BERKSHIRE HATHAWAY HOMESERVICES CHICAGO THE HOME SELLING PROCESS
DANIELLE DOWELL Founder of The Dowell Group Top 1% Chicago Teams BHHS Platinum Producer Since 2012 Five Star Professional Real Estate Agent Over $550 Million Sold 100 Most Influential Agents in Chicago 2016 - 2021 A Top Chicago Real Estate Broker since 2007, Danielle Dowell, founded The Dowell Group in 2015 with a goal to provide consistent service for clients from the City to the Suburbs. While a team structure is not unusual for the real estate business, our group does not hold traditional roles as either a buyer or seller agent. We prefer to match our clients based on personally, price point, and area. We do this in order for our agents to create the most seamless transaction for client. Known for our around-the-clock work ethic and quick response time, The Dowell Group has expanded our business by developing relationships and involving ourselves in every step of the process. Whether buying or selling, each member of The Dowell Group is a strong believer in the importance of well executed marketing. As brokers at Berkshire Hathaway, our team has access to the best resources in the Chicagoland area, both internal and externally. We as a group lean heavily on technology and continue to educate ourselves so we are always up to date on the most recent real estate platforms, laws, and strategies. Our team has vast experience in rentals, to first time home buyers, resales, luxury, new construction, land and extensive development knowledge. This includes market analysis, zoning, product development, marketing of the project. We are well qualified in all fields from small to large scale residential developments, including single family homes, multifamily, and condos. The Dowell Group provides attention to detail to all of their clients. Aware that the business they love is dependent on relationships, we will always go the extra mile. Whether buying, selling or renting, investing, or building we are here to lessen the stress associated with your real estate transactions. @thedowellgroup @thedowellgroup DANIELLE DOWELL 312.391.5655 cell [email protected] JACLYN KELLY 224.944.3473 cell [email protected]
TESTIMONIALS DANIELLE DOWELL 312.391.5655 cell [email protected] JACLYN KELLY 224.944.3473 cell [email protected] Jackie did a great job selling our house and helping us with our purchase. She is very responsive (important in this market) and helpful. Highly recommended! We were pleased with every part of the whole process. - Sold a Home in Hainseville & Bought a Home in Spring Grove Jaclyn is passionate about helping people find their perfect home and truly is a no pressure realtor. She has strong communication skills and is consistently calm and collected in stressful situations, which is key in this especially competitive market. Jaclyn was a pleasure to work with! - Bought a Home in Mundelein Jaclyn Kelly is extremely knowledgeable with the home buying/selling process. As a first time home buyer in this tough market, she was able to find us a home in less than a week of working with her. She was great at finding us homes and getting us in to see them right away. I highly recommend using Jaclyn. You will be just as pleased with her as we were. - Bought a Home in Lake Villa Jaclyn went above and beyond the expectations of a realtor! She was able to answer any questions we had anytime of the day. She has a lot of contacts that make the home buying process smooth. I would absolutely recommend her to anyone that is looking for an amazing realtor! - Bought a Home in McHenry For more Testimonials, please visit zillow.com/profile/ddowell
MEET THE TEAM TheDowellGroup.com JACLYN KELLY Broker Associate DANIELLE DOWELL Broker Associate KYAIRA KIMBLE Broker Associate JEFF SHANDLING Commercial Broker MADELINE ACKERLUND Transaction Coordinator + Broker Associate ARIANNA ESPER Broker Associate TANNER PETERSON Broker Associate ANGEL ZHANG Broker Associate IZABELA SLOMA Broker Associate
