As we traverse through the advancements that the Indian Pet Industry has made over the years, we happily root that achievement in catering towards pet care as a sacred responsibility that each pet parent partakes in. It is through the core belief that pets are our family that we have embarked on a journey where resources and tools for pets have become accessible at all times. While we may not be able to fully understand their world, it is our unconditional love for them that has led us to a place where we are actively trying to carve out better sources of well-being and joy for them. The Indian pet industry is at par with the Global Allies with India’s pet care market growing at 13.9% annually, making it one of the fastest-growing pet care markets globally. The estimated size of India’s pet care industry is projected to reach $800 million by 2025. The market value of India’s pet care products is $628.15 million. The pet food market in India is valued at over $310 million. The Indian veterinary healthcare market is valued at $169 million and is expected to reach $186 million by 2027. These strides have been made through active and consistent contributions from each sector within the industry. The Indian Pet Industry has become a beacon and a testimony to that is the level of involvement from each sector, displayed at the Indian Pet Industry Dialogue. From groomers, trainers, business owners, software specialists, and infl uencers to veterinarians and so many more individuals fi lling in the void in the industry with their unique skills and intrinsic motivations to make pet care accessible, the Indian Industry has come a long way. While the numbers continue to increase in the various sectors, the pet care market truly stands the test of time due to the growing number of pet parents. India has a signifi cant pet population of 32 million, growing at a rate of over 12% annually. The dog segment holds more than half of the market share in the Indian pet care market. Dog food sales have shown a promising increment, with a CAGR of over 21%. Pet Parents are more in tune with the idea that pets are family and are willing to spend more on their well-being. This complimentary notion in the market has given rise to qualitative and quantitative measures in the realm of Pet Care. As you explore this edition and uncover the various innovations that the Indian Pet Industry has incurred, we owe it to the creativity, love, and wisdom of pet lovers who have curated a community to create a safer and more fulfi lling space for pets. We hope you make the most of this edition and have a great time at Interzoo. Dear Readers, also fi nd us on www.facebook.com/CreatureCompanionMagazine www.facebook.com/IIPTF IIPTF & Creature Companion Edited, Printed, Published & Owned by Linda Brady Hawke Published from L.B. Associates (Pvt) Ltd B-4/148C, Safdarjung Enclave New Delhi - 110029 Website: www.lbassociates.com Email: [email protected] Websites: www.creature-companions.in www.lbassociates.com Printed at JJ Imprints Pvt. Ltd. A-24, Sector-68, Noida 201301 GB Nagar UP, India Managing Editor Kanchi Batra [email protected] Assistant Editor Priyasha Mohanty [email protected] Sr. Designer Atul Kumar Design & Layout Arjun Sarkar Director Marketing & Content Binoy Sahee [email protected] Assistant Manager Business Development Abhishek Tiwari [email protected] Subscription [email protected] Legal Consultant Roopa Somasundaran DISCLAIMER: The views and opinions expressed in Creature Companion are solely those of the authors and do not necessarily refl ect those of the editors or publisher. Although all efforts have be en made to ensure the complete accuracy of text, neither the editors nor publisher can accept responsibility for consequences arising from errors or omissions or any opinions or advice given.
6 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION MAY 2024 ISSN 0976 - 4801 10- News 14- Indian Pet Industry India's Pet Industry: A Growing Tale of Companionship and Commerce 16- Aqua Endemic and Rare Indian Ornamental fi shes Contents 24- Industry Insight Record-Breaking Turnout at the 13th India International Pet Trade Fair 34- Fostering Innovation and Empathy: Insights from the Indian Pet Industry Dialogue 38- Unveiling the 14th IIPTF & 5th Aquagic: Fostering Growth in the Indian Pet Industry 46- Industry Speak Interview with Dr. Ikshit Sharma, Director, Aimil Pharmaceuticals India Ltd 44-Industry Speak Interview with Ashish Anthony, the founder of JUSTDOGS 48- Indian Pavilion @ Interzoo 2024 50- Listing Indian Exhibitors @ Interzoo 2024
8 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION From the word go, Signature has been defining affordable, holistic nutrition. A brand which got launched after years of deep research, quality analysis and guaranteed satisfaction from its preferred customers, aka our pooches, Signature is designed to change the fabric of pet food industry. Heightened palatability, accentuated digestibility, stylized packaging and thoughtful pricing surely makes a winner set for Signature and with a robust sales team working autonomously, understanding and delivering to the needs of the crème de la crème segment of Indian pet society. – Ms. Mitu Paul (Brand Head of Signature Pet Foods, India) Signature embraces a personal space devoted to holistic nutrition and immunity reinforcement. At Signature, we pamper your pets with products that are made with quality proteins originally meant for human consumption, fresh organic fruits and vegetables, long grain rice and prebiotic herbs. All Signature products are carefully curated under the able guidance of our consulting vets based in the USA. All our recipes are gluten free, meaning it does not include wheat & GMO free, thereby poses no threat to your pooch’s sensitive digestive system. We mainly avoid corn and soy. The products are nutritionally balanced and with keen interest in your pet’s wellbeing, our products undergo rigorous quality checks to ensure a healthy meal reaches your pet’s bowl. While we aim at providing just the right balance of nutrients, the entire process from assessing the raw material to production happens in-house, leading to an hygienic and consistent product that is highly recommended by Vets. Our automated systems with minimalistic human touch maintain optimum hygiene while processing the food. Signature products are humanely developed and we promise to always remain that way. We boast of having our own state-of-the-art R&D lab which enable us to explore new recipes and innovate for the future. If you are a pet parent who not only cares about their pet’s current health but also about their longevity of life, then Signature is all that you need! Signature Pet Foods has been recently set up in the valentine month of February 2022 by Mr Fahim Sultan, as a tribute to love for his companion friends, and the production of this premium line of pet food for dogs and cats commenced in April 2022. Signature is self-suffi cient in all that it manufactures with most of its raw materials in-house, eliminating its reliance on imported ingredient resources. This ensures the quality utilized and made, because our highly experienced and skilled veterinarians monitor every aspect of the production process at the most elementary levels. This also decreases supply chain disruption and takes us closer to being ‘Atmanirbhar’ (self-suffi cient), a movement made popular by our Prime Minister, Shri. Narendra Modi. We process food using automated methods with little to almost “no” human intervention to ensure maximum sanitation. The manufacturing facilities are ISO 9001:2000 certifi ed and meet worldwide standards. To assure premium food quality and palatability, the company employs German gear and a vacuum coating method. Signature understands your strong attachment to pets and the necessity of feeding them a balanced and nutritious diet. As a result, our team of nutritionists and veterinarians have ensured and designed a highquality meal tailored to the evolving demands of house dogs and cats. Not only that, but signifi cant study has assured that Signature’s products have a consistent fl avour, greater digestion, and absorption. These products are nutritionally balanced pet food and get subjected to stringent quality inspections to ensure that only the best enters your pet’s dish. Signature Pet Foods is part of the pet mega brand Drools Pet Food Pvt Ltd, which further is a ramifi cation of the Indian Broiler Group. By Ms Mitu Paul* Industry Connect Signature - Building trust! Website: signaturepetfoods.com Toll-free: 1800-102-5962 * Business Head –– Signature Pet Foods Pvt Ltd
