SR ADVERTISING DESIGN

DVG30133

ADVERTISING DESIGN

NAME : AININ SOFIYA BINTI ASMADI
NO MATRIX : 09DRG20F2024
CLASS : DRG3A

LECTURER NAME : PN. EDZREEN
SYAHIRA BT JAMIL

Table of Contents :

01 Introduction to advertising

02 Basics of advertising

03 Four roles of advertising in terms of
business and society

04 Moral and ethical principles of advertising

INTRODUCTION 01
TO

ADVERTISING

Advertising Introduction to Advertising

Advertising is the nonpersonal

communication of information.

Usually persuasive about products,
services and ideas.

Identified sponsors through the various
media.

Why Make sales
advertising Retain current customers.

is Acquire new customers
important? Build awareness
Educate consumers
Good advertising tells a story.

4 ROLES OF 02
ADVERTISING IN
BUSINESS AND

SOCIETY

Marketing : 4 roles of
Advertising in
-Focuses on the satisfaction that a consumer business and society
receives by using a particular product and
service. Advertising plays following
major roles in the business
Communication :
world.
-Communication role of advertising that
transmits the needed information about
the goods or services to the target
market.

Society :

-Society can shows what the trend.
-It can be both reflecting the society or start
to engage.

Economy :

-Advertising plays a big part in the price
elasticity of products and services.

FUNTIONS OF 03
ADVERTISING

Funtions of Advertising :

Advertising awareness can be formulated according to the goals and objectives of the company in the image the company seeks to
form in the minds of the consumers.

Option 1 Option 2 Option 3

Advertising Brand Brand
Awareness Awareness Equity

- Customer Product , Tagline, Helps build brand
Journey though logo recall via top- loyalty, identity,
consideration, associated,
purchase, loyalty, of-mind, brand perceived, quality
recall and brand
advocacy.
recognition.

Brand Awareness : Advertising Awareness

Brand Awareness advertising awareness is the amount of attention a brand
gets through its advertisements. It is also responsible for
Brand awareness is a marketing term that describes the how much customers recall a brand. This may or may not
degree of consumer recognition of a product by its
be used by a brand in its initial days in the market.
name. Brand awareness is a key step in promoting a new
product or reviving an older brand. Ideally, awareness of

the brand may include the qualities

Brand Equity

Brand equity refers to a value premium that a
company generates from a product with a

recognizable name when compared to a generic
equivalent. Companies can create brand equity for
their products by making them memorable, easily
recognizable, and superior in quality and reliability.

Functions of Advertising

Advertising has become an essential marketing activity in the modern era of large-scale
production and serve competition in the market.

Provide Product
and Brand
Information

Functions Persuade and
of Provide Incentives
to take Action
Advertising

Provide Reminder
and Reinforcement

Functions in advertising

Provide Product & Brand About new product explanation of
Information product working, suggesting new
uses of product and building brand
Persuade & Provide incentives to and company image
take action
Provide Reminders & reinforcement Building Brand Preferences, enco

Maintaining customer relationships
and reminding customers anout
product uses

04 ELEMENTS OF
EFFECTIVE

ADVERTISING

Elements of effective advertising :

Strategy Creative Idea Creative Media
eexcution

- The strategy is the -The creative idea is -Clients demand the -Deciding how to
logic and planning the central idea that best production the deliver the message
behind the grabs the budget allows. requires creativity.
advertising. consumer’s attention -Effective ads are Television, internet,
and sticks in the well executed magazines,
- Direct ads to memory. reflecting the highest newspaper and other
identified -Placing ads requires production values in media are used to
audiences. creative thinking. the industry. reach a broad
audience.
- Run ads in the most
effective media.

05 MORAL AND
ERTICAL

PRINCIPLES OF
ADVERTISING

Truthfulness in
Advertising :

-Truthfulness is the first requirement for
ethics and social responsibility in
advertising.

-The information can be presented in such
a way as to deceive the viewer

-Image can be manipulated yet still
create an accurate final impression

-

For example :

- social responsibility marketing is the Advertising and social
practice of combining a company's responsibility
charitable activities with its marketing
campaigns

- writing a check to a selected charity, the
company would tie the amount of the
donation directly to sales,

-Make the fundraising campaign the
focus of its advertising.

06 Advertising
career

oppoturnities

Advertising career oppoturnities :

Graphic Design Copywriter Web Designer Market
Researcer
- advertising - copywriters to
objectives and create written -Web designers plan, - Market research
creating the visual content to promote cwo-edbesiatensdacnredawteeb
components of and sell various pages. They must analysts play a
advertising. They goods and services. have a clear critical role in
create designs, Copywriting can understanding of the helping companies
logos, and other include short- and principle of design in determine their
visual concepts to long format pieces, addition to the user target audience,
communicate tone such as experience in order to how to sell their
and key messaging promotional emails, build websites that products and
to a company's product are user friendly and services and key
target audience. descriptions and that adhere to any market trends to
slogans. design standards capitalize on.

Resources

https://theimportantsite.com/10-reasons-why-advertising-is-important
https://www.geektonight.com/functions-role-of-advertising
https://www.yourarticlelibrary.com/advertising/advertising-objectives-function-and-significance-of-advertising-a-
product/27987
https://business.yelp.com/advertise/why-advertising-important-small-businesses/#:~:text=your%20business%20goals-
,Why%20is%20advertising%20important%3F,potential%20customers%20into%20paying%20customers.
https://bettermarketing.pub/lets-hold-advertisers-responsible-in-2020-add78a9de96c

THANK YOU