Susan Charlier Pre-listing book

630.487.8676 | [email protected]
SusanCharlier.com

ABOUT ME

SUSAN CHARLIER

630.487.8676
[email protected]
SusanCharlier.com
Energetic, dedicated and passionate, that’s how Susan Charlier’s clients describe
her. As a former television news anchor and Emmy Award winning journalist,
she brings a unique expertise to her clients with exceptional communication and
negotiating skills and extensive relocation experience.
Susan is committed to providing clients with a tailored approach to buying or
selling their home, each uniquely designed to meet their needs. It all starts with
listening to each client’s needs. Susan then creates a personalized plan including a
staging strategy and the creation of a custom and creative marketing plan. It ends
with persuasive negotiating skills and a smile; as each customer reaches their real
estate goals.
Susan is a multi-million dollar producer and honored to be part of Berkshire
Hathaway’s President’s Circle. She is a Chicago suburbs expert with local,
national and global reach. She works with all levels of buyers and sellers,
representing multi-million-dollar luxury homes as well as first time buyers
and sellers.
Susan works tirelessly to ensure her client’s goals are met building a special and
trusting, life long relationship with her clients. It is this dedication, warmth & work
ethic that sets her apart from all others. The result…the majority of Susan’s clients
come from referrals from supremely satisfied customers. Susan loves what she
does and it shows.
Excellence, Experience, Results.

ABOUT ME

WHY WORK WITH THE SUSAN CHARLIER GROUP?

99S.o9ld % 50%Sells Homes Focuses on
of Homes
Listed Quicker than Average QUALITY
Market Time
NOT QUANTITY

of Listings/
Clients

EXPERTISE = RESULTS

Berkshire Hathaway Luxury Collection Specialist

Certified Luxury Home Marketing Specialist (CLHMS)

Seller Representative Specialist (SRS)

Real Estate Negotiation Expert (RENE)

Pricing Strategy Advisor (PSA)

Certified International Property Specialist (CIPS)

Certified Staging Consultant (CSC)

New Construction Specialist (NCS)

ABOUT ME

RECENT SALES BY THE CHARLIER GROUP

27 Tuttle Avenue 139 Oxford Avenue 9433 Dunmurry Drive
Clarendon Hills, IL Clarendon Hills, IL Orland Park, IL
$420,000
$1,100,000 $782,500

908 South Thurlow Street 33 Oxford Avenue 106 South Prospect Avenue
Hinsdale, IL Clarendon Hills, IL Clarendon Hills, IL
$695,000 $409.900
$1,110,000

740 Phillippa Street 35 Oxford Avenue 249 South Prospect
Hinsdale, IL Clarendon Hills, IL Clarendon Hills, IL
$800,000
$999,000 $645,000

ABOUT ME

RECENT SALES BY THE CHARLIER GROUP

210 Grant Street 2 Mayfair Court 12735 Barrow Lane
Clarendon Hills, IL Lemont, IL Plainfield, IL
$419.000 $470,000
$610,000

329 Ruby Street 616 Selborne Road 31 Oxford Avenue
Clarendon Hills, IL Riverside, IL Clarendon Hills, IL
$505,000
$1,375,000 $515,000

106 South Bruner Street 602 Justina Street 520 West 7th Street
Hinsdale, IL Hinsdale, IL Hinsdale, IL
$492,000 $560,000 $1,212,500

ABOUT ME

RECENT SALES BY THE CHARLIER GROUP

124 Woodstock Avenue 35 Oxford Avenue 234 Fuller Road
Clarendon Hills, IL Clarendon Hills, IL Hinsdale, IL
$1,390,000 $700,000
$1,000.000

14 Tartan Ridge Road
Burr Ridge, IL
$523,000

ABOUT ME

DEDICATION & COMMITMENT TO YOU

“Susan Charlier is a dream to work with. She “Not only is Susan extremely knowledgeable
constantly went above and beyond what a about her work, but goes without question,
normal agent would do. Her knowledge of beyond the call of duty in every aspect. She
the area was instrumental in the marketing staged my home so well, that I almost didn’t
and positioning of my home. Susan came want to move! Susan’s tremendous dedication,
with a complete plan and was ready to spring determination, enthusiasm and energy makes
into action. She had comps, suggestions, her the “‘Best!’”
and a direct plan. Her marketing materials
were second to none! Susan treated me like a -Jan, Seller
lifelong friend... even though we were just
introduced. I know I couldn’t have sold my “Susan is a true rock star. We have purchased
home without Susan Charlier at the helm... she multiple homes in the past with different realtors
is the difference maker!” each time and Susan has blown all the other
realtors out of the water. She is professional and is
-Susan, Seller always looking out for your best interest. Anyone
but everyone looking for a realtor, Susan is the
“Susan Charlier is a first class home seller that broker for you!! You will not be disappointed!
demonstrated repeatedly her ability to support Absolutely love her and highly recommend her!“
and drive the sale of our home. She understands
the market, what we needed to do to prepare the -Adriana & Joe, Buyers
home to sell, followed up with every broker that
showed the house, had a long list of handymen, “Susan did an amazing job both helping us find
service providers for any work that needed to a home that met our needs as well as selling
be done on the house, and provided excellent our home. She sold it two weeks prior to the
guidance through the negotiation process. I planned listing date. She was on top of both our
strongly recommend Susan.” purchase and sale every step of the way. She
made us feel as if we were her only priority. I
-Bill & Vivian, Sellers would highly recommend her.”

“We recently bought our dream home, and we -Liz & Kent, Sellers & Buyers
are glad that we availed the services of Susan
and her team. She meticulously organized and “Susan Charlier is extremely good at what
coordinated our house searches and visits, she does, and she is the Purple Elephant in
always came with us to the showings well the room when you compare her with other
prepared, and promptly followed up with the realtors. There simply is no comparison. I spoke
sellers with our queries. In these challenging with more than a dozen agents in my search for
times of lockdown, she helped us a lot to make a home and Susan just blew away the others
the buying process to go hassle-free. We happily when I first met her. Not just her acumen in the
recommend her to anyone who is looking for an real estate business but her personality and
excellent realtor.” how she carries herself as a person.”

-Sasi & Siri, Buyers -Rick & Saibin, Buyers

Berkshire Hathaway
HomeServices Chicago

No.1

Midwest Region
Berkshire Hathaway HomeServices

National Network

HomeServices of America

No.1
In the country*

Top Work Place Chicago**

No.1

*Real Trends, 2018 closed transaction sides
**Chicago Tribune Top Work Places, 2019

OUR COMPANY OUR CO

YOUR SATISFAYCOTUIORNSATISFACTION 96

MY BUYERS AND SELLERS HAVE SPOKEN!
OUR BUYERS AND SELOLUERRSBUHYAEVRESSAPONDKESNE!LLERS HAVE SPOKEN!

96Overall SatisfactioOnverall Satisfaction
OUR COMPANY

98YOURReScAoTmISmFAeCndTIaOtiNon Reactionmg mendation Rating 98

OUR BROKERAGE’S BUYERS AND SELLERS HAVE SPOKEN!

OUR BUYERS AND SELLERS HAVE SPOKEN!

Overall Satisfaction 99 99

96Performance RatinPgerformance Rating

Recommendation Rating 98

When it comes to customerWsahteisnfaict tcioonm, eosurtonucmusbtoemrsesrpseaatkisfaocrttiohne,mosuerlvneusm. Obuers speak for themselves. Our
professionalism, service and pqruoafleitsysisoentaulissmap, asretrvfriocematnhde qreusatl,itaynsdeet nussuarpeatrhtaftroyomuthe rest, and ensure that you
will have a terrific real estateweixllphearvieenacet.errific real estate experience.

