FMT June 2022

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Pre Approved Working Capital for purchase of one-year Raw Cashew Nuts (RCN) is available
Full-fledged RCN procurement assistance through trained local staff on a request basis (in case of self procurement) or
long term guaranteed contracts arranged with local suppliers
Dedicated warehouse (with drying space) to store one year of RCN on pay if you use basis
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Food Industry demand, ingredient suppliers came
up with original solutions to provide
Packaged food and beverage products are healthy and tasty products.
consistently evolving with consumers’
preferences and their lifestyles. At In this edition, we have informative
one point of time, companies worked articles from experts from different
towards making products available in fields.
the market. Whoever launched product
first had the first mover advantage. If you are running an organic product
business and plan to foray into it then,
Rapid expansion of the middle class you must read the article ‘Consumption
has opened whole new possibilities. of Organic Foods- Values, Trends
Consumers have disposable incomes and Consumer Behavioural Traits’.
and are ready to spend on premium The article highlights key aspects on
products. Their aspirations have organic foods and their consumption,
developed wings, partly because of such as ‘value innovation, status, trends
foreign travel, wherein they see new and prospects’ thus improving trust in
things and taste world cuisines. organic foods’. Organic products are
not only good for humans but it aids
This also gave rise to an increase in in creating sustainable agriculture
urban population. People with money practices.
but no time due to long commuting
between home and work as well as In the ingredient section you will come
work pressure; made RTE food delivery across ‘Virgin Coconut Oil and MCT Oil:
system popular. A step further, the Valuable Fats’ an article focusing on Sri
concept of cloud kitchen caught on. A Lanka’s export of this oil to the European
new breed of entrepreneurs are selling market. It delves into the various usages
food without a store front. of coconut and properties applied in the
food industry.
We are at the stage where we want
preservation free, natural products that Interacting with industry professionals
is good for our health. Choices are no is rewarding; catching up with Vinit
longer based on taste alone, of course it Dalal, Business Manager, Azelis, he
does play a part. Climate change and the shared his long experience in the food
pandemic suddenly brought bad news to ingredient market, offering valuable
our doorstep that anything can happen insights. He elaborated on the role of
and they may not be in our control. Azelis in fulfilling the requirements
These two factors pushed the faster of consumer companies to launch
adoption of healthy lifestyle. innovative products.

You may have seen a whole new lot of Conveyor belts and its valuable
entrepreneurs engaged in wholesome applications in the food industry
products be it snacks, fresh meat, milk, are discussed in detail in the article
sweets to name a few. Companies ‘Importance of Conveyor Belts and
are going the extra mile to rediscover Material
ingredients and grains having theraputic
qualities to create new products. Take an Handling in the Food Industry’ by
example of Millet, Soulful, now acquired Nimisha Suraj. Conveyor belts play an
by Tata Consumer Products has millet important role in food safety.
based products.
Enjoy Reading.
Throughout all the above developments,
food and beverage equipment Linda Brady Hawke
companies and ingredient suppliers up
their game to meet the requirements
of consumer product companies. Their
machines and offerings became much
more sophisticated. Based on the

4Food Marketing & Technology June 2022



June 2022

8 NewsIngredients Market Insight

14 Cell-Cultivated Fish Technologies Enters New 42 Modern Foods are Catching
Collaboration with Tufts University up in a Traditional-Dominated
Festive Food Market
16 Virgin Coconut Oil and MCT Oil: Valuable Fats
Industry Speak
Cover Story
44 Interview:
20 Displacement Pumps in Hygiene Design: The Specialists for Vinit Dalal,
Pharma & Food Business
Manager, India
Processing Azelis

24 Current Trends in Indian Wheat Industry 2021-22 Industry Insight
34 Measurement Technology: Exploiting the Potential of Industry 4.0
46 Consumption of Organic
Foods- Value, Trends and
Consumer Behavioral Traits

51 Latest Event

Packaging

38 Importance of Conveyor Belts and Material
Handling in the Food Industry

6Food Marketing & Technology June 2022

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Snack
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News

Savour Seasonal Mango Desserts and Drinks at
Barista’ s Mango festival

Seasonal delicacies never go out in Delhi NCR, Bangalore, Hyderabad, products has always been Barista’s
of vogue! The king of all fruits Kolkata & the Tri-city region. strategy. With the mercury rising,
mango has been an all-time favour- consumers look for products that
ite of people and is universally rel- These exquisite and indulgent are natural, tasty & refreshing.
ished and savoured by all. mango desserts include mango cake, The mango festival is just about
mango pastry & mango affair drink – that. The desserts like mango
To refresh and revive your taste- all created in-house by the F&B team cake & mango pastry give an
buds with ripe, sweet and delectable at Barista, keeping in mind the ever- instant satisfaction to those who
mangoes in this sweltering heat, evolving palette of guests. have a sweet tooth. The mango
Barista, India’s leading coffee chain affair is very refreshing, natural
has started a mango festival by Speaking on the festival, Rajat and replenishes your body’s lost
launching mouth-watering offerings Agrawal, COO, Barista Coffee minerals while battling out in the
using the best quality of mangoes. The Company, remarked, “Delighting sun. We expect to have a great
festival is on in all Barista cafés located consumers with seasons’ natural response to the festival.”

Kurkure Expands Its Portfolio with New
‘Chatpata Cheese’ Flavour

Strengthening its distinct position in the market, Director and Brand Lead, Kurkure said, “As a brand that
Kurkure, one of India’s most loved snack brands, has always captures the pulse of the nation, Kurkure offers
expanded its portfolio with its latest flavour innovation innovative products to suit the evolving tastes of our
Kurkure Chatpata Cheese. The new flavour is a permanent consumers. With the launch of the all-new Kurkure
addition to the Kurkure family and
brings the perfect ‘jugalbandi’ of Chatpata Cheese, we are expanding
Kurkure’s classic ‘chatpata masala’ our portfolio in the dairy flavour
with cheddar cheese, inspired by bucket with a differentiated
the globally successful Cheddar winning flavour proposition.
Jalapeño flavour. The signature ‘masaledaar’
taste of Kurkure combined with
Kurkure’s latest flavour innovation is a international cheese will bring alive a
response to the increasing consumer ‘chatpata’ fusion flavour that will be
demand of dairy flavours in the Indian distinct and memorable.”
salty snacks category. The all-new
Kurkure Chatpata Cheese extends Kurkure Chatpata Cheese is
the brand’s play beyond the classic available at INR 5, INR 10, and INR
‘masala’ flavour, which is unheard of 20 across all leading retail and
in the collet category. The new fusion e-commerce platforms in India. For
flavour is a unique combination of this launch, Kurkure will stay true
international cheese and ‘chatpata to its unconventional yet relatable
masala’ magic, which is just ‘two much portrayal of modern Indian family
fun’. scenarios in its upcoming TVC,
followed by a robust 360-degree
Expressing her thoughts on the
launch, Neha Sharma, Associate surround campaign across multiple
platforms and quirky initiatives for
its fans.

8Food Marketing & Technology June 2022



News

Pizza Pro, Ooni Pizza Oven Distributors for India, also offers an indoor and outdoor
Opens its first flagship Store experience, with a display of
seasonal plants including rosemary
Pizza Pro, authorised Ooni pizza an unmatched product portfolio. and basil in the outdoor section.
oven distributors for India and The Pizza Pro flagship store is set to
a one-stop-shop for all things pizza, become a complete pizza lovers’ hub, Commenting on the milestone,
has announced the launch of its flag- with a display of products ranging Priyamvada Aggarwal, co-founder
ship store called the Pizza Pro Expe- from pizza ovens, accessories, of Pizza Pro, stated, “We at Pizza Pro
rience Store in the national capital. grizzlers, pizza peels, sizzler plates, are humbled by the response we
Strategically located in Meherchand gloves, aprons, recipes, and step by have received from our customers
Market, the store is designed to bring step guides, to fresh, imported, and across the nation. We have been
an enhanced customer experience to authentic Italian pizzeria ingredients. planning to launch our flagship store
pizza enthusiasts by providing them In addition, potential customers in New Delhi for quite some time and
a demo of the pizza ovens before they are invited to witness the brand’s being aware of New Delhi’s diverse
make a purchase decision. Moreover, design excellence and innovations, palette and zest for restaurant
potential customers can bring their while experiencing a display of quality pizzas, this seemed to be the
own dough and make pizzas at the technologies that crowned Ooni pizza perfect place to begin with. It was our
store using the Ooni pizza ovens! ovens as the best pizza oven brand by objective for 2021 to treat the city’s
renowned publications. pizza enthusiasts with everything
With this launch, Pizza Pro aims they require to make great pizzas at
to meet the demand for affordable, The store’s interiors are sleek, home, which is now coming close
chic, and easy-to-install portable minimal, and classic in design, to being fulfilled. We are proud to be
wood and gas fired pizza ovens in the with a display of products as well exclusive distributors of Ooni pizza
Indian market. The company caters as product information. The colour ovens in India and are delighted to
to the wide audience of foodies, scheme is yellow and grey, which be able to welcome customers to an
food enthusiasts and restaurants corresponds to the Ooni brand all-new, easily accessible location in
alike within the subcontinent with colours. The Experience Store Meherchand Market.”

Allergen-Free and Protein-Rich: Highly functional Natural raw material for plant-based
legume flour Concentrates from Müller’s Mühle meat alternatives.

IFFA 2022: SMART® Pulses Pro trend, and there was lively interest Müller’s Mühle’s legume flours are
legume flour concentrates attract in the legume flours from Müller’s a natural and resource-saving raw
enormous interest Mühle. Christian Bärenwalde, material ideally suited for meat-
International Sales Manager B2B, alternative texturates that also
Gelsenkirchen/Germany, June 2022: says: “We attracted a lot of attention optimise the nutritional profile of
Müller’s Mühle Business Solution from attendees at IFFA, and were plant-based concepts and hybrid
had a hugely successful trade fair able to hold numerous inspiring applications. The key factor here
presence at IFFA 2022, where it discussions about our innovative is the high protein content, which
showcased its SMART® Pulses Pro flour concentrates.“ is increased to up to 65 per cent
range of legume flours. The entirely through an innovative air separation
natural flour concentrates obtained process.
by air separation are allergen-free,
clean label and high in protein, Made exclusively from legumes
making them ideally suited for the such as yellow pea and fava bean,
production of texturates for plant- the flours are also allergen-free and
based meat alternatives. clean label. “Many visitors were
particularly interested in the natural
For the first time, plant-based and anti-allergenic properties of our
meat alternatives were given their concentrates,” explains Bärenwalde.
own exhibition segment at IFFA, “We obviously have our finger on the
reflecting this rapidly growing pulse in more ways than one!”

10Food Marketing & Technology June 2022



Industry Connect

The Secret to Perfect Homestyle Coating

Achieve unrivaled results with Marel’s Revo Breader

Convenience products with a homestyle coating are more popular than ever in QSR and supermarkets
all over the world. Traditionally, homestyle coating is a golden, flaky coating created by hand, which is
notoriously difficult to produce on an industrial scale. However, by using the right equipment it is possible
to create the perfect look and the crunchy bite of homestyle coating using an automated process.

LAY THE RIGHT FOUNDATION
An accurate flour pre-dusting is key
to a homestyle product with a crispy
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product, it is vital to keep the
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That may sound simple, but working
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MAXIMIZE THE PICKUP guarantees the ultimate coverage none and perfectly suited for retail
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better the pickup, the better the yield. homestyle texture that is second to with optional dust cyclone to help
maintain a clean, dust-free working
GET THE AUTHENTIC LOOK environment.
Homestyle’s textured look is formed
as flour breading and batter fold into Handling between coating and
layers on the surface of the product. frying is also critical to ensure
The best way to create this effect products do not stick together and
authentically, is using the gentle the delicate layers of breading are
tumbling motion of a drum. When preserved. The Revo Breader evenly
the drum rotates, it drops the product spreads product across the belt
from a height, creating a controlled after tumbling, without the need for
mechanical force. It is this force, additional manual handling. This not
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to building the layers of coating and processing step.
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Many factors combine to create the revocrumb
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that makes the most efficient
use of ingredients and delivers
consistent, high-quality homestyle
coated products. At the heart of the
solution is the RevoBreader, which

12Food Marketing & Technology June 2022



Ingredients

Cell-Cultivated Fish Technologies Enters New
Collaboration with Tufts University

Israeli start-up to accelerate production of cell-cultivated fish with David Kaplan, PhD, a leading
researcher in cellular agriculture

Israeli FoodTech start-up Wanda “More than three billion people was formed last year with financial
Fish Technologies, Ltd. has depend on the ocean and its and technical support from the
signed two agreements with surroundings for their living,” Israeli Innovation Authority (IIA)
Tufts University to advance the stresses Dr. Daphna Heffetz, CEO of and in conjunction with The Kitchen
company’s goals in the emerging Wanda Fish. “Marine biodiversity is FoodTech Hub. Wanda Fish already
field of cultivated fish. Under critical to the survival of people and secured USD 3M in its pre-seed
a licensing agreement, Wanda our planet. Overfishing, as well as funding round led by The Strauss
Fish gains exclusive rights to water pollution, is damaging the vast Group’s, The Kitchen FoodTech Hub.
certain intellectual property in fish and vital ocean ecosystem. Many It has also gained investments from
cell cultivation developed by Tufts wild fish populations are sadly in Peregrine Ventures, Pico Partners,
researcher David Kaplan, a leader in the decline.” Heffetz brings more than 20 CPT Capital, and MOREVC.
field of cellular agriculture. Additionally, a years of experience in establishing
two-year sponsored research agreement and growing biotechnological Wanda’s development team in Israel
with the university supports Kaplan’s companies. Producing seafood is led by R&D Director Malkiel Cohen,
research into cellular agriculture- from fish cells is a niche within Ph.D., a respected expert in stem
based production of fish tissue. the alt protein scene that is rapidly cells and genome engineering for
Taken together, the moves will gaining ground in the collective the biomedical and AagTech fields.
significantly propel Wanda Fish’s quest to address the challenges of
strategies for producing sustainable, the seafood industry. Wanda Fish To create a top-notch multi
tasty, cultivated fish fillets. disciplinary R&D team, the team
turned to Kaplan, the Stern Family
Approximately 20% of the protein Endowed Professor of Engineering
currently consumed by the global at Tufts University, a distinguished
population emanates from the University Professor, and Professor
ocean. As a highly satiating, and Chair we are Ingredients
nutritionally dense food source, the food Marketing & Technology 13
appetite for seafood, and especially of the Department of Biomedical
fish, is only projected to keep Engineering. A well-known expert
growing. This is putting increasing in biopolymer engineering, Kaplan
strain on the existing seafood is also a leading academic authority
industry to keep up, not to mention on cultivated meat, having recently
already overfished waterways. received a USD 10M grant from the
U.S. Department of Agriculture to

www.fmtmagazine.in

establish the first national center developing its first prototype of a and culinary design, we will produce
in the US dedicated to research in fish fillet directly from fish cells. a versatile range of fish species to
cellular agriculture. “Our platform includes animal- satisfy all preferences, at affordable
free growing medium, knowhow prices, and with uncompromising
CLOSEST ISN’T CLOSE ENOUGH in producing native muscle and fat quality.”
Using R&D facilities in the US and tissues and specially customized
Israel, Wanda Fish is establishing a bioreactors that will give us the “Having nurtured already a successful
proprietary, GMO-free platform for capacity to scale up production venture in meat cultivation, Wanda
producing cell-based finless fish and eventually bring our cultured Fish cements our dominant position
fillets of varying species, without fish products to cost parity with within the relatively nascent
placing any burden on the ocean and conventionally fished counterparts,” cellular agriculture category,”
the lifeforce within it. “We start with states Heffetz. “By integrating enthuses Jonathan Berger, CEO of
a single, one-time sample of a real innovative proprietary applications The Kitchen FoodTech Hub. “With
native fish muscle and fat tissues,” from multiple disciplines, including Increasing acidification, pollution,
explains Kaplan. “We then pursue the cell culture, biotechnology, food tech, and warming of our oceans, a
replication of the biological growth growing global population, and the
of fish, with the nutritional attributes, concurrent dwindling of the sea
including protein and omega 3 biomass and its fish populations,
content, as well as the flavor and the need to rehabilitate the sea
textural properties. The results are and sea life has never been more
clean, safe fish free of microplastics, pressing. Wanda Fish offers a new
mercury, or other chemical toxicities approach to meeting the increasing
that are commonly found in some of global demand for nutritious seafood
the wild catch.” without harming aquatic life. With
cultivated fish, the world can eat the
Heffetz reveals the team have fish it craves while giving the ocean
already made some headway in and its ecosystems space to heal.”

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Ingredients

Virgin Coconut Oil and MCT Oil: Valuable Fats

The coconut is a real all-rounder: the nectar of its flowers yields valuable coconut sugar, whilst
refreshing coconut water is obtained from green and unripe coconuts. And many products are made
from the white flesh of the coconut too, such as flour, chips, oil and milk. The fatty pulp also serves as
the basis for coconut oil or fat. The Import Promotion Desk (IPD) supports producers from Sri Lanka
who offer particularly highquality coconut oils: virgin coconut oil and MCT oil. The import promotion
initiative ccompanies producers to the European market and connects them with European traders, e.g.
at trade fairs.

SPECIAL FATTY ACIDS

Once the coconut is cracked,
the inside comes to light. If
the coconut is ripe it consists
mainly of fruit flesh, with very little
coconut water left. The white flesh
tastes sweet and slightly nutty. It
contains a mix of minerals, such
as potassium, sodium, iron and
magnesium, plenty of fiber and few
carbohydrates. Also, the wide variety
of vitamins in the flesh, including
vitamin C, B1, B2, B3, B4, B5, B6 and E
should be highlighted.

In addition, coconut flesh is high in can convert them into energy more against infections and be good for
fat and calories: it has a fat content quickly. intestinal health.
of 36.5 grams per 100 grams. It
contains mainly saturated fatty One of these medium-chain fatty COLD PRESSED: VIRGIN COCONUT
acids, that means medium-chain acids is lauric acid, which is the OIL
triglycerides (MCT). These fatty main component of virgin coconut The coveted coconut oil is produced
acids of medium-chain length, i.e. oil. This is said to have an antiviral from the fatty coconut flesh. Virgin
of six to twelve carbon atoms, can and antibacterial effect, protect coconut oil is of particularly high
be split up and digested more easily quality and is extracted gently by
than the usual dietary fats with long- cold pressing. To produce virgin
chain fatty acids. Therefore, the body coconut oil, the flesh is separated
from the nut and crushed. Before
pressing, the fresh, watery flesh
must be dried. The dried coconut,
called “copra”, is then cold-pressed
in an oil mill. Virgin coconut oil
is neither bleached, hardened nor
deodorized.

The production process has a
major influence on the quality and
possible uses of coconut oil. The IPD
companies from Sri Lanka only offer
virgin coconut oil. Through modern
equipment, analytical procedures

16Food Marketing & Technology June 2022

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Ingredients

and quality management systems
they have specialized in gentle
pressing and meet the specifications
of ISO, FSSC or even BRC. In addition,
their coldpressed coconut oil is
certified organic.

Coconut oil changes its aggregate
state quickly depending on the
temperature: at temperatures below
25 degrees, coconut oil is solid and
white; at temperatures above that, it
becomes clear and liquid. Coconut
fat and oil are therefore not different
products, but are instead coconut oil
in solid or liquid form depending on
the ambient temperature.

Virgin coconut oil has the typical In 2021, the Sri Lankan government Among them is, for example, the
nutty and exotic aroma of the decided to convert its entire company Nisudha Food Products,
coconut. Due to its high content of agricultural sector to organic which has been producing a wide
saturated fatty acids, it is also heat- production. Many small farmers pay range of coconut products for over
stable. It is therefore well suited attention to sustainable cultivation 20 years. Particularly noteworthy
for cooking and baking, as well as on their coconut plantations and is the coconut oil from certified
frying and deepfrying. Another have always refrained from using organic coconuts that Nisudha
field of application is cosmetics: pesticides due to their traditional produces and exports successfully.
coconut oil is often used in body cultivation techniques. The This is because the demand for
care products. high-quality virgin coconut oil is
particularly high in Europe.

THE COCONUT ISLAND: SRI LANKA EXTRACTED: MCT OIL
Sri Lanka is one of the main
areas where coconut palms are In addition to cold-pressed oil,
cultivated and the fourth largest
global exporter of coconuts and there is another specialty from the
coconut products. The main focus
of production is in what is known coconut: MCT oil. This is produced
as the coconut triangle between the
towns of Kurunegala, Chilaw and by extracting the medium-chain
Puthtalam in the east of the island.
But outside this region too the island fatty acids from coconut oil. Pure
state has a great many coconut
plantations, mainly run by small, MCT oil does not occur in nature
family businesses.
and coconut fat contains a mixture
The palms grow to between 20 and
25 meters high, and the coconuts of fatty acids. The MCT fats are
form in groups in the crown. Palm
climbers regularly ascend the palms therefore obtained through
to select and harvest the ripe fruits.
Each palm produces around 70 hydrolysis.
coconuts per year. Even though they
grow constantly, the main coconut Sinhalese producers in the IPD Caproic, caprylic, capric and
harvest period on Sri Lanka is programme mostly work with lauric acids are referred to as
between April and September. peasant farmers from the region mediumchain fatty acids. Coconut
who grow organically. Their coconut oil has a high proportion of lauric
products carry the EU organic acid - around 50 percent. There is
label and often also other organic only a small amount of caproic acid,
certifications. which has an unappealing taste and
odour. Caprylic and capric acids,
DEMAND FOR COCONUTS with eight and ten carbon atoms,
IPD supports a number of enterprises are said to be the two most valuable
from Sri Lanka in marketing the fatty acids, as they are considered
products they make from coconuts, to provide energy the fastest.
particularly the flesh.

18Food Marketing & Technology June 2022

www.fmtmagazine.in

The company Manchiee de Coco joined the IPD CLEAR VISION
programme in 2019 and produces not only virgin TO MAXIMISE YIELD
coconut oil, but also other coconut products,
including the coconut-based MCT oil. The raw Want to raise productivity to reduce waste?
material for this is cold-pressed coconut oil. Key Technology’s cutting-edge optical
During production, the company ensures a sorting and conveying solutions set the
high proportion of the valuable caprylic and standard for maximising yield, efficiency and
capric acids from natural coconut oil. They are profitability. At the same time, they deliver
contained in the MCT oil from Manchiee de Coco data-driven intelligence to continually
in a ratio of 60:40. optimise and improve your operations. Start
your progress with Heat and Control and Key
MCT oil is clear and watery, as well as odorless Technology.
and tasteless. It mixes very well with other SORTING | CONVEYING | INTEGRATED SOLUTIONS
liquids and is suitable as an oil in sauces, salad
dressings, shakes and smoothies. It is also heatandcontrol.com | [email protected]
the central ingredient of the new cult drink
Bulletproof Coffee. Combining it with butter and
coffee results in a high-energy and caffeinerich
drink. It is said to increase attentiveness as well
as performance and concentration.

IPD partner country Sri Lanka

IPD has been supporting small and medium-
sized enterprises from Sri Lanka since 2018,
preparing them for the European market
and introducing them to European traders
at trade exhibitions in Europe. Besides the
textile industry, the agricultural sector
plays a leading role in Sri Lanka’s export
economy. Sri Lanka is the world’s third
largest tea exporter and is particularly
well known for its Ceylon tea. Trading
with spices, particularly cinnamon and
pepper, is also a long tradition. Another
growing export factor is the coconut and its
products. IPD connects European importers
with the carefully selected producers,
opening up new buying sources for them
and supporting them in the procurement
process. IPD is funded by the German
Federal Ministry for Economic Cooperation
and Development (BMZ).

Cover Story

Displacement Pumps in Hygiene Design:
The Specialists for Pharma & Food

No other sector of the processing industry has higher requirements on the components of its systems
than pharma and food production. Here, the focus is uncompromisingly on the product, where hygiene
and safe and reliable handling are crucial in the production of food, beverages, pharmaceuticals and
active substances. Selecting the correct pump technology is therefore not an easy task. But these
challenges can be overcome by knowing the key characteristics of the products and relying on
experienced manufacturers who are open to new technologies.

In pharmaceuticals and food,
the focus is not on systems and
components, but on the products.
Producing them safely, reliably
and in accordance with all quality
requirements is the top priority - the
production system is nothing more
than a means to an end.

This perspective is also crucial The NOTOS screw pump pumps orange juice • Rotary lobe pumps
for the pump technology used: In
the end, whether a pump has an production. This allows the • Peristaltic pumps
excellent delivery rate or energy company to offer a large number of
efficiency is not the only deciding displacement pump technologies, PROGRESSING CAVITY PUMPS:
factor. It is also crucial whether the each covering a wide range of EXPERTS FOR MEDIA WITH LARGE
pump technology is suitable for the applications while offering specific SOLIDS
application at hand. benefits for individual tasks: Progressing cavity pumps are often
the first choice when it comes to
EXPERIENCE AND • Progressing cavity pumps difficult media, because they are
TECHNOLOGICAL VARIETY WIN • Multi screw pumps exceedingly tolerant: They pump
Owners of production equipment liquids with low or high viscosity at a
consequently want their suppliers to delivery rate of up to 120 m³/h. Even
have industry know-how and offer lubricating media or a high content
a variety of different technologies. of gas and/ or solids are handled
NETZSCH offers both: The pump with ease. As substances pumped
manufacturer has decades of in food or pharma production often
experience in the pharmaceutical have exactly these characteristics,
industry and food and beverage progressing cavity pumps are
predestined for these industries.
The hygiene pumps from NETZSCH: NEMO progressing cavity pump in various designs,

TORNADO rotary lobe pump and PERIPRO peristaltic pump, right at the front in the
picture the NOTOS screw pump

The key to their flexibility lies in the
function principle: The liquids are
conveyed by a rotor which rotates

20Food Marketing & Technology June 2022

www.fmtmagazine.in

and oscillates in a stator. The rotor
is made of a hard material – usually
stainless steel – while the stator is
elastic. This means that even abrasive
media cause only little wear on
progressing cavity pumps. The screw
geometry of the two components
creates conveying chambers for
transporting the medium. The
delivery volume is determined only
by the rotational speed, which is
typical for displacement pumps,
and can therefore be controlled
with great precision. In contrast
to other displacement pumps,
however, progressing cavity pump
technology also features continuous,
lowpulsation pumping – an
advantage for particularly sensitive
liquids.

MULTI SCREW PUMPS: T.Sano smooth pumps almond chocolate and is equipped with a heating jacket in this application

SPECIALISTS FOR HIGH SPEEDS

Progressing cavity pumps and multi operation, the intermeshing of the ROTARY LOBE PUMPS: PERFECT

screw pumps have some things in two counter-rotating spindles in FOR TIGHT SPACES

common: Both pump technologies combination with the pump housing Rotary lobe pumps are the reliable

continuously and evenly move forms volumetric chambers. These workhorses among the displacement

the medium through conveying fill up with the pumped medium, pumps in hygiene design: They

chambers for gentle transport from which moves axially in these are robust, very powerful and offer

the intake side to the delivery side. conveying chambers from the intake impressive speeds while still being

The conveying chambers in multi side of the pump to the delivery side. compact. TORNADO hygiene rotary

screw pumps are usually a little lobe pumps from NETZSCH can

smaller, though – a difference to Cleaning is easy under CIP easily handle flow rates of up to 150

be considered where media with conditions. NOTOS multi screw m³/h.

sensitive solids have to be pumped. pumps from NETZSCH even have

SIP capability and can be cleaned The rotors have two or three lobe

Multi screw pumps are a type of with steam. rotors and intermesh while rotating.

gear pump with helical gears: During This action takes in the medium

and transports it to the outlet of

The NOTOS screw pump in the version with temperature controlled heating jacket the pump. The standard versions of

the NETZSCH pumps are equipped

with metal rotors that seal almost

completely when not in motion.

While many properties of rotary lobe
pumps are comparable to those of
the technologies already presented,
their compact size makes all the
difference for some applications:
In particular in brownfield
environments, i.e. systems that are
already in operation and are being
expanded for modernization or to
improve capacity, the available space

21Food Marketing & Technology June 2022

Cover Story

plays a crucial role. This is where the
compact rotary lobe pumps offer
additional advantages in addition
to their high power density and
reliability.

PERISTALTIC PUMPS: GENTLE The specially developed hygienic joint of the NEMO progressing cavity pump
PUMPING AND EXACT DOSING
Peristaltic pumps – also known as As peristaltic pumps can be run can be combined with the right
peristaltic hose pumps – are the dry any number of times without pump technology while taking
exotic version of a displacement sustaining damage, they are also all challenges and requests into
pump, because their technology suitable for applications where dry account. Owners of production
differs significantly from other types: running cannot be prevented, for systems should therefore choose
A rotor with rollers compresses a example when draining barrels. With suppliers who offer a wide range
hose running through the pump their high intake power of up to 9 m, of pump technologies and have
housing, moving the medium in the PERIPRO from NETZSCH is in the accurate knowledge of which
the hose. This design has various same league as NEMO progressing pump design is best for which
benefits: As no valves or seals are cavity pumps – but it can pull ahead application. Manufacturers of
required, the hose itself is the only with its dry running capabilities for pharmaceutical products, food
wear part. specific applications. and beverages can rely on this
extensive know-how and the
In the recently launched PERIPRO THE RIGHT PUMP FOR ANY variety of different technologies
peristaltic pumps from NETZSCH, APPLICATION at NETZSCH and therefore always
the hose can be cleaned easily in the Excellent results can be ensured receive the right pump for their
hygiene version with CIP capability only if the application at hand specific application.
while the pump remains installed.
The housing is fitted with a window
that can be opened for accessing
the pump chamber. The roller that
compresses the hose can then
simply be swiveled out, allowing
the hose to decompress. The CIP
cleaning solution can then flow
through the hose unhindered and
flush it. The peristaltic pump does
not have to be running during the
CIP procedure.

NEMO progressing cavity pump in the hygienic version

22Food Marketing & Technology June 2022

www.blisterking.com

JAM v HONEY v BUTTER v MAYONNAISE v PEANUT BUTTER v CHOCOLATE v PICKLE

HIGH
SPEED

7B0li0st0e0rstope8r00S0h0ift

SALIENT FEATURES : OPTIONAL FEATURE :
Perforation
No Micro-Stops Blister Inspection System with Rejection System
One user interface for all components Inkjet Printer System
Best built quality Embossing System
Rigid Design Acrylic & Polycarbonate Guard
Full GMP Standards Satisfying with Stainless Steel SCADA System Compliance 21 CFR with IPC
Hi-Speed with Smoothness & Noiseless Performs In Special Case, save Extra Servo can be Loaded for Better Performance

PULSE FEATURES :

Packing Speed : Calibrated Speed of upto 30 Strokes / Min.

Web Indexing : Servo Based System with Roller Indexing

Feeding : Rotary type Servo System

Man Machine Interface : Ergonomically and user friendly

Touch Screen Operation

Scrap : Scrap Winder

HELIOS CONCREW PVT. LTD.

Corporate Office : 44, Ambica Industrial Hub, Ambica Tube Compound, Vatva Railway Bridge, Vatva, Ahmedabad - 382445. Gujarat (INDIA)
Phone : 079 2583 4119 Mobile : Utpal Shukla +91 8200366909 I 9979532912

Email : [email protected], [email protected] Website : www.heliosconcrew.com I www.blisterking.com

Factory : Plot No.: 4416, Phase 4, G.I.D.C., Vatva, Ahmedabad - 382445. Gujarat (INDIA)

Branch : Ahmedabad I Baddi I Hydrabad

Processing

Current Trends in Indian Wheat Industry 2021-22

By Meenakumari R*

India, being an agricultural TRADE AND AVAILABILITY gap that exists. Countries like
economy, is one of the leading India ranks 2nd globally in wheat Bangladesh, Nepal, UAE, Sri Lanka,
producers of a number of production (global production is 779 Qatar, Malaysia, and others import
agricultural commodities. India’s million metric tons)as it is the mostly wheat from India. Global wheat trade
food grain production in 2021-22 was grown grain next to corn (global accounted to 473 million tons, yet
raising and is recorded to be 314.51 production is 1207 million metric India’s exports ranged to 7.85 million
million tons against 310.74 million tons). China (134.25 million tons), tons in 2021-22. It is still the higher
tons the previous year. Even the India (109.59 million tons) and Russia than previous year’s 2.1 million tons.
rice production increased to 129.66 (85.90 million tons) lead globally Being the second largest producer
million tons from 124.37 million tons. in wheat production. Domestic India can aim for more exports. The
A similar trend is seen for pulses, consumption in 2021-22 was 104.2 country also importedpastas, bakery,
the volume of which grew to 27.75 million metric tons which includes and confectionery products for the
million tons from 25.46 million tons. 25 million metric tons that went to premium markets.
On the other hand, wheat production support welfare programmes. India
dropped by almost 3% to 106.4 also exported nearly USD 549.67 UP (33 million metric tons), Punjab
million tons for the current year million worth of wheatglobally in (17.1 million metric tons) and
2021-22, from 109.59 million tons 2021;a figure many times higher Haryana (11.8 million metric tons)
last year. This is about 4.61 percent than the previous year’s USD 61.84 are the leading wheat producer
lower than the predicted volume of million.As most of the countries are states of India.Domestic prices have
111.32 million tons for the current facing a demand-supply gap and been trending downwards, at an
year and is the lowest growth over 12 are dependent on imports, India average of INR 18,500 per million
years. Union Ministry of Agriculture can take advantage ofthe supply metric ton from INR 19,750 the
and Farmers’ Welfare has stated that previous year.FCI along with state
the fall in the yield is more likely due agencies is the nodal agencyfor
to the heat wave mostly in Punjab wheat procurement in India with
and Haryana. Relative fall was also the help of 21106 procurement
seen for cotton and coarse cereals centers at minimum support prices.
(maize, millets, sorghum, and barley) However in the current year overall
production. procurement levels came down
by 53% to 198 lakh tons from 444
INDIA’S WHEAT PRODUCTION IN lakh tons of the previous year, due
MILLION TONS INDIA FROM 2016 to extensive buying by the private
TO 2022 players. Government buying stood at
96 lakh tons from 132 lakh tons of the
Source: APEDA last year. Some of the leading players
who exported wheat include ITC Ltd,
Patanjali Ayurved, Cargill, Adani and
others.

24Food Marketing & Technology June 2022

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Processing

Examples of wheat products Source: F1rst based on Analysis

DEMAND SECTORS FOR WHEAT spelt varieties etc. In the past 15 enzyme hydrolysis, and used into
Wheat is a staple crop in many years, global wheat consumption foods as flavour enhancer. Itis also
Asian countries and other parts of has recorded over 25% rise. Wheat used in skin care products and
the world. Wheat almost accounts and its by-products including others. Its market is a growing one
for 20% of world’s calories. It also semolina, flour, bran etc. are widely with a CAGR of 4.8 for India in 2021.
provides nearly a similar proportion used. Different flour types such as
of dietary protein to almost 2.5 bread flour, cake flour, durum flour Wheat gluten: Wheat gluten due to
billion people in developing etc. are used in various products. its elastic and textural properties in
economies. Wheat milling business Wheat products include baked goods food its wide usage is into bakery
provide products such as whole such as breads, biscuits, cakes and products, breakfast cereals, pasta,
wheat flour, all-purpose flour, muffins, noodles, pasta etc. and batter premixes, nutritional snacks
semolina, wheat bran, wheat germ, beverages like wheat beer. etc. It is used in aquaculture, and
wheat grits etc. which are utilized poultry feed products due to its
in baking industries, animal feed WHEAT USE ACROSS SECTORS IN hydration properties. Global wheat
industries, bio-ethanol production, INDIA gluten market is growing at a rate of
food additives manufacturing, 8.21% during 2021 and a similar trend
pharmaceutical/nutraceuticals and NOVEL PRODUCTS OF WHEAT is likely to be anticipated for India.
various other applications. On the Wheat Germ oil: Wheat germ oil is
other hand certain constraints such present at 2-3% levels in the wheat Beverages: Non-alcoholic and beer
as gluten allergy and sensitivity germ. Wheat germ oil contains like beverages are manufactured
observed among people have an natural antioxidants Vitamin E and from wheat grits, malt etc. These
impact on the consumption of essential fatty acids due to which it products are in use in Italian markets
wheat. It is seen thatIndia’s wheat is used as cooking oil, in skin care and are likely to growin other regions
flour production volume came down products and nutraceuticals. India’s in immediate future.
to 1.4 million metric tons in 2021- wheat germ oil market is growing
22 from 1.50 million metric tons of at a CAGR of 7% during 2021 and can Wheat bran proteins: Wheat bran is
previous year. offer diverse opportunities for the majorly sent for animal feed uses,
industries. while it comprises of almost 18% of
There are many varieties that are wheat proteins. It acts as a source
used for different products such as Hydrolyzed wheat protein: It is of bio-peptides and novel nano-
hard-durum varieties, soft varieties, derived from wheat through acid or materials for industrial applications.

26Food Marketing & Technology June 2022

www.fmtmagazine.in

WHEAT INDIA’S SHARE IN GLOBAL KEY PLAYERS (%)
PRODUCT CONSUMPTION (INDIA
Artisanal (50.5), Britannia Industries Ltd (13.3), Modern Food
Bread PRODUCTION IN THOUSAND Enterprises Pvt Ltd (2.8), Bonn Nutrients Pvt Ltd (2.2), Grupo
METRIC TONS) Bimbo SAB de CV (1.8), Kitty Industries Pvt Ltd (1), ID Fresh Food
Cakes (India) Pvt Ltd (0.7), Private Label (2.5), Others (25.3)
2% (3389.5)
Noodles
2% (268.1) Artisanal (28.8), Britannia Industries Ltd (25.7), Monginis Foods
Pasta Ltd (8.7), Lotte Group (5.5), Mondelez International Inc (2.1),
Others (29.1)
Pastries
Sweet 5% (889) Nestlé SA (41), ITC Group (19.8), Chaudhary Group (8.3), Capital
Biscuits Foods Ltd (2.2), Unilever Group (2.1), Nissin Foods Holdings Co
Ltd (1.5), Others (25.1)

1% (168.7) Nestlé SA (6.3), Bambino Agro Industries Ltd (5.4), Savorit Ltd
(3.6), Del Monte Pacific Ltd (3.3), Orkla Group
(2) Om Oil & Flour Mills Ltd (1.2), Borges International Group SL
(1), Others (77.2)

0.2% (32.9) Monginis Foods Ltd (5.1), Artisanal (89.8), Others (5.1)

16% (2490.7) Britannia Industries Ltd (33.2), Parle Products Pvt Ltd (29.4), ITC
Group (12.2), Anmol Biscuits (P) Ltd (3), Surya Food & Agro Pvt
Ltd (2.7), Mondelez International Inc (2.3), Others (17.2)

Source: F1rst based on Analysis

INDIAN SCENARIO FOR WHEAT
TRADE AND USAGE
F1rst’s market sources indicate that
12-15% of the milled volumes (in
total 1.4 million metric tons) in 2021-
22 are used by the breads, biscuits,
and bakery goods manufacturing
industries. Around 1-1.5 lakh tons
went into pasta style products and
other confectionery industries.
Almost 14-15 lakh tons went for
feed usage. Bread and biscuits
are the major products in Indian
markets, with noodles, cakes and
pasta occupying relatively smaller
proportions.

GLOBAL SCENARIO FOR WHEAT Source: F1rst based on Analysis
TRADE AND USAGE
Asia-Pacific comprising Bangladesh, tons and 14224.2 metric tons, and supplies to combat poverty of
China, India, Indonesia, Japan,
Malaysia, Philippines, Singapore, respectively. countries in need.
South Korea, Sri Lanka, Thailand,
and Vietnam accounted for a LEGISLATION AND REGULATORY According to Food Safety and
major share in the consumption SCENARIO IN INDIA Standards Authority of India
of bread, noodles, pasta, and other India currently imposes about 40% (FSSAI), cereal and cereal products
wheat-based products. In the duty on wheat imports. India also has including atta, maida, semolina
year 2021, Bread and noodles had strict policies in wheat procurement shall adhere to suitable food
global production of 16852 metric and allocation of Minimum Support product additives and contaminant
Prices. This is also in the view regulations apart from below
of welfare support programmes standards.

27Food Marketing & Technology June 2022

Processing

CATEGORY PARAMETER PERMISSIBLE LIMIT CHALLENGES AND THREATS
Moisture Despite the goodness of
Physico- Uric Acid Max 14% intensification of farming, crops
chemical Max 100 ppm such as wheat, rice and sugarcane
Foreign Matter (FM) Not more than 1 per cent. are using 75 to 85% of irrigated water.
Excess consumption of cereals is
Other edible grain by weight coming at a cost of pulses, fruits &
Damaged Grains Max 6% vegetables and other coarse cereals
Not more than 6.0 per cent which is not recommended for a
Microbiology Weevilled Grains by weight healthy living. Demand-supply
Aflatoxin Total FM and Damaged grain Max 10% gap, gluten allergy and growing
Max 12% sensitivity are other concerns with
Salmonella Absent in 25g wheat.Targets are setby world bodies
Aflatoxin total 15ppb for climate resilient agriculture,
Aflatoxin B1 10 ppb pesticide free and pollution free
Ochratoxin A 20 ppb farming. Moreover, financial
Deoxynivalenol 1000 ppb burdens, technology deficit, lack
of high efficiency farming, global
FSSAI REGULATIONS FOR WHEAT ash content shall be within specified warming, exchange rate volatility
limits given by FSSAI. Samonella etc. are further seen as concerns
GRAINS shall be absent in 25 g. and threats.World bodies along with
national bodies are to foster upon
Physico-chemical parameters OPPORTUNITIES overcoming these altogether with
Our study shows that most countries better plans, strategies, policies and
including moisture content, aflatoxin satisfy their wheat demand through resources.
imports and India being one of the
content, uric acid and extraneous leading producers, has the potential * The Author is a Research Analyst at F1rst
to diversify export of wheat grains
matter shall be within specified and other wheat products. Asia-
Pacific being a bigger consumer
limits given by FSSAI. Samonella of wheat-based products can be
targeted as a potential market.
shall be absent in 25 g.

FSSAI REGULATIONS FOR

CEREAL-BASED PRODUCTS

Physico-chemical parameters

including moisture content, aflatoxin

content, gluten, alcohol acidity and

CATEGORY PARAMETER ATTA MAIDA SEMOLINA (SUJI/RAWA)

Moisture Max 14% Max 14% Max 14.5%
Max 2% Max 1% Max 1%
Physico- Total ash (on db) Max 0.15% Max 0.1% Max 0.1%
chemical Ash insoluble in dilute HCl Min 6% Min 7.5% Min 6%
Max 0.18% Max 0.12%
Microbiology Gluten Absent in 25g Absent in 25g Max 0.18%
Alcoholic acidity 15ppb 15ppb Absent in 25g
10 ppb 10 ppb
Salmonella 20 ppb 20 ppb 15ppb
1000 ppb 1000 ppb 10 ppb
Aflatoxin total 20 ppb
1000 ppb
Mycotoxins Aflatoxin B1
Ochratoxin A

Deoxynivalenol

28Food Marketing & Technology June 2022

Industry Connect

Regaal Resources on Modernizing the Indian
Corn Starch Industry

Corn starch (also known as
maize starch) and corn flour
are both derived from corn
grain. While corn flour is mostly
used as a thickening agent for
kitchen purposes; maize starch has
many uses.

But did you know that there are 2 WHO ARE WE? the capacity of 180 MTPD and 375
variations of maize starch? One is Regaal Resources Limited (RRL from MTPD against the capacity of 330
native corn starch and the other is here on) one of the leading corn wet MTPD.
modified corn starch. Native corn milling company in Eastern India
starch is a white, tasteless and pure engaged in manufacturing of the • Our team is young, dynamic and
form of starch. Whereas modified best quality: entrepreneurial which has helped
starches are obtained from native our company optimize in all
starches as a result of physical, • Starch (primary product) areas of business, leading to fast
enzymatic or chemical processing growth, frugal innovation and the
methods. • It’s byproducts such as Gluten, company being tech-enabled.
Germ and Fiber/Enriched Fiber
These types of corn starches are • We use the latest technology
primarily used in: Paper & Packaging, • Value added products such as
Textile, Food, Pharmaceutical, Color, Corn Flour, Custard Powder, Baking in our plant, have a fantastic
Adhesives, Building Materials, etc. Powder, Icing Sugar, etc.
The value-added products from technical/commercial team,
these corn starches are used in Food • Modified starches such as Yellow
& Beverages: Baking, Confectionary, Dextrin and White Dextrin ensure great relationships with
Sweeteners, etc. The modified
starches are used in Adhesives, The company is led by Mr. Anil all vendors/suppliers, produce the
Textiles, Food, Paper, Foundry, and Kishorepuria, with a business legacy
Packaging. Basically, the uses are of over 50 years. The company’s best quality starch in the industry
endless. manufacturing unit is located at
Galgalia, Bihar, which is one of the and always approach business
FUTURE GROWTH OF THE major hubs of maize production in
INDUSTRY/INDUSTRY OUTLOOK: India. The company is headquartered with a customer-first approach.
The native starch market in India at Kolkata, West Bengal.
is expected to reach 8.5 Million OUR EXPANSION PROCESS:
Tons by 2026, according to IMARC WHY CHOOSE US: At present we are crushing between
Group’s latest analysis, “Native • RRL is strategically located in the 350-375 MTPD. We have recently
Starch Market in India: Industry started making some value-added
Trends, Share, Size, Growth, corn growing belt of India and products, namely Custard Powder,
Opportunity, and Forecast 2021- has close proximity to multiple Baking Powder, Icing Sugar, Corn
2026.” selling markets both domestic Flour, White Dextrin and Yellow
and export. Dextrin.
Maize has also been the fastest-
growing cereal crop in India in • Our ability to optimize production We are currently in the process of
terms of area, production, and yield by effective utilization of the plant, nearly doubling our capacity to 600
as per a recent report published by best production practices and MTPD and adding a whole host of
Yes Bank and PWC in association low-cost modifications – enabled modified starches and a lot more.
with FICCI. crushing of ~ 275 MTPD against
With a strong team, positive
mindset, ability to manage change
and customer centric approach we
are excited to see what the future
holds for us.

29Food Marketing & Technology June 2022









Processing

Measurement Technology: Exploiting the
Potential of Industry 4.0

It was 10 years ago that the research advisory committee to the German government used the term
“Industry 4.0” for the first time in public at the Hannover Trade Fair. Numerous solution approaches for
the process industry have been developed since then. With its Industry 4.0 program, Endress+Hauser is
working together as a technology pioneer with customers and partners to unleash this potential in the
area of process instrumentation. What is already possible today in the food and beverage industry and
where is this sector headed?

Attributing the potential of a the rise of the term Industry 4.0. Industry 4.0 program comes into
fourth industrial revolution play, combining harmonized
to process informatics and 97 PERCENT OF THE DATA FROM intelligent process sensors, cloud
the concept of cyber physical sys- THE FIELD REMAINS UNUSED apps, interfaces and connectivity
tems in advance was a bold step. If Depending on the size and the components and translating them
we analyze the history of the previ- industry, a modern production into practical solutions. Especially
ous “revolutions”, what really stands operation has between 50 and 2,000 relevant for the food and beverage
out with the utilization of steam measuring points for measuring, industry are solutions for the plant
power for mechanization is that the controlling and automating its overview, plant monitoring and
efficiency of the technology deter- production processes and making mobile asset management.
mines its success. From the time it them reliable. Apart from the actual
was invented (1698, steam pump, measurement values, today these SMART SENSORS ARE THE KEY TO
T. Savery), steam power required instruments can supply additional INDUSTRY 4.0
roughly 160 years to fully establish data and information, although The Endress+Hauser Industry 4.0
itself in industry and unlock its po- analyses by Endress+Hauser show program makes this data from the
tential. Let’s take a closer look at the that up to 97 percent is still unused. smart field instruments available.
state of digitalization 10 years after This is where Endress+Hauser’s This begs the question, what makes

Smart sensors are the key to digitalization: flow sensors from the Proline 300/500 family feature an integrated web server, WiFi and a self-diagnostics
system. Photo: Endress+Hauser

34Food Marketing & Technology June 2022

www.fmtmagazine.in

a field instrument a “smart sensor Sensors with internal testing foam buildup and utilize internal
4.0”? Communication concepts play data for permanent self-monitoring.
an important role here. Integrated functions Other criteria that This makes it possible to verify the
web servers already enable direct operation of the instrument without
operation and data exchange with a make a sensor a smart sensor are interrupting the process. The
laptop. The OPC UA communication verification can also be used as a
standard permits the manufacturer internal instrument test functions. documented test to trigger processes
independent integration of where the exact dosing of the recipe
measurement and status information Instruments featuring the Heartbeat ingredients is essential for product
in downstream business processes. safety. Production does not continue
The product portfolio of instruments technology offer diagnostic, until the instrument has verified
with Ethernet-based field buses itself. Another example of a smart
is steadily growing as well. The verification and monitoring sensor is the iTHERM TrustSens
cloud-based Micro pilot FWR30 self-calibrating thermometer, which
level measurement instrument even functions that create value through automatically calibrates itself when
makes wireless level measurements the temperature falls below a certain
for mobile tanks possible. data-based notifications and level, thus permanently ensuring
the safety of critical production
warnings and enable predictive

maintenance. Additional

information regarding entrained gas,

foam or deposit buildup is especially

helpful for ensuring stable processes

in the food and beverage industry.

For example, the Levelflex and

Micropilot radar level instruments

are capable of reliably detecting

The Ostwestfalen-Lippe Technical University is testing a flash pasteurizer for beverages as a cyber-physical system. Graphic: Endress+Hauser

35Food Marketing & Technology June 2022

Processing

processes. As a result, plant case of a discontinued instrument, in line with NE 107, the maintenance
operators in the food and beverage a suitable replacement product measures can be analyzed and
industry enjoy numerous options for is automatically recommended. optimized.
integrating smart sensor technology Documentation for the monitored
into their production systems for all instruments is available around-the- MOBILE ASSET MANAGEMENT
measurement parameters, gaining clock in the Netilion Library, where SOLUTION PACKAGE: PAPERLESS
access to the data in the field a digital twin of the measurement MAINTENANCE, WITH OR
instruments and directly benefiting point containing the historical life WITHOUT A NETWORK
from the digital technology through cycle data, plus documentation CONNECTION
various solution packages such as the operations guide or Who isn’t familiar with this
the calibration report from the situation? While standing in front
PLANT OVERVIEW SOLUTION: development and manufacturing of an instrument in the middle of
MAINTAIN A COMPLETE process, resides. the plant, you need the operations
OVERVIEW, DECIDE WITH guide, which is unfortunately lying
CONFIDENCE PLANT MONITORING SOLUTION on your desk at the office. The days
Until now, monitoring the installed when documentation had to be
base of instruments in food or PACKAGE: RESPOND FASTER, searched for and manually stored
beverage production systems has are now over thanks to Netilion
required extensive research and INTERVENE IN A TARGETED Library. In addition, combining
a high degree of manual effort, an Netilion Library with the Field
extremely costly and error-prone MANNER Xpert SMT7x tablet PC simplifies
process. Added to that was the tedious not only the documentation of the
maintenance of the installed base Short response times are crucial maintenance activities, but the
documentation. The combination actual maintenance activities.
of the individual, digital tools when critical outages occur in the
from the Endress+Hauser Netilion
IIoT ecosystem enables efficient food and beverage industry. The
management of the installed assets.
The Netilion Scanner app, which time-consuming interpretation
is available at no charge, makes
manual monitoring of the installed of error messages and annoying
base child’s play. The key data
stored in the field instrument can be searches for the relevant resolution
scanned with a QR code or an RFID
chip. Additional information, such as measures are costly. In contrast,
the localization of the measurement
point, can be determined quickly automatic interpretation of Field Xpert and Netilion Library
and easily. The measurement achieve paperless maintenance
instruments are even automatically the instrument diagnostics across the entire life cycle. The Field
monitored with the help of the edge Xpert industrial tablet, an outright
device. The easy-to-install plug-and- information simplifies maintenance “Swiss army knife” for maintenance
play solution establishes a secure and service activities, can be used
data connection to the Netilion hub. in Industry 4.0 environments. to configure instruments from
Changes to the installed base are various manufacturers via different
automatically recorded on an on- Instrument maintenance is highly interfaces, including WiFi or
going basis. Practical dashboards Bluetooth® instrument interfaces –
in the Netilion Analytics module efficient thanks to integrated even in ex-zones of course. A digital
simplify fast analysis of the installed twin is automatically created by
base of field instruments, thus solutions and explicit resolution connecting the Field Xpert with the
allowing an unprecedented level Netilion Library online service.
of transparency. Valid data leads to recommendations. Determination
faster and more reliable decision-
making. Information regarding of the device and its classification
availability is also displayed here. In
according to NE 107 is precise thanks

to the Heartbeat technology. The

edge device forwards the status and

error diagnostics information to the

Netilion Health online service via a

secure data highway, thus making

all of the information centrally The field instruments monitored

available. The Netilion Health online in the Netilion system are linked

service supports the user with more to specific documents such as

than 25,000 instrument diagnostics. operations guides or technical

Apart from the individual status information from the manufacturers’

notifications, Netilion Health also databases. Endress+Hauser

displays the diagnostics code, furthermore provides the datasets

the cause and the recommended from more than 40 million installed

actions. That means the tedious field instruments. By linking the

interpretation of errors is a thing of Field Xpert with the Netilion system,

the past. Each error message can be it’s possible to seamlessly switch to

handled quickly and in a targeted and from the configuration menu

manner. Thanks to continuous and the instrument documentation.

status monitoring and an overview The tablet maintains an overview

36Food Marketing & Technology June 2022

www.fmtmagazine.in

the maintenance activities and ensures the product has the SUMMARY
documentation across the entire life maximum microbiological safety Smart sensors are indispensable
cycle of the instruments. Reports under the minimum thermal load. for the realization of Industry 4.0 in
and images of the measurement Endress+Hauser is supporting this process automation environments.
instruments are automatically stored project which is being funded by If we draw a comparison to the
in the Netilion Library. Maintenance the German Federal Ministry of previously mentioned development
activities are recorded in offline Education and Research. A practical of steam power, then numerous
mode in a traceable manner even example of this type of CPS can be hardware and software innovations
without an Internet connection. found at a dairy in southern Germany have already led to a significant
for monitoring the process water increase in the “efficiency” of
EXCURSUS: CYBER-PHYSICAL discharge into the neighboring river. field instruments in the area of
SYSTEMS IN RESEARCH AND The system monitors the volume informatization. While it’s evident
PRACTICE and temperature of the discharged that Industry 4.0 is far from being
Measurement technology in cyber water and documents the water implemented on a wide basis in the
physical systems (CPS) is making level and flow using information food and beverage industry, there
an additional contribution to from the internet. The reports are are nonetheless many interesting
digitalization. With the support automatically sent to the responsible solution approaches in place, pilot
of Endress+Hauser and others, water management office. projects are being successfully
the Ostwestfalen-Lippe Technical implemented and individual plants
University is working on a project DATA SECURITY IS THE TOP have already arrived in terms of
involving the operation of a flash PRIORITY Industry 4.0.
pasteurizer for beverages as a cyber- Information security plays a key
physical system. In the current role in determining the success or In the food and beverage sector,
environment, the heating process is failure of digitalization in the food the Industry 4.0 project will grow
run with a highly idealized control and beverage industry. With this together like a mosaic. Although
model and high safety margins, in mind, Endress+Hauser had the many individual elements are not
which occurs at the expense Netilion IIoT ecosystem certified in new and are already in place, a lot
of resources (time, energy) and line with the highest possible cloud of bright minds and innovation
product quality. As an approach computing security standards. drivers will be required to bring
for optimized flash pasteurizer The Bluetooth® communication the potential to maturity. For
control, during production the employed between the field and this reason, major training and
product is characterized before mobile instruments also exhibits education efforts, as well as
and after heating and the heat a significantly higher level of broadening the level of knowledge
retention temperature and duration security than Wireless HART or regarding the requirements and
is individually adapted to the a WiFi router with WPA2, as was benefits of digital communication
product by means of a cloud-based confirmed by the Fraunhofer in the food and beverage industry,
data to account for potentially Institute for Applied and Integrated is just as important as technical
harmful microorganisms. This Security (AISEC). innovations.

Informatization of production systems: Endress+Hauser offers edge devices for automatic monitoring of the installed base. Netilion Services provide online
help for the management and maintenance of the instruments. Graphic: Endress+Hauser

37Food Marketing & Technology June 2022

Packaging

Importance of Conveyor Belts and Material
Handling in the Food Industry

By Nimisha Suraj

As is common knowledge,
conveyor belts are an
integral part of the
manufacturing industry; it is
estimated that the conveyor belt
industry itself was valued at over
$3.4 billion in the year 2020, and
with a growth rate of over 4.1%, will
be worth a staggering $4.4 billion
by the year 2027.

However, it is prudent to understand material, as most of the products industry, which greatly outweigh the
that in the food industry, the that are moved through these belts minor difficulties that maintenance
usage of conveyor belts, although are moved without a barrier or and upkeep of the same pose. To
ubiquitous, comes with its own primary packaging for protection; expatiate:
disadvantages and advantages; for additionally, using food grade
example, conveyor belts have greatly lubricants and grease on all • Reduction in Human Error and
increased the efficiency of a number equipment being used inside a Increase in Efficiency:
of manufacturing facilities, which food manufacturing facility is also
in turn has increased the output essential to ensure that all Food The food industry can be
of several of these companies. The Safety is given the highest priority considered as a labour-heavy
use of conveyor belts by the food in the workplace. industry in comparison to
industry has several pre-requisites other industries; the natural
which have been set by the FDA or • Food-Safe Cleaning Chemicals: consequence of using labour
Food and Drug Authority, which on a regular basis is the risk of
can be used a template for creating An aspect of conveyor belt human error resulting in major
guidelines for the installation of maintenance that is regularly disruptions to a food production
the same in all kinds of facilities pushed to the side-lines is the line that could cause monetary
globally; to elaborate, it is crucial to usage of food-safe chemical losses, loss in production
understand that: products for the cleaning and efficiency and be detrimental to
sanitization of conveyor belts; it is brand reputation. The solution to
• Easy Cleaning and Sanitization: essential that all employees who these issues comes in the form
are in-charge of the upkeep of this of conveyor belts: automation
Conveyor belts should be equipment be aware of this, in of product transport systems
constructed in a manner that order to avoid any potential food within a facility tend to reduce the
enables easy cleaning and borne hazard risks. amount of human labour involved
sanitization of the same: this can in the overall production system,
also include the removal and/ It is crucial of course, to consider thus reducing the risk of hand-
or smoothening of any cracks or the many advantages in regards to to-hand contamination and food-
crevices that may appear during the use of conveyor belts in the food to-hand contamination of the
the initial and consequent usage
of the belts itself.

• Food Grade Material:

Conveyor belts should also
be constructed of Food Grade

38Food Marketing & Technology June 2022



Packaging

food products in question, on top
of reducing the “down-time” in a
food production facility, thereby
increasing efficiency.

• Accident Reduction:

Work Safety accidents account Thus, it is safe to say that the use of conveyor belts in the food industry
for over 2.3 million deaths every is of great significance; with advantages of human error reduction,
year; additionally, over 340 efficiency and reduction in work-place related accidents, it is clear that this
million people worldwide suffer equipment is essential in the overall productivity of any facility.
from injuries on account of poor
work-safety precautions being be responsible for conducting of great significance; with advantages
implemented in their workplaces. the material handling should of human error reduction, efficiency
A way of reducing the instances undergo a training schedule and reduction in work-place related
of these occurrences in a facility catering to various topics such accidents, it is clear that this
is by automating processes that as Physical Specifications, equipment is essential in the overall
may pose a risk of being accident Escalation Procedure and productivity of any facility. Building
prone; for example, the movement/ Rejection Protocol. on the same, material handling also
transportation of products plays a large part in the success
within a facility. This process • Personal Hygiene Policy: of any manufacturing/catering
can of course be automated by facility, as there are numerous
the usage of conveyor belts, It is common that most material food safety and work safety norms
which as mentioned earlier, not handling processes are labour- involved in the Material Handling
only increases efficiency but heavy; thus, a specific personal step that need to be implemented
also reduces the occurrence of hygiene policy need to be created in order to ensure the overall
accidents due to Manual Handling and implemented in order to safety of the final product from any
and Obstructions. ensure all material that is being kind of facility, manufacturing or
handled in any food facility has otherwise. Therefore, it is prudent to
Building on the usage of conveyor little risk of exposure to pathogens consider that both these aspects be
belts, the predecessor to this such as S. aureus, E. coli etc. given maximum precedence in the
process, Material Handling, plays Aspects such as this can be quite processes created for any kind of
an important role in the overall difficult to monitor, so a common facility.
health of a food production facility. recommendation is that such
In this industry, material handling policies be enforced everyday References
is considered the first process step during the start and end of an
in a process flow of manufacturing; employee shift, and be reiterated h t t p s : // c a b l e v e y. c o m / w h a t - i s -
For industries that deal with RTE during refresher trainings which the-benefit-of-using-a-conveyor-
or Ready to Eat foods, material are to be conducted on a regular system-in-the-food-industry/
handling will be included in the basis.
process step of Receiving. There are h t t p s : // w w w. f o o d p ro c e s s i n g -
various aspects of material handling Thus, it is safe to say that the use of technology.com/features/
that one must keep in mind during conveyor belts in the food industry is feature123151/
the receiving process, for example:

• Material Inspection:

Inspection is the 1st step of any
kind of material handling; in order
to conduct effective inspection,
a list of specifications for the
material in question should be
put in place. Once approved,
all employees/staff who would

40Food Marketing & Technology June 2022

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Market Insight

Modern Foods are Catching up in a Traditional-
Dominated Festive Food Market

By Tulsi Joshi, Senior Food as favourable alternatives. Mintel brands can tailor their offerings
& Drink Analyst, Mintel research shows that traditional and communication to target Gen
Reports India festive foods such as ladoo, kaju X consumers by highlighting the
kalti/roll, dry fruits and rasgulla/ authenticity of traditional sweets
With consumers gearing gulab jamun dominate consumer along with the health benefits
up to go back to pre-COV- preferences, but at the same time, associated with the premium quality
ID-19 times, the packaged modern food items like chocolate of dry fruits.
food and drink industry is eyeing a and sweet bakery are not far behind1.
stronger festive season compared In a category where taste and
to the last two years. Categories like bakery, snacks and indulgence drive consumption, both
chocolate confectionery have had traditional and modern foods, brands
As explored in Mintel 2022 Global the highest number of launches with can take a targeted approach by
Consumer Trend Enjoyment Every- ‘seasonal’ positioning claim over exploring generational preferences.
where, consumers are proactively a five-year period between March
seeking joyful respites to combat 2017 and February 2022 according INTRODUCE FUSION OFFERINGS
the anxiety and stress caused by to Mintel Global New Products Indians are open to experimenting
the global pandemic and the current Database (GNPD). with festive foods. According to
economic uncertainties. Thus, Mintel research, 36% of Indians
consumers are looking forward to The preferences for these festive find traditional flavours in non-
celebrating festivities like never foods also vary by age group2. Dry traditional festive sweets appealing
before. They are eager to break out fruit is the most preferred among and 35% find modern twists in
of their confines and explore, play Gen X (49%), chocolates for Younger traditional festive sweets to be an
and embrace novel experiences. Millennials (51%), while is kaju kali/ attractive proposition. The fusion
This pent-up consumer demand to roll most popular among Gen Z (50%). of traditional and modern can
celebrate and enjoy life events show help engage these experimental
a positive trajectory for festive foods Their preferences also give an insight consumers.
and drinks. into their unique want. For example,
in addition to dry fruits, among the In their quest to target these
CONSUMPTION PREFERENCES top preferences for Gen X include experimental consumers, food-
FOR FESTIVE FOODS ladoo and traditional homemade service brands such as Fabelle
Despite the cultural dominance of sweets. Their preferences lean more Chocolates have introduced fusion
traditional sweets in the festive foods towards authentic traditional sweets festive offerings like theRasmati
segment, modern food categories with dry fruits that have a health halo Truffle and itsHoli-inspired Fusion
are finding increased relevance and premium appeal to it. Therefore, Collection. Brands like Theobroma

42Food Marketing & Technology June 2022

www.fmtmagazine.in

Patisserie and Vanilla Beans are also offer products that are free from permissibility to their healthy
utilising social media platforms to offerings. Natural sweeteners like
showcase fusion festive foods in a preservatives/additives. For jaggery and honey are familiar
novel manner for various festivities. and known to have holistic health
instance, brands can use high and wellness benefits. Brands can
Younger Millennials are also also focus on preventative health
observed to be more receptive to barrier packaging and advanced with low/reduced sugar for older or
chocolate as festive food. Brands can sugar-conscious consumers while
specifically target this demographic technologies like modified atmos- also talking about its nutrient-rich
when looking to offer a modern twist ingredients and its corresponding
to familiar traditional sweets. pheric packaging to develop sweets functional health benefits. Claims
like ‘made with 100% natural stevia’
Address consumers’ concerns over that are preservative-free with can be well suited for diabetic-
preservatives and sugar content. friendly products.
a longer shelf life. This can help
Traditional sweets are often made With these two factors in mind –
at home or bought from local compete with modern sweets offering modern and healthy twists
mithaiwallas. Therefore, they to festive foods – consumers can
are freshly made and free from such as chocolates, snacks, snack enthusiastically look forward to
preservatives with a shorter shelf festive celebrations this year and
life. On the flip side, traditional bars and cookies. Strike a chord beyond.
packaged sweets are perceived to
contain preservatives, which is a with consumers by adopting clean References:
major barrier for them to expanding 1 3,000 internet users aged 18+
their market in India. labeling and boldly communicating 2 Gen X aged 41-56;Younger Millennials aged

To counter that, brands can its preservative-free claim on its 25-31; and Gen Z aged 18-24

pack.

Indulgence is key to festive sweets,
with sugar playing a pivotal role in
offering that experience. However,
health and wellness are on top of
consumers’ minds. It is a conundrum
for brands as sugar reduction can be
perceived as a compromise in taste
and indulgence.

Therefore, brands need to
showcase the importance of adding

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Industry Speak

Azelis Believes in
Impacting Through Ideas.
Innovation Through
Formulation

Food Marketing and Technology Magazine
had an interaction with Vinit Dalal, Business
Manager, India. He talked about the ways and
means that Azelis helps customers to develop
quality and sustainable products.

1 COULD YOU TELL US IN BRIEF ABOUT The food ingredient market like any other has
AZELIS? evolved tremendously over the year. The focus
Azelis is a leading global innovation service from mass production has tilted towards quality
provider in the speciality chemicals and food ingredients. We see trends in India which were
ingredients industry present in over 50 countries being experienced in other developed countries
across the globe with over 3,000 employees. Our perhaps, seven to eight years ago.
knowledgeable teams on industry, market and
technical experts are dedicated to a specific market Sustainable farming, natural preservation, clean
in Life Sciences and Industrial Chemicals. We offer labelling, sodium reduction and so on are just some
a lateral value chain of complementary products of the trends India is catching up.
to more than 51,000 customers, supported by 2,300
principal relationships, creating a turnover of €2.8 3 HOW DOES AN INGREDIENT COMPANY
billion (2021). WORK WITH A CONSUMER COMPANY IN
TERMS OF THEIR REQUIREMENTS? GIVE US A
Azelis Group NV is listed on Euronext Brussels SENSE OF HOW DOES IT HAPPEN.
under ticker AZE. Across our extensive network of more than 60
application laboratories, our award-winning staff
Azelis India have been actively growing its helps develop formulations and provide technical
portfolio of speciality ingredient and food additives guidance throughout the customers’ product
to become the one-stop-shop of our customers. We development process. We combine a global market
have built strong partnerships with key players of reach with a local footprint to offer a reliable,
the food & health industry such as DSM, CP Kelco, integrated and unique digital service to local
Corbion, KMC, recently added Symrise, and more to customers with attractive business opportunities
support our customers in all their challenges. to principals. EcoVadis Platinum rated, Azelis is
a leader in sustainability. We believe in building
2 YOUR THOUGHTS ON FOOD INGREDIENTS and nurturing solid, honest and transparent
MARKET WITH YOUR NINE PLUS YEARS OF relationships with our people and partners. Impact
EXPERIENCE IN THIS FIELD. through ideas. Innovation through formulation.

