FMT May LR

Summer time means a lot of liquid in different forms. Traditional juices that push cart
vendors sell are packed with ingredients that help keep your body cool, energised
and hydrated. These fresh juices have been existing since long time even before
trendy package juices came to India.

The summer started atleast 20 days before time that fuelled the consumption of cold
drinks and ice cream. Last two years these industries suffered due to lockdown. In
2022, we set to witness pent-up demands. Moreover, companies have geared up their
online presence making it much more convenient for customers to order from the
comfort of their of home.

Push cart vendors have come back, who had migrated to villages during Covid. They
are an integral part of out of home selling channels. Hotels, restaurants and schools
are open to normal timings. They also greatly contribute to out of home sales.

After Covid, there are drinks infused with immunity booster, essential minerals and
vitamins. Keeping in mind health conscious consumers fresh juices are brining with
products claiming the promise of good health.

In rural India, there is a spike in demand of cold drinks and juices due to availability
of cold chain, refrigeration, and better supply of electricity.

Indian juices market is set to clock US$1,960m in 2022. It is expected to grow at 2.99%
between 2022 to 2026. Brands such as ITC, Dabur, Hamdard are big players. In recent
years, India has seen the rise of small brands as well. Some of the regional players
are doing brisk business.

This summer is going to prove good business for fruit and cold drink companies
which in turn will push demand for equipments and packaging materials. Inflation
may puncture the drink wagon.

Linda Brady Hawke

4Food Marketing & Technology May 2022



May 2022

8 News 28 Breakthrough Technology
will Produce Green Proteins
Food Safety Greener - Next Generation
Membrane Filtration Systems
14 How Crucial is BIS License for PDW and are the Key
MW Manufacturers?
30 Digitalization Leveraged to
20 Emerging Source of Omega 3 Fatty Acid Rising Optimize Hygienic Processing
Demand in the Indian Market
Ingredients

Processing Packaging

24 BVeg Foods and Bühler Spearhead the Path to the Future of Meat 40 Evolution of Sustainable
Substitutes in India Packaging in Bakery Industry

6Food Marketing & Technology May 2022

Industry Insight

42 Mintel’s 2022 Global Food and Drink Trends explores what
changing consumer behavior means for the food, drink and
foodservice industries

44 Increasing Demand from the Food and Beverages Industry
in Developing Regions to Present High Growth Opportunities
for the Global Banana Flakes Market

Industry Speak

46 Interview: TESSOL Helps
Companies to Ensure Product
Quality and Reduce Food
Wastage Significantlyand
Reduce Food Wastage
Significantlyand Reduce Food
Wastage Significantly

51 Latest Event

7Food Marketing & Technology May 2022

News

MoFPI Launches 3 ODOP Brands Under PMFME Scheme

The MoFPI has launched three Brand Anaras has been developed under the brand Kashmiri Mantra
One District One Product under the ODOP concept for dried from district Kulgam, Jammu
(ODOP) brands under the spicy pineapple from the district and Kashmir, and Madhumantra
Pradhan Mantri Formalisation of Ri Bhoi, Meghalaya. The product from district Saharanpur in Uttar
Micro food processing Enterprises has been made from handpicked Pradesh.
(PMFME) Scheme. pineapples, naturally sun dried and
flavoured with a secret spice mix to Kashmiri Mantra introduced
The brands Madhurmithas, Anaras, give it an irresistible unique taste. masala paste locally called ‘ver’, the
and Pind Se, were launched by masala paste in tikki form is the
Pashupati Kumar Paras, Union Brand Pind Se has introduced mango second product to be launched after
Minister of Food Processing pickle, made with premium quality Kashmiri Lal Mirch under the brand.
Industries, along with Prahlad ingredients, and a traditional recipe.
Singh Patel, Minister of State for The product is hand-made and Madhumantra introduced Lemon
Food Processing Industries, and developed under the ODOP Concept Honey from Saharanpur that offers
in the presence of officials from from district Amritsar, Punjab. an element of uniqueness to plain
NAFED. old honey by infusing it with high-
Besides, two other products were quality lemon extract.
The brand Madhurmithas has also launched on the occasion
introduced jaggery powder and has According to NAFED, for the benefit
been exclusively developed under of consumers, all the products come
the ODOP concept for the district in unique and attractive packaging
Muzaffarnagar, Uttar Pradesh. The that keeps moisture and sunlight at
product is a sweetener without any bay, thus ensuring a longer shelf life
chemicals. of the product and keeping it fresh.

Nutty Yogi Foods Raises Rs 50 mn in Seed Funding
Led by Multiply Ventures

Nutty Yogi, the clean-label a selection between either health or places and their own website will
health food brand, has taste as there is no brand that offers use the raised funds to expand
announced raising Rs 50 the goodness of health with a no- its footprint beyond a direct-to-
million in seed funding led by compromise taste experience.” consumer model, launching in
Multiply Ventures. major brick and mortar retailers
The Bengaluru-headquartered across the country Since its launch,
The company offers a range of company currently selling through the company has served and made
over 200+ healthy and organic food all popular e-commerce market a million consumers healthier and
products across categories like looking to extend its reach pan-
daily essentials, healthy snacking, India.
condiments, breakfast mixes, and
immunity-building products. Sanjay Ramakrishnan, partner,
Multiply Ventures, said, “We are
Pallavi Gupta, founder of Nutty Yogi, absolutely aligned with the mission
said, “Healthy and nutritious eating of Nutty Yogi and that is to make
and the need to nourish oneself is a organic, healthy food accessible to
growing trend. However, the gap we a large set of consumers. One of the
identified in the market was that the easiest ways to stay healthy is by
consumers are being made to make eating right.”

8Food Marketing & Technology May 2022



News Britannia Reported
Operating Profit of
Jubilant Ingrevia Rs 499 crore with Growth
Commissions New Green of 10% for Q4
Ethanol Based Acetic Acid
Plant for food sector

Jubilant Ingrevia has Britannia Industries reported
commissioned its new consolidated sales of Rs 3,508
Green Ethanol based food- crore with a growth of 15%
grade Acetic Acid plant at and consolidated operating
its manufacturing facility in profit of Rs 499 crore with a
Gajraula, Uttar Pradesh. The growth of 10% for Q4 2022. Its
plant is designed to meet the board of directors recommended a dividend of 5650%, Rs
highest standards of product certifications like FSSAI, 56.5 per share.
ISO 22000, Kosher, Halal, FCC Codex. It will cater to the
increasing demand in food preservative segment across Commenting on the performance, Varun Berry, managing
the globe. director, Britannia, said, “In this quarter, we delivered
a robust top-line growth of 15% and a mid-single digit
The food-grade Acetic Acid plant has a rated capacity volume growth which demonstrates the resilience of our
of 25,000 Tons Per Annum. The product will be brands and a reflection of our execution strengths across
manufactured from Green Ethanol which is produced divisions and channels. We continued to accelerate
from natural bio-based feedstock. This food-grade our rural journey with focus on enhancing reach and
Acetic Acid is in high demand globally. It will provide sustaining our diligent market practices, which is evident
a healthier option for food preservation requirements, in the consistent market share gains over the years. Our
as compared to the Acetic Acid produced through growths in organised trade channels remained robust,
petroleum route. wherein revenues from E-commerce doubled over last
year. We launched new to market innovations viz. Good
Rajesh Srivastava, chief executive officer and managing Day Harmony, Jeera Marie and Nutrichoice Seeds and
director, Jubilant Ingrevia, said, “With the commissioning Herbs and new variants in Croissant and Wafers to
of this food-grade Acetic Acid plant, produced from further strengthen our adjacent categories.”
renewable feed stock based Green Ethanol, we are pleased
to share that we continue on our path of successfully “We have progressed well in our journey of building
executing our planned growth CAPEX. As per our technologically superior factories. Our new dairy
growth plans we continue to make investments in niche greenfield factory is on track for commercialisation in the
products which are used for specialised usage globally. next few months. In addition, we are also in the process
We are confident of achieving the superior growth path of setting up 3 greenfield units – in Uttar Pradesh, Tamil
charted for the company.” Nadu and Bihar,” he added.