CITY STAT SHEET SUBURBS Information deemed reliable but not guaranteed. Volo +1439 Prescott Dr Lake Villa + 638 Benton Road + 18936 W North Woodale Trail + 505 Arapaho Trail + 25148 W Buena Ave + 37163 N Fairview Lane + 39359 N Lake Ave + 702 Sutton Ct Mundelein + 1325 Darnell Dr Antioch + 25197 W Hickory Ln + 38902 N Drexel Blvd + 1266 Parkview Dr + 38635 N Drexel Blvd + 39550 N Petite Pass Hainseville + 624 Holiday Ln + 126 Holiday Ln Grayslake + 17477 W Dartmoor Dr + 42 Crisfield Dr + 1500 Portsmouth Ct Round Lake + 1799 S Mark Ln Libertyville + 4621 Celano Dr + 807 Garfield Ave + 619 Wrightwood Ter Vernon Hills + 361 Shadow Creek Dr Highland Park + 753 County Line Rd + 1459 Beaupre Ct + 502 Pleasant Ave + 761 County Line Rd Bannockburn + 14 Broadleys Ct Lake County BERKSHIRE HATHAWAY HOMESERVICES CHICAGO Spring Grove + 209 Kohl Ave + 6110 Johnsburg Rd McHenry + 5019 Pistakee Dr Barrington + 166 Ela Rd La Grange + 80 Bassford Ave Oak Lawn + 5929 W 99th St Brookfield + 3637 Vernon Ave + 3513 Park Ave #2 Maywood + 1800 Washington Blvd Oak Park + 425 Elmwood Ave Iverness +1433 W Rue Paris Pl Maywood + 1800 Washington Blvd Morton Grove + 9248 Oketo Ave Des Plaines + 9338 Parkside + 724 Debra Dr Glenview + 1680 Primrose Ln Hoffman Estates + 1037 Warwick Circle +5866 Mackinac Ln Arlington Heights + 3300 Crriageway Dr #107 River Forest + 1501 Park Ave Tinley Park + 16122 Lake Villa Ave Roselle + 225 Main St #510 Skokie + 9614 Kildare Ave + 5140 Farwell Northbrook + 270 Coachmaker Dr Wheeling + 525 Sycamore Ln Mt Prospect + 105 Albert St Palatine + 1307 Baldwin Ct #3B Cook County McHenry County Spring Grove + 209 Kohl Ave + 6110 Johnsburg Rd McHenry + 5019 Pistakee Dr
CITY STAT SHEET SUBURBS Naperville + 8S280 Shires Ct + 907 Pimpernel Ct Carol Stream + 613 Tahoe Ct Wheaton + 122 Muirfield Circle Bloomingdale + 194 Applwood Ln + 104 Carmela Ct Lisle + 1151 River Bend Ln Lombard + 300 Washington Blvd Downers Grove + 4602 Prince St + 5507 Middaugh Ave + 530 41st St Elgin + 307 N Commonwealth Ave Pinegree Grove + 1113 Alta Vista Dr Hampshire + 973 Tuscany Trail + 2450 Rockport Rd Frankfort + 20645 Settlers Ln + 11562 Torino Way + 20696 Michigan Island + 21324 Ginger Ln + 7639 Juniper Ct Shorewood + 1102 Vertin Blvd William County BERKSHIRE HATHAWAY HOMESERVICES CHICAGO Information deemed reliable but not guaranteed. DuPage County Kane County
MARKETING EXPOSURE TheDowellGroup.com
MARKETING YOUR HOME A blend of art and science, our marketing platform combines technology with a personal touch. BROKER NETWORKING Connections with the top brokers in the area BHHS.COM A global destination for home buyers BHHSCHICAGO.COM The local real estate resource PROPERTY WEB ADDRESS Your online address is the focal point of our marketing DIGITAL 500+ real estate websites work for you MOBILE An app that is as mobile as our buyers ECARDS Instantly promote new listings, open houses and updates POSTCARDS Stunning direct mail, targeted for results BROCHURES Beautiful home brochures and marketing materials YARD SIGNS A sign of confidence PHOTOGRAPHY & VIDEO Beautiful images captivate buyers EXPERT INSIGHT Property analysis and preparation RELOCATION We move companies from around the world REPORTS Our data powers your next move LOCAL MEDIA Enticing advertisements in local and regional newspapers and magazines PUBLIC RELATIONS Millions of media impressions each month WORLD CLASS MARKETING SATISFACTION SURVEY Your feedback matters MARKETING YOUR HOME BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME We hire a professional photographer for your home at our cost. We also create floorplans for specific homes. PROFESSIONAL PHOTOS + FLOORPLAN BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME This piece of marketing is present at all showings and open houses. After a day of viewing properties these help refresh a buyer’s memory and further promote your home. PROPERTY BROCHURE BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME Eblast’s are emailed to our database of 10,000+ agent contacts. This marketing is another way to get your property in front of other brokers and potential buyers and sellers. PROPERTY EBLAST BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME Along with for sale signs, we provide take-one boxes outside our listings with flyers to capture neighborhood interest. PROPERTY FLYER BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME OUR COMPANY Depending on the listing we also promote via mail. Postcards are a way for people to get more information in the neighborhood about your listing. PROPERTY POSTCARDS BERKSHIRE HATHAWAY HOMESERVICES CHICAGO Over $400,000,000 SOLD | Top ½% Chicago Realtors Named Crain’s Influential Brokers of The Year Featured in CS Dynamic Women Article Top Team in Chicago & Suburbs | Over 250 Zillow Reviews © BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. If your property is currently listed for sale with a broker or agent, this is not intended as a solicitation of that listing. All data from MRED. Data deemed reliable but not guaranteed. @TheDowellGroup gold coast’s luxury specialists DANIELLE DOWELL 312.391.5655 direct [email protected] TheDowellGroupRE.com 200 EAST DELAWARE UNIT 12AB LISTED AT $1,200,000 4 Bedrooms + 3 Bathrooms at 2700 sq ft Designed by London Walder Interior Design Completely rehabbed with high-end finishes Full Amenity building with 24 HR door staff, valet parking, gym, and pool. 1800 N CLYBOURN AVE FL 2 CHICAGO, ILLINOIS 60614 200 EAST DELAWARE UNIT 12AB JUST LISTED
MARKETING YOUR HOME SEO, Web Hits and Open Houses THEDOWELLGROUP.COM BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME OUR COMPANY Top Agent Network (TAN) is a sophisticated online application where top agents can see Pre/Non-MLS Listings Reports, and share, discuss and retrieve Pre/Non-MLS information in industry-relevant categories. TAN makes finding information about upcoming properties much more efficient. TAN This property has expired. Please verify with your agent if the property is still available. Danielle Dowell shared a Top Agent Network property with you Danielle Dowell Berkshire Hathaway HomeServices KoenigRubloff Wilmette, 60091 114 Lockerbie Lane ON MLS JUN 14 EXPIRED 4 beds 2 baths 1 half-baths Single-family $700,000 Property description Experience the ease of one living in Wilmette! Walk through your front door and right in to your airy & open floor plan. Featuring cathedral ceilings and floor to ceiling windows that offer an abundance of natural lighting throughout the day. Architecturally designed and custom built, the beautiful rehabbed kitchen flows straight through the dining and living rooms. There is plenty of room to grow with 4 bedrooms, 2 1/2 bathrooms, and an attached 2 1/2 car garage. This peaceful property is settled on nearly a 1/2 acre of land in a private cul-de-sac location within New Trier High School District. Map 1 of 18 photos +11 Our team has an exclusive database of over 20,000 Top Real Estate agents across the Chicagoland area. Through this database we are able to post about offmarket properties not available on the MLS. DATABASE Screen Shot 2021-06-15 at 4.18.08 PM.png 801×408 pixels 6/15/21, 4:18 PM The Private Listing Network (PLN) is a private database within the MLS. A property under the Private Listing Network allows agents to view properties before they hit the market. PLN BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME MARKETING YOUR HOME ENHANCED ONLINE MARKETING Millions of consumers use national real estate sites and mobile apps. To capture this highly engaged group, Berkshire Hathaway HomeServices Chicago sends enhanced data feeds to the most popular digital real estate destinations. Through our advertising partnerships, your home will be seen on global network of home, lifestyle and news destinations. Subject to change. Not all sites support rental listings. BHHS.COM BHHSCHICAGO.COM ZILLOW.COM YAHOO REAL ESTATE TRULIA.COM HOMES.COM HOMESNAP.COM REALTOR.COM HOMEFINDER.COM HOTPADS.COM MOVE.COM OPENHOUSES.COM ALL MAJOR BROKER WEBSITES VIA IDX WSJ.COM - WALL STREET JOURNAL ONLINE EUROPE.WSJ.COM ASIA.WSJ.COM KIPLINGER CHICAGOTRIBUNE.COM YOUTUBE BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME OUR COMPANY Instagram, Facebook, Twitter and more! SOCIAL MEDIA BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME SEE OUR DARE ADS ON FACEBOOK Berkshire Hathaway HomeServices Chicago is the first residential brokerage in the nation to use Dynamic Ads for Real Estate through Homesnap. ▪ Our listings displayed in Facebook feeds ▪ Retargets buyers searching Berkshire Hathaway HomeServices Chicago and Homesnap ▪ Ads are created dynamically to match searches ▪ Links directly to property detail page and the listing agent Automatic for our listings; no cost to our brokers and clients. OUR LISTINGS GO FROM SEARCH TO SOCIAL BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME JUWAI.COM The United States is among the top 3 destinations for Chinese property investments. SOURCE: Juwai China Market Trend Report 2019 Advertising on Juwai.com reaches a targeted audience of 2 million affluent Chinese consumers. By partnering with a site that is behind the Chinese firewall, Berkshire Hathaway HomeServices brings our listings to a previously hard-to-reach market of potential buyers. The site displays our properties, along with branded advertising. A click-to-translate program makes it easy to contact an agent in the United States. Chinese real estate investment in North America is valued at $41 billion. BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
FINANCIAL TIMES OF LONDON One of the most important global financial news sources, Financial Times of London has an audience of 650,000 affluent online users. This influential site places your home in front of potential buyers in London and across Europe. MARKETING YOUR HOME Source: FinancialTimes.com, 2017. Attached and Detached property types. All Berkshire Hathaway HomeServices residential listings are exposed to a sophisticated international audience on the site’s Featured Properties page. BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME OUR COMPANY All the various marketing we do is to get potential buyers talking about your property. One of the best ways to achieve this is through a yard sign. Yard signs are a great tool to pique interest and drive buyers to your home. YARD SIGNS | A SIGN OF CONFIDENCE BERKSHIRE HATHAWAY HOMESERVICES CHICAGO Suzy Agent 312.456.7890 BHHSChicago.com
MARKETING YOUR HOME OUR COMPANY From a name that is the most respected and admired throughout the world, we raise the bar for the luxury home market and redefine the art of fine living. Why trust the purchase or sale of a luxury home to anyone else? LUXURY PROGRAM LUXURY + DIGITAL | COMPANY SFREE DIG1. Onlin2. Glob3. Luxu4. Luxu5. Auto6. Luxu7. LuxuLUXURY ELITE | BROCHURES + MORE Coming Soon! LUXURY + DIGITAL | OPTIEL1. 2. 3. 4. 5. MoLUXURY ELITE | BROCHURES + MORE Coming Soon! BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
Global advertising exposure on luxury websites: ▪ LuxuryRealEstate.com, WSJ.com, RealEstateJournal.com, Asia.WSJ.com, Europe.WSJ.com, MansionGlobal.com, FinancialTimes.com, Juwai.com, RobbReport.com, UniqueHomes.com, MarketWatch.com BHHS Chicago Luxury Collection Magazine: ▪ Sent to top 10K Chicagoland luxury brokers ▪ BHHS Chicago social media promotion ▪ Monthly link to CS/Interiors subscribers (55K) ▪ Quarterly link to Crain’s subscribers (29K) ▪ Shared with BHHS Luxury Network Marketing Materials (Field Marketing): ▪ Yard signs with Luxury Collection logo or rider ▪ Foldover brochures with Luxury Collection logo ▪ New on Market eCard targeted to Luxury Brokers ▪ Luxury Collection eCards & templates in RESource Center ▪ Edge and Edge+ Reports with Luxury Collection branding Custom 16-32 Page Printed Brochures: ▪ 100 printed brochures; saddle stitch or perfect bound ▪ Full-color, full-bleed printing ▪ Companion digital flip book ▪ 50 printed brochures; saddle stitch ▪ Three business day turnaround time* ▪ Copywriting Print & Digital Advertising Exposure: ▪ Full-color Luxury Collection print ads in Chicago Social, Sheridan Road, Hinsdale Living, Wall Street Journal ▪ BOOST by Homespotter paid social media expanded coverage on Facebook & Instagram for 14 days ▪ Wall Street Journal ‘Featured Listing’ Upgrade for 30 days (includes Mansion Global, Barron’s, PENTA, and Market Watch) ELITE LUXURY $1,000 or $500 + 1/8 point at close Luxury Collection Cheat sheet September 2021 EXPRESS PHOTO BROCHURE $250 Fee ELITE BROCHURE $500 Fee Copywriting Assistance Available Photography not included. Luxury photo packages are available from VHT and Vis-Home. *Dependent on agent EFFORTLESS LUXURY Free & Automatic for $1M+ Listings $800K in select areas No Copy N/A Enhanced MLS Professional Copywriting N/A N/A N/A
ELITE PHOTOGRAPHY AND DRONE OPTIONS TO A GLOBAL AUDIENCE A POWERFUL REAL ESTATE NETWORK LUXURY LIFESTYLE BUYERS VHT LUXURY PACKAGES Photo-Only Package - Offered at $279 n 20 Gold Photographs Photos & Floor Plan Package - Offered at $429 n 20 Gold Photographs n Floor Plan up to 4,000 sq ft Photos & Drone Package - Offered at $459 n 20 Gold Photographs n 10 Aerial/Drone Photographs VIS-HOME LUXURY PACKAGES* Luxury Floor Plan Package n 25 Enhanced Photographs n Interactive PicturePlan (Measured floor Plan with drag-and-drop Furniture Planner) up to 5,000 sq ft Luxury Virtual Staging Package n 25 Enhanced Photographs n 4 Virtual Staging and/or Digital Dusk Image Upgrades Luxury Photo, Floor Plan & Matterport Package n 15 Enhanced Photos n Interactive PicturePlan (Measured floor plan with drag-and-drop Furniture Planner) up to 2,000 sq ft n Matterport (3D Walkthrough) up to 2,000 sq ft DOOLA INDOOR DRONE TOURS Condo Drone Tour - Offered at $340 n Indoor Drone + Outdoor Drone + 5 Graphics Single Family Indoor Drone Tour - Offered at $425 n 6,001 to 10,000 sq ft n Indoor Drone + Outdoor Drone + 5 Graphics Luxury Drone Tour - Offered at $500 Photography not included in luxury enrollment. *For additional pricing information please visit https://vis-home.com/enhanced/ 2021
OUR COMPANY LOCATION RANDOLPH ASHLAND DAMEN MADISON GRAND HALSTED OGDEN MARKETING YOUR HOME 1214 W Hubbard- 2 Unit Condo Building NEW CONSTRUCTION PROJECTS restaurants/bars The Aviary Publican SIP Coffee House Coalfire Belle Notte Ristorante Butterfly Sushi Bar Swift & Sons Fulton Market Kitchen Aberdeen Tap Starbucks shopping Music Garage Chicago Randolph Street Market Goodwill Fulton Shop Box Shops by Related Field Notes Pearl Furniture Morlen Sinoway Atelier 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 entertainment Moonlight Studios Fun House Entertainment PanIQ Escape Room Chicago groceries Green Grocer Chicago Jewel Osco Peoria Packing Butcher Shop Whole Foods Marianos other Google Tesla MGM Auto Hubbard Street Murals United Center 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 health clubs Fulton Fit House Precision Human Performance OTG Boot Camp transportation Grand Blue Line Morgan Pink/Green Line BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME OUR COMPANY 2650 N Bosworth - 6 Unit Condo Building NEW CONSTRUCTION PROJECTS BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
OUR COMPANY © BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. If your property is currently listed for sale with a broker or agent, this is not intended as a solicitation of that listing. All data from MRED. Data deemed reliable but not guaranteed. 1800 N CLYBOURN AVE FL 2 CHICAGO, ILLINOIS 60614 DANIELLE DOWELL 312.391.5655 direct [email protected] danielledowell.com THE DOWELL GROUP NEW CONSTRUCTION EXPERTS MARKETING YOUR HOME 2025 W Crystal- 3 Unit Condo Building NEW CONSTRUCTION PROJECTS &21'26 21 &5<67$/ BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
SELLING PROCESS TheDowellGroup.com
SELLING YOUR HOME OUR COMPANY LET’S REVIEW THE SELLING PROCESS Meet With Me Agree on Selling Plan Stage Home Listing Paperwork Offer Presented Negotiations Counter Offer Accepted Offer Closing Buyer Closing Process Repair Requests Inspections Price Adjustments Showings Market Exposure Photos Taken (if any) BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
