MISSION REACH AUDIENCE PARTNERSHIPS RATES 2023 media pack Ireland’s No 1 Woman’s Fortnightly Over 650,000 copies sold
“Women in Ireland are responsible for 69% of grocery shopping amongst households” * why simply colouring it pink won’t work! Who do you think makes the decisions? * Behaviour & Attitudes BWG Foods Survey, 2017 ** MummyPages survey of 1,000 mothers, 2018 “More than four-infive mothers claim they are the ‘key decision makers’ and have the ‘final say’ when it comes to choosing the family motor” **
76% readers are aged 35-65yrs 88% have two or more children 61% bought clothing after seeing it in woman’s WAY 78% bought FOOD after seeing it in woman’s WAY 81% bought BEAUTY after seeing it in woman’s WAY Woman’s Way Reader Survey 2016 Women worth talking to “Woman’s Way is an iconic brand that has been making life more fabulous for Irish women for over 60 years”
created in Ireland Great Irish Cooks “ “ We curate the best of Irish Design, Beauty & Lifestyle brands and hero our home grown entrepreneurs IrisH Beauty Irish style Ireland Design our heroes Made in Ireland
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Grow your customers WITH THE WOMEN WHO MAKE THE DECISIONS
ISSUE ON SALE MAIN THEME FOCUS Awareness Theme Issue 10: May 8 Celebrating Nature Sustainable Living Dementia Action Week May 15-21 issue 11: May 22 Happy Healthy Sex Get Skin Prepped for Summer Issue 12: June 5 Jump into Summer Tanning & Sun Protection Special Cat Laughs Comedy Festival (Kilkenny, June 3 – 4) Issue 13: June 19 Travel Special Ireland Adventure Breaks/ Flyaway Sun Holidays Careers Week June 12 - 18 (Hospice Sunflower Day June 9 -10) Issue 14: July 3 Going Solo (Travel & Life) Woman’s Way Ageless Beauty Awards Issue 15: July 17 Beach Life Adventure Ireland (Greenways & Blueways) Issue 16: July 31 Flower Power Gardening Special & Botanical Gis & Treats Issue 17: August 14 Golden Glow Self Tan & Bronzing Special Rose of Tralee International Festival (Tralee, August 18 – 22) Issue 18: August 28 Routine Ready Autumn Ireland Staycation Special Autumn Nationwide Festivals & events Issue 19: September 11 Hello Autumn A/W Fashion Forward/ Culture Night September 22 World Alzheimer’s Month (Alzheimer’s Day September 21) Issue 20: September 25 The Creativity Breast Cancer Awareness Special The Hospice Coee Morning September 23 The Lisdoonvarna Matchmaking Festival (end September) MAY JUNE JULY AUGUST SEPT editorial calendar
DEC ISSUE ON SALE MAIN THEME FOCUS Awareness Theme Issue 21: October 9 The Wellbeing Issue National Menopause Month (Day: October 18) Osteoporosis Day Oct 20 & World Mental health Day Oct 10 Issue 22: October 23 Halloween Special Autumn Food, Gis & Traditions Bram Stoker Festival Oct 27-30/ Púca Festival ( late October) Issue 23: November 6 The Nostalgia Special No Product Issue (sustainability) Dublin Book Festival Nov 8 - 12 & Movember Men’s Health Issue 24: November 20 Christmas Countdown Gi Guide & Preparation Planning Christmas Markets & Carers Rights Day Nov 23 Issue 25: December 4 Christmas Countdown The Party Issue - Fashion, Beauty, Food & Gi Guide Issue 26: December 18 The Big Christmas Issue A Festival Calender of Style, Makeup, Beauty The Essential Christmas Recipes from Simple to Fabulous OCT NOV editorial calendar
Advertising & Partnerships Please supply high resolution PDFs by email or FTP to Karl O’Toole, e: [email protected] Please ensure that PDF files are compliant/exported with the Pass4Press Version10 Workflow. See: www.ppa.co.uk/resources/guides-and-standards/production/pass4press/FTP details available on request, essential if file size exceeds 10 megabytes Ad Rates Sizes & specs Specification Height Width DPS Trim 280 mm 414 mm Bleed 286 mm 420 mm Full page Trim 280 mm 207 mm Bleed 286 mm 213 mm Half page vertical Boxed size 246 mm 91 mm Half page horizontal Boxed size 120 mm 187 mm Third page vertical Boxed size 246 mm 59 mm Third page horizontal Boxed size 78 mm 187 mm Quarter page Boxed size 120 mm 91 mm Quarter page strip (H) Boxed size 58 mm 187 mm Quarter page strip (V) Boxed size 246 mm 43 mm Double page spread €6,700 Outside back cover €4,000 Inside front/back cover €4,000 Full page €3,600 Half page €1,900 Third page €1,500 Quarter page €1,100 2023 RATE CARD Talk to us... Editor in Chief: Norah Casey Editor: Carissa Casey Art Director: Karl O’Toole Email: [email protected] We specialise in providing tailored partnership content for deeper brand engagement across Woman’s Way’s brand platforms. Talk to us first and let us work our magic!