Making E-Commerce the New Physical Store with Visual Product Configuration

Making E-Commerce the New Physical Store with Visual Product Configuration
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The rise we mentioned above has also been fuelled by the recent pandemic outbreak too, where
prospective customers started adopting digital means to fuel their purchase decisions. This is the perfect
pocket of opportunity for a good visual CPQ tool to completely revamp organizational functions and
offer customers something that they have never experienced before.

Because visual product configuration brings customers closer to an in-shopping experience,
manufacturers witness a boost in customer engagement rates, increase conversions, and even bring about
a reduction in grievance returns.

Visuals Have Become More Impactful

Rich and robust visuals have long become crucial to hook customers in assisting them to make their
shopping decisions. In fact, it won’t be wrong to say that visuals make a bigger impact when compared
to even texts during the buying process, for that matter.

Advancements in technology have been the biggest reason why visuals have become so important, as
marketers and sales reps have started showing increased dependency on high-quality visuals that bring a
sense of immersive shopping to customers.

But not all visuals fit the bill- just a couple of static pictures no longer serve the purpose. Other than
visuals, configuration abilities have also been on an incline, where customers want to ‘feel’ the product
they have finalized as closely as they can, without actually holding it in their hands. This also makes
them an ally in the complete purchasing process as well.

The Existence of Augmented Reality(AR)

Visual product configuration has been taken a step further with Augmented Reality or AR, where
customers can actually place a particular product in their own space before deciding to purchase it.

Once these three aspects come together- configuration, visuals as well as Augmented Reality, it is sure
to become easier for e-commerce manufacturers to stay relevant and in the game for a long time.

You will be surprised to know that with the right visual CPQ tool and an ecosystem to suit it, customers
are also ready to pay a premium for that very product. When you put this in the grander scheme of things,
no firm will ever complain about earning increased profits after making a sale.

Visual Product Configuration with Epicor CPQ

The professionals at Epicor are fully aware of the trends as well as new practices, which also translates
into one of its biggest highlights- full-scale customization according to the needs and requirements of
clients.

Apart from that, given the amount of experience Epicor has, there is always that ever-present sense and
security of accuracy and efficiency that many competitors have found hard to replicate over the years,
but not equal to the success that Epicor has achieved.

The CPQ pricing on offer to clients is also spot-on, and the customization allows clients to decide the
features they need and ones they could do away with. This leads them to make investments for the feature
bundle that suits their needs to perfection.

Visual product configuration has come a long way, and it's already taking the right steps to revolutionize
the e-commerce market.

Did you make that investment into the most sorted CPQ pricing setup yet?