10 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION NEWS L Catterton, a leading global consumer-focused investment fi rm, announced that it invested around $60 million in Drools Pet Food Private Limited ("Drools"), the top local pet food company in India. This build on the fi rm's longstanding track record of growing pet food businesses across the world and marked its fi rst foray into the sector in India. Drools would leverage L Catterton's expertise in the sector to further strengthen its position as the largest domestic player in India's burgeoning pet food market. The market is expected to grow by approximately 20% annually over the upcoming years to reach over $1.2 billion in 2028 on the back of increasing pet adoption as the country becomes more urbanized and household sizes become smaller. Macro trends such as rising income levels and the increasing humanization of pets are also leading pet owners to spend more on their pets, especially on buying packaged food instead of preparing home-cooked meals. Capitalizing on these secular tailwinds, Drools quadrupled its revenue over the past three years by building an omni-channel panIndia pet food business. Its portfolio of dog and cat food brands such as Drools®, its fl agship brand, as well as Pure Pet, Meat Up, Canine Creek, and Kitty Yum provides a wide range of "L Catterton Invested $60 Million in Drools Pet Food, Strengthening its Position in India's Thriving Market" benefi ts which address the growing demands of the fast-evolving Indian pet parent. "What truly differentiates Drools is its ability to manufacture highquality products across the price ladder and make them available to pet parents via every relevant channel, be it online on Amazon or Flipkart, or offl ine in over 34,000 points of sale spanning specialty vet shops, veterinary clinics, and general trade stores," commented Anjana Sasidharan, a partner in L Catterton Asia. "Its focus on product quality has helped it become a brand that has gained a reputation for providing high protein content at value-for-money price points, cultivating a very loyal base of customers. This is an exciting time to be entering the country's pet food market, which we believe is at an infl ection point, and we look forward to working closely with the Drools team to further scale its business." "Drools is dedicated to driving sustainable growth," added Drools founder Fahim Sultan. "We have built a strong foundation for the future by embracing responsible business practices while delivering high-quality pet food products, and believe that partnering with L Catterton will enable us to enhance our position in the market as we continue our journey towards positively impacting the pet food sector. L Catterton's expertise and ability to create value for companies in the sector is well known across the industry and will help us unlock a new phase of growth. We are keen to leverage its consumer insights, operating know-how, as well as commercial network to further strengthen our brands and recruit talent. India's developing pet market continues to mature across metros, as well as Tier 1 and Tier 2 cities, and we see many more years of secular growth ahead." Drools would leverage L Catterton's category expertise and brand building capabilities to further strengthen its position in the country's fast-growing pet food market
12 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION Led by the Indian Angel Network (IAN), Papa Pawsome, a reputed Pet Care Brand, secured $400,000 in Angel Seed Funding Round for scaling operations and expanding product offerings. The participation for the fundraise included owners and investors such as Ajay Rajgarhia, KRS Jamwal, Jayant Mehrotra, and Rohit Rajput. The funds will be used in scaling operations, expanding offerings, and development of products, the company confi rmed in a release. “This funding will help Papa Pawsome realise its vision to become the platform for pet parents seeking quality and convenient pet care solutions.” Nishita Agarwal, CoFounder at Papa Pawsome. “Papa Pawsome is a D2C brand that offers natural pet care products which meet the evolving needs of pet parents, and they are building a strong community of Fur Mom and Fur Dad. Nishita and Nikita are both great entrepreneurs and are working Papa Pawsome, a Pet Care Brand, Raised $400,000 in Angel Seed Funding Round towards making Papa Pawsome an household name.” IAN investor, Ajay Rajgarhia. “We believe in the team’s ability to harness technology and make a signifi cant impact in the pet care space. We are confi dent that this investment will help Papa Pawsome further its mission and bring about positive change in this landscape.” Padmaja Ruparel, Co-Founder of Indian Angel Network. The heightened success of Papa Pawsome is a demonstration of the potential and excellence incurred by the Pet Industry as a collective. The Indian Pet Industry is making remarkable strides to boost the economy and serve the world of pets with the right tools and resources. This is a big step towards meeting new avenues of success in the Industry a possibility. NEWS Bombay Exhibition Center, Nesco, Goregaon East, Mumbai, India +91-8287768466 | [email protected] | www.iiptf.in 5th and 6th October 2024 BOOK YOUR STALL NOW The Magic of Aquarium 5 th PRESENTS
www.creature-companions.in Supertails, a full-stack pet care startup, secured Rs 125 crore (approx. $15 million) in a Series B funding round led by RPSG Capital Ventures, with participation from existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC. The funds will fuel business growth, customer acquisition, and technology investments, including the "Supertails, a Pet Care Startup, Secured $15 Million in Series B Funding Round" expansion of healthcare services like Supertails Pharmacy. The company also planned to explore offl ine strategies and enhance the omnichannel experience for consumers. Founded in June 2021, Supertails offers a range of pet products through its app and has introduced services such as online vet consultations, behavior training, and a pet pharmacy. Despite a revenue jump to Rs 33 crore in FY23, losses increased to Rs 30.6 crore. Supertails aimed to achieve an ARR of Rs 500 crore in the next two years, targeting India's growing pet population, estimated at 35 million, with a potential market size of $5 billion. Competitors include Heads Up For Tails, Goofy Tails, and JustDogs. Heads Up For Tails, the largest funded startup in the segment, raised $37 million in a Series A round led by Verlinvest and Peak XV Partners. The company also planned to explore off line strategies and enhance the omnichannel experience for consumers.
14 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION INDIAN PET INDUSTRY MARKET GROWTH PET CARE EXPENDITURE HEALTHCARE AND SERVICES CURRENT MARKET DYNAMICS INDIA'S PET INDUSTRY A Growing Tale of Companionship and Commerce India's pet care market is witnessing remarkable growth at a rate of 13.9% annually, positioning it among the fastestgrowing globally. By 2025, the industry is projected to reach a substantial $800 million, demonstrating its immense potential and appeal. Indian pet owners invest an average of $52.00 USD per month on their pets, underlining a signifi cant consumer spending pattern. The pet food market in India commands a notable value of over $310 million, refl ecting a burgeoning market for pet nutritional needs. The Indian veterinary healthcare market is valued at $169 million, expected to rise to $186 million by 2027, emphasizing the importance of pet health. Pet groomers in India can earn between $130 and $325 per month, showcasing opportunities within the pet service sector. India is noted to be an active contributor to this league with a promising pet population of 32 million, which is growing at a rate of more than 12 percent annually. This means that more Indian families are choosing to become pet parents, and this number will just grow. ASHISH ANTHONY, CEO of Just Dogs The market value of pet care products in India presently stands at an impressive $628.15 million, signifying substantial consumer demand. Approximately 600,000 pets are adopted annually, showcasing a growing trend towards pet ownership and companionship. Dogs reign supreme as the most popular pets in India, with an estimated 31 million pet dogs as of 2023, followed by cats owned by 20% of pet owners.
MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION | Creature Companion 15 www.creature-companions.in REGIONAL INSIGHTS FUTURE PROJECTIONS With the humanization of pets, the constitution of an Indian family has greatly changed and COVID was a big blessing to the category too. Pets today are family and not just a hobby. The whole approach to the upkeep of a pet at home has changed. Now you have a companion and you take care of its happiness; and even celebrate occasions with your pets. We reduce the initial capital investment for brands, enhance product performance and palatability, standardize features, extend shelf-life, and optimise performance through Technology with a steadfast commitment to innovation, integrity, and a genuine love for pets. I strongly believe that the foundation of any successful brand lies in recognising a market gap and then fi lling it with a tailored solution. India stands as one of the world’s largest consumer markets, making it an appealing destination for international brands spanning various product categories, including pet treats and accessories. DR. SHASHANK SINHA CEO of Drools ABHISHEK AGGARWAL Founder of Innomalous MITU PAUL Business Head, Signature Bengaluru leads as the most pet-friendly city in India, closely followed by Mumbai, refl ecting a growing urban culture of pet inclusion. Kolkata's Galiff Street hosts India's oldest and largest pet market, off ering a diverse range of pets and related products, contributing to the industry's vibrancy. The market is set to burgeon, with estimates suggesting a staggering $3,150,000,000 USD market size by 2032, driven by a projected CAGR of 19.2% from 2022 to 2032. Industry Insights from Experts:
16 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION Endemic and Rare Indian Ornamental Fishes Ornamental fi sh exports from India have increased tremendously in the last decade as many new indigenous species have been identifi ed as suitable candidates for aquariums because of their colouration, behavioural pattern, and habitat. India is blessed with a huge water spread area of 1.89 million hectares suitable for native species collection, aquaculture and ornamental fi sh production. Marine Ornamental fi sh is still an untapped resource as far as India is concerned. More than 50 reef fi sh families consisting of 175 genera and about 400 species of marine ornamental fi shes available in Lakshadweep, Andaman & Nicobar Islands contribute to the aquatic ornamental wealth of the country. UNIQUE INDIGENOUS ORNAMENTAL FISH SPECIES PORTFOLIO India is endowed with an amazing diversity of fresh water fi sh, both in the western Ghats and North eastern Hills. The western Ghats of India is one of the 34- Bio diversity “Hot spot” areas of the world. There are about 180 indigenous fi sh which are being exported from the country and a brief description of some of these is given below: AQUA BARBS India is known as the land of barbs. There are many colourful barbs like Sahyadria denisonii, Dawkinsia assimilis, haludaria fasciata, Dawkinsia rohani, Dawkinsia rubrotinctus, Drape fi n barb, Oreichthys crenuchoides, etc. The preferred PH is 6.5 to 7, with alkalinity of 50 to 120ppm, and moderate water hardness. A temperature of 18 to 26 Degrees Celsius is acceptable. These fi sh accept frozen blood worms, Tubifex and artifi cial pellets. Though An Overview of Indian Ornamental Fish Export in the last decade By Santhosh* Endemic and Rare Indian Ornamental Fishes
Industry Connect
18 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION most of the barbs are collected from wild captive breeding technology, for some of the barbs like denisonii and Indigo barb Pethia setnai are already standardised. LOACHES These fi sh are ideal for community aquariums, not only due to their beautiful striations and markings, but also because of their behavioural patterns. They also act as scavengers and help in controlling unwanted snails and algal growth. They prefer a Ph of 6 to 7 with moderate alkalinity and hardness. It prefers frozen blood worms, Tubifex and specialised artifi cial pellets for loaches. BADIS SPECIES There are several different types of Badis species such as scarlet badis, Badis buxar, Badis badis etc. Their natural habitat is slow-moving rivers and streams with plenty of plant cover. So, it is ideally suited for a planted aquarium with some drift wood and rocks. Water parameters required for this fi sh should be a pH of 6.5 to 7.5, moderate alkalinity and temperature range of 23 to 26 degree Celsius. They feed on small crustaceans, frozen blood worms and Tubifex CICHLIDS There are several speceis cichlids which has ornamental value such as Green chromoide, (Etroplus suratensis) Orange Chromide, (Etroplus Maculatus) and canarensis (Etroplus canarensis). These fi sh prefer a Ph of 7 to 7.5 with moderately alkaline water. They can be easily trained to feed on artifi cial pellets of a suitable size. Dawkinsia Assamilis Dawkinsia Rubrotinctus Sahyadria Denisonii Botia Striata Badis Buxar Canara Pearl Spot Botia Lohachata Red Badis Green Chromoide Dario Rerio Badis Badis Orange Chromide EELS There are different types of fresh water eels belonging to mastacembalus genus that are exported from India, such as Tyre track eel, spiny eel, fi re eel, peacock eel. Fresh water eels are nocturnal predators and care should be taken to provide hiding spaces and to feed them in the night. These fi shes form a good addition to community aquarium with angels, gourami and other peaceful fi shes. pH of 6.5 to 7.5 with moderate alkalinity and good circulation is needed for these fi sh. AQUA
20 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION * Managing Partner, Aqualine Exports STONE CAT (HARA JERDONI) Inhabits slow-moving streams and rivers and prefers an aquarium with drift wood, soft substrates, and sandy bottom with relatively cool water which is well oxygenated. Soft water with a pH of 6.5 to 7 Preferred. The natural habitat of Mudskipper (Periopthalmus sps) are near mud fl ats near swamps and estuaries. Because of their amphibious adaptations, they can climb out of water and skip along. PUFFER FISH Dwarf Green Puffer Fish (carinotetradon travancoricus) This species is endemic to the western Ghats of India and is found in the coastal areas of Kerala, Chalakudy river and pampa river. It prefers soft water with pH of 6.5 to 7 and feeds on small crustaceans, blood worms and tubifex worms. It is added to planted tanks where it effi ciently removes all the unwanted snails. Milk spot Puffer Fish (Chelonodon patoca) These fi shes are found in the mouth of rivers or mangrove estuaries and prefer a slightly alkaline water,with a salt content of about 2 to 5 ppt. They feed on blood worms, tubifex and once adjusted its very easy to maintain in a slightly brackish water aquarium BARILIUS ARDENS Barilius ardens prefer very clear and highly oxygenated water with a low pH and moderate alkalinity. Circulations pumps which provides continuous fl ow of water is ideal for a barilius tank CHANNA SPECIES OR SNAKE HEADS These fish are tolerant to a wide range of water quality parameters once they get adjusted. They tend to jump and hence, the aquarium should be fi xed with a tight-fi tting cover. Once well adapted to the aquarium, they will exhibit their brilliant coloration and unique behavioural pattern. The different species of channa being exported from India are Golden Cobra Snake Head (Channa aurantimaculata), Channa stewarti, Channa bleheri, channa andrao, Channa paradalis AQUA Stone Cat Tyre Track Eel Peacock Eel Mud skipper CONCLUSION Recent technological advancements in water quality management, identifi cation and treatment of diseases, Feed formulation, anaesthetics and packing methods coupled with high speed Internet, roads and more fl ights to different destinations of the world has empowered the exporters from India to increase the export of ornamental fi shes from India. Ardens Dwarf Green Puffer Fish Milk spot Puffer Fish Channa Aurantimaculata Channa Bleheri Channa Paradalis
24 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION RECORD-BREAKING TURNOUT AT THE 13TH INDIA INTERNATIONAL PET TRADE FAIR 26 117 12 5672 The 13th India International Pet Trade Fair hosted by Creature Companion Magazine witnessed a remarkable turnout that drew in over 7000 passionate pet enthusiasts and featured 162 vibrant exhibitors, igniting a weekend of enlightenment, amusement, and liberation for both pets and their devoted admirers. This captivating event wasn't just another routine expo; it was a vibrant celebration of the growth and potential incurred by the Indian Pet Industry along with the fun the event had to offer for pets and pet parents. Bombay Exhibition Center, Nesco, Goregaon East, Mumbai, India +91-8287768466 | [email protected] | www.iiptf.in 5th and 6th October 2024 India International Pet Trade Fair 14th PRESENTS BOOK YOUR STALL NOW Total Number of State visitors came from Total Number of Cities visitors came from Total Number of Countries visitors came from Overall Visitors Number INDUSTRY INSIGHT
26 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION www.creature-companions.in The event wasn't just about trade; it was a lively gathering where networking turned into friendships and conversations sparked new ideas. There were also informative seminars and workshops including grooming and training competitions, veterinary awards, and a lot of engaging activities for pets and pet parents. Exhibitors showcased various products, from vegetarian dog food by Veggie Tales to treats from Taiyo. Tail Blaze even demonstrated the health benefi ts of their nutrition products with a before-and-after example of a dog's transformation. The exhibitor list was extensive and included companies like ABK Imports, Academy of grooming arts, Agro Food Industries, Aimil, Akira, Allana, Aqua2 The event brought together a diverse group of pet lovers and industry experts who showcased a variety of entertaining presentations, leaving visitors amazed and delighted. It wasn't just for pet enthusiasts, though; it was also a place for businesses to meet and be inspired. The event combined commerce with a sense of camaraderie, where business connections were made amidst a heartfelt celebration of pets. The 13th India International Pet Trade Fair transcended mere event status; it stood as a living testament to the seamless fusion of commerce and ardour.