10Food Marketing & Technology May 2022



News

Tetra Pak Joins Hands with the Nest Man of India to
Raise Eco Awareness

On the eve of Earth Day 2022, where children learnt to make nests will be conducted by Rakesh Khatri,
Tetra Pak, a world-leading using household waste, as well founder – Eco Roots Foundation,
packaging and processing as composite sheets made from popularly known as The Nest Man
solutions provider, has joined hands recycled cartons. This will be followed of India, who has built more than
with Eco Roots Foundation, an NGO by a workshop at Delhi Public School, 2.5 lakh bird nests throughout India,
working to conserve ecosystem, Faridabad, with participants from thus helping several sparrows &
environment, and biodiversity over 20 schools. The programme other small birds find their way back
to launch a programme called aims to inspire a behavioural change to the national capital. Announcing
Happy Wings. This programme among children at a primary level the association, Ashutosh Manohar,
will reach out to over 200 schools and increase sensitivity towards MD, Tetra Pak South Asia, said, “Our
across the country, covering over the environment. The workshops approach to protecting the planet is
20,000 students to educate children grounded in our commitment to a
about the importance of protecting low-carbon circular economy. Over
biodiversity, while also teaching the years, we have focussed a lot
them how to make nests for small on responsible sourcing of material
birds using household waste like to protect biodiversity, while also
jute, coconut husk and recycled enabling recycling of our used
beverage cartons. Launched at packages to give them an effective
Mount Abu Public School, Rohini, afterlife. Happy Wings is a beautiful
through a nest-making workshop, blend of both– bringing sparrows
the programme saw participation and small birds back to our cities,
from representatives of 30 schools while also putting recycled cartons
across the National Capital Region to good use.”

From Selling 700 Bottles Daily in 2010 to Now 20 lakh Bottles
Daily, Clear Pani eyes Rs 300 crores in Revenues by 2023

From selling winning the tender of erstwhile Air water in eco-friendly bottles. The
700 packaged India, Mariott Group of Hotels and edition features i) green bottles-
drinking opening the first manufacturing made of biodegradable plastic ii) red
water bottles daily facility in Ahmedabad in 2015 were bottles- containing 40% less plastic
among its key milestones. It is also with water sourced from Tapi River.
in 2010 to 20 lakh credited with pioneering the concept This product range is a testimony
of square-shaped bottles with co- to its commitment to mitigating
bottles daily, Clear branding in India. carbon footprints and making this
planet habitable for generations to
Pani is redefining “At Clear Pani, quality and innovation come. These water packages are
are two formidable pillars of our available in various sizes – i)200
India’s packaged core philosophy. We have witnessed ml ii) 500 ml iii) 1-litre to cater to
phenomenal growth in the past few multiple purposes.
drinking water years, and we are now eyeing 300
crores in revenue by 2023 and 1000 According to the Trade Promotion
segment through crores by 2025-2026.” said Nayan Council of India, the packaged
Shah, Managing Director, Clear Pani. drinking water bottle market in India
sustainability, quality and is estimated at $24 billion in 2019
Clear Pani’s flagship product is the and is expected to reach $60 billion
innovation. After clocking an Clearth edition of safe drinking by the end of 2023.

astounding growth rate at 143%

Y-O-Y in 2021, the company is eyeing

300 crores in revenue by 2023.

Founded in 2005 by Nayan Shah, Clear
Pani built its stronghold over the
segment brick-by-brick. Bagging the
first contract with LEADING Caterers,

12Food Marketing & Technology May 2022



Food Safety

How Crucial is BIS License for PDW and MW
Manufacturers?

By Dr Saurabh Arora* The food regulator has asked food is very important for the product.
commissioners of states and union If FBOs could not show the BIS
It has been observed by the Food territories to review the licenses certificate on time their licenses
Safety and Standards Authority granted to bottlers. In such a scenario, will be canceled as per FSS
of India (FSSAI) that numerous it is important to conduct a special (Licensing and Registration of
manufacturers of packaged drinking drive to ensure (if) all manufacturers Food Business Regulation, 2011).
water are in operation with FSSAI but of PDW and mineral water have BIS
they do not have a BIS certification number or not, and no laxity should • As per BIS, the newly published
mark. In order to sell packaged be tolerated. It has been requested standard for drinking water is IS
drinking water and mineral water, to review the licenses granted 17482:2020.The apex food regulator
a BIS number is very important for for manufacturing of packaged has also directed state governments
the product. Obtrusively, packaged drinking water and mineral water to conduct a special drive to check
drinking water and mineral water is products and verify whether the said the quality of packaged drinking
being sold without BIS certification licenses have furnished the valid BIS water. FSSAI has sought ‘action taken’
in the scorching summer heat. certificate for the same through the reports from all food commissioners
FoSCoS (Food Safety Compliance by 31 May.
In a recent regulation, FSSAI has System) portal. In case such
drawn reference to its previous order certificates are not available, notice KEY BENEFITS OF SECURING BIS
dated 26.03.2021 which directed may be issued to the Food Business CERTIFICATION
that FBOs can upload BIS license or Operators (FBOs) to furnish the same • Provides ground for Total Quality
copy of letter indicating recording in the time-bound manner.
of application for BIS license on Management, i.e. TQM
FoSCoS portal at the time of applying SIGNIFICANCE OF BIS • Ensures better utilization of
for new license/or PDW and MW • To sell packaged drinking water
from FSSAI. resources
and mineral water, a BIS number • Get rid of overhead expenses used

to manufacture the final products.

14Food Marketing & Technology May 2022

www.fmtmagazine.in

• Facilitate global recognition, We have been working closely with
thereby ensuring access the hospitality and food industry
to untapped and overseas for more than two decades and
markets. offer a comprehensive array of
food testing services for meeting
• Serves as strong evidence of the requirements of national and
product quality international regulatory bodies.

• Enable firms to deploy bespoke We would like to assure you that
quality management. our labs are fully equipped to
carry out accurate, reliable and
• Aids firms to improve market reproducible analysis of various
reputation over time. products.

WHAT DO WE OFFER? As an ISO 17025 accredited food
It is important to get the samples testing Lab, we are dedicated
of packaged drinking water at to provide you the assurance of
regular intervals from FSSAI qualitative and timely service for
notified laboratories in order to all your compliance solutions.
maintain uniformity in quality and
prevent batch to batch variation. We have been working closely with
the hospitality and food industry
Our state-of-the-art laboratories for more than two decades and
are located in pan India locations. offer a comprehensive array of
We have an experienced team of food testing services for meeting
scientists proficient in the latest the requirements of national and
instrumentation and techniques. international regulatory bodies.
Our laboratories are accredited
and approved by FSSAI and BIS Contact us at
and we have provision for testing SPOC +91-8588851888
packaged drinking water on a
regular basis. We provide packaged
drinking water manufacturers
world class testing, analysis and
regular monitoring of water source,
in-process testing, and finished
product.The companies operating
with license issued by FSSAI and
BIS certification ensures safety
and efficacy of packaged drinking
water.

