99 "From Abū Hurairah, someone came and said, "O Messenger of Allah, set a price." Rasulullah SAW, "I only pray (so that prices will be good)". Then another person came to the Messenger of Allah and said, "O Messenger of Allah, set a price." Rasulullah SAW said, "It is Allah who lowers and raises (prices). And indeed I hope to meet Allah in a state that (while) I have not wronged anyone." Based on this hadith, it can be concluded that when prices increased, the Prophet believed that there were certain causes that were emergency in nature so that no intervention was needed. Something that is an emergency will disappear as the cause of the situation disappears, so Rasulullah SAW also believes that prices will return to normal in the not too distant future. According to Rasulullah SAW, price fixing is an action that tyrannizes the interests of traders because traders in the market will feel forced to sell their goods according to the benchmark price, which of course is not in accordance with their wishes. Thus, the government does not have the authority to intervene in market prices under normal conditions.203 Indomaret Fresh focuses more on using price psychology strategies and product added value to attract consumers, while Surya Mart emphasizes their commitment to sharia principles, emphasizing fairness and honesty in pricing as core values in their operations. Although both recognize the importance of competitive pricing, their approaches to setting prices and attracting consumers differ markedly in the context of business ethics and emphasis on certain valueprinciples in pricing. Regarding determining market prices in accordance with sharia, 'Athiyah 'Adlan 'Athiyah Ramadhan introduced a relatively new rule, namely that the main principle in determining profits is freely through market mechanisms and by the state. Departing from these rules, it is explained as follows:204 203Ibid., p. 74. 204Jalih Mubarok. et al, op. cit., p. 75.
100 1) The principle (original law) in muamalah is permissible as long as it is not prohibited. The principle (original law) in muamalah is ibahah (permissible) as long as the transaction is carried out on the basis of mutual consent ('an tarāḍin), unless there is an argument indicating that it is forbidden, such as in the transaction there is no taghrir (uncertainty), tadlis (dishonesty), and khida' (fraud). There is no specific argument for limiting the amount of profit for business actors so that whatever profit a business person receives is halal. However, here the attitude of Indomaret consumers, sister Oksahidha, is an important concern and why is there a price difference between Indomaret retailers and other retailers? So it could be a possibility as long as the practice of transactions carried out between sellers and buyers is not based on mutual willingness ('an tarāḍin). 2) There is the ability to gain multiple profits. This is confirmed in the hadith narrated by Imām Bukhārī and other Imām regarding buying and selling which describes the permissibility of multiple profits, which means: "Alī Ibn ʾAbdullah told us, Sufyan told us, Syabib Ibn Gharqadah told us, he said: I heard the people tell about ʿUrwah that the Prophet SAW gave one dinar to buy a goat for him, then with that money he got two goats, then he sold one for one dinar. He came home bringing one dinar and one goat. The Prophet SAW prayed for him to obtain blessings in his buying and selling. If 'Urwah had bought even dust, he would have been lucky.” There is a history that explains the incident as follows: "Indeed, Zubair Ibn ʿAwwām bought a forest land, this land is a very large land in a high place in the city of Medina for 170 thousand, the land (later) was sold to Ibn Abd Allāh Ibn al-Zubair for 1 million". From these two hadith histories, related to the buying and selling carried out by a friend named 'Urwah, who made a profit of 100% of the purchase price, and the history of buying and selling carried out by Zubair
101 Ibn ʿAwwām who made a profit of 830,000 or the equivalent of 588% of the price. acquisition, shows and strengthens the opinion that prices and profits are left to market mechanisms and are not limited.205 From several concepts proposed and conveyed by Islamic thinkers above, they were not only able to analyze sharply and precisely the situation at that time, but were also relevant to modern economics. However, their concepts and thoughts have not been fully systematized and well visualized like current conventional economics. This is natural because the methods and tools for visualizing thoughts at that time were still simple, although still adequate for the needs of the time. In essence, they understand that market prices are formed by various factors which then shape the demand and supply of goods and services. The following explains the market mechanism as conceptualized by classical Islamic thinkers.206 205Jalih Mubarok. et al, op. cit., p. 75-76. 206 Munrokhim Misanam, et al., 2012, "Islamic Economics". Center for the Study and Development of Islamic Economics (P3EI), Indonesian Islamic University Yogyakarta in Collaboration with Bank Indonesia, Rajawali Pers, Jakarta, p. 322.
102 BAB IVCLOSING 4.1 Conclusion Based on the research results and discussion above, the author can conclude that: 1. Indomaret Fresh Ponorogo In reviewing Sharia Economic Law, it still considers the halal aspect of the product with the consideration that it still requires better coordination between branches and the center so that there is still a lack of guarantee regarding the halal status of the products being marketed. Product promotion efforts are carried out with various strategies such as special offers on certain days and broad marketing approaches, both online and offline. Even though there are slight differences in pricing compared to other retailers, Indomaret remains committed to increasing transparency and understanding for consumers about the pricing policies implemented. 2. From the series of information presented, Surya Mart emphasizes its commitment to halal principles in the products it offers, emphasizing its rejection of the sale of liquor and goods deemed not in accordance with religious principles. However, they still logically ensure halal before marketing products, including in collaboration with MSMEs. This approach is certainly clearly visible in realizing the values and aspects of Sharia Economic Law and also creates ample space for market expansion by upholding halal product values. Surya Mart also focuses on promotional strategies with an emphasis on competitive prices, maintaining honesty in its operations, and affirming its commitment to the principle of fairness in pricing. In addition, the application of sharia values in services to consumers and in employee development shows that Surya Mart is not only oriented towards service excellence, but also towards adherence to religious values as an integral part of the company culture, which can build trust and strengthen its position. they are in the retail market.
103 3. Statements regarding Indomaret Fresh Ponorogo and Surya Mart show different approaches to the principles of business competition. Indomaret Fresh Ponorogo is more focused on efforts to improve coordination between branches regarding the halalness of the products being marketed, while Surya Mart emphasizes its commitment to halal principles by rejecting products that are considered contrary to Islamic values before being marketed. In terms of product promotion, both have diverse strategies, with Indomaret Fresh Ponorogo offering special offers at certain times and a broad marketing approach online and offline, while Surya Mart emphasizes competitive prices and honesty in its operations. In addition, Surya Mart emphasizes the principle of fairness in pricing with an emphasis on sharia values, while Indomaret Fresh Ponorogo is committed to increasing transparency regarding pricing policies that are different from other retailers. Although both have different focuses in their approach to business competition, both seek to build consumer trust in a way that is consistent with the values they set. 4.2 Suggestion 1. Suggestions for related retail players: For Indomaret Fresh Ponorogo, improving coordination between branches regarding product halalness is key. These suggestions include expanding internal coordination programs and a more structured approach in ensuring products marketed are truly halal. Focus on transparency regarding pricing policies can also be increased to strengthen consumer confidence. Meanwhile for Surya Mart, although they have emphasized the principles of halal products and competitive prices, increasing transparency regarding the product halal guarantee process could be a step that helps strengthen their image. Additionally, expanding promotional strategies to include a broader online and offline presence can also help expand their reach.
104 Both retail statements could benefit from highlighting strategies and policies related to the values they hold dear, such as honesty, fairness and adherence to Islamic principles. Building consumer awareness of values can also be an important point in strengthening image and trust in the market. 2. Suggestