630.796.5757 [email protected] 5150 Main Street, Unit C Downers Grove IL 60515 Hileary Cleary Real Estate Agent
With over 20 years of experience in Real Estate, Hileary understands both the complexities and emotions involved in real estate transactions. Hileary understands how stressful the home buying and selling process can be and strives to consistently ease her clients through the moving experience. After falling in love with the Real Estate process over 20 years ago, Hileary’s career has led to selling real estate in some of the most competitive markets in the country including Marin County, CA, the Greater Boston Area and over 10 years in the Chicagoland area. Hileary brings a wealth of experience, market knowledge, and negotiation strategies to bear desirable results for her clients. In her free time, Hileary enjoys spending time with her husband Neil, daughters Grace and Lily and their Bernese Mountain Dog Teddi. She loves to read, cook and take long walks. Hileary also co-runs a community meal program in Downers Grove that provides over 400 meals at Thanksgiving to those in need. They also do smaller community meals throughout the year. AboutMe Education Bachelor of Arts : Sociology University of Vermont Masters in Clinical Social Work Simmons University Macy’s Executive Training Program 1995-1997 Experience First Marin Realty Group, Faudman Team 1997-2000 Clean Offer, Corporation 1998- 2001 Graduate School, 2001-2003 Re-max Framingham MA, 2009-2012 Coldwell Banker, Downers Grove 2012-2023 Berkshire Hathaway HomeServices Chicago, 2023
Are these the qualities you look for in aRealtor? My personal and professional endeavors are centered around constant growth and learning, while striving for excellence. In pursuit of this, I completed a 12-week coaching program that emphasized mindset and business practices. As part of the program, we were instructed to seek feedback from colleagues and acquaintances. Here's what they had to say about me: knowledgeable dependable trustworthy responsible enthusiastic compassionate nurturing kind thoughtful responsive organized devoted caring loyal trusting empathic reliable loving sincere
4335 Sterling Road, $340,000 907 Prairie Avenue, $332,500 3210 Grand Boulevard, $184,000 235 6th Street, $975,000 5208 Fairmount Avenue, $753,000 1129 Jane Avenue, $420,000 5411 Lane Place, $385,500 3627 Grandview Court, $682,000 908 Wood Court, $835,000 Past Sales
Past Sales 2826 Burlington Avenue, $565,000 4134 Main Street, $390,000 527 Austin Street, $378,000 5346 Grand Avenue, $375,000 3527 Falkner Drive, $410,000 5239 Cumnor Road, $327,000 4905 Cornell Avenue, $689,000 5301 Benton Avenue, $645,000 801 59th Street, $389,000 23 6th Street, $650,000 644 Maple Avenue, $595,000 922 Warren Avenue, $420,000
For more testimonials, please visit the following Zillow link: https://www.zillow.com/profile/hileary%20cleary Sarah C. | July 2023 Ashley V. | August 2023 Peggy T. | September 2023 Howard E. | June 2023 Monique H. | July 2023 Hileary was a fantastic realtor & resource for us as we sold our home & bought another home! She was patient, knowledgeable, and a strong advisor. I highly recommend Hileary! Hileary was so helpful during the purchase of our first, second and even possibly our third home! We have had a lot of questions over the years and Hileary provided us with direction and support. She always checks in with us throughout the process and is always very responsive. We would highly recommend her to anyone looking for a home! Hileary is attentive, goal-driven and knowledgeable - which makes her someone you want to work with! Throughout our process of searching for a home, she has been tireless in helping us find the right place for us to call home. Highly recommend! We (my entire family) wholeheartedly recommends Hileary Cleary to anyone in the market for a new home- buying or selling as she was our agent for both. Her passion, knowledge, and exceptional customer service truly make her stand out from the rest. Our home buying journey was made enjoyable and less daunting, all thanks to Hileary. If we are ever back in the market to buy or sell a property, we will turn to Hileary without hesitation. Hileary is the best! I have worked with her to buy and sell my first home. I have also worked with her on my current rental. She is amazing to work with in all aspects of the business! Hileary is very knowledgeable about the market and the process. While I was unsure about the buying/selling process, she put me at ease. She will take the time to explain and help ensure the process is a success. Hileary was a pleasure to get to know when I began looking for my first home. In fact, we became friends during the buying process and continue to stay in touch several years later. If you’re looking for the best, look no further. I would recommend her each and every time! Testimonials
Versatility Hileary has successfully operated in three distinct markets, showcasing adaptability and a keen understanding of local nuances. Results A track record of happy clients in California, Massachusetts, and Chicago is a testament to Hileary's ability to consistently deliver exceptional results Personalized service Hileary believes in a client-centric approach, tailoring every interaction to meet the unique needs and aspirations of her clients. Local Insight Whether it's the Pacific coastline, the historical landscapes of New England, or the vibrant streets of Chicago, Hileary brings an insider's perspective to every market. WhyHileary?