OUR WATER TESTING SERVICES * A prolific inventor, pharmacist,
We carry out sampling and scientist, technophile, and visionary
analysis of water samples from entrepreneur. He has been leading
hotels, restaurants, canteens, food the contract, testing, certification,
processing units, manufacturing and research business at Arbro
units, factories, retail outlets and and Auriga since 2005 with labs in
all other food businesses. seven locations. Invented, patented,
and commercialized SNEC 30, a
Our laboratory is accredited scientifically advanced curcumin
by the National Accreditation supplement; Founder of Food Safety
Board for testing and calibration Helpline; Founder and Mentor of Lab-
laboratories (NABL) and also Training.com
recognized by the Food Safety
and Standards Authority of India
(FSSAI).

15Food Marketing & Technology May 2022









Ingredients

Emerging Source of Omega 3 Fatty Acid Rising
Demand in the Indian Market

By Vijayendran M*

Omega-3 fatty acids are a
class of essential fatty ac-
ids that are found in foods,
such as fish and flaxseed, and di-
etary supplements, such as fish oil.
The three main omega-3 fatty ac-
ids are alpha-linolenic acid (ALA),
eicosapentaenoic acid (EPA), and
docosahexaenoic acid (DHA). ALA
is found mainly in plant oils such
as flaxseed, soybean, and canola
oils and DHA and EPA are found
in fish and other seafood. In India,
Omega-3 is available in three main
sources – fish, algae, and plants
and in oil and powder formats

CHARACTERISTICS OF DIFFERENT a lower risk of contamination by such as infant nutrition, single or
SOURCES OF OMEGA-3 heavy metals or pesticide residues combination vegetable oils are used
Fish: Omega-3 from fish is rich and it is considered a more to meet the requirement of both LA
in EPA and DHA. The typical sustainable source than fish oils. It and ALA in end product formulation
composition of standard fish oil also lacks a fishy odour, which is a for better bioavailability
is 18:12 EPA:DHA. Some producers, key constraint with using fish oils
particularly those using fish oil in in functional foods. In addition, a LEGISLATION
soft gels or capsules prefer more few algal oil users like functional In India, omega-3 fortified
concentrated oils such as 30:20 foods/supplements felt that algal products and supplements are
EPA:DHA for ease of formulation. oils are more shelf-stable than fish regulated under Food Safety and
In India, currently 18:12 and 30:20 oils. The preference for algal DHA Standards (Health Supplements,
EPA:DHA fish oil concentrations are oils over fish oils in applications Nutraceuticals, Food for Special
most popular for use in supplements persists although algal oils are more Dietary Use, Food for Special
and pharmaceuticals. Demand for expensive than fish oils. Medical Purpose, Functional Food
10:40 EPA:DHA (high DHA) fish oils and Novel Food) Regulations, 2016.
is also gradually growing in India. Plant: The main sources of plant- Listed under schedule VI – omega-3
Increasing consumer awareness and based omega-3 are oil seeds such fatty acids (docosahexaenoic acid
popularity of “DHA” are due to the as canola, flax, corn, and soybean - eicosapentaenoic acid - alpha-
marketing efforts of functional food which contain alpha-linolenic acid linolenic acid). Omega-3 ingredients
and beverage companies. (ALA) Omega-3 fatty acid. In India, can be sold with an FSSAI license
vegetable oils are used as vegetarian or a drug license. Omega-3
Algae: Algae are a preferred sources of ALA and LA (Linolenic ingredients are sold into food and
‘vegetarian’ source of DHA, apart acid) mainly in clinical and infant pharmaceutical applications in India.
from plant oils in India. This is of nutrition applications. These There is little distinction between
great significance because enteral are generally cheaper than both these two segments in India, since
nutrition, infant nutrition and refined fish and algal oils. ALA is an supplements which are registered
functional drinks producers consider omega-3 fatty acid, whereas LA is an as a food product (i.e. have a FSSAI
only a vegetarian source of omega-3 omega-6 fatty acid. In applications license) are sold through doctors
for use in their end products. Other
reasons for using algal DHA include

20Food Marketing & Technology May 2022



Ingredients

RETAIL ANALYSIS

Fish Source Omega-3 Algal Surce Omega-3 Fatty Omega-3 Fortified eggs Algal Source Omega Plant source Omega-3
Fatty acid acid capsules Ingredients in Infant formula Fatty acid capsules

under prescription. An ingredient Brazil, and China to meet the growing omega-3 is more economical than
supplier and an end-product demand in the supplements sector algal, and plant sourced.
manufacturer who uses omega-3 and exports a large volume of crude
ingredients can register themselves fish oil and a negligible amount of OMEGA-3 APPLICATIONS BY
with the FSSAI. Approval by DCGI concentrated fish oil to Australia, SOURCE
is required in India for selling end- Vietnam, Singapore, Malaysia, and Omega-3 fatty acids have been
products formulations as drugs for Korea. Algal source omega oil/ used in food fortification and
example Fresenius-Kabi’s products powder is imported from China and dietary supplements for long in
like Omegaven & SMOFlipid European countries India. The dietary supplements
sector is the largest consumer
CURRENT SUPPLY & TRADE INDIA OMEGA-3 DEMAND BY of omega-3 ingredients in terms
Of the total fish catch across India, SOURCE, CONCENTRATION, PRICE, of volume and value, followed by
only about 35% is used for fish oil AND FORMATS the F&B fortification sector. Fish
production and the rest is used COVID-19 increased the Indian oil sourced omega-3 ingredients
for direct human consumption consumers perception of supple- dominate the dietary supplements
and other industrial applications. ments as an aid to maintain sector, while algal DHA oils lead the
Sardine is the major fish used for immunity and its efficiency in F&B fortification industry. End-use
fish oil production and around 25 fighting the deadly virus. This in application industries for omega-3
plants are operating in coastal states turn drove demand for associated ingredients include infant nutrition
of Karnataka, Kerala, and Tamil ingredients including omega-3. All with a significant consumption
Nadu. The crude and concentrated major sources, multiple concen- and pet nutrition with the
omega-3 oil producers are present trations, and oil and powder forms least consumption in terms of
in India. Key Indian producers are are available in the Indian market. In volume. Doctors are prescribing
Arjuna Natural Extracts (Source: supplements and pharmaceuticals omega-3 fatty acids containing
Fish, Plant), Blueline Foods (Fish), (Multivitamins) 9:6, 18:12 and 30:20 supplements for general well-
Arbee Biomarine (Fish), Bio-gen EPA: DHA fish oil composition is being or heart health. The
Extracts (Fish and plant), Coastal popular. About 45% of omega-3 fish pharmaceuticals drugs market in
Exports (Fish), Janatha Fish Meal oil demand is 18:12 and 35% is 30:20, India is also witnessing the use of
& Oil (Fish), Kamani (Plant), Lonza 15% 33:22, 10:40, and 36:24 and 5% omega-3 fatty acids. Algal source
(Algal), Bio plus Life Sciences (Algal). demand for 46:38, 20:24, 34:30, 40:10, DHA supplements are taken
More than 80% of omega-3 is from 5:3, 3:12 and 9 (DHA). Formats are during pregnancy and postpartum
fish sources in India; the remaining mostly in oil forms (Conversion of as it plays an important role in the
20% from plants and algal. In India, oil to powder is expensive). For Algal health and brain development of
demand for concentred omega-3 oil omega 3, 60% demand for DHA (10% infants along with the improved
is met by imports (50%) and domestic concentration) is mainly in powder visual and cognitive ability
production (50%) of both fish and format and remining 40% of DHA
algal oils, whereas plant oils (100%) (20% (20% concentration) powder and CONCLUSION
are largely produced within the 20% (40%) oil and powder format). Consumer awareness of omega-3
country. India imports concentrated Plant sourced ALA omega-3 demand health benefits and rising disposable
fish oil from Norway, Germany, is mainly for oil format. Fish source income, especially in urban areas

