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Published by Harmonia Norah, 2017-09-28 11:04:00





As part of its Your5 Style event, Dundrum Town Centre is
shining a light on this season’s hottest trends and its hottest
experts - the Personal Style Team! We caught up with Laura
Mullett to discover why personal shopping really is for everyone

How did you get into personal shopping?
I became a personal shopper as a natural progression from
where my career was headed. I started working in journalism
and fashion and was using my blog to showcase my work
and what I was getting up to. I started to get requests for
guidance and to share information on trends and how to wear
them, then people started asking for personal consultations
and a client base followed. A huge part is referrals, a positive
experience means repeat bookings and helping a client build
the wardrobe that will cater for their day to day life.

Is it really for everybody?
I do think that personal shopping is something everyone
should try at least once. It's like shopping with an efficient,
unbiased and helpful friend. A lot of people who avail of the
service find that it helps them regain their confidence and
also to recalibrate their thinking so they don't box off options
that they assume won’t suit them. It's about pushing yourself
outside your comfort zone and finding value for money.

Do you need to be dressing for an
occasion or can you use the service
for help with your day-to-day look? What common mistakes do
Most people like to book the service for "I DO THINK THAT women make when trying to
a mixture of reasons - a need for casual PERSONAL SHOPPING IS shop?
day-to-day clothes, contemporary work I think a common mistake a lot
wear, stylish separates or occasion wear. SOMETHING EVERYONE of women make when shopping is
During the consultation you finesse the SHOULD TRY AT LEAST randomly impulse buying when they
like the idea of something as opposed
plan and work together to tick the boxes ONCE. IT'S LIKE to the execution. We all lead busy lives
of what the priorities are. It's funny SHOPPING WITH AN and like to get more mileage out of
how much you can squeeze into two
hours when you have a steer, a shopping EFFICIENT, UNBIASED what we invest in than ever before -
agenda and the motivation. AND HELPFUL FRIEND" build a capsule wardrobe on a blend of
fashion and function. Minimalist outfits
can be the most flattering and wearable
Should people be nervous about but shoppers rarely seek out the perfect
visiting a personal shopper? white shirt or casual athleisure trouser.
No one should ever be nervous when visiting a personal
shopper. A personal shopper is only there to make your load
a little lighter and to give you advice. And the reality is that
most are like myself, chatty and so used to helping out. I work What top tip would you give any woman before she
goes shopping?
on the hold system so there's no pressure to buy on the spot My top tip is to open your wardrobe and see what needs to
be rehomed, replaced or binned. Make a list and be honest.
and it's at the clients’ discretion what they want to invest Adding to a cluttered wardrobe means it's hard to lay your
in afterwards. So regardless of your budget you can learn all
about what works for your shape and to be re-educated on the hands on what you need when you're trying to start your day.
If you are sentimental use garment bags and stack away on
best way to shop key pieces that will enhance your style. a flat surface what's out of season or what you simply aren't

Is it ok to say you’re unhappy with what the stylist has ready to part with.

pulled or should you take their advice literally? If you had to buy one item this season what would it be?
I haven't had the experience of a client not liking the clothes If I had to buy one item for my wardrobe this season it would
but the truth is that it’s consultation-based and a trying on
experience so with most garments it's worth seeing them on be the perfect embellished boot. One that I can wear with
autumnal floral gypsy midi dresses or with dark denim. I like
before you veto. It's part of the fun to try on clothes that you textured boots that are detail orientated. I find Dune, Carvela,
wouldn't automatically reach for when shopping solo. But if
someone doesn't feel that an item is what they're looking for River Island, Clarks and Steve Madden all great hunting
grounds for this style!
we simply try a variant of the style to hit the nail on the head.


The accessory

Green semi-turban headband,
€4.99, Bershka

The Shoes

Suedette court heel, €28,
Missguided @ Schuh

The Skirt

Silver sequin skirt, €85,
Miss Selfridge

@ House of Fraser

The Oversized Knit

Cream Knit, €39.99, H&M

The Oversized Knit The earrings

Introducing the ultimate fashion knit. Cable, cashmere, cardie - the style really doesn’t matter, as long Celestial mismatch earrings,
as it’s supersized. And these aren’t woolies relegated to cosy Netflix binges on the sofa, either. They all €12.90, Monsoon
form the basis of a great AW statement outfit – it’s just knowing the styling tricks behind the look. A
supersized red cashmere sweater, slung over a patterned midi skirt and topped with stomping utility
boots, will be your new go-to outfit for kicking through autumn leaves. Balance a voluminous chunky
cream cable knit with a streamlined silhouette on your bottom half – think slim black trousers and a
cross-body bag to create some shape. Finally, don’t be afraid to clash your textures. Knits work great
with more opulent fabrics such as slinky silk, supple leather and shiny patent.

.Tahnidnsktyyocolafiustnhrhbi,dsteuhtvdreeerpnteaisdnsdaedpsdeuadbulpwjiacoac! yrkCedototomwwfoneratrable BRING IT

The earrings

Triple hoop earrings,
€8, Oasis

The trainer

Equel sneaker, €79, Dune

The jumpsuit

Striped jumpsuit, €79.99,
Selected Femme

The Quitlted Coat

N a v y b o m b e r , € 3 2 5 , M a j e @ BT 2

The Quilted Coat The Accessory

Wearing your duvet in public has never looked so cool! Down-filled padded jackets have been a street Cross body bag, €90, Biba @
style hit for quite a while now, and for good reason. Finding a cosy winter coat that can withstand even House of Fraser
the harshest winter winds while keeping you looking stylish is the fashion holy grail. For AW 2017,
the puffa has had a new-season makeover. Choose embroidered or pretty patterned prints (blanket
chic, anyone?) or go space age with futuristic high-shine shades. Much like the knitwear trend, a
voluminous silhouette is key so perhaps try on a size above your usual. Or, if you’re not afraid of making
a statement, why not go full-on cosy with a to-the-floor style?

The Fluted Hemline BRING IT
Top, €13, Penneys
The Shoe

Metallic boot, €76, M&S

The Accessory

Watch, €65, Dune London

.Seen oansswkeiirtltl.dstwhoaeeintshfdluwddteiertldheicshmaseetaemssfglclioaunrlleaoinrlwseeo,a.traskislojruinstg The Jeans

The Fluted Hemline Jeans, €45, Miss Selfridge
@ House of Fraser
Seen on lots of skirts and dresses this season, the fluted hemline continues to be a huge trend. Channel
a feminine and flouncy demeanor with a fluted dress designed to billow elegantly with movement. The jacket
Choose delicate florals, tone-on-tone colour (dusky blue and tomato red are both having a moment
this season) or on-trend metallic. Moving on from the floaty fabrics of summer, we’ve also seen more Fur jacket, €99, Monsoon
structured fabrics appear for autumn/winter. And if masculine tailoring (also a hit on the catwalks) isn’t
your thing, then a fluted hemline skirt is an easy way to update your office look. Pair with a tucked-in
white shirt for chic nine-to-five dressing.


The Trainer

Ebie sneaker, €125,
Dune London

The Bag

Bag, €49, M&S

The Shirt

Blue shirt, €258.50,

@ Harvey Nichols

The Printed Trouser

Trousers, €55, River Island

The Printed Trouser The Accessory

Stride ahead for fall by opting for ultra-bold bottoms: contemporary geometric patterns or romantic Headband, €22,
floral blooms, anything goes this season. Simply choose the style that suits you - the wide-leg pyjama River Island
trouser trend is still going strong, or keep it fitted with a well-formed cigarette pant. Printed pants are
the ultimate in wardrobe versatility: for off-duty styling, treat them like your favourite jeans. Add a
simple grey, black or white tee and you’re all set for the weekend. Dress them up for evening by pairing
with some brightly-coloured heels. For the week, simply swap out your tee for an easy breezy white
blouse. Job done.

.Fthr.iohsmeseaejlnaeswsetooemnlasb-detoobllruisnstehmqtehuedanintbtssdo,oaodetnesidsnsin'sgt'cntmueflorepsratenyhdoa.ud fun BRING IT

The Bag

Leather bag, €355,
LK B e n n e t t

The Accessory

Fedora, €59, Mint Velvet

The Embellished Boot The Dress

B o o t s , € 2 2 5 , K e n d a l l & K y l i e @ BT 2 Mesh dress, €69.99,
Selected Femme
Enjoy a free Your5
consultation with the The Coat
Dundrum Style Team, who
will talk you through the top Coat, €99.99, H&M
five trends of the season
during the weekend of
September 22-24. For more
information or to book your

appointment visit

The Embellished Boot

Designers had a great deal of fun this season with jewels, sequins, sculpted heels and elaborate
embellishment adorning boots, courts, heels, flats - you name it. This is footwear with a difference
- a glittery, disco ball difference. Bejewelled lace-up utility boots will have you ready for action and
marching to attention when styled with floral frocks and chunky knits. After dark, your new-season
dancing boots can pack a serious sparkle punch - just leave the chandelier earrings at home, throw on
your favourite LBD and make a statement from the feet up.

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