99Performance Rating

TELL US WHAT YOU THTEINLKL US WHAT YOU THINK

You’ll receive a survey invitYatoioun’ll eremcaeiilvaebaousturtvweoy dinavyistaatifotnereymoauirl acbloosuintgtwfroomdays after your closing from
WReheanl iSt caotmisefsietod,cuasntominedr seaptisefancdtieoRnne,toaurlraSntiuanmtgibsefsires drspv,eicaaken.foiLnr otdhoeekmpsefenolvdreset. hnOteurrsautrinvgeys, earnvdiceta. kLeoothkisfor the survey, and take this
pworipollfpheasovsrieotanuatnleisirtmriyf,icsterorevasilcheesaatranetdeqyeuxoapuleitrryieesnexctopeu.pes praipoearnrttcuferno.mitythteoressht, aanrde eynosuurer tehxatpyeoruience.

TELL US WHAT YOU THINK

You’ll receive a survey invitation email about two days after your closing from
Real Satisfied, an independent rating service. Look for the survey, and take this
opportunity to share your experience.

* Real Satisfied consumer response dat*aRfoear lBSeartkisfhiierde Hcoanthsuawmaeyr response data for Berkshire Hathaway
HomeServices Chicago closed transactHioonms.eDSecrveimcebseCr,h2ic0a19go closed transactions. December, 2019

* Real Satisfied consumer response data for Berkshire Hathaway

Berkshire Hathaway

FORTUNE

World’s most
admired companies

BARRON’S

World’s most
respected companies

FORBES

World’s largest
public companies

*Fortune – World’s Most Admired Companies 2019 **Barron’s – World’s Most Respected
Companies 2017 ***Forbes – The World’s Largest Public Companies 2018

MARKETING YOUR HOME

EXCLUSIVE PROPERTY MARKETING

MOVES HOMES FROM LISTED TO SOLD

ADWERX SOCIAL VIDEOS YOUTUBE FINANCIAL TIMES OF LONDON JUWAI

Digital Launch Ad Instagram-Ready Posts Hands-free Video Creation International Exposure Chinese Property Search

FACEBOOK DARE ADS INTOUCH BUYSIDE METRICS & ANALYTICS ECARD PLATFORM

Search > Social Retargeting Pre-Market Agent App Buyer Matching & Sent Right to You Easy Email Marketing
Hotsheet & Open House Promo Activity Trends OnDemand Postcards
Homesnap Ads

BHHS GLOBAL SITE SPACIO CURBIO HOMESNAP ADVERTISING

14 Languages, 45 Currencies Open House Capture Presale Home Renovation Mobile Made Simple Print Ad Rotation
Co-Op Ads

FREE LUXURY R E A LT OR ZILLOW

Digital Marketing Program ... and 350+ Sites Enhanced Property Feeds
Elite Marketing

Paid Option
We partnered with industry-leading marketing providers to craft
solutions with unique value for our agents and sellers.

MARKETING YOUR HOME

WORLD CLASS MARKETING

A blend of art and science, our marketing platform combines technology with a personal touch.

EXPERT INSIGHT PHOTOGRAPHY & VIDEO

Property analysis and preparation Beautiful images captivate buyers

POSTCARDS BROCHURES

Stunning direct mail, targeted Beautiful home brochures and
for results marketing materials

YARD SIGNS ECARDS

A sign of confidence Instantly promote new listings,
open houses and updates

BROKER NETWORKING PROPERTY WEB ADDRESS

Connections with the top brokers Your online address is the focal
in the area point of our marketing

BERKSHIREHATHAWAYHS.COM DIGITAL

A global destination for home buyers 500+ real estate
websites work for you
BHHSCHICAGO.COM
MOBILE
The local real estate resource
An app that is as mobile as
LOCAL MEDIA our buyers

Enticing advertisements in local and PUBLIC RELATIONS
regional newspapers and magazines
Millions of media impressions
each month

REPORTS RELOCATION

Our data powers your We move companies from
next move around the world

SATISFACTION SURVEY

Your feedback matters

MARKETING YOUR HOME

DIGITAL REAL ESTATE

BHHS.COM

A global destination for home buyers
Across the country and around the world, buyers trust the
Berkshire Hathaway HomeServices name. Real-time traffic
data and Inside Access™ neighborhood and price history
reports make this one of the fastest growing home search
destinations. Thinking of selling? Estimate your home value
based on sophisticated analysis of real estate and public data.