22Food Marketing & Technology May 2022

www.fmtmagazine.in

of the country, will lead market growth
in the future. COVID-19 pandemic has
created growth opportunities in Omega-3
supplements markets and increasing
consumer awareness and popularity of “DHA”
is due to marketing efforts of functional
food and beverage companies. India has the
largest vegetarian population globally, with
about 30% claiming to be strictly vegetarian.
Among omega-3 ingredient sources, algal oil/
powder is expected to grow ahead of fish oil
because of the large vegetarian population in
India. HPMC (Hydroxypropyl methylcellulose)
vegetarian capsules are used for algal &
plant source omega-3 supplements then
gelatin (animal source) capsules. Algae is
preferred in functional foods/infant/clinical
nutrition due to many reasons - vegetarian,
low risk of contamination, sustainable, better
organoleptic properties. Algal source omega-3
fatty acid expected to register a CAGR of more
than 10%, followed by fish and plant source
at 8% (2022-27). Indian algal source omega-3
producers started extending capacity due
to high demand in functional foods sectors.
Consumers prefer dosages in the form of
capsules to other formats like powder or
oil since these are easier to swallow and
are available in varying formulations and a
familiar format. 30:20 EPA:DHA is preferred in
supplements for the ease of formulation. Use
of Algal sourced omega-3 ingredients are high
in supplements and low in pharmaceuticals

F1rst is coming up with a study on the
Omega-3 ingredients market capturing the
supply-demand (2021-2026) scenario with
key details on recent trends, how the market
changed in the last few years in terms
of availability, applications, competitive
ingredients, challenges, opportunities,
and other details. This study will give you
a historical perspective of demand for a
different source of Omega-3 ingredients and
concentration in India and how this sector
will shape in near future because of ongoing
health trends. COVID-19 has paved a new way
of looking at this ingredient.

* He is an Associate Project Manager at F1rst with a
postgraduate in Bio-Chemical Technology (BCT). For
more information about this study, you can reach out
to [email protected]

Processing

BVeg Foods and Bühler Spearhead the Path to
the Future of Meat Substitutes in India

BVeg Foods is one of the first ventures in India equipped with high moisture extrusion (HME) technology powered
by the Swiss technology group Bühler. With the recent purchase of Bühler’s extrusion solution, BVeg aims to create
a center of excellence with strong in-house product development capabilities and state-of-the-art processing
facility for plant-based proteins.

In another landmark for the are customized to consumer needs challenging time for people all over
burgeoning plant protein can we satisfy their palates and the world and it was during this time
category, plant-based foods achieve our objective of replacing that the BVeg Foods team decided to
company BVeg Foods has chosen the conventional meat across the globe take the plunge and be the pioneer
Swiss multinational Bühler Group without compromising on taste in India to invest in this game-
as its technology provider to bring or nutrition. It’s this approach we changing technology.
their latest high moisture extrusion believe in here, at BVeg Foods, to
technology in the country. The build a better and more sustainable Christoph Vogel, Head of Market
collaboration with Bühler, which is future.” COVID-19 pandemic was a Segment Proteins & Ingredients
one of the world’s leading extrusion
solutions provider, highlights
growing technological investment
and the exponential pace of
innovation and sustainability in the
category.

Talking about their decision, BVeg
Foods Co-Founder and COO Mr.
Prateek Ghai stated that, “In the
rapidly transforming plant-based
food ecosystem, innovation is key.
We believe that only by continuously
innovating ourselves and delivering
a diversified range of products that

Prateek Ghai, BVeg Foods Christoph Vogel, Head of Market Segment Ajith Dharan, Head of Sales for the Consumer
Co-Founder and COO Proteins & Ingredients of Bühler Group Foods Business of Bühler Group in India

24Food Marketing & Technology May 2022



Processing

of Bühler Group, said, “We are very Institute (GFI) Plant-based Meat extrusion technology, strong
pleased to support BVeg on their in-house product development
journey and provide a platform for Co-Manufacturing Feasibility capabilities and a state-of-the-art
customers to accelerate their product processing facility. It has the largest
innovations with the best processing Study, 2019, opportunity on HMTS solely dedicated plant-based meat
equipment and knowledge from facility in India with a capacity of
Bühler.” Ajith Dharan, Head of Sales extrusion manufacturing is prudent 4000MT per year. The facility will
for the Consumer Foods Business soon be accredited with best-in-
of Bühler Group in India, added and is assumed to garner 90% of the class international certifications and
that, “India has a huge potential to capable of creating a vast variety of
become the protein powerhouse in market among other plant-based products such as formed products,
the region. As Bühler, we master the center filled products, whole muscle
complete protein processing chain meat manufacturing processes. solutions, hand folded as well as hot
from farm to fork. The addition of kitchen products as per their client’s
high moisture extrusion technology India being an agrarian economy preferences.
that mimics meat the best with with bio-diverse indigenous crops
plant-based proteins is the next has all the qualities necessary to be The companies hope that the HME
important step to create more value the epicenter for the global smart capabilities will pave the way for
out of the pulses and follows the protein ecosystem. BVeg Foods is more innovation, awareness, and
clear global trend towards a more gearing up to play an instrumental acceptability, attracting more people
plant-based diet.” This trend is driven role in this by extending the value into the plant-based food movement.
by sustainability, health, and animal chain with its own extrusion Experts state that being able to
welfare, with global growth rates of capabilities. replace the whole muscle element
approximately 12%. of meat eater diet with a product
TRANSFORMING THE PLANT- that is delicious, indistinguishable
The HME technology is distinctively BASED FOOD ECOSYSTEM from meat, and also accessible in
recognized globally owing to its BVeg Foods was established in 2019 terms of price, will be the biggest
capability to replicate textures with the objective to act as an enabler achievement in this sector and BVeg
indistinguishable from conventional for the entire plant-based ecosystem Foods aims to do just that.
whole muscle meat such as chicken, around the globe by acting as a one-
mutton, pork, fish, etc. It enables the stop-shop solution provider for all
BVeg team to curate plant-based plant-based food needs. It aims to
meat products that deliver on the transform this space by creating a
required sensory parameters such center of excellence equipped with
as appearance, texture, taste, aroma, world-class Bühler’s high moisture
and mouthfeel that generally comes
from whole muscle-meat based
foods. The output of the extruder is
equivalent to 3,000 chicken breasts
per hour.