Lab, Aquanature, Aquarium Area, Aquatic Venturez, AR Industries, ASA Agrotech, Aura Biotechnologies, B and K Nutrifeeds, Bakson, Bankey Bihari, Bark and Bone, Barking Blends, Basil, Bestie, Biocoll, Birdies, BLEP, Bow- Bow, Branding,Callas, Canes Venatici,Captain India, Caredom, Cature Shield, Creature Companion Magazine, Champion Packaing, Charm Pet Food, Conscious Creatures, Cuckos Pharma, Curigo, DI Plast, Dispose Easy,Dog Sponge, Dog Spot, Dogs and Dudez, DogSee, Dr Pets, Drools, Ektek Pharma, Fabulicious, FCI, Feather, Fetch Pet, Fish Aquarium Home, Fresh for Paws, Fukyfurz, Furball Story, Furr Meals, Furry Buddy, Furry Pet Services, General Audience, Glenand Group, Gluklich, Goe Vet, Good Dog Good Cat, Goofy Tails, Green Aqua, Guts and Glory, Humare Pets, Hasbet, Health Plus Fitness, Himalaya, HNN & Company, Horizone, HSM Packaging, HUFT, IIPTF, India’s Best Fish Food, Influx, Innomalous, Kanodia World P Ltd, Katyani, Kemin, Kennel Kitchen, Kennel Pet Products, Kocho Japan, Kumar Engineering work, Laddoo’s Cakery, Lica Pet Products, Lxit Vet, M&K, Madam, Mealberry, MS Pets, Mutt of Course, MyTailMate, Naaz International, Neopets, New Century, Nootie, Ocean Treat, Orange Pet Nutrition, Orange Pet Nutition, Orange Pet Nutrition Tetra, Ostech, Paw Booster, Pawingclaw, Pet Care Petsway, Pet Clean, Pet Food Planet, Petfarm Global, Pets Empire, Pets on Wheels, Pettle, PetYum, Petz House, PG Pet, PIDMO, Pioneer Hygeine, Pisces, Planet Pet, Planet Pet Food, PPGAI, Pride Agro, PS Vat Pharma, Pupscribe, PupStar, Raj Exports, Rayannant, Remedio Vet, Royal Canin, Scoobee Pet Foods Pvt Ltd, Scoopy Scrub, Shivam Polymers, Shobana Enterprises, Shreepadma, Signature, Sai International,Smarty Pet, SNB Enterprises, Something Fishy, Soul Lick, SS Imports, Star Farms, Swiss Pac, SYS Vet, Tail Blaze, Taiyo, Taiyo Discovery, Tara Implex, Thunder Tails, TopFurs, TPL, Trigon Digipack, United Petfood, Unleash, Value Pets, Veggietails, Vesper Pharma,Vetmed, Virbac, Wenger, Whoof Whoof, and Zoomaark.
MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION | Creature Companion 29 www.creature-companions.in As the event came to a close, it left behind a feeling of happiness and connection, highlighting the special bond we share with our pets. The 13th India International Pet Trade Fair was more than just a trade show; it was a celebration of the love for pets and the business opportunities they bring. ABOUT IIPTF: IIPTF is the only pet trade fair in the Indian Subcontinent, which is the biggest pet event in India. IIPTF is a B2B (Business-to-Business) exhibition. It has a wide range of pet products, along with being a platform for pet-pertinent services from all across India as well as from overseas. IIPTF, as an endeavour, aims to spread awareness of the Indian pet market’s potential, amongst the industry members. To Book a Stall or Attend as Visitor, Contact: +91 7827892179 Email ID: [email protected]
30 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION Industry Connect We are manufacturers and exporters of Rubber Sports Goods since 1977. We got into the business of manufacturing Dog Toys 7 to 9 years ago, when one of our customers in Germany inspired us to go for this venture. Currently, we export these toys to Germany and Spain. Our motto is based on the notion that a pet with regular mental and physical stimulation is always happy and that typically calls for happy owners, who are up for a game of fetch with their all time favorite companions. As a beloved member of your family, you want your dog to have everything they need to be happy and healthy. Our pet toys provide entertainment , stimulation, and comfort. “All of our toys are designed & manufactured to take care of all expectations, such as safety, health, non-toxic material and it is also long-lasting. Dogs are fi nicky by nature and to keep them interested, we have a wide variety of toys to keep them happy and stimulate their mental & physical health. All of our toys are made from toxinfree, antibacterial natural rubber that is highly resistant to tearing, ensuring twice the durability compared to average dog toys on the market. The rubber is also foodgrade and contains no chemicals, paint, preservatives, or harmful glues. In addition to satisfying your dog's instincts, it also helps improve oral health and relieve the pain of teething. Here at "Bhow Bhow" (Paradise Rubber Industries) , we continue to seek new and innovative ways to develop superior products for your companion. Our vision is not just to make a toy, but to make a quality toy that will enrich your pet’s life. “ Bhow Bhow “ will always be a brand you can count on to develop fun, creatively designed products with your dog in mind. Paradise Rubber Industries, Basti Bawa Khel, Kapurthala Road, Jalandhar – 144021 ( India ) Email: [email protected] [email protected] Bhow Bhow: Elevating Playtime with Premium, Thoughtfully Designed Dog Toys Bombay Exhibition Center, Nesco, Goregaon East, Mumbai, India +91-8287768466 | [email protected] | www.iiptf.in 5th and 6th October 2024 India International Pet Trade Fair 14th PRESENTS BOOK YOUR STALL NOW
WE’RE FAMILY We’re together for long walk, big hugs, bad hair days, report card days, early morning cuppas and mid-afternoon cuddles. Choose a child-safe, non-toxic rubber, pet toy at lovecaretoys.com for me, the heart of your family. SHIVAM POLYMERS INDIA Source The Finest Quality Pet Rubber Toys at Great Prices from India. A Great alternative to the Far East Visit us at INTERZOO Trade Fair 2024, in Hall 1 Stand No. 117
CHOOSE WITH LOVE N CARE. FOR ME, A TOY IS A WORKOUT, A BOOK, A PUZZLE AND AN IPAWD. AKRON AMROOD BANANA DHOLAK ENERGEE FLIPPER JUMPTY DUMPTY LNC BURGER LNC DOGGYSAUCER LUDKU MANGO TANGO PACKMANN PALLIGATOR PET MOBILE SNORKY SNUGGY GROMMER SPIKEY SNAKE SPINZEE TUFF TYRE TYRE ME OUT PUNKY FUNKY PUPPY TETTHER RINGLEE RUBBER FOORBALL RUBBER SOLID BONE RUBBER TUG TOY SHARKY THE BEST SOURCE FOR THE SAFEST 100% ORGANIC NATURAL RUBBER CHILDREN SAFE PET RUBBER TOYS FREE FROM CANCER CAUSING CHEMICALS LIKE PAH AND PHTHALATES For trade/ bulk enquiries contact Mobile No.: +91-9810110206, +91-9650805905 Email: [email protected] | [email protected] %6LWH%6XUDMSXU,QGXVWULDO$UHD*UHDWHU1RLGD¬,QGLD
INDUSTRY INSIGHT FOSTERING INNOVATION AND EMPATHY: INSIGHTS FROM THE INDIAN PET INDUSTRY DIALOGUE The Indian Pet Industry Dialogue (IPID) is an endeavour that stands as a pillar of diversity and knowledge among the Indian Pet Industry, as prominent stakeholders delve into the nuances of the specifi c sectors that they are involved in. The Indian Pet Industry Dialogue is an amalgamation of refl ection of the growth incurred by the Indian Pet Industry alongside a forum to deliberate and engage in insightful conversations aimed at up-levelling the Indian Pet Industry. The 3rd IPID witnessed a remarkable turnout of industry enthusiasts willing to learn ways to navigate the industry better. The event was inaugurated by the Convenor of India International Pet Trade Fair, Ms. Linda Brady Hawke and the key note address was given by Luise Bersanetti, the Exhibition Manager of Zoomark. A trio of pet care luminaries, Satinder Singh, the General Manager of Royal Canin; Dr. Shashank Sinha, the CEO of Drools; and Bharat Pittie, the Director of Orange Pet Nutrition, gathered on a stage that seemed to resonate with their collective passion. Their discourse, a rich tapestry of insights and wisdom, wove together discussions on diverse topics – from consumer behavior trends to the inherent humanness that pets evoke in us. This age, they contended, is witnessing an unprecedented bond between humans and pets, a bond that fuels the evolution of an entire ecosystem of care and companionship. 34 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION
MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION | Creature Companion 35 www.creature-companions.in This was followed by a discussion featuring Animesh Katiyar, the Founder of Fur Ball Story; Dr. CK Katiyar, CEO of Healthcare at Emami Ltd; and Yash Chari, Director of Rassari Biotech Ltd. Their dialogue, moderated by Govind Suryawanshi, Director of Government Affairs, Public Policy, and Advocacy at Royal Canin, resonated with optimism. These luminaries collectively envisioned a future where India's pet population could burgeon to a staggering 60 million, including the everendearing stray population. Rooted in empathy, their discussion underscored the importance of investing in pet parents over marketing, painting a road-map towards a more compassionate industry landscape. Their take highlighted the very core from which the Indian Pet Industry can expand; tapping into the wants of pet parents. The IPID’s narrative then took a turn towards strategy, as Animesh Sharma, Associate Director of Growth at blinkit, Ambarish Sikarwar, Business Head of Zigly, and Shubesh Goel, the Founder of Basil Petcare India, took center stage. Their conversation, steered by Monarch Jaiswal of Monarch Web World, unfurled the intricacies of the Direct-to-Consumer (D2C) and Business-toBusiness (B2B) dynamics in the pet care market. From pet food to accessories and healthcare, their insights provided a compass for navigating this complex landscape.
The spotlight then shifted to a new breed of infl uencers – the New Age Pet Infl uencers. Andrea Cyrill Khurana, Founder President of PPGAI; Achal Gupta, Founder of Jeffurry’s Pet Care; and Sanjeev Kumar, Founder of Scooby Scrub, took the stage, with Sagar Gwalani moderating this discussion, which was sponsored by Pettle. These infl uencers dismantled taboos surrounding the service sector in the pet industry, sharing heartwarming tales of lasting relationships with clients. Their unique and unexpected ways of connecting with pets extended far beyond traditional paradigms, illustrating how this sector is ushering in a new era of pet care, one defi ned by its commitment to nurturing the bond between humans and their beloved companions. In a crescendo of intellectual and technological exploration, Curtis Strahm, the regional director of Wenger, unveiled the mystique of Pet Food extrusion technology. He illuminated the intricate processes that breathe life into pet kibble food, infusing it with high-quality fresh meat and precision-engineered parameters. Saquib Pathan, the President of the Feline Club of India, and Roshen Verghese, the National Category Manager of Drools Pet Food shared a dialogue that was a veritable symphony of insights, navigating the multifaceted journey of felines. From the captivating nuances of their existence to the dire importance of shining a spotlight on their unique needs, the discourse celebrated the role of these majestic creatures in our lives. INDUSTRY INSIGHT 36 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION
MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION | Creature Companion 37 Mrinalini Khusape, Founder and CEO of PawPurrfect; Anirban Chanda, Founder of Onpets; and Garima Kaushal, Founder of Sploot, guided the discourse on the digital age of the pet industry. Under the moderation of Rana Atheya, the CEO and Founder of DogSpot Meal, they navigated the nuances of digitalization, its importance, and its sweeping transition across the industry. Together, they peered into the crystal ball, envisioning a future where technology would weave an intricate tapestry of care, convenience, and connection for pets and their parents. In the presence of the venerable Ashish Anthony, Founder of Just Dogs, the crowd found themselves drawn into a journey of inspiration. A fi rst-generation entrepreneur who had scaled the retail ladder, his very presence was a beacon of encouragement, reminding all that the sky is the limit when dedication and passion guide the way. Amid the vibrant audience, a luminous fi gure stood tall - Ms. Geeta Seshamani, Vice President of Friendicoes SECA. The applause that echoed through the hall was a standing ovation, a heartfelt tribute to her extraordinary dedication to animal welfare. Her wisdom resonated like a timeless melody, her insights revealing the profound interconnectedness between the pet industry and the well-being of our furry friends. A dynamic trio - Prabakar, Founder of Taiyo Feed Mill; Dr. Shashank Sinha, the visionary CEO of Drools; and Chetan Kumar - engaged in a riveting conversation, guided by the skilled moderation of Govind Suryavanshi. Their discussion revolved around a poignant theme - "Make in India for the World." In a symposium that delved deep into self-suffi ciency, they unraveled the potential of Indian brands to not only fl ourish on home turf but to also emerge as global leaders in the pet care industry. Their words painted a vivid picture of a future where innovation and quality would be synonymous with Indian pet care. As the IPID journey approached its culmination, the spotlight turned to the investor's perspective. Paritosh Srivastava, Investment Principal of Anthil Venture, and Dr. Madhurita Gupta, Founder of GOANGEL NETWORK PVT LTD, became the torchbearers of this fi nal chapter. Their insights were the capstone, shedding light on the dynamic investment landscape that propels the pet care industry forward. They illuminated the strategic intersections between capital and compassion, where fi nancial viability merges harmoniously with the shared mission of enhancing the lives of pets. As the curtain fell on the 3rd Indian Pet Industry Dialogue, it left in its wake a trail of inspiration, a symphony of voices echoing the aspirations of an industry committed to nurturing not just the physical health of our companions, but the very essence of our shared bond. The event was more than a conference; it was a platform where creativity, compassion, and collaboration painted a brighter future for the world of pet care in India. ABOUT IPID Introduced by Creature Companion Magazine, The Indian Pet Industry Dialogue is a forum for discussion and engagement on the various sectors of the Indian Pet Industry by key industry stakeholders, shedding light on the growth and potential of the Industry. 4th INDIAN PET INDUSTRY DIALOGUE (IPID) 2024, Presented by Drools: Dates:- 4th Oct, 2024 Time:- 9 AM – 6 PM Venue:- Mumbai Contact:- +91 8287768466, +91 7827892179 www.creature-companions.in
