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1819 IRISH TATLER MAN Tested: 02/09/2016 13:49 PG18-23 Tommy Tiernan Cover Story.indd 19 ↓ and gadgets.
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tmhe anual/DRIVE 02/09/2016 13:50 Ω Irish Tatler Man is the only Irish men’s magazine
focusing on delivering the need-to-know to the
The brand-new Fiat 124 Spider – sister In an exclusive interview, men of Ireland.
car of the thoroughly excellent fourth EWAN McGREGOR talks
generation Mazda MX-5 – has come out Ω It targets the 30+ year old male audience, ensuring
of nowhere and grabbed the crown of the world’s best about why he’s back the right eyes are zoning in on your brand.
rear drive sports roadster. Starting at €31,495 RRP with Danny Boyle
Ω Compelling content and exclusive interviews
(just €3,464 more than the comparable entry level engines. Add the Fiat’s 240Nm of torque from the ensure advertisers have direct access to a captive
turbocharged engine and the delivery is more linear, male audience.
Sister act: The Mazda MX-5 1.5-litre MX-5) in base Classica spec, less short-winded. Slot the Fiat into third gear at
is stiff competition indeed prices rise to the Lusso model at €34,295 (the ITM 2,500rpm and live off the low speed power up to the
recommended spec) and right up to the Lusso Plus red line; you’ll notice too that the longer gear travel of
trim at €35,795. All cars get air conditioning, a leather the MX-5 is replaced with a far shorter, snickety throw
from the Fiat-derived gearbox. In urban areas, you’ll
steering wheel, gear knob, cruise control, alloy wheels, be changing up and down gears more in the Mazda
which is altogether fine but the Fiat is the less frenetic
BestFiatforward Bluetooth and keyless start as standard. Powered by a companion.
The new Fiat 124 Spider steps out of the shadow of its
famous sister, the mighty Mazda MX-5, writes Mark Gallivan smaller 1.4-litre (1,368cc) MultiAir turbocharged petrol Depending on your personal taste the 124 Spider’s
squarer body from Fiat’s Style Centre looks either more
engine with 140hp, it offers a far bigger torque curve stylishly substantial or frumpy against the MX-5’s sharp,
creased lines. There are certainly traces of the old
of 240Nm, and beats the Mazda MX-5’s 0–100 Km/h 124 Spider looks from the front and even a Maserati
GranTurismo from the rear with its oblong LED tail
acceleration of 8.3 seconds with 7.5 seconds, and a light clusters. Either way, there’s no escaping it’s
a slightly bigger car than the MX-5 – a full 139mm
top speed of 215km/h through a six-speed manual longer – but shares an identical 1,050 kg weight. Get
into the Mazda though, as ITM did in the autumn,
transmission. and its diminutive size leaves taller drivers feeling ever
so slightly exposed on motorways – it is quite a small
Ironically though, both cars are built in the same car after all. Somehow the Fiat’s added dimensions
trick you into feeling you’re driving a fuller-sized roadster
plant in Hiroshima with the 124 Spider sharing the instead of one that’s been reduced by 10 per cent in a
photocopier. It’s odd but you do notice it.
platform, main mechanicals, much of the interior and
With a different suspension set-up, the MX-5’s
windscreen with the MX-5 while giving Fiat a blank keenness to roll too much in corners is eliminated in
the Fiat. To drive there’s little to prise the 124 Spider
sheet for the exterior styling and crucially, the engine. and MX-5 apart but the deciding factor is Fiat’s own
1.4 litre motor – it’s a turbocharged gem. Fiat now
Get things going in In doing this it resolves two niggling drawbacks with needs to ensure the excellent roadster experience is
the Fiat and you’re the near perfect MX-5 which no one tells you about matched by a dealer network that majors on true
treated to old school until you live with one for a bit. Let’s begin with the customer satisfaction: a mountain Mazda doesn’t
induction growls – engines. While much of the fun in driving the Mazda’s need to climb. Nevertheless, factor in a subjectively
the type of thing that entry 1.5-litre engine (there will be a 2.0-litre engine in more glamorous appearance, greater spread of
classic Alfa Romeos the forthcoming RF but not the roadster in Ireland) is torque and subliminally more space for just €3,464
served up in spades wringing out the very last ounce of power, you often more than a comparable MX-5 and the Italian gets
with their venerable come away a little disappointed with the lack of torque the ITM nod: it’s now the best two-seat roadster you
twin-cam engines along with its slightly uninspiring induction noise and can buy. ITM
okay engine sound. There’s nothing particularly
wrong with the engine note but it’s less soulful, more
hot hatch than a true sports car. Get things going in
the Fiat and you’re treated to old school induction
growls – the type of thing that classic Alfa Romeos
served up in spades with their venerable twin-cam

8889 IRISH TATLER MAN 1213 IRISH TATLER MAN

PG88-89 Car Test Fiat 124 Spider.indd 88 23/02/2017 18:22 PG88-89 Car Test Fiat 124 Spider.indd 89 23/02/2017 18:22 PG12-13 Ewan McGregor.indd 12 23/02/2017 19:56

RATES&SIZES

Summer 2017

Advertisement Rates Copy deadline 9 May,
on sale 30 May
Special Positions

Outside back cover  3,860 Autumn 2017

Inside front/ back cover  3,595 Copy deadline 18 August,
on sale 29 August
Inside front cover, 1st double page spread  6,708

2nd, 3rd double page spread  6,149 Winter 2017

F ull page  3,060 Copy deadline 3 November,
on sale 14 November
Half page  2,000 UNIQUE SPONSORSHIP
Contact OPPORTUNITY
Third of page  1,400
Advertising Manager Irish Tatler Man
Quarter page  1,130 Jill Geoghegan Men of the Year Awards 2017

All prices in Euros (ex VAT).Sponsorship and insert prices on request. t 00 353 (1) 240 5398 The Irish Tatler Man Men of the Year Awards,
e [email protected] is the only awards ceremony dedicated
purely to recognising and applauding the
Advertisement Sizes Editor Irish men that are making a difference in
Ciarán Casey their respective fields.
Specification Height Width t 00 353 (1) 240 5300
e [email protected] From game-changers and ceiling-shatterers
DPS Trim 300 mm 444 mm Editorial Director to heroes and (positive) headline-makers,
they’ll all be deservedly
Bleed 306 mm 450 mm Áine Toner recognised at a late lunch
t 00 353 (1) 240 5318 awards event, which will be held
Type Area 270 mm 414 mm e [email protected] in autumn. There are a number
of bespoke opportunities for
Full Page Trim 300 mm 222 mm sponsorship available with
Bleed 306 mm 228 mm these awards which we would
Type Area 270 mm 192 mm be delighted to discuss with you
in more detail.
Half Page Vertical 270 m m 94 mm
Horizontal 130 mm 192 mm For more information please
contact Jill on 01 240 5398
Third of Page 130 m m 64 mm [email protected]

Quarter Page 270 mm 94 mm

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