry about charging and reactivates To book a free hearing test The readers have voted and this is what they have to say: encouraged to try would purchase
replacing the batteries every when removed. or for more information other products in in future
few days. visit www.specsavers.ie/ the range such as
A full charge takes just hearing. The Specsavers the night cream
e convenience and four hours. ey can simply Hearing Check App is also
simplicity of rechargeable be left to charge overnight, free to download on the
hearing aids will be a relief just like you might do with a App and Play store on
to those with hearing loss mobile phone. Alternatively, iOS or Android devices,
that are concerned about the if you are on the go, a quick and advises whether
practical impacts that aids 30-minute charge will a full check in store is
could have on their active provide seven hours of recommended.
lifestyles. hearing aids use. e charger
even dehumidifies the “ e hearing “Found it From the iconic NIVEA
For those that struggle hearing aids to ensure their aid can also very hydrating Q10 Plus Anti-Wrinkle Day
with dexterity issues in their long term performance and be discreetly - the end results are Cream to the hardworking
hands, rechargeable hearing preservation. controlled” spectacularly good CC Cream that ensures a
aids can help offer a hassle- in such a short period more even complexion, from
free solution to hearing loss. e hearing aid can also of time - highly the intensively caring Anti-
be discreetly controlled recommended for Wrinkle Night Cream to the
With a battery life of 24 via the touchControl App1 replenishing Serum Pearls, the
hours between charges, or miniPocket2 remote cost” NIVEA Q10 Plus range caters
the Signia Cellion primax control device, which allow for all your skincare needs
offers hearing aid wearers a users to adjust the settings
complete day of clear hearing to their needs in different
before a straightforward environments without
contactless recharging
process.

www.nivea.ie

1Available to download for free from the App Store and Google Play *A Woman’s Way reader panel of 60 women were selected to trial NIVEA Q10 plus daycream
2Sold separately
8 WOMANSWAY.IE

21/06/2017 10:00 a.m. WW07 Specsavers NEW.indd 2 09/02/2017 12:40 WW07 Specsavers NEW.indd 3 WW28 Nivea_DPS_Approved.indd 2 05/07/2017 14:47 WW28 Nivea_DPS_Approved.indd 3 05/07/2017 14:48

2018 In association with

* Source – *TGI, 2019

“1 MILReaLch ION
women in Ireland

Grow your customers
GET INVOLVED

editorial calendar

JANUARY

ISSUE AD COPY DEADLINE COVER DATE ON SALE MAIN THEME FOCUS
The WW 20/20 guide to your best 2020
1 07-Dec January 13 January 6 What’s in store? An exclusive focus on numerology, tarot and predictions for 2020
The top tips for ensuring the best summer break imaginable
2 14-Dec January 20 January 13 Welcome 2020

3 06-Jan January 27 January 20 Getaway 2020

FEBRUARY

4 13-Jan February 3 January 27 Knitting & craft magazine Free eight-page mini magazine dedicated to knitting and craft patterns
The WW guide to better sex
5 20-Jan February 10 February 3 The love issue Timesavers: One pot wonders, meals under an hour
Everything under €50
6 27-Jan February 17 February 10 Food special

7 3-Feb February 24 February 17 Fashion and beauty special

MARCH How to improve your credit rating
SS20 fashion, beauty and interiors trends
8 10-Feb March 2 February 24 Money special Launch of Mum of the Year 2020
9 17-Feb March 9 March 2 New season trends Free eight-page mini magazine dedicated to knitting and craft patterns
10 24-Feb March 16 March 9 Money special Spring health MOT, top to toe
11 02-Mar March 23 March 16 Knitting & craft magazine
12 09-Mar March 30 March 23 Health special

APRIL

13 16-Mar April 6 March 30 Parenting special Only children/multiple births/big family

14 23-Mar April 13 April 6 Wedding special The best places to say I do, make your own favours

15 30-Mar April 20 April 13 Easter food special Chocolate special

16 06-Apr April 27 April 20 Money special Reduce the cost of moving home

editorial calendar

MAY

ISSUE AD COPY DEADLINE ON SALE COVER DATE MAIN THEME FOCUS
Last minute summer breaks
17 13-Apr May 4 April 27 Travel special Those in-between meals: brunch, brinner, snacks
Those A-Z style essentials
18 20-Apr May 11 May 4 Food special Free eight-page mini magazine dedicated to knitting and craft patterns