When it comes to customer satisfaction, our numbers speak for themselves. Our professionalism, service and quality set us apart from the rest, and ensure that you will have a terrific real estate experience. YOUR SATISFACTION TELL US WHAT YOU THINK You’ll receive a survey invitation email about two days after your closing from Real Satisfied, an independent rating service. Look for the survey, and take this opportunity to share your experience. * Real Satisfied consumer response data for Berkshire Hathaway HomeServices Chicago closed transactions. April 2023 OUR BUYERS AND SELLERS HAVE SPOKEN! 97 99 99 Overall Satisfaction Recommendation Rating Performance Rating OUR COMPANY
*Chicago Tribune Top Workplaces, Top 3 large companies, 2019-2022 Berkshire Hathaway HomeServices Chicago TOP WORKPLACE CHICAGO 2022*
Berkshire Hathaway HomeServices Chicago
OUR COMPANY Berkshire Hathaway HomeServices Chicago’s reach extends beyond real estate to offer clients a fullservice experience, with in-house lending, title and insurance partners and home warranty providers. Clients have the confidence of knowing that these affiliated companies share the same high level of commitment and customer service as Berkshire Hathaway HomeServices Chicago. Full service agency Connections to leading providers and products Comprehensive range of coverage options 800.277.0013 [email protected] Listening to needs Finding solutions Competitive products Superior service 847.853.6655 Full service title services ensure a smooth closing 847.853.6000 [email protected] Protection, savings, convenience and peace of mind AHS.com/RealEstate
SELLING YOUR HOME WORKING FOR YOU A real estate broker takes your home from listing to closing, playing many roles. A fiduciary responsibility to you is the foundation, and you can expect market expertise, guidance, responsiveness, loyalty, disclosure and accountability at all times. ANALYSIS & INSIGHT NEGOTIATIONS & MANAGEMENT MARKETING Market Analysis Pricing Strategy Seller Updates Showing Feedback Traffic Reports Agency Options Presenting Offers Answering Objections Negotiating Terms Purchase Agreement Contract Contingencies Inspections Post-Contract Negotiations Closing Photography & Home Description MLS Management Broker Promotion Advertising Online Marketing Open Houses Direct Marketing Local and Relocation Buyer Contacts Personal Referrals Showings
BUYER’S AGENT A Buyer’s Agent has a fiduciary responsibility to represent only the home buyer’s best interest throughout the home buying process. SELLER’S AGENT A Seller’s Agent, also known as a listing agent, has a fiduciary responsibility to represent only the home seller’s best interest through the home selling process. The listing agent is the seller’s designated agent. DUAL AGENT A Dual Agent represents both the buyer and seller ethically and honestly, safeguarding the confidentiality of both clients. An agent must have the seller’s and buyer’s permission to act as a Dual Agent. HOME SEARCH REPRESENTATION & RELATIONSHIPS
MARKETING EXPOSURE
MARKETING YOUR HOME A blend of art and science, our marketing platform combines technology with a personal touch. BROKER NETWORKING Connections with the top brokers in the area BHHS.COM A global destination for home buyers BHHSCHICAGO.COM The local real estate resource PROPERTY WEB ADDRESS Your online address is the focal point of our marketing DIGITAL 500+ real estate websites work for you MOBILE A website that is as mobile as our buyers ECARDS Instantly promote new listings, open houses and updates POSTCARDS Stunning direct mail, targeted for results BROCHURES Beautiful home brochures and marketing materials YARD SIGNS A sign of confidence PHOTOGRAPHY & VIDEO Beautiful images captivate buyers EXPERT INSIGHT Property analysis and preparation RELOCATION We move companies from around the world REPORTS Our data powers your next move LOCAL MEDIA Enticing advertisements in local and regional newspapers and magazines PUBLIC RELATIONS Millions of media impressions each month WORLD CLASS MARKETING SATISFACTION SURVEY Your feedback matters
Sometimes, digitally enhanced photographs provide potential buyers the vision to imagine a space differently than it appears in person. Hileary will be happy to offer virtual staging for your home Before After Before After Before After Virtual Staging
MARKETING YOUR HOME BEAUTIFUL BROCHURES & MARKETING PIECES The story of your home unfolds in beautiful, four page property brochures, created for each property. These full-color pieces make a lasting impression. DIRECT MARKETING ECARDS Instant communication of new listings, open houses and updates. eCards are one of the most effective ways to communicate new listings, open houses and other important information quickly and to a targeted audience. POSTCARDS Stunning direct mail, targeted for results. Beautiful property postcards can be a great way to spread the word. Direct mail can be employed to reach a highly targeted audience and achieve maximum results. SUZIE AGENT 847.881.8043 © BHH Aliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway aliate, and a franchisee of BHH ® 123 STREET ADDRESS WINNETKA, ILLINOIS 60093 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent nibh lorem, congue eget bibendum sit amet, ultricies a velit. Aliquam erat volutpat. In blandit adipiscing laoreet. Pellentesque augue velit, pharetra nec augue eget, tristique iaculis velit. In hac habitasse platea dictumst. Cras in porttitor felis. Donec sagittis est vitae dolor rutrum placerat. Integer vestibulum ornare mauris at blandit.Fuga. Oluptat est, et verum acculpa ipis vellame reium, ulpa est ex et quam fuga. Hariam, vel et exerspitiis molum es alitem. Otaqui seditia doluptior adi dolor minitaqui in rerorepe pro odi doloribus estem. Nemquis asperem es essequisqui ullia que venet perum abore vero omnit, quunt. Nis quo que nim hit aboria quatio volorum, to molo ipit etur, officae cor rae maionsequas il mil esciur aut exerfer chictemquias es idipic. Lab ium eaquatis et volendaessit que nobitat empore eos abor rati conet volupti busciur as mo toriam, esentotatur seriandandio ilitium et modipis. PropertyWebsite.com
MARKETING YOUR HOME DIGITAL REAL ESTATE A global destination for home buyers Across the country and around the world, buyers trust the Berkshire Hathaway HomeServices name. A mobile-ready experience with large photos, property details, neighborhood and price history make this one of the fastest growing home search destinations. Thinking of selling? Estimate your home value based on sophisticated analysis of real estate and public data. BHHS.COM The local real estate resource The source for local real estate search, attracting more than half a million visits each year. Intuitive search, detailed maps and intelligent filters transform listing data into home finding intelligence. BHHSCHICAGO.COM Your online address is the focal point of our marketing A unique web address connects buyers with compelling information and beautiful images of your home. Rich local details give buyers an in-depth view of the schools and neighborhood amenities. Buyers can easily save properties to an online portfolio, contact the agent or share via social media. PROPERTY WEB ADDRESS
BHHSCHICAGO.COM MONTHLY WEB STATS MARKETING YOUR HOME TOP 10 OTHER WEBSITES SENDING TRAFFIC TO BHHSCHICAGO.COM 1. Google.com (ad) 2. Google.com 3. m.Facebook.com (mobile) 4. Facebook.com (ad) 5. Google My Business 6. Linkedin.com 7. Dwell.com 8. Instagram.com 9. YouTube.com 10. HomeServices.com WEDNESDAY 7AM -9AM busiest day & time of the week other websites visits from cities 2,268 LOCATED IN 81 COUNTRIES Top referring countries, excluding USA: 1. Illinois 2. Texas 3. Iowa 4. Wyoming 5. Virginia 6. Washington 7. Wisconsin 8. California 9. Michigan 10. Minnesota visits from all Source: Internal website reporting including Google Analytics, 3/1/2023 - 3/31/2023 33,038 11,512 Mobile Pages Viewed 16,131 Mobile Website Visits New Mobile Visitors UK China India Ireland France Canada Philippines Sweden Bangladesh Germany Mexico Pakistan Indonesia Spain Netherlands Poland Japan 116 visits originating from BHHSCHICAGO.COM MARCH 2023 MOBILE TRAFFIC Berkshire Hathaway HomeServices Chicago
MARKETING YOUR HOME ENHANCED ONLINE MARKETING Millions of consumers use national real estate sites and mobile apps. To capture this highly engaged group, Berkshire Hathaway HomeServices Chicago sends enhanced data feeds to the most popular digital real estate destinations. Through our advertising partnerships, your home will be seen on a global network of home, lifestyle and news destinations. Subject to change. Not all sites support rental listings. BHHS.COM BHHSCHICAGO.COM ZILLOW.COM YAHOO REAL ESTATE TRULIA.COM HOMES.COM HOMESNAP.COM REALTOR.COM HOMEFINDER.COM HOTPADS.COM MOVE.COM OPENHOUSES.COM ALL MAJOR BROKER WEBSITES VIA IDX WSJ.COM - WALL STREET JOURNAL ONLINE EUROPE.WSJ.COM ASIA.WSJ.COM KIPLINGER YOUTUBE ZUMPER.COM
MARKETING YOUR HOME YOUTUBE & INSTAGRAM VIDEOS VIDEO Our automated marketing systems put your property video on YouTube and create animated content for social media sites like Instagram and Facebook. YOUTUBE Two billion people use YouTube each month. And, Google search results rank videos above traditional websites. Our property videos reach a mobile and digital buyer audience on this important platform. INSTAGRAM Instagram is one of the fastest growing social sites, with more than 2.6 billion people using the platform each month. Décor, style and cultural content are a perfect backdrop for our listings. Slideshow videos are automatically created for homes, making it easy for our agents to share new listings, open houses, price improvements and successful sales. SOURCES: YouTube.com and Instagram.com, April 2023
MARKETING YOUR HOME CHALK DIGITAL LISTING LAUNCH ADS We make digital advertising brilliantly simple. Berkshire Hathaway HomeServices Automated Listing Program powered by CHALK Digital combines the network’s existing marketing platform with innovative technology to automate digital branding and listing ads. • Ads are automatically created for new residential listings • Shown to potential homebuyers in a 15 mile radius for one week • Displayed on premium websites, social media and mobile apps • Retargets visitors to keep your home in front of interested buyers
MARKETING YOUR HOME PUBLIC RELATIONS & SOCIAL MEDIA Our in-house public relations and social media team is hard at work, generating millions of media impressions every month and securing editorial placements for our agents, company, and properties in highly visible publications. CHICAGO TRIBUNE CRAIN’S CHICAGO BUSINESS WALL STREET JOURNAL NORTH SHORE WEEKEND PIONEER PRESS SUBURBAN LIFE PAPERS PATCH LOCAL NEWS DAILY HERALD Social Media delivers the most up-to-date information regarding our communities and the marketplace.
REPORTS & ANALY TICS LISTING UPDATES EDGE REPORT Timely metrics about your home keep you informed throughout the marketing process. Our Edge Report provides a weekly detailed report of web traffic on the most popular real estate destinations. You’ll see how many people are finding and viewing your home. 7911 Foster Street (11745229) - Web Traffic Report 4/26/2023 7911 Foster Street Morton Grove, IL 60053 $920,000 CTG - 11745229 View Web detail Listed: 3/25/23 Kim Biggs 773-865-4290 [email protected] Web traffic — Apr 17 - Apr 23, 2023 Last 7 days 4/17/23 - 4/23/23 Last 30 days 3/25/23 - 4/23/23 Cumulative 3/25/23 - 4/23/23 Most popular real estate sites Realtor.com detail 221 1,220 1,220 search 5,135 32,201 32,201 Zillow.com detail 797 4,609 4,609 search 8,113 51,418 51,418 Trulia.com detail 46 601 601 search 4,747 27,803 27,803 BHHSChicago.com detail 3 11 11 search 12 96 96 Berkshire Hathaway HomeServices Chicago listings can be viewed on hundreds of websites; this report highlights activity on the Berkshire Hathaway HomeServices Chicago Web platform along with the most popular sites for national real estate search. Suzy Agent 123-456-7890 [email protected]
REPORTS & ANALY TICS SELLER ACTIVITY REPORT Weekly/monthly reports show you buyer search activity for your property on the BHHS Global site along with views on Zillow, Juwai and the WSJ sites.
