FIRST WATCH REAL ESTATE

NEW RESTAURANT
GROWTH
&

SITE SELECTION
2018

FIRST WATCH SNAPSHOT BALANCED DAY PART MIX

COMPANY OVERVIEW WEEKDAY
§  Leading operator of full-service breakfast, brunch and BREAKFAST

lunch restaurants WEEKEND 27%
§  Open 7am – 2:30pm daily BRUNCH
§  Founded in 1983 and headquartered in University
43% WEEKDAY
Park, FL
§  239* restaurants in 21 states LUNCH

 ̶ 192 company-owned (80%) & 47 franchised (20%) 30%
•  Aggressive growth plan of over 100 over next 3 years

BROAD CONSUMER APPEAL

§  90,000+ customers served daily

§  From millennials to baby boomers

§  Diverse socio-economic backgrounds

§  Average unit volumes: ~$1.4 million

Note: Information reflects First Watch branded units only.

§  Per person average (PPA) of $11.74

*As of 11/30/17

GEOGRAPHIC PROFILE

Nationwide presence with 239 locations in 21 states

...And Coming Soon to SC, MS, MI, NJ & NY




Corporate HQ

SITE REQUIREMENTS

TRADE AREA

Market studies are completed to identify primary trade areas within a market for new
restaurant growth. Target trade areas typically include a mix of households and daytime
population, as well as vibrant, high-performing retail and restaurant uses.

CO-TENANCY

Typical co-tenancy includes vibrant
tenants within their categories. Gourmet or
first tier grocers are typical co-tenants, and
  there is a strong preference to be in close
  proximity to health clubs and upscale soft
goods retailers.

VISIBILITY

Strong multi-directional visibility from the
primary street is a key tenet of First Watch’s
development strategy.

SITE REQUIREMENTS

SIGNAGE
•  First Watch signage is visible from the

primary street.
•  Pylon position, monument position and a

tower element to elevate signage is
strongly preferred.

  ACCESS
•  Easy access at a signalized intersection is
strongly preferred.
•  Left in access must be convenient.

SITE REQUIREMENTS

TRAFFIC PARKING
 
•  Target min 25,000 traffic counts. •  Target of 60+ convenient parking
•  Residential customer base and spaces during First Watch’s hours of
operation.
professional daytime employment
densities should be in close proximity.
•  Going-to-work side of street is
preferred.

SITE CRITERIA

Ideal Space:

•  SIZE: 3,500* SqFt Free Standing
Location or Prominent Endcap

•  MINIMUM WIDTH: 45 Feet
•  PATIO: Required; 500-1000 SqFt

*Will consider 3,300-4,250 SqFt

Broad Demographics:

•  All ages
•  Active and health-conscious
•  Working and home-based

SITE CRITERIA

Center Characteristics: Trade Area
Characteristics:
•  Primarily multi-tenanted endcaps and
free-standing buildings in high traffic (2.5 mile radius):
areas with excellent visibility from
arterial roads. •  Density 50,000+
•  High daytime population
•  Dominant, vibrant center with high- •  $75,000+ median HH income
performing cotenants. •  Strong restaurant and retail volumes
•  Hospitals/Medical & Colleges
•  On-trend, top-tier restaurant & retail
drivers.

EXTERIORS

EXTERIORS

INTERIORS: URBAN FARM

CONTACT INFO BY REGION

BRUCE BELSKEY
Director of Real Estate

Northeast Region

[email protected]
(717) 945-4091

DAVID MILLER MATHEW LIVINGSTON
Director of Real Estate Director of Real Estate

Western Region Southeast Region

[email protected] [email protected]
(720) 987-4450 (407) 575-7942

CONTACT INFO BY REGION BRUCE BELSKEY
Director of Real Estate
SAM CHEE
Director of Real Estate Northeast Region
[email protected]
Central & Mountain
[email protected] (717) 945-4091

(214) 649-9971 DAVID GONZALEZ
VP of Real Estate &

Development
[email protected]

(214) 707-4221

MATHEW LIVINGSTON
Director of Real Estate

Southeast Region
[email protected]

(407) 575-7942