According to the Good Food



Processing

Breakthrough Technology will Produce Green
Proteins Greener - Next Generation Membrane
Filtration Systems are the Key

SiccaDania Filtration and the SiccaDania group will supply key technology for a protein factory in Hedensted,
Denmark, for the extraction of green proteins from fava beans. A number of Danish investors and global
supplier of plant-based ingredients Meelunie will invest 250 million DKK in the factory. A new membrane
filtration solution offers a wide range of advantages over traditional systems.

LeanFlux® is a brand new RO plants are supplied for efficient A very important step in protein
developed, next-generation evaporation of residual products, as extraction is two LeanFlux
membrane filtration system well as recycling of process water. processors (each about 35 tons/
that create significant reductions in hour). Here, valuable proteins
operating costs, energy consumption, The driver behind the factory project from fava beans are concentrated
and CO2 emissions. The technology is the desire to increase the local in an ultrafiltration process (UF)
is patent-pending and challenges production of proteins to ensure and via subsequent spray drying
the well-known MF/UF membrane a significant reduction in CO2 transformed to high-quality protein
filtration plants, which have been emissions and to contribute to the powder. LeanFlux operates at 30-
used as a standard solution in the green transition of the agriculture 40 percent lower operating costs
dairy and food industry for decades. sector. LeanFlux sets a new standard compared to traditional plants.
for efficient extraction of green
SiccaDania Filtration, a subsidiary proteins from fava beans and the SiccaDania Filtration also supplies
of the SiccaDania Group, will production will replace soybeans the RO plants, which reap further
deliver LeanFlux processors for from South America and protein savings on energy and investment.
the new factory, Meelunie GPI A/S, powder from China. This is done through reverse osmosis
in Hedensted, Denmark. This is (RO), which concentrates the
the company’s first major order for LEANFLUX – A GREENER partial flow (UF permeate/residual
LeanFlux and in addition, so-called SOLUTION products) from the UF processing
plants.
Morton Tordrup Andersen, Sales Director and Michael Mortensen, Process
Manager in front of a LeanFlux solution At the same time, the consumption
of water is reduced, as an efficient
purification of the process water
means that it can be recycled within
the factory.

CONTRIBUTION TO GREATER

SUSTAINABILITY

With LeanFlux, SiccaDania

Filtration introduces a completely

new system design, which means

that the processing plants can be

dimensioned more efficiently and

constructed with a smaller footprint

than before, thus saving operating

costs as well as valuable square

meters.

LeanFlux is a good example of
putting innovation and forward
thinking first. - It is amazing what

28Food Marketing & Technology May 2022

www.fmtmagazine.in

- Our new solution makes the
production of green proteins even
greener. We owe it to the next
generations that production takes
place as sustainably as possible,
and we are very happy to be
able to make our contribution,
concludes Lars Bo Fredsted, CEO
of SiccaDania Filtration.

you can achieve if you break down ADVANTAGES FOR DAIRIES
the traditional MF/ UF solution Traditional MF and UF crossflow
into its basic building blocks and membrane filtration systems are
components and redefine the installed at most dairies. As the
solution from the ground up, says dairy and food industry focus
Morten Tordrup Andersen, Sales heavily on production costs and
Director at SiccaDania Filtration, environmental impact, SiccaDania
based in Stilling, Denmark. Filtration also sees great potential
in LeanFlux for the dairy sector.
LeanFlux is also suitable for
concentrating and fractionating
proteins in other food categories.

LeanFlux® - next-generation MF / UF
membrane filtration

Segmented design solves challenges
The well-known challenge in crossflow membrane filtration is the
traditional “loop design”, where the parallel construction of pressure
pipes requires a very high circulation flow to maintain the necessary
crossflow.

LeanFlux solves this by using a unique system design with segmented
modules and an application software that ensures optimal control of
key parameters in the process.

With LeanFlux, SiccaDania Filtration introduces a completely
new system design primarily for MF and UF applications, which
means that the systems can be dimensioned and constructed more
efficiently with consequent significant operating savings. The
efficient construction means that the system takes up much less
space, and thus has a smaller footprint.

Optimized operation and lower costs
Operating costs are up to 40 percent lower with LeanFlux compared
to traditional crossflow filtering because the segmented design is
significantly more efficient. It reduces energy consumption, water
consumption and the use of cleaning agents, just as it provides less
wear and tear on the membranes.

The LeanFlux solution is based on proven technologies, standard
components and known flow principles. This makes it easy to
implement LeanFlux® in existing production lines and plants.

29Food Marketing & Technology May 2022

Processing

Digitalization Leveraged to Optimize
Hygienic Processing

The new Alfa Laval CM Connect marks the next step in the digitalization journey to drive innovation and
growth for customers in the hygienic processing industries. The CM Connect is a subscription-based condition
monitor and cloud gateway. It enables plant operators to access data of rotating equipment on processing lines
from a remote location.

With data on actual runt- Acting as a gateway communicating wear parts in advance of their useful
ime, trend analysis, and via Bluetooth, the CM Connect can service life, operators can spend
time to next service close link up to 10 Alfa Laval CM wireless time and money when and where
at hand, plant operators can make vibration monitors launched last maintenance is required.”
informed maintenance decisions year. It then transmits the data over
using their personal computers a 4G cellular network to the cloud for Besides linking the CM wireless
and mobile devices. This protects review and analysis on an intuitive, vibration monitors, the CM Connect
process continuity and critical as- user-friendly dashboard. can also act as a sensor.
sets, improves workplace safety,
saves time and money, and delivers ADVANCED REAL-TIME It measures vibration, inboard
competitive advantage. NOTIFICATIONS temperature, and total runtime when
Advanced vibration analysis enables mounted on Alfa Laval LKH, SRU,
MAXIMIZE PLANT EFFICIENCY, detection of any deviation from pre- SX and DuraCirc pumps, or other
MINIMIZE UNPLANNED set equipment threshold values. rotating machines, such as agitators
DOWNTIME AS INDUSTRY 4.0 Should deviations occur, an SMS or or mixers.
EVOLVES, THE CM e-mail notifies users who can take
Connect is a natural next step on action in real time based on data TOWARDS ENHANCED
the customer digitalization journey, analysis. DIGITALIZATION
expanding the Alfa Laval range of As part of the company’s
condition monitoring solutions. With “Focus on what matters. The CM commitment to pioneering digital
complete visibility of all connected Connect lets plant operators plan transformation in the hygienic
assets, plant operators can detect and prioritize maintenance based industries, Alfa Laval explores and
issues that impact future performance, on actionable data,” says John develops Industry 4.0 solutions to
prevent unplanned downtime, and Walker, Portfolio Manager, Pumps, advance competitive advantage for
improve asset management. Alfa Laval. “Rather than replacing customers.

30Food Marketing & Technology May 2022















Industry Connect

BIENVENUE IN INVEST FOR SUCCESS

BENIN is a country of hope and joy where it feels good to live. its inhabitants are deeply attached to engraved cultural
traditions that they share with pride. Agriculture is the backbone of Benin’s booming economy with a GDP of almost
$ 15 billion. Benin has 34,30,000 hectares of agricultural land (31% of total land area of Benin)

Why Invest In Benin?