SELLING YOUR HOME OUR COMPANY Your agent has a fiduciary responsibility to you at all times and will service your specific real estate needs. You can expect expertise when selling your home, guidance when buying your home, responsiveness, loyalty, disclosure and accounting. AGENT’S RESPONSIBILITIES Facilitates Promotion to BHHS KoenigRubloff and Local Real Estate Community Advertising Internet Marketing Local and Outof-Town Buyer Contacts Inspections Multiple Listing Service Direct Marketing Personal Referrals Contract Contingencies Closing Open Houses Showing Your Home Advises Agency Alternatives Listing Showing Feedback Market Analysis Presenting the Offer Pricing Seller Updates Negotiates Answering Objections Purchase Agreement Negotiating the Terms Expediting the Buyer’s Offer Post-Contract Negotiations BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME WHERE BUYERS COME FROM *Source: 2020 The National Association of Realtors® Profile of Home Buyers and Sellers. 6% FRIEND, RELATIVE OR NEIGHBOR 55% INTERNET 28% REAL ESTATE AGENT 5% <1% HOME BUILDER PRINT MEDIA & OTHERS 3% DIRECT SALE 7% YARD SIGN BERKSHIRE HATHAWAY HOMESERVICES CHICAGO MARKETING YOUR HOME WHERE BUYERS COME FROM *Source: 2020 The National Association of Realtors® Profile of Home Buyers and Sellers. 6% FRIEND, RELATIVE OR NEIGHBOR 55% INTERNET 28% REAL ESTATE AGENT 5% <1% HOME BUILDER PRINT MEDIA & OTHERS 3% DIRECT SALE 7% YARD SIGN
SELLING YOUR HOME OUR COMPANY POSITIONING YOUR HOME IN THE MARKET Berkshire Hathaway HomeServices Chicago agents do a thorough analysis of your local market to help determine the value of your home. By setting the asking price at the fair market price, your home is seen by the largest possible audience as it is introduced to the market. A property gets maximum interest during the first few days. Listing at the best price, rather than trying a higher price, ensures that a home is marketed to the right group of buyers. NUMBER OF BUYERS FAIR MARKET VALUE Higher Prices Attract Fewer Buyers Actual Fair Market Price $$ Lower Prices Attract Many Buyers Lower Price $ Higher Prices $$$ SELLING YOUR HOME BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
OUR COMPANY HOME INTERIOR Make every room sparkle Store or remove clutter Inspect and repair plumbing, heating, cooling and alarm systems Paint in a neutral shade Consider professional staging for maximum results SELLING YOUR HOME GETTING YOUR HOME READY Enhance Your Home Before You List. Make it easy for potential buyers to envision their belongings in your home! HOME EXTERIOR Consider curb appeal Inspect the exterior and address any problems Maintain lawn, walkways and outside areas SELLING YOUR HOME Enhance your home before you list. Make it easy for potential buyers to envision their belongings in your home! GETTING YOUR HOME READY BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
YOUR HOMES FEEDBACK TheDowellGroup.com
REPORTS & ANALYTICS LISTING UPDATES EDGE REPORT Timely metrics about your home keep you informed throughout the marketing process. Our Edge Report provides a weekly detailed report of web traffic on the most popular real estate destinations. You’ll see how many people are finding and viewing your home. BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
REPORTS & ANALYTICS SELLER ACTIVITY REPORT Weekly/monthly reports show you buyer search activity for your property on the BHHS Global site along with views on Zillow, Juwai and the WSJ sites. BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME A QUICK GUIDE TO REAL ESTATE TERMS KoenigRubloff.com ONE MAGNIFICENT LIFE A Quick Guide to Real Estate Terms Appraiser The person who decides the market value of a home based on its condition and the selling prices of comparable homes recently sold in the area. His or her job is to compute a fair estimate of market value to help the lender decide a reasonable loan amount. Assessor A public official who appraises property for tax purposes, determining