44Food Marketing & Technology June 2022

From process, texture and stability, taste and colour, www.fmtmagazine.in
to nutritional profile, we can help our customers in
the development, customization and troubleshoot we thought Covid was beyond us. It taught us
of their formulation. Our technical sales teams, important lessons to learn how to pivot business
supported by our Food & Health application strategies and evolve as a flexible market player.
laboratory located in Mumbai, help customers for all
the applications from concept ideation, ingredient In 2022, we are seeing business and volumes back
selection, formulation, industrialization to launch. to pre-pandemic levels. The plan is to very much
We are here at every step of our customers’ project! assert our presence using our extensive list of
Innovation is at the heart of what we do, embedded ingredient and solution offerings and ensure our
in who we are. existing and future clients to come out with the best
products and take full advantage of the economic
It is our tagline “Innovation through formulation”. growth because that is the only way we can grow!
We recently upgraded our Food & Health
application lab to upgrade our capabilities for 5 HOW DID AZELIS DEAL WITH COVID
our customers. We work on deepening our DISRUPTION?
ingredients expertise, unveil new ingredient Azelis was and is extremely flexible as we
synergies, develop our inspirational formulation understand, we are in the business of servicing
library and support our customers’ projects! To and catering our clients. To ensure there were no
take R&D and innovation further, the Azelis group disruptions in production of essential foods and
invested in a new connected e-Lab, a module of ingredients is something, we take pride upon not
the new customer portal, available now in India. only from a business stand point but also an ethical
Connect at any moment of the day with our responsibility to the society.
technical team to create your customized brief in
a few steps, our technical teams picks it up from We ensured that we got the relevant permissions
there to help from authorities and engaged with clients to
estimate requirements which could be covered
4 HOW WAS THE YEAR 2021 AND YOUR PLAN with fewer deliveries.
FOR 2022?
2021 was a challenging year with the disruption We ensured all safety protocols and hygiene
of the second wave of Covid which hit us badly standards and maintained it throughout the whole
as it brought the industry to a grinding halt when process. We have definitely managed to come out
a stronger and more capable organisation as it has
been humble learnings!

Industry Insight

Consumption of Organic Foods- Value, Trends and
Consumer Behavioral Traits

By Rakesh B1, Sreelakshmi V1,
Ghangale Darshan Sanjay2,
R. Dakshayani3 and Jagan
Mohan R4

The epidemic has created Innovations Technology
awareness to consumer
about food, its composition, Figure 1 Dimension of Innovation Production
nutrient content and heath im-
pact of certain foods. This pawed Nutritional Health
a way for people to shift their food
choice and food supply chain to- Corporate Culture
wards healthy alternatives like or- Environmental
ganic foods. This in turn give global Protection
shift for organic foods, these were
made via organic farming which of India as the customers move with regard to their contributions to
doesn’t use any synthetic ingredi- more towards the digital market, the Organic productions.
ents. The post-pandemic impacts The FSSAI and other Organization
have spread the baby steps on the has established distinct logos for The influence of innovation will
purchase of organic foods in India, Natural goods to have a clear grasp stir up, extend and maintain new
which rendered a hopeful future and to verify its legitimacy to the trade relationships within the
for farmers, retailers and new en- customers. Organic Food Industry, such as
terprises to pursue the road of or- collaborations with suppliers,
ganic practices. India ranks first in VALUE OF INNOVATION AND market interactions, supplier
Asia (fifth in the world) for its or- CONSUMPTION cooperation in process technologies
ganic cultivation with land area of A small and moderate firm in and scientific supports. Most usually
23 lakh hectares for organic farm- Organic food production is highly bought organic goods include fruits,
ing as reported by Organics Inter- reliant on cooperation owing to vegetables, cereals, grains, spices,
national report 2021 by IFOAM (In- the geographical emphasis. Within pulses, drinks, dairy products, meat,
ternational Federation of Organic the processing industry, new and and poultry. Processed organic foods
Agriculture Movements) as well existing business creation with are also accessible on the market,
as FiBL (The Research Institute of agricultural firms along the market such as drinks, cookies and meat
Organic Agriculture). The Indian chain may be stimulated and replacements. Inventions could
Organic food industry has experi- stabilized. There are five dimensions be applied further in the organic
enced a boom with market size of where the innovations can be done field to sustain the demand and
$820 million in 2020, which was
only approximately $200 million
in 2018, as per the research and is
anticipated to increase at a CAGR of
24 percent between 2021-2026. The
Omni-channel Organic shop had an
enormous expansion at the height of
COVID, which spilt the natural food
world of 20 percent digitalized and
80 percent in-store from 5 percent
and 95 percent, respectively.

As the Organic world has a higher
potential in defining the economics

46Food Marketing & Technology June 2022

www.fmtmagazine.in

supply chain of the market, whereas Figure 2 Labeling of Indian Organic Products
purchase and usage might become
a trend in society. Organic food, United States Canada European Union
which goes supply oriented, now
become consumer oriented. Besides, There is No Swiss
organic food was re-launched as Organic Seal
“new product” within the eco, green,
ethical or sustainable commodity Japan Korea Switzerland
category. Organic food may also be
seen as a green or ethical innovation. Figure 3 International Logos for the certification of Organic foods
The value of consumption implies
the degree whereby the level of land in India during the fiscal as a result of the following factors:
consumer need was met by the total year 2021, with around 1.6 million well-built economic development,
assessment of the consumer’s net hectares, followed by Rajasthan, digitalization and higher earnings
utility or satisfaction associated which had over 481 thousand have suppressed various diet crazes
to the product after purchase. The hectares of organic farming land. and encouraged eating patterns
value obstacles for the consumption Sikkim became the first state to go such as the Paleo diet, Plant-based
of innovated organic products are totally organic, and other states like diet, Dietary Approaches to Stop
observed to be decreased on this Tripura and Uttarakhand have set Hypertension diet and fasting.
parameter such that product must similar ambitions.
provide better on achievement ratio IMPROVING TRUST IN ORGANIC
to change the current client actions The Indian Organic food market FOODS
and the troubles will arise more when is estimated to register a CAGR of The faith in organic food production
the perceived quality differences of 25.25 percent during 2022-2027. The comprises standards and control
the new products to its alternatives. uncertainties of COVID-19 lead to have a considerable causal influence
Customers are not entirely aware of significant element of growing levels on intention and behavior. Trust may
the advantages and genuine worth of health consciousness in the nation also be detected from high premiums
of organic food, owing to that they and in turn, the plea of the Organic on the flavor, certification, quality,
weren’t prepared to pay the increased agriculture and Food Market hiked. marketing and manufacturing
price, that ultimately serves as a Consumer spending on health and techniques of organic foods.
burden, towards organic food use. wellness has expanded dramatically Accreditation is essential,

STATUS, TRENDS AND PROSPECTS
As per Codex Alimentarius,” organic
farming being a comprehensive
production management practice
that supports and improves agro-
ecosystem wellbeing, including
biodiversity, biogeochemical cycling
as well as soil bioactivity.” India
being blessed with much of the
ability to create all sorts of organic
items because of different agro-
climatic zones. As per the APEDA,
India ranks first with the number of
Organic producers and Ninth among
the top ten nations in accordance
to cultivable acreage under organic
certification. The whole area covers
organic certification was 4.72 million
hectares (2020-2021) recognized
under National Programme for
Organic Production. Madhya Pradesh
has the most organic agricultural

47Food Marketing & Technology June 2022

Industry Insight

particularly when it comes to organic Suppliers E-Food
products produced in our nation; Identity Analyzer
however entire understanding & date
of organic certification and its
marketing has not been obtained by FTIR E-Noses Block
farmers till-date. The testing facility & Chain
was created for certification under
the National Programme for Organic E-Tongues
Production of the Government
of India, by the Agricultural and NMR NRS
Processed Food Products Export
Development Authority (APEDA). Spectroscopy Technology
Consumers must search for
FSSAI’s Organic logo named Figure 4 Electronic Authentication
Jaivik Bharat and logo by FSSAI’s
and license number. Besides, the virus transmission still persists, this of consumers have changed. The
label also includes India Organic is an indirect effect to demonstrate lower yield doesn’t affect the trend
Logo (NPOP certified) or PGS- the significant development of and production, as the consumers
India Organic logo (PGS-India’s organic food in the Indian market. are keeping in mind that organic
certified) under which system it Currently, the demand and supply food assures the stringent organic
was certified. The Government of of natural foods are stimulated agriculture standards which has
India has undertaken numerous by the significant backing of been followed in terms of the effect
programs namely the Mission the Central Government via the on soil, water and environmental
for Integrated Development of initiatives described previously. conservation, consumers of future
Horticulture (MIDH), National Another critical driver for the Indian generations begun to choose the
Food Security Mission (NFSM), Organic food industry is the growing organic world over synthetically
National Mission for Sustainable consumer concerns regarding added and processed meals. Within
Agriculture (NMSA), Rashtriya the inclusion of many chemicals a decade, there will be a potential
Krishi Vikas Yojana (RKVY), and and artificial preservatives in for organic foods could control, all
others to build confidence, promote conventionally farmed food goods. over the world market to suppress
organic farming and organic goods The most significant sectors in the the rising issues like global
between farmers and consumers. Organic market are constituted by warming climate change, ensuring
supermarkets and hypermarkets. the appropriate food chain and
Presently, people have much Other than that, the basis of the ecological balance.
concern for qualitied food products. market breakdown is the distributing
They are even ready to spend extra channels of convenience stores, 1,1 III Year B.Tech Food Technology
money to purchase authenticated specialty shops, the internet and
Organic foods, so as to prove that and others. Geographical-wise, Northern 2 II M.Tech Food Safety and Quality
to prevent trickery and cheating in India dominates the market, Assurance
Organic foods. The quality inspection followed by Western, Central and
(Electronic Authentication) being Eastern India, lastly Southern 3 Research Scholar, Food Science and
done by Electronic Sensors, which India. Even though there is no solid Technology
were conventional and have quicker report for claim that Organic food
assessment. is healthier in comparison with 4 Professor and Head, Department of Food
conventional foods, the perspectives Product Department National Institute
CONCLUSION of Food Technology, Entrepreneurship
The Indian Organic Food Industry is and Management, Thanjavur.
extremely imploded by the existence
of various small and notable major
firms like Suminter India Organics
Private Ltd., Nature Bio-foods Ltd.,
Organic India Private Ltd., etc., which
are in the running in concordance
with price and quality. As the corona

48Food Marketing & Technology June 2022



Vol. 13 • Issue 06 • June 2022

IMPRESSUM FMT

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