BHHSCHICAGO.COM

The local real estate resource
The source for local real estate search, attracting more
than 100,000 desktop visits and 25,000 mobile visits each
month. Intuitive search, detailed maps and intelligent filters
transform listing data into home finding intelligence.

PROPERTY WEB ADDRESS

Your online address is the focal point of our marketing
A unique web address connects buyers with compelling
information and beautiful images of your home. Rich local
details give buyers an in-depth view of the schools and
neighborhood amenities. Buyers can easily save properties
to an online portfolio, contact the agent or share via
social media.

MARKETING YOUR HOME

ENHANCED ONLINE MARKETING

Millions of consumers use national real Enhanced advertising
estate sites and mobile apps. To capture this and enhanced feeds
highly engaged group, Berkshire Hathaway
HomeServices Chicago sends enhanced reach 100 million
data feeds to the most popular digital real viewers each month
estate destinations.

INTOUCH | AGENT APP

Our industry-leading agent app keeps our
agents in the know. Only Berkshire Hathaway
HomeServices Chicago brokers get exclusive
access to select properties in the days before
they hit the market - a critical marketing time
for both buyers and sellers.

DIGITAL REAL ESTATE

PROPERTY WEB ADDRESS

Your online address is the focal point of our marketing

A unique web address connects buyers with compelling
information and beautiful images of your home. Rich local
details give buyers an in-depth view of the schools and
neighborhood amenities. Buyers can easily save properties
to an online portfolio, contact the agent or share via
social media.

DIGITAL | 350+ REAL ESTATE
WEBSITES WORK FOR YOU

Berkshire Hathaway HomeServices Chicago properties appear on more than
350 websites through our online advertising partnerships. Popular news and
information sites, a vast brokerage network and niche real estate sites reach a
unique audience and ensure that your home receives maximum exposure.

MARKETING YOUR HOME

ENHANCED ONLINE MARKETING

Millions of consumers use national real Enhanced advertising
estate sites and mobile apps. To capture this and enhanced feeds
highly engaged group, Berkshire Hathaway
HomeServices Chicago sends enhanced reach 100 million
data feeds to the most popular digital real viewers each month
estate destinations.

45+ MILLION VISITORS EACH MONTH

50+ MILLION VISITORS EACH MONTH

20+ MILLION VISITORS EACH MONTH
8+ MILLION VISITORS EACH MONTH

MARKETING YOUR HOME MA

DIGITAL | 350+ REAL ESTADTIEGITAL | 350+ REAL ESTATE
WEBSITES WORK FOR YOWU EBSITES WORK FOR YOU

Berkshire Hathaway HomeServices Chicago proBpeerrktsiehsireapHpaetahrawonaymHoorme ethSaenrvi3c5e0s Cwheibcsaigteos properties app

through our online advertising partnerships. Popultahrrnoeuwgshaonudr oinnfolinrme atdiovenrstisteinsg, apvaartsnt ebrrsohkipersa. gPeopular news and

network and niche real estate sites reach a uniquenaeutwdioernkceanadndniechnesurreeatlheasttaytoeusritheosmreearcehceaivuensique audience a

maximum exposure. maximum exposure.