38Food Marketing & Technology May 2022

www.fmtmagazine.in

COTTON LEADER IN WEST AFTICA (BENIN)

60% of the Industrial fabric of Benin: To know more about the Heena Saboo
18 Factories ginning, 05 Textile units, 03 factories cottonseed special incentives being +91 8383057074 (India)
crushing and a plant for making cotton wool offered by Benin Government [email protected]

Ashish Jain Nivedh Shetty
+91 9004056783 (India) +229 53046722 (Benin)
[email protected] [email protected]

39Food Marketing & Technology May 2022

Packaging

Evolution of Sustainable Packaging in
Bakery Industry

By Supreetha. S* and Harshita Sonarthi**

Packaging is an integral part of as active packaging, intelligent SUSTAINABLE PACKAGING FOR
the commercial food products packaging, and engineering science, BAKERY PRODUCTS
where, it plays a major role have evolved over the years, Sustainability in packaging industry
in containing, protecting and which enables flexible packaging is in conjunction with the higher
preservation of food product. Along of food products. Companies are environmental standards with
with the basic functions, packaging adopting eco-friendly packaging requirements of economic system for
also provides the information by using biodegradable, edible and transport, distribution and protection
regarding the ingredients added, sustainable packaging material of products throughout the supply
nutritional profile, details regarding which can be recycled, renewed, and chain. Packaging sustainability
manufacturer and other additional reused. will need to reconcile the often-
requirements for the product like conflicting consumer expectations
method of usage, storage, etc., With Bakery industry is the dominating - with regard to increasing needs for
advancement in technology, the segment of food industry with the convenience, safety and shelf life as
packaging also includes functions global market size of USD 331.37 being provided by packaging - with
of intelligent technologies like billion in the year 2020. It is further the higher aspirations that citizens
product traceability, convenience, expected to grow at CAGR of 4.6 % have for a greater environmental
product recall, quality indicator of between 2021 and 2026 to reach a sustainability of packaging.
the product and tamper indication. value of approximately USD 436.91
The goal of the food packaging is billion by 2026. With a huge potential Conventionally bakery products
extending to provide cost- effective in production and marketing of are packed in polyethylene (PE),
solution for suitable industry and bakery products, packaging of low density polyethylene (LDPE),
consumer requirements to maintain bakery products is also increasing polypropylene (PP), biaxially
food safety and minimize negative commercially with respect to oriented polypropylene (BOPP),
environmental impact. increased shelf life, convenience ethyl vinyl alcohol (EVOH) or
for products. Hence, technological laminate pouches for commercial
MARKET SIZE OF FOOD innovations are carried out for application to increase the shelf
PACKAGING INDUSTRY increasing sustainability in bakery life of the product by preventing
The food packaging industry market packaging material with properties contamination, reduction in
was valued at USD 301.3 billion in of active packaging, modified moisture and oxygen transfer rate.
2020 and is expected to reach USD atmosphere packaging, intelligent However, it can be replaced with
411 billion by 2026, at a CAGR of packaging to access wide range of biodegradable or edible packaging
5.5% over the forecast period 2021 applications. material with similar functions.
- 2026. The changes in the lifestyle
of the people and changing food
preferences of consumers, along
with the increasing population in
developing nations are the driving
forces for the growth of the market
in the forecasted period. The
growing preference of consumers
for processed food due to surge
in working population, rise in
disposable incomes, and lifestyle
to shifts in population dynamics
from rural to urban areas, is also
driving the food packaging market.
New packaging technologies, such

40Food Marketing & Technology May 2022

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EDIBLE PACKAGING MATERIAL BIODEGRADABLE PACKAGING bioplastics have become a necessity
Edible coating and films have MATERIAL in many industrial applications such
received considerable attention for Biopolymers are polymers that are as food packaging, agriculture and
apparent advantages over synthetic created from organic and plant- horticulture, composting bags, and
films. Materials used for edible based materials. They are being hygiene. With increasing demand
packaging for bakery products developed by various companies and for global plastic consumption, a
include polysaccharide, lipid, laboratories across the globe. These lot of research is being dedicated
protein based and their composites miraculous materials will likely be toward exploring green materials
from different sources. The major the building blocks of the packaging and new ways to process them.
advantage of edible packaging supplies of the future. Biopolymers
material over conventional are used in the production of CONCLUSION
synthetic materials is that it bioplastics, which unlike their purely
can be consumed along with the synthetic counterparts, biodegrade Packaging industry is creating
product, environmental friendly and in a short amount of time. Traditional
increases the shelf life of products. plastics can take thousands of huge quantity of waste after being
By functioning as barriers, edible years to break down. Bioplastics
films feasibly reduce the complexity offer consumers a genuinely earth- utilised for the specific products.
and thus improve the recyclability of friendly plastic hybrid, albeit often
packaging materials, compared to the with a higher price tag. That being Hence, there is requirement for
more traditional non-environmental said, as the technology behind
beneficial packaging materials, and bioplastics evolves, the cost of the attaining sustainability in the
possess the potential to substitute material is expected to decrease
synthetic polymer films. Plasticisers over time while the adoption of the packaging industry. Bakery industry
are generally added to edible films materials is expected to increase.
for enhancement in flexibility and is one of the largest contributors
durability. Antioxidants are added
to edible packaging materials to for packaging waste generation.
delay the rate of oxidation reactions.
One of the significant emerging Adoption of sustainable techniques
functions of edible coatings is their
use as carriers of antifungal and of reusing, recycling enhances the
antimicrobials agents to enhance
the shelf life of foods products; they contribution towards sustainable
also used as carriers of nutrients to
increase the nutritional value of final goal development. Various
processed food products.
technologies used in production of
NATURAL POLYMERS AS
PACKAGING MATERIAL packaging material like biodegradable,
Natural polymers derived from
various plant and animal sources BIOPLASTICS bioplastic, edible and natural fibre
such as banana fibre, fungal
mycelium, cellulose, seaweed Bioplastics are made wholly or packaging material can be used as
coconut husk, shrimp shells can be
utilised in the manufacture of films in part from renewable biomass sustainable packaging option in
for flexible packaging of several
bakery products like bread, bun, sources such as sugarcane and corn, packaging of bakery products.
muffins. Similarly, it can also be used
in production of boxes to contain or from microbe such as yeast. Some
cakes, pastries, cupcakes, etc., The
naturally available bio ingredients bioplastics are biodegradable or * Senior Research Fellow, ICAR- NDRI,
can be modified either chemically or SRS, Bengaluru
enzymatically based on the specific even compostable under the right
requirement of application. ** Ph.D. Scholar, ICAR- NDRI, SRS,
conditions. Bioplastics made from Bengaluru

renewable resources can be naturally Corresponding author:
[email protected]
recycled by biological processes,
(Orcid ID:
thus limiting the use of fossil fuels https://orcid.org/0000-0002-5919-3519)

and protecting the environment.

Therefore, bioplastics are

sustainable, largely biodegradable,

and biocompatible. Today,

41Food Marketing & Technology May 2022

Industry Insight

Mintel’s 2022 Global Food and Drink Trends
explores what changing consumer behavior means
for the food, drink and foodservice industries

In India, 46% percent of consum-
ers* worry that life will not be
the same as it was before the
pandemic, according to Mintel
Global Consumer research on the
holistic consumer.

A period of time that saw lockdowns,
food panic buying and homes
becoming offices impacted consumer
behaviour in a multitude of ways,
including food becoming more than
a source of sustenance, but also a
source of reassurance. Mintel’s 2022
Global Consumer Trends explores
these behavioural changes, with
insight and recommendations for
food, drink and foodservice brands
on how to incorporate the trends
into future strategy.