the assessed value, not the tax rate. Closing The conclusion of a real estate transaction, which includes delivery of a deed, financial adjustments, signing of notes and disbursement of funds necessary to the sale or loan. Contingency A condition that must be met before a contract is binding. For example, the sale of a home might be contingent upon the seller paying for certain repairs. Conventional Loan A loan made with real estate as security and not involving government participation in the form of insuring (FHA) or guaranteeing (VA) the loan. Fixed-Rate Loan A loan with the same rate of interest for the life of the loan. Homeowner’s Policy A multiple peril insurance policy commonly called a package policy. Available to owners of private homes, it covers the dwelling and contents in case of theft or fire or wind damage, as well as liability for property damage and personal liability. Impact Fees A municipal assessment against new residential, industrial or commercial development projects to compensate for the added costs of public services generated by new construction. Interest Rate Cap The maximum interest rate charge allowed on an adjustable-rate loan for any one adjustment period during the life of the loan. Open Mortgage A mortgage that may be repaid in full at any time over the life of the loan without a prepayment penalty. Point A dollar amount paid to a lender for making a loan. A point is one percent of the loan amount. Also called discount points. Title Documentary evidence of the right to or ownership of property, which in real estate is the deed. Title may be acquired through purchase, inheritance, gift or exchange, as well as through foreclosure of a mortgage. Agency Terms: Seller’s Agent A Seller’s Agent is hired by and represents the best interests of the seller. The relationship usually is created by a listing agreement. Buyer’s Agent This type of licensee is hired by prospective buyers to represent them in a real estate transaction. The buyer’s agent works in the buyer’s best interest throughout the transaction. The buyers can pay the licensee directly through a negotiated fee, or the buyer’s agent may be paid by the seller or by a commission split with the listing broker. Designated Agent This is a brokerage practice that allows the managing broker to designate which licensees in the brokerage will act as representatives of the seller and which will act as representatives of the buyer. The designated agents give their respective clients full representation. The broker has the responsibility of supervising both groups of licensees. Disclosed Dual Agent Dual agency is a relationship in which the agent represents both the buyer and the seller in the same real estate transaction. Dual agents typically owe limited duties to each of the parties. Because of the potential for conflicts of interest in a dual agency relationship, it’s vital that all parties give their informed consent. In Illinois, this consent must be in writing. Disclosed dual agency, in which both the buyer and seller consent to the agent representing both of them is legal in most states. BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
MARKETING YOUR HOME NEWS YOU CAN USE For Sellers (in addition to commission) Attorney’s Fees $500 - $1500 State & County Transfer Taxes $1.50 per $1000 Tax Stamps Differ by community Title Insurance (approximate) $1,350 for properties priced up to $150,000 $1,350, plus $20 per additional $10,000 of purchase price, for properties over $150,000 Certification of Zoning Compliance $120-$200 Required for 1 - 5 unit buildings Property Survey $375 - $500 Paid Water Bill Certificate $50 - $130 Prorated Real Estate Taxes For current taxes not yet paid or due Prorated Utilities & Assessment For unpaid expenses up to the date of closing Recording of Escrow Fees $200 - $500+ Based upon sale price of the home Information deemed reliable but not guaranteed. BERKSHIRE HATHAWAY HOMESERVICES CHICAGO
OUR COMPANY ©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.