BERKSHIREHATHAWAYHS.COM BERKSHIREHATHAWAYHS.COM Our advertisin
BHHSCHICAGO.COM over 350 trust
ZILLOW.COM BHHSCHICAGO.COM nationwide, in
YAHOO REAL ESTATE
TRULIA.COM ZILLOW.COM BALTIMORE S
HOMES.COM CINCINNATI E
REALTOR.COM YAHOO REAL ESTATE DES MOINES
HOMEFINDER.COM DESERT SUN
HOTPADS.COM TRULIA.COM DETROIT FRE
MOVE.COM IDAHO STATE
OPENHOUSES.COM HOMES.COM INDIANAPOL
ALL MAJOR BROKER WEBSITES VIA IDX KANSAS CITY
WSJ.COM - WALL STREET JOURNAL ONLINE REALTOR.COM LA WEEKLY
EUROPE.WSJ.COM
ASIA.WSJ.COM HOMEFINDER.COM
MSN
CNN MONEY HOTPADS.COM
WASHINGTON POST
US NEWS MOVE.COM
KIPLINGER
DAILYHERALD.COM OPENHOUSES.COM
CHICAGOTRIBUNE.COM
TRIB LOCAL ALL MAJOR BROKER WEBSITES VIA IDX
YOUTUBE
AOL.COM WSJ.COM - WALL STREET JOURNAL ONLINE

EUROPE.WSJ.COM

ASIA.WSJ.COM

MSN

CNN MONEY

WOuAr SadHvIeNrtGisTinOgNpaPrtOneSrTs power a network of
UonavSetiroN3nE5wW0idteSr,uisntceldudloincga:l news sites in communities
KBAIPLLTIINMOGREERSUN
DCIANICLIYNHNEATRIAELNDQ.UCIOREMR
CDEHSICMAOGINOETSRRIEBGUISNTEE.RCOM
TDRESIBERLTOSCUANL
YIDDOEATUHRTOOUISTBTFAERTEEESMPARNESS
AINODLIA.CNOAPMOLIS STAR

KANSAS CITY STAR
LA WEEKLY

*Subject to change. *Subject to change.

VIDEO INSTAGRAM

Our automated marketing systems puts Isnitsetsa,gwraimtMh iAsmoRonrKee oEtfhTtahnIeN1fGabsitlYelisoOtngUproeRwopiHnlgeOsuoMsciniEagl
your property video on YouTube and creates

animated content for social media sites like the platform each month. Décor, style and

Instagram and Facebook. cultural content are a perfect backdrop for

YOUTUBE our listings.

One third of all people online use YouTube.

YOUTUBE & INSTAGRAM VIDEOSAnd, Google search results rank videos above
Slideshow videos are automatically created for
homes, making it easy for our agents to share

traditional websites. Our property videos reach new listings, open houses, price improvements

aiVmImpDooErbtOailent and digital buyer audience on this IaNndSsTuAcGceRssAfuMl sales.
platform.
Our automated marketing systems puts Instagram is one of the fastest growing social

your property video on YouTube and creates sites, with more than 1 billion people using

animated content for social media sites like the platform each month. Décor, style and

Instagram and Facebook. cultural content are a perfect backdrop for

YOUTUBE our listings.

One third of all people online use YouTube. Slideshow videos are automatically created for

And, Google search results rank videos above homes, making it easy for our agents to share

traditional websites. Our property videos reach new listings, open houses, price improvements

a mobile and digital buyer audience on this and successful sales.

important platform.

SOURCES: YouTube.com and Instagram.com, December 2018
SOURCES: YouTube.com and Instagram.com, December 2018

MARKETING YOUR HOME

ADWERX LISTING LAUNCH ADS

We make digital advertising brilliantly simple.
▪ Ads automatically created for new listings*
▪ Shown to potential homebuyers in a 15 mile radius
▪ Displayed on premium websites, social media and mobile apps
▪ Runs 7 days, 3000 impressions
AdWerx uses anonymous online behavioral data to target ads for your home
toward local people who are potential buyers, across a network of websites.
Daily campaign marketing reports show you the results.

*New residential for sale listings, seven day campaign, program subject to change

MOBILE APP

HOMESNAP

AN APP THAT IS AS MOBILE
AS OUR BUYERS

Search anytime, anywhere with the Berkshire
Hathaway HomeServices Chicago - branded
HomeSnap mobile app.