38 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION The 14th India International Pet Trade Fair is set to put forth on 5th and 6th October, 2024 at Bombay Exhibition Center, NESCO, Goregaon (E) from 9 am to 6 pm. IIPTF is India’s only B2B Pet Trade Fair, dedicated to celebrating the Indian Pet Industry with National, Regional, and International Exhibitors showcasing the potential and progress incurred by the Pet Industry. An extension of Creature Companion Magazine (Imprint of LB Associates Pvt. Ltd), IIPTF is set to bring about its 14th Exhibition with the hopes of unravelling the key to connecting buyers and sellers. Sponsored by Drools, the 14th IIPTF will consist of 250 exhibitors, a large gathering of enthusiastic visitors, a training seminar, a grooming seminar, and a whole lot of engaging activities and events to evoke a sense of wonder in all pets and pet parents. IIPTF will host a wide range of brands like Signature, Dogz & Dudez, Swisspac, Kennel Kitchen, Lica Pet Products, Lica Pet Products, Signate INDUSTRY INSIGHT Animal Health and Nutrition Pvt. Ltd, Sanko Co., Ltd., NeoPets, AQUA WORLD, JustTails, D.I PLAST INDIA PVT LTD, Agro Food Industries, Fetch Pet Products, Orange Pet Nutrition Pvt Ltd, Cature Shied, LLPSYS Vet, GSMAQUARIUM PRODUCTS INDIA LLP, TAIYO FEED MILL PRIVATE LIMITED, to name a few. In addition to the 14th IIPTF, Creature Companion is also hosting its 5th Aquagic, the largest exhibition on aquariums. The event will consist of aquarium supplies, aquarium ornamental fi sh and plants, ponds and other related products, allencompassing providing a gateway to discovering the potential of Aqua in the Pet Industry. “Every year, we look forward to hosting IIPTF with the hopes of connecting buyers and sellers, UNVEILING THE 14TH IIPTF & 5TH AQUAGIC: FOSTERING GROWTH IN THE INDIAN PET INDUSTRY
MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION | Creature Companion 39 www.creature-companions.in opening an avenue of collaboration, and ensuring that everyone feels that they are a part of this industry and have the platform to make a difference”. Ms. Linda Brady Hawke, CEO of IIPTF. IIPTF 2024 is set to provide an interactive and comprehensive event by organizing business forums and seminars on the sidelines of the exhibition. A day before the exhibition is the heart of the event -The Indian Pet Industry Dialogue (IPID) – a conference on the Indian Pet Industry deliberating on the opportunities, challenges, and state of the Indian Pet Industry. The 4th Edition of IPID will have some of the key stakeholders deliberate and discuss some of the key issues, challenges, and opportunities in the Pet Industry, welcoming everyone willing to learn about the Industry. IIPTF hosts a plethora of events, including Indian Pet Industry Awards, veterinary seminars, groomers’ workshops and competitions, aquarium and feline seminars and much more. The fair will provide vital opportunities for all areas of the pet industry. Details of the event: Name of The Event: India International Pet Trade Fair (IIPTF) Date: 5th and 6th October, 2024/ Venue: Bombay Exhibition Center, NESCO, Goregaon (E) Timings: 9 AM to 6 PM For more details, contact: Name: Priyasha Mohanty Phone: +91 9354351559 Email ID: [email protected] Website: https://iiptf.in/ ABOUT IIPTF: IIPTF is the only pet trade fair in the Indian Subcontinent, which is the biggest pet event in India. IIPTF is a B2B (Business-toBusiness) exhibition. It has a wide range of pet products, along with being a platform for petpertinent services from all across India as well as from overseas. IIPTF, as an endeavour, aims to spread awareness of the Indian pet market’s potential, amongst the industry members.
40 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION Industry Connect Shivam Polymers, is the largest manufacturer of Rubber Pet toys from India , in almost 400 shapes and designs . It is based in the city of Greater Noida, home to the only Formula One Track of India and only 40 minutes drive from the center of New Delhi, the capital of India . It has a very modern,clean, green and eco friendly facility spread over 6000 Sq. metres ,with a manufacturing area of over 31,000 sq. feet. There are over 70 Hydraulic presses of different sizes to make these rubber toys and it also has its own tool room for making the tooling for new products as per customer specifications. It gives customers across the world ,an alternative to the Far East for sourcing the Finest Range of over 400 designs in Rubber Pet toys, that are are Safe for Children too as they are free from plastic and any cancer causing chemicals Colour of the pet rubber toys can be customised as per pantone shades and the toys have a very nice vanilla flavoured smell in them. so not only do the toys smell of vanilla but also taste like vanilla when the dog licks them. Packaging is made as per the best world standards and also as per the design, thickness and material that is specifi ed by the customer in the artwork sent to us. Quality control is carried out on 100% of the production that is to be packed and shipped to the customer. Each product is checked for all aspects of quality, before it is tagged with the header card or put into the polybag or affi xed on the card. The latest range of toys that Shivam Polymers has launched is the 100% Organic Natural Rubber Transparent toys. These are made from a special grade of Natural Rubber that allows the light to pass through for transparency and the toys are almost indestructible , as most dogs cannot seem to be able to destroy these . This is also due to the high elasticity of the compound. You can also see the standard range of toys made by us there , such as Rubber solid bones, Solid balls, Studded balls/with without rope and grooming gloves , similar to what is available in the Far East . The benefi t in buying these from us is that the price is almost the same but the toys last 50% longer , as the compound we use is far superior to what is used by the Far East suppliers. Thus the end customer is happy as he/ she gets a toy, which lasts so much longer and that is a pleasant surprise. We also develop special designs in toys as per your specifi cations and designs and colours .You can send us the CAD drawings and we will develop the tooling for your new design toys at very reasonable prices and send the samples for approval. Once approved we will start the supply from the production tooling made for you. Visit us at INTERZOO Trade Fair 2024, in Hall 1 Stand No. 117 to see this exciting range of Organic Pet Rubber Toys. SHIVAM POLYMERS INDIA Source The Finest Quality Pet Rubber Toys at Great Prices from India. A Great alternative to the Far East