MARKETING YOUR HOME WHERE BUYERS COME FROM *Source: 2022 The National Association of REALTORS® Profile of Home Buyers and Sellers. 6% FRIEND, RELATIVE OR NEIGHBOR 51% INTERNET 29% REAL ESTATE AGENT <1% PRINT MEDIA & OTHERS 5% DIRECT SALE 4% YARD SIGN 1% HOME BUILDER
BUYERS RESOURCES How Were You Introduced to the Home You Ultimately Purchased? Actions Taken From Internet Search Information Sources Used In Home Searches Nationally Website content that is very useful to buyers Contacted Agent Information Request Mortgage Pre-Qualification Real Estate Agent Photos Internet Yard Sign Mobile App/Site Details Friend or Relative Home Builder Open House Virtual Tours Video Site Yard Sign Recent Sales Floor Plans Newspaper Newspaper Interactive Maps 96% 44% 25% 30% 86% 85% 80% 39% 39% 40% 35% 28% 28% 4% 10% 1% <1% WHERE BUYERS FIND HOMES ONLINE SEARCH LEADS TO BUYER ACTION WHERE BUYERS GET INFORMATION THE MOST USEFUL INFORMATION Drove or Walked by 35% Internet 51% Showing Appointment 49% Source: 2022 NAR Profile of Home Buyers and Sellers 73% 28% 29% 28% REALTOR®
A SUCCESSFUL SALE
SELLING YOUR HOME POSITIONING YOUR HOME IN THE MARKET Berkshire Hathaway HomeServices Chicago agents do a thorough analysis of your local market to help determine the value of your home. By setting the asking price at the fair market price, your home is seen by the largest possible audience as it is introduced to the market. A property gets maximum interest during the first few days. Listing at the best price, rather than trying a higher price, ensures that a home is marketed to the right group of buyers. NUMBER OF BUYERS FAIR MARKET VALUE Higher Prices Attract Fewer Buyers Actual Fair Market Price $$ Lower Prices Attract Many Buyers Lower Price $ Higher Prices $$$
HOME INTERIOR Make every room sparkle Store or remove clutter Inspect and repair plumbing, heating, cooling and alarm systems Paint in a neutral shade Consider professional staging for maximum results SELLING YOUR HOME GETTING YOUR HOME READY Enhance your home before you list. Make it easy for potential buyers to envision their belongings in your home! HOME EXTERIOR Consider curb appeal Inspect the exterior and address any problems Maintain lawn, walkways and outside areas
Things to do before 7 listing your home
SELLER RESOURCES Consider your curb appeal Yes, for better or worse, buyers do tend to judge a book by its cover. You want to make sure potential buyers’ first impression of your home is a good one—and inspires them to stop by the open house or schedule a tour—so they can see more. By investing some effort in relatively easy fixes, like planting colorful flowers and repainting your front door, the outside of your house can beckon prospective buyers to come on in. Declutter living spaces Do a clean sweep of counters, windowsills, tables, and all other visible areas, and then tackle behind closed doors: closets, drawers, and cupboards—since virtually nothing is off-limits for curious buyers. If the house is overflowing with stuff, buyers might worry that the house won’t have ample space for their own belongings. Take your excess stuff and donate it, or pack it up to be stored off-site. Moving out will be easier if some of your stuff is already be packed. Depersonalize your space The next step on your checklist for selling a house? Sellers should remove any distractions so the buyers can visualize themselves and their family living in the property. sellers should remove personal items and family photos, as well as bold artwork and furniture that might make the home less appealing to the general public. The goal is to create a blank canvas on which buyers can project their own visions of living there, and loving it. Repaint walls to neutral tones You might love that orange accent wall, but if it’s your potential buyer’s least favorite color, that could be a turnoff. It’s the seller’s job to help buyers picture themselves in the house. If they don’t feel at home, they’ll probably look at other real estate options. Conduct a smell test If the smells are pervasive, prepare to do some deep cleaning as many buyers are on to seller’s “masking techniques” such as candles or plug-in room deodorizers. Plus, covering up odors with a stronger scent might backfire if the buyer doesn’t like the smell of lavender or artificial citrus. Consider Staging Does your house scream 1985? Nothing invigorates a house like some new furnishings or a perfectly chosen mirror. The key is getting your home staged by a professional. Home stagers will evaluate the current condition and belongings in your house and determine what elements might raise the bar. They might recommend you buy or rent some items, or they might just reorganize your knickknacks and bookshelves in a whole new (that is, better) way. Clean, Clean, Clean Once you’re done cleaning your house, clean some more. Even if you’re not worried about what buyers will think of your home’s scent, you want your property to look spotless. Think of it this way: You’ll probably have professional photos taken of your house when it looks its best. Naturally, you’ll want your house to always look like it does in those pictures. When selling your home, it’s important to keep everything tidy for buyers, and you never know when a buyer is going to want to schedule a lastminute tour. Remember to take special care with the bathroom, making sure the tile, counters, shower, and floors shine.