Three key trends offer great potential
for food, drink and foodservice
brands: In Control, Enjoyment
Everywhere and Flexible Spaces.

IN CONTROL can empower consumers to make which, in turn, can also help
‘In Control’ explores how consumers the right health choice by giving consumers make informed choices,”
are dealing with pandemic-induced clear on pack detail linked to dietary continued Tan.
feelings of uncertainty and now requirements.”
desire to take control in the ways ENJOYMENT EVERYWHERE
available to them. Brands can In addition to well-being, Mintel ‘Enjoyment Everywhere’ explores
empower consumers to do this Global Consumer research shows the notion that consumers want to
within their food or drink purchases that 86% of Indian consumers agree break out of their confines and will
through transparent detail on their that brands should show their have a newfound appreciation for
products. impact on the environment on food occasions when happiness, fun, or
or drink labels (e.g. carbon footprint, playfulness can be found in everyday
HENG HONG TAN, MINTEL FOOD & Eco-Score). items and activities after enduring
DRINK ANALYST, APAC, SAID: long periods of lockdowns. Food and
“Consumers want more control over “Consumers will expect more drink brands are well-positioned
their wellbeing with 8 in 10 Indians* transparency about a brand’s to offer experiences that cannot be
say they are eating healthily all or climate-friendly and ethical replicated online.
most of the time. Food and drink commitments. Brands can win
brands have the complex task trust with third-party verification or “Consumers will be open to food,
of conveying clear and reliable measurements via rating systems drink and foodservice that engages
guidance so that a product will meet
consumers’ health priorities. They

42Food Marketing & Technology May 2022

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more of the senses to trigger due to changing consumer lifestyles. please contact the Mintel Press
emotional connections. Food and Office at [email protected].
drink that captivate the senses can 63% of Indian shoppers*** find grocery
appeal to the unexpected and the shopping at neighborhood stores ‘fun’. NOTES TO THE EDITORS:
intriguing. Blending the best of physical and *1,000 internet users aged 18+
online spaces will be key in creating **863 internet users aged 18+ who
“At the same time, the metaverse spaces for brands to interact with personally own tablet or laptop
offers a new arena for brands to consumers going forward. computers or who have desktop
engage with consumers. In India, computers in the household
the majority of consumers (88%)** “We will see retailers redefining their ***3,000 Internet users aged 18-65+
say that they have played games on approaches to space and selling
a tablet, laptop or desktop, according to accommodate a more diverse ABOUT MINTEL
to Mintel Consumer Data. Brands can consumer base, facilitate deeper Mintel is the expert in what
join the gaming trend and ‘game-ify’ consumer-to-brand connections consumers want and why. As the
everyday activities like cooking in and unite those that share common world’s leading market intelligence
the digital realm where consumers passions in both physical and agency, our analysis of consumers,
can connect or bond with another,” online environments. As technology markets, product innovation and
continued Tan. becomes more advanced, these competitive landscapes provides a
blended worlds will coexist more unique perspective on global and
FLEXIBLE SPACES seamlessly,” concluded Tan. local economies. Since 1972, our
The pandemic left consumers predictive analytics and expert
craving for human connection, Mintel’s 2022 Global Food and Drink recommendations have enabled
which, at the same time, delivers Trends (India) is available for free our clients to make better business
them the convenience of online download here. decisions faster. Our purpose is to
shopping. ‘Flexible Spaces’ explores help businesses and people grow.
how consumers have been forced to For more information or to schedule To find out how we do that, visit
rethink their work and play spaces an interview with our analyst team, www.mintel.com

Industry Insight

Increasing Demand from the Food and Beverages
Industry in Developing Regions to Present High Growth
Opportunities for the Global Banana Flakes Market

According to a report published
by ESOMAR-certified market
research and consulting
firm titled “Banana Flakes Market:
Global Industry Analysis (2017-2021)
and Opportunity Assessment (2022-
2032)”, the demand for banana flakes
is likely to intensify over the coming
years owing to the rising demand
from new food outlets in developing
regions as the expenditure power
of consumers in those regions
rise exponentially with every
passing year. This factor will have
a noteworthy impact on the sales of
banana flakes across the developing
regions as well as increase its
revenue on a global basis.

Food manufacturers from across the There are several sectors under the diarrhea and related diseases.
globe are focusing on the usage of food and beverages industry that According to a report by the World
fruit products as consumers become have a high demand for banana Health Organization, the second
more health conscious. Thus, this is flakes, one of them being the infant leading cause of the number of child
leading to a substantial rise in the nutrition sector. The infant nutrition deaths across the globe is diarrhea.
sales of banana flakes across the sector is an incessantly evolving In the last couple of years, banana
globe, especially among the health sector and the competition among flakes have been proven to be
conscious consumers. the vendors in this particular sector effective in controlling diarrhea after
is also rising at a substantial rate. being fed to critically ill patients.
The expansion of quick service
restaurants and food outlets across The growth of retail sales in this As a result of the benefits,
developing regions such as the Middle segment has further spurred the pharmaceutical companies are
East and Africa and Asia Pacific development of this industry, thus initiating on the production of
has also led to a positive shift in the supplementing the demand of the banana flakes based medicines,
demand for banana flakes as a healthy food materials being used in this consequently triggering the sales of
alternate and option of fast foods. industry, one of them being banana banana flakes.
flakes. Furthermore, banana flakes
The global banana flakes market is are highly used in the food industry ASIA PACIFIC TO LEAD IN THE
projected to exhibit a CAGR of 4.6% in the production of breakfast COMING YEARS
between 2022 and 2032. In 2022, the cereals, thus triggering its demand Asia Pacific is anticipated to grab
market is estimated to be valued at globally. a major chunk of the pie among all
US$ 494.0 Mn and is expected to rise regions. The growing demand for
to a valuation of US$ 810.2 Mn by the Banana flakes are also considered infant nutrition products, especially
end of 2032. significantly effective in controlling in China and India is likely to play

DEMAND FOR INFANT NUTRITION
PRODUCTS TO BOLSTER REVENUE
GROWTH OF MARKET

44Food Marketing & Technology May 2022

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Food manufacturers from across the globe
are focusing on the usage of fruit products as
consumers become more health conscious. Thus,
this is leading to a substantial rise in the sales of
banana flakes across the globe, especially among
the health conscious consumers.

a pivotal role in the growth of the global market with a high market
banana flakes market in the region. valuation and is expected to grow
The inclination of consumers on at a moderate rate during 2022-
healthy breakfast and quick bites 2032.
is also acting as a supplementing
factor for the global banana flakes On the basis of application, the
market. market has been segmented into
household, food and beverages,
However, factors such as the and others. The application of
presence of an unorganized market banana flakes will be extensively
for banana flakes in the region and high in the food and beverages
the preference of banana flour over industry mainly owing to its use
banana flakes are likely to act as in cereals and bakery goods. The
roadblocks in the development household application segment
trail of the banana flakes market in is expected to grow at a relatively
Asia Pacific. high CAGR.