▪ Instantly see homes for sale or rent nearby

▪ Snap a photo of a home to find it

▪ Search by schools or open houses

▪ Map, satellite and lot line views

▪ Real-time listing information

▪ Agent messaging

▪ Social media sharing

▪ Weekly neighborhood updates

Ask your agent for their direct download code,
or visit SearchBHHSChicago.com.

MARKETING YOUR HOME

WE SPEAK YOUR LANGUAGE

BERKSHIREHATHAWAYHS.COM

BerkshireHathawayHS.com reaches more than one million users each month from around the
world. New multilingual search features and pricing conversion for more than 45 currencies helps
us connect with buyers around the globe and just down the street.

CHINESE LANGUAGE DESTINATIONS

In addition to BHHS.com, we market homes on two international real estate portals
to reach Mandarin Chinese speakers. Juwai.com is hosted in China and accessible to
an exclusive audience of high net worth Chinese consumers.

MARKETING YOUR HOME

BHHS.COM YOUR PROPERTY TO THE WORLDBHHS.COM
PRESENTS PRESENTS YOUR PROPERTY TO THE WORLD

Berkshire Hathaway HomeServices offers a robust search experience

Berkshire Hathaway HomeSerttvroaicninsetlaestrinooanft,ficoeunrrasrleanshcyoropcpobenuvrsse.trsCisoaenre,afaruncldhatthteeexnctpoionenvreitneoinednceceteaotilfosaliisknieneglralennsgaoutuiaorgcneeal shoppers.
Careful attention to details likfeorlahonmgeusaagcreostsrtahnesUlanittieodnS,tacteusrraettnraccyts cmoillniovnesrosfipoonte, natniadl buthyeersconvenience
of a single source for homes atcoroousrsgltohbeal Uwenbitseited. States attraxts millions of potential buyers to our
global website.

BHHS.COM HAS A GLOBAL REACH
OF MORE THAN 26 MILLION USERS

Listing price 14 different 5 continents
in 53 different languages of potential

currencies buyers

*12 months ending 09/30/19

FINANCIAL TIMES OF LONDONMARKETING YOUR HOME

One of the most important global financial news sources, Financial Times of London has an audience
of 650,000 affluent online users. This influential site places your home in front of potential buyers

FINANCIAL TIMESin London and across Europe. OF LONDON

One of the most important global financial news sources, Financial Times of London has an audience
of 650,000 affluent online users. This influential site places your home in front of potential buyers
in London and across Europe.

All Berkshire Hathaway HomeServices residential listings are exposed to a sophisticated international
audience on the site’s Featured Properties page.

All Berkshire Hathaway HomeServices residential listings are exposed to a sophisticated international
audience on the site’s Featured Properties page.

Source: FinancialTimes.com, 2017. Attached and Detached property types.

Source: FinancialTimes.com, 2017. Attached and Detached property types.

MARKETING YOUR HOME

BUYSIDE

HOME SEARCH

REPRESENTATION & RELATIONSHIPS

BUYER’S AGENT

A Buyer’s Agent has a fiduciary responsibility
to represent only the home buyer’s best
interest throughout the home buying process.

SELLER’S AGENT

A Seller’s Agent, also known as a listing agent,
has a fiduciary responsibility to represent
only the home seller’s best interest through
the home selling process. The listing agent is
the seller’s designated agent.

DUAL AGENT

A Dual Agent represents both the buyer and
seller ethically and honestly, safeguarding
the confidentiality of both clients. An agent
must have the seller’s and buyer’s permission
to act as a Dual Agent.

FINAL STEPS

WHAT I NEED FROM YOU

Top 10 things you love about your home
If you were to stay in your home what changes would you make
Contact information and preferred method of communication
Updates you have made or improvements
Any appliance manuals, invoices or warranties you may
Homeowner Association Information
Spare keys/access code to garage/ alarm code
Property Tax Bill Information
Past utility bills or estimates

MY WEBSITES

630.487.8676 | [email protected]
SusanCharlier.com