How CPQ for eCommerce Can Increase Business Profitability

How CPQ for eCommerce Can Increase Business
Profitability

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Efficiency and profitability are two things your firm cherishes, regardless of the industry to
which it belongs. Every enterprise-level organization should invest in CPQ eCommerce because
of this fundamental truth. Digital transitions, however, can be difficult. Before making a
technical shift, it's crucial to consider both the challenges you can encounter and the benefits
you'll experience. Here we will discuss how CPQ for eCommerce helps increase business
profitability.

With the advancement of new products and omnichannel selling approaches, CPQ and product
configuration have become more complex. This complexity has increased the demand for more
real-time, secure integration between additional systems, including ERP, Supply Chains, CRM,
Pricing, and Customer Service. Here are a few sure signs that you need CPQ for ecommerce:

1.You need custom programming to improve your customers' experiences across every
e-commerce channel. SaaS-based CPQ software will help you manage graphical and logic-based
application workflows. Omnichannel selling is thriving now; reliable CPQ software can help you
remove obsolete quickly.

2. It's impossible to generate a single product catalog description across every selling channel
with constant CPQ pricing and discounts. Product catalogs need to be flexible enough to change
their taxonomies in response to new product lines and product shifts. Product catalogs need to
examine across a product lifecycle while keeping pricing and discounts fixed.

3. If you use a CPQ system built on the assumption that every market requires the same
configuration baseline product, it's time to adopt a more adaptive, flexible approach. You can
hire CPQ companies that offer robust CPQ software solutions to simplify quoting and
manufacturing.

4. If you are not using fully integrated CPQ applications, you leave money over the table. 51% of
buyers make their purchases on their smartphones before purchasing, according to Forrester.

5. Another sign your CPQ strategy needs modification is when Configure-to-Order and
Engineer-to-Order configurations require manual adjustments for measuring product quotes.

Benefits of CPQ for eCommerce

Companies support their processes and functionality to achieve higher productivity with a highly
compatible CPQ solution. Here we will take a closer look at the advantages of CPQ
eCommerce:

1. Enhanced Collaboration and Simplified Procedures

Effective cross-departmental collaboration can be complex as a company expands. For instance,
effective communication between the sales team, subject matter experts (SMEs), and customer
service representatives is essential for operational success. The sales team could experience
revenue loss if the SMEs cannot foresee the needs of the sales team. This could result in
erroneous price quotes and service offerings.

Poor communication between the sales team and customer care representatives may lead to
misunderstandings about the availability of the offers, which would harm the user experience and
project an unreliable image of the company. With the assurance of pre-approved pricing, the
eCommerce configurator uses AI to provide precise estimates for salespeople.

2. Increased Accuracy

Renewals, subscriptions, and other unique pricing strategies will be considered because CPQ
software is entirely configurable, provided that they have been built into the system.

For recurring orders or add-ons, eCommerce configurator test automation also enables nearly
immediate tailored quotations. This kind of technology uses AI and automation to reduce the
margin for human mistakes and provide solid, quantifiable facts to support decision-making.

3. Widen the scope of personalization

B2C businesses stresses the personalization of more products; one example is engraving
customers' names on timepieces. B2B companies, on the other hand, aim to market more
complex products that have been customized online widely.

Due to their desire to grow and solidify their market positions, software and high-tech sectors
invest a lot of money in implementing CPQ customer experience. With sophisticated
techniques like machine learning algorithms, these sectors automate their business processes,
improving client experiences and increasing median sales.

Summing Up

A CPQ solution like KBMax manages workflows and utilizes process automation for routine
tasks, streamlining the process for everyone involved. It helps businesses to offer a satisfying
customer experience and increase business profitability. Want to discuss more about the
eCommerce configurator? Contact CPQ experts now!