19 27-Apr May 18 May 11 Fashion & beauty special

20 04-May May 25 May 18 Knitting & craft magazine

JUNE

21 11-May June 1 May 25 Money special Estimating life insurance: how much are you worth?
22 18-May June 8 June 1 Self care special Looking after yourself and ways to put yourself first
23 25-May June 15 June 8 Food special Those tasty summer saviours
24 01-Jun June 22 June 15 Father’s Day The Man issue – a free mini magazine
25 08-Jun June 29 June 22 Interiors special The WW flatpack races

JULY

26 15-Jun July 6 June 29 Mum of the Year 2020 We celebrate this year’s winners
Free mini magazine dedicated to boosting your writing skills
27 22-Jun July 13 July 6 Writing special Free eight-page mini magazine dedicated to knitting and craft patterns
The ABC of different kind of bank accounts
28 29-Jun July 20 July 13 Knitting & craft magazine

29 06-Jul July 27 July 20 Money special

AUGUST

30 13-Jul August 3 July 27 Puzzle special Pull out magazine for the puzzle lovers
31 20-Jul August 10 August 3 Law of Attraction special Free mini magazine dedicated to living your best life
32 27-Jul August 17 August 10 Fashion and beauty special Preview of AW20 trends
33 03-Aug August 24 August 17 Parenting special Back to school focus
34 10-Aug August 31 August 24 Money special Readers’ questions put to a money expert

editorial calendar

SEPTEMBER

ISSUE AD COPY DEADLINE ON SALE COVER DATE MAIN THEME FOCUS
35 17-Aug September 7 August 31
36 24-Aug September 14 September 7 Food special School meals focus – lunchboxes to love, dinners to devour
37 31-Aug September 21 September 14
38 07-Sep September 28 September 21 Travel special Must-have midterm breaks

Dress your best special Advice on dressing your shape and making the most of your figure

Knitting & craft magazine Free eight-page mini magazine dedicated to knitting and craft patterns

OCTOBER

39 14-Sep October 5 September 28 Money special Banking jargon – what they’re really telling you
Breast cancer special – the signs, the symptoms, the reality
40 21-Sep October 12 October 5 Breast cancer special Back to baking basics – for the beginner, intermediate and master
Grandparents’ rights, how to talk with your grandchildren
41 28-Sep October 19 October 12 Food special

42 05-Oct October 26 October 19 Grandparents special

NOVEMBER November 2 October 26 Money special Budgeting 2021 goals
November 9 November 2 Knitting & craft magazine Free eight-page mini magazine dedicated to knitting and craft patterns
43 12-Oct November 16 November 9 Travel special Christmas preview of travel deals
44 19-Oct November 23 November 16 Christmas gift guide Him, her, kids, teens, parents, bookworms, gardeners all catered for
45 26-Oct November 30 November 23 Cook a WW Christmas An ultimate guide to the perfect festive feast – and all the trimmings
46 02-Nov December 7 November 30 Festive fashion and beauty Find the perfect party outfit for all shapes; ultimate festive beauty
47 09-Nov
48 16-Nov

DECEMBER December 14 December 7 Festive health Prepare your body for the party season; get a great night’s sleep
December 28 December 14
49 23-Nov January 11, 2021 December 28 Annual 2020 The best of 2020; celebrity Christmas wishes; New Year’s party food
50 30-Nov
51 07-Dec Hello 2021! The places to eat, things to watch, read and see this coming year

general advertising rates

Sizes & specs Rates

Specification Height Width Double page spread €6,700

DPS Trim 280 mm 414 mm Outside back cover €4,000
286 mm 420 mm
Bleed Inside front/back cover €4,000

Full page Trim 280 mm 207 mm Full page €3,600
Bleed 286 mm 213 mm
Half page €1,900
Half page vertical Boxed size 246 mm 91 mm
Half page horizontal Boxed size 120 mm 187 mm Third page €1,500

Third page vertical Boxed size 246 mm 59 mm Quarter page €1,100
Third page horizontal Boxed size 78 mm 187 mm
Please supply high resolution PDFs by email
2020 Quarter page Boxed size 120 mm 91 mm or FTP to Karl O’Toole, e: [email protected]
RATE Quarter page strip (H) Boxed size 58 mm 187 mm Please ensure that PDF files are compliant/exported
CARD Quarter page strip (V) Boxed size 246 mm 43 mm with the Pass4Press Version10 Workflow.
See: www.ppa.co.uk/resources/guides-and-
standards/production/pass4press/
FTP details available on request,
essential if file size exceeds 10 megabytes

Contact Get in touch

Commercial & media BRAND EXTENSIONS

Norah Casey Sponsorship options available Knitting magazine

e [email protected]

Editor

Áine Toner

e [email protected]

Design

Karl O’Toole

e [email protected]