Nevertheless, the growing focus On the basis of distribution channel,
on the consumption of organic the market has been divided into
food products in developed direct and indirect channel with
regions such as Europe and North direct channel leading among the
America is likely to open lucrative two.
opportunity for market players in
the long run. Banana flakes market COMPANIES STRIVING TO STAY
APAC is estimated to reach a value COMPETITIVE WITH CHANNEL
of around US$ 560 Mn by 2027 EXPANSION AS A CORE
and is projected to grow at a value STRATEGY
CAGR of 3.8% during the forecast In order to stay ahead in the game
period. and surpass their companies,
the companies are adopting new
CONVENTIONAL FORM TO BE strategies such as expansion
THE MOST PREFERRED SOURCE of consumer base in the global
FOR BANANA FLAKES level and adopting different
Based on source, the global banana promotional techniques. Some
flakes market has been bifurcated of the key market players are
into organic and conventional. Bardakci Group, Diana Foods,
Between these two, the Ingredient Inc., Van Drunen Farms,
conventional form is anticipated Orchard Valley Foods Limited, Z
to be the most preferred one Natural LLC, Rabeler Fruchtchips
owing to its inexpensive nature. GmbH, Johs.Thoms GmbH & Co.
The conventional source segment KG, P&G Food Industries, and Top
is expected to dominate the Line Foods.

45Food Marketing & Technology May 2022

Industry Speak

TESSOL Helps Companies
to Ensure Product Quality
and Reduce Food
Wastage Significantly

Food Marketing and Technology Magazine,
India had an interaction with Rajat Gupta,
Founder & CEO TESSOL. He talks about the
importance of cold chain and challenges and
opportunities in this sector.

1 COULD YOU TELL US ABOUT TESSOL? WHEN 2022-2027, it is expected to grow at a CAGR of over
DID YOU START AND YOUR VISION FOR THE 14.3% and touch Rs. 2,865 billion by 2027.
ORGANIZATION?
We are one of the leading Cold Chain solutions 3 HOW WAS THE YEAR 2021 FOR TESSOL SO
providers in India. We started in 2013 with a vision FAR?
to build products to enable viable and reliable cold 2021 was a challenging one especially given the
chain applications across all food and pharma several constraints that COVID 19 brought on our
sectors and areas. We have worked with more than personal and professional lives. Ensuring smooth
200 customers over last 8 years and have built a business operations while keeping employees’
fair expertise on Cold Chain distribution while also well-being and their safety as top priority were
forging relationships with companies that offer greatest challenge for us. In terms of growth and
end to end solutions to these brands. We primarily revenue, overall, it was a good year for us. We were
work and focus on technology like Battery SWAP receiving a lot of projects with the increase in the
and TAMsys to offer better quality solutions to demand for food and pharma ecommerce and the
our clients and customers across the country. increased customer awareness on sustainable
This further gives us an edge in the cold chain cooling.
space where we want to establish an identity for
ourselves in the coming times. 4 WHAT CHALLENGES DO YOU FACE IN
SCALING UP YOUR BUSINESS IN INDIA?
2 HOW BIG IS THE COLD CHAIN IN INDIA AND Hiring the right talent is a big challenge. Ours is a
ITS GROWTH PERCENTAGE? very niche sector and our operations require very
The cold chain segment is growing rapidly with specialised skills. Hence finding candidates who
the rise in demand for vaccinations and other food not just have the right skills, but are also a good
essentials in the pandemic. Also, there is growing fit culturally is a big challenge for us. The other
demand for processed food products and growth factor was gaining consumer trust. Gaining trust
of retail and e-commerce space have been other of consumers especially in industry like ours
contributing factors. The Indian cold chain market isn’t easy due to the nature of services we offer.
was valued at Rs. 1,285 billion in 2020. Between Fortunately, our investment in building superior

46Food Marketing & Technology May 2022

www.fmtmagazine.in

technology has worked and we have overcome this 8 YOU DEAL WITH A LOT OF SECTORS WITHIN
situation quite well. THE FOOD INDUSTRY SAY DAIRY, MEAT, ETC.
WHICH ONE IS THE MOST CHALLENGING?
5 WHAT ARE THE STEPS THAT YOU TAKE TO All sectors are equally challenging since in every
PREVENT FOOD SAFETY SO THAT FOOD segment we are dealing with highly perishable
DO NOT GET SPOILT IN TRANSIT AS WE HAVE goods. Chances of spoilage in all cases is very
EXTREME WEATHER IN INDIA? high. While spoilage is very easy to identity in
This is one of the crucial aspects of our business. items like ice-cream which will change form and
Our technology helps our clients ensure product shape if they melt and refreeze, damage might
quality and reduce food wastage significantly. not be so easily visible in items like dairy, poultry
Our solutions from farm to fork ensure products and chocolates which sometimes are thawed and
quality is maintained across the value chain. As refrozen due to improper cold chain. Temperature
one of the growing companies in the Cold chain maintenance is especially critical for pharma
space, we have come up with innovative solutions, applications wherein the product completely loses
recent being indiWRAP to address this issue. The its efficacy if the cold chain is disrupted. Solutions
indiWRAP solution helps in saving the food from such as ours help maintain accurate temperatures
getting affected by the cold or heat outside while thereby ensuring product reliability and efficacy.
maintaining the quality of the food on the go.
9 WHAT PROJECTION DO YOU HAVE FOR THE
6 COLD CHAIN REQUIRES ENERGY AND YEAR 2022?
ENERGY RATES ARE HIGH. HOW DOES YOUR From the last few years, we have been working very
COMPANY MANAGE THE COST OF ENERGY? strategically. This year, we are looking forward to
We have been adopting sustainable solutions lead the Cold Chain segment in India. We recently
from last couple of years and it has helped us launched indiWRAP, one of the most innovative
reduce the cost, efficiently. We are also exploring solutions for our food and pharma brands to
other options that can prove beneficial to us, our help them tap into a wider customer base for
customers and clients. Also, we are trying to go themselves. We also have our year end activities
low-cost wherever we can, from saving energy planned and in pipeline on which we are focusing
being used in functioning equipment to running a strongly in order to get a better hold of the market
whole Cold storage facility. in the Cold Chain space in India.

7 WE ARE IN THE COVID ERA THUS WE
HAVE STOP-AND-GO SITUATIONS
ARISING AT ANY TIME. HOW ARE YOUR

COPING UP WITH THE SITUATION IN

TERMS OF MANAGING MANPOWER

AND BUSINESS?

We understand that the times are

tough. Therefore, we are working

on innovative solutions to ease

the situation. Employees

are also co-operating with

us. The Human resource

management department

along with the business

operations team are

also trying to come with

strategies that can help

resolve the dissonance

occurring between

managing manpower and

business and thereby, aiding in

running business more effectively and

efficiently.

47Food Marketing & Technology May 2022



Review IIDE 2022

IIDE 2022

was held at Bombay Exhibition
Centre (NESCO), Mumbai
on 13-15 April 2022

49Food Marketing & Technology May 2022

Vol. 13 • Issue 05 • May 2022

IMPRESSUM FMT

Publishing Company

L.B. Associates (Pvt) Ltd
B-4/148C,
Safdarjung Enclave
New Delhi - 110029
Website: www.lbassociates.com

Publisher
Linda Brady Hawke

Marketing & Events
Binoy Sahee
[email protected]

Neenu Choudhary
[email protected]
[email protected]
+91-8744069171

Abhishek Tiwari
Sales & Marketing Executive
[email protected]
+91-7827892179

Editor
Kanchi Batra
[email protected]
[email protected]

Legal Consultant
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