42 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION Industry Connect I n the vast landscape of animal health care, one company has risen to prominence, setting new standards of excellence and innovation since its inception. Biocoll-vet, founded in 2004 by visionary entrepreneur Mr. Jitender Saini, has swiftly carved a niche for itself, earning accolades for its commitment to advancing veterinary medicine and promoting the well-being of animals worldwide. From its humble beginnings, Biocollvet has been driven by a singular mission: to pioneer advancements in animal health care while ensuring accessibility and affordability. This dedication has propelled the company to the forefront of the industry, establishing it as a research-driven entity synonymous with quality and innovation. At the core of Biocoll-vet's operations lies an unwavering commitment to manufacturing and marketing a diverse range of high-quality animal health care products. Through meticulous research, development, manufacturing, sourcing, marketing, and distribution processes, the company upholds stringent standards of excellence, ensuring that each product meets the highest benchmarks of quality and effi cacy. With a vertically integrated business model encompassing in-house capabilities in business development, R&D, manufacturing, and regulatory compliance, Biocoll-vet exercises precise control over every aspect of its operations, guaranteeing the delivery of superior products to its customers. However, Biocoll-vet's commitment to excellence extends far beyond the realm of product provision. The company places a premium on customer satisfaction, recognizing the paramount importance of providing timely access to superiorquality products. This commitment is underscored by the company's dedication to effi ciency and costcompetitiveness, as well as its comprehensive support and assistance services, ensuring that clients' needs are met with the utmost diligence and care. Integral to Biocoll-vet's success is its highly skilled and continuously educated workforce. Comprising professionals who serve as the backbone of the organization, these individuals are committed to driving innovation and upholding the company's standards of excellence. Through ongoing education and professional development initiatives, Biocoll-vet fosters an environment of continuous learning and growth, ensuring that its team remains at the forefront of industry trends and best practices. Moreover, Biocoll-vet is unwavering in its commitment to quality and compliance. Every product undergoes rigorous scrutiny and testing to ensure compliance with the most stringent regulatory requirements, refl ecting the company's dedication to delivering products of unparalleled safety, effi cacy, and reliability. Over the years, Biocoll-vet has cultivated enduring partnerships with a diverse clientele, ranging from burgeoning startups to established industry leaders. Its reputation as a trusted ally and provider of premium animal health care solutions has solidifi ed its position as a preferred partner within the industry. In essence, Biocoll-vet stands as a beacon of excellence in the realm of animal health care, driven by a relentless pursuit of innovation, quality, and customer satisfaction. As the company continues to chart new horizons and expand its footprint, it remains steadfast in its commitment to advancing the health and wellbeing of animals worldwide. Pioneering Excellence in Animal Health Care: The Biocoll-vet Story
MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION | Creature Companion 43 We are one of the few United States Department of Agriculture approved facilities worldwide for production of heat treated Nyjer (Thistle) seeds. In our state-of-the-art USDA approved facility; we have a robust quality control system that works without any human intervention, and with automated controlled equipment which directly shares real time data with USDA Apart from the above we are certifi ed under the Food Safety Modernisation Act of the United States (FSMA, USA), Global Standard for Food Safety (BRCGS) and Food Safety and Standards Authority of India (FSSAI) for ensuring food safety. We have also been certifi ed by international bodies like SEDEX, UK and SGS for responsible sourcing and under the guidelines of CTPAT. Our strong position in the domestic bird feed trade gives us access to competitively priced and consistent feed ingredient supply. Happy Wings Bird Food was founded by ASA Agrotech with the aim to provide the perfect blend of nutrition and taste to our avian friends. Our Mission: At Happy Wings, our mission is to thoughtfully craft high-quality and healthy bird feed, providing nutritious food for our feathered friends, and simplifying the lives of our customers through innovative features. Our Vision: Happy Wings envisions a world where bird enthusiasts and nature lovers experience the joy of bird feeding with ease and satisfaction. Our vision is to be the leading provider of high-quality, healthy bird feed that not only nourishes our feathered friends but also enriches the lives of our customers. THE FUTURE OF BIRD FEED - “NO GROW SEED" Happy Wings enriches customers’ lives through innovative features like “No Grow Seed”. All Happy Wings Birdfeed is No Grow Seed. No Grow seeds are special seeds that have been treated (no chemicals used) to ensure they do not sprout or grow into unwanted weeds and plants. No Grow seeds are a practical solution for maintaining a tidy yard or garden. By inhibiting the growth of invasive plants and weeds, these seeds help save time and effort required to maintain a clean, organised and aesthetically pleasing landscape. • No Weed Growth • Cleaner Feeding Area and Backyard or Garden • Saves Times and Effort • Cost Effective • Longer Shelf Life • Safer for Birds HAPPY BIRDS, HAPPY YOU. ASA Agrotech Pvt. Ltd. is in the business of exporting Premium Bird Feed to countries such as USA, Canada and UK as well as to large European markets. Our commitment to supply clean and quality bird food spans for almost two decades. Industry Connect
44 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION INDUSTRY SPEAK HOW HAS THE TRAJECTORY OF YOUR COMPANY BEEN SO FAR AND WHAT KEEPS YOU GOING IN THIS EVOLVING INDUSTRY? JUSTDOGS has experienced a dynamic and positive trajectory since its inception. Our growth has been multifaceted, with expansions into online marketplaces and continuous innovation in our product lines. The secret to thriving in the rapidly evolving pet care industry is our passion for pets and our commitment to providing the best possible products and services to pet parents. Our team's dedication, deep market understanding, and customer-centric approach drive us forward. INDUSTRY SPEAK IS JUSTDOGS PLANNING TO EXPAND ITS RETAIL PRESENCE IN OTHER REGIONS? HOW MANY STORES ARE YOU PLANNING TO REACH BY MARCH 2025 AND HOW DOES THE IMPORTANCE OF E-COMMERCE PLAY OUT IN YOUR VENTURE? Our expansion strategy is ambitious yet meticulously planned; we are aiming to establish over 70 stores across India by March 2025. E-commerce is an integral part of our business model, enhancing our omnichannel retail approach. This allows us to reach customers beyond geographical constraints and offer them the convenience of shopping from home while maintaining the personal touch that they value in-store. Leading Pet Care Excellence in India In conversation with Ashish Anthony, the founder of JUSTDOGS, he delves into Just Dogs’ expansion plans and innovative product lines, including the newly launched Magna Feast, along with the trends shaping pet parenting and their exciting future projects.
MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION | Creature Companion 45 HOW MANY VARIANTS OF YOUR NEWLY LAUNCHED FOOD BRAND, MAGNA FEAST, ARE AVAILABLE IN THE MARKET AND HOW DO YOU ANTICIPATE ITS IMPACT ON YOUR BRAND’S IDENTITY? Currently, we offer two variants of our newly launched food brand, Magna Feast. As we expand the line, we anticipate it will signifi cantly bolster JUSTDOGS' identity as a provider of high-quality, nutrition-focused products. We're committed to enhancing pet health through our offerings, and Magna Feast is poised to become a staple in the dietary regimen of pets. AS A BRAND THAT DEALS WITH END CUSTOMERS AT FOREFRONT, WHAT ARE THE THREE MOST IMPORTANT TRENDS THAT YOU HAVE WITNESSED FROM THE PERSPECTIVE OF PET PARENTS? The trends we’ve observed include an increased focus on holistic pet health, a demand for eco-friendly and sustainable pet products, and a growing interest in technology-driven solutions for pet care and engagement. LOOKING FURTHER, WHAT ARE YOUR PLANS FOR THE NEAR FUTURE? DO YOU HAVE ANY EXCITING PROJECTS OR COLLABORATIONS LINED UP? The horizon for JUSTDOGS is vibrant with numerous projects and collaborations in the pipeline. Without revealing too much, we can say that pet parents can look forward to innovative products, engaging community events, and partnerships that align with our mission to enhance the lives of pets and their families. We're committed to enhancing pet health through our off erings, and Magna Feast is poised to become a staple in the dietary regimen of pets. www.creature-companions.in
46 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION WHAT TYPES OF HEALTHCARE ISSUES IN ANIMALS DOES YOUR SERVICE ADDRESS, AND HOW DOES YOUR ROBUST RESEARCH BACKGROUND SUPPORT THIS ENDEAVOUR? We address a wide range of health issues in animals, like urinary disorders & kidney diseases, liver problems, skin & coat conditions including wound healing, digestive and respiratory ailments as well as mineral and vitamin defi ciencies. Moreover, the ageing population of pets is also bringing about new challenges and opportunities in the pet care industry, necessitating innovative approaches to address their evolving health needs. By continuously advancing our understanding of animal physiology, disease mechanisms, and treatment modalities, we are able to provide cutting-edge solutions and personalised care to meet the diverse needs of animals. INDUSTRY SPEAK HOW HAS YOUR COMMITMENT TO SCIENCE AND TECHNOLOGY IN AYURVEDA INFLUENCED YOUR GLOBAL PRESENCE IN THE PET MARKET? The pet industry is a major global sector and the expenditure on pet health is growing alongside the wider sector as well. The global market for pet health products is projected at a compound annual growth rate (CAGR) of 9.2% from 2021 to 2028. Our unwavering dedication to advancing science and technology has enhanced our trustworthiness within the pet industry, enabling us to broaden our reach into fresh geographical areas and customer segments, for example, Mauritius global supply. By embracing modern scientifi c advancements while staying true to the principles of Ayurveda, we've been able to offer innovative and effective solutions for pet health and wellness globally. In conversation with Dr. Ikshit Sharma, Director, Aimil Pharmaceuticals India Ltd, he draws insights into Aimil's pioneering work in animal healthcare, highlighting its range of solutions, commitment to science, and strategic prioritization of research and development efforts across therapeutic segments like urology, orthopaedics, and neurology. Unveiling the Future of Animal Health: Aimil PharmaceuticalsStrategic Vision Dr. Ikshit Sharma, Director, Aimil Pharmaceuticals India Ltd
MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION | Creature Companion 47 www.creature-companions.in WHAT THERAPEUTIC CATEGORIES DO YOU ATTEND TO AND HOW DO YOU BALANCE TRADITIONAL KNOWLEDGE WITH MODERN PHARMACEUTICAL PRACTICES IN THESE AREAS? Medicine access is reported as an issue for 75 % of veterinary associations globally. We attend to various therapeutic categories to address the diverse healthcare needs of animals. Our range of products includes NEERI KFT for kidney conditions, AMLYCURE DS for liver ailments, AMYDIO FORTE & ZYMNET for gastric issues, JUFEX FORTE for respiratory disorders, as well as formulations for addressing mineral deficiencies, wound care, bone health, skin care, stress management, and boosting compromised immunity. These therapeutic products are designed & developed from the highest quality plants & extracts that are not only safe and efficacious but also prevent recurrence. We also prioritize evidence-based medicine, incorporating scientific research and clinical studies to guide our treatment protocols and product formulations. AIMIL’S INVOLVEMENT IN VARIOUS THERAPEUTIC SEGMENTS SUCH AS UROLOGY, ORTHOPAEDICS AND NEUROLOGY. HOW DOES THE COMPANY PRIORITIZE ITS RESEARCH AND DEVELOPMENT EFFORTS ACROSS DIVERSE AREAS? Our R&D efforts are guided by long-term strategic goals, with a focus on introducing significant innovations. As it is predicted that 75 million pets may not have access to care by 2030, we meticulously analyse market demand and growth prospects within each therapeutic field. Additionally, we assess emerging technologies and scientific breakthroughs in these sectors, where innovative solutions can lead to significant advancements.
48 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION INDIAN PAVILION @ INTERZOO Biocoll- Vet offers a variety of products in veterinary health and well-being. The quality of our products is approved by Trade, Hospitals, and institutions and The Veterinary Professionals. As a research driven brand with ASA AGROTECH PVT LTD is a bird food manufacturing company headquarter in Nagpur, India and is into export of various bird food commodities to countries such as USA, CANADA & EU. Brand name “HAPPY WINGS” placed on Amazon USA & INDIA with other different SKUs. Happy Wings bird food Creature Companion is India’s foremost pet care magazine. It was founded with the goal of providing pet lovers vital information on pet care and related subjects, as well as, furnishing the domestic and international pet industries with important facts, trends and statistics about the Indian pet market. Subsequently, Creature Companion Magazine hosts India International Pet Trade Fair every year, which is India's only B2B Trade Fair alongside Aquagic, the largest exhibition on aquariums. The event brings a diverse range of brands exhibiting their products, series of seminars, activities, and competitions. Prior to IIPTF, Creature Companion Magazine also organises Indian Pet Industry Dialogue (IPID) wherein, Industry stakeholders deliberate on the various challenges, potential, and insights that come from exploring the Indian Pet Industry. Paradise Rubber Industries specializes in crafting rubber bladders, balls, mats, and bat rubber grips, prioritizing top-quality materials and advanced production techniques. Their commitment to excellence is evident in their durable and reliable products, exceeding industry Biocoll Pharmaceuticals Pvt Ltd ASA Agrotech Private Limited Creature Companion, Magazine Paradise Rubber Industries Leading The Future of Pet Care With The Finest Quality creative fl air, our vision is catered towards manufacturing and marketing an extensive range of animal health care products in a timely and cost effective manner. was founded by ASA Agrotech with the aim to provide the perfect blend of nutrition and taste to our avian friends. We expertise in selling Bird food in all types of packaging and are also into retail under to safeguard this beautiful creation of nature, we have embarked on a journey to provide the perfect nutritional feed for them. standards. With state-of-the-art facilities and a skilled team, they consistently deliver superior results. Whether clients seek custom designs or standard offerings, Paradise Rubber Industries ensures exceptional quality and value. INDIAN PAVILION @ Hall 3C/ Booth No. 3C-540n Hall 3C/ Booth No. 3C-540a Hall 3C/ Booth No. 3C-540b Hall 3C/ Booth No. 3C-540o
50 Creature Companion | MAY 2024 • INTERZOO INTERNATIONAL EXHIBITION • SPECIAL EDITION INDIAN EXHIBITORS @ Tel. : +91-9311306000 Email : [email protected] Website : www.abhinandansteels.co A-113/2, Wazirpur Industrial Area, New Delhi - 110052, Delhi Abhinandan Steels Hall 9 / Booth No. 9-656 Tel. : +91-9839074550 Email : [email protected] Website : www.abgroups.in 89/75 Pioneer Compound Jajmau, Kanpur - 208010, Uttar Pradesh AB Group Hall 3 / Booth No. 3-546 Tel. : +91-9935041298 Email : [email protected] Website : www.aaleeindia.com 563 A, Muir Road , Meerpur Cantt, Kanpur - 208004, Uttar Pradesh Aalee India Exports Pvt. Ltd. Hall 3C / Booth No. 3C-739 Tel. : +91-9838389530 Email : [email protected] Website : www.asintl.co.in 11/29, Sutarganj, Gwaltoli, Kanpur - 208001, Uttar Pradesh A.S. International Hall 7A / Booth No. 7A-745 Tel. : +91-712 259 1130 Email : [email protected] Website : www.agricomimpex.com 202, Amaltas Apartment, Nagpur,, Rajnagar, Nagpur - 440013, Maharashtra Agricom Impex Hall 1 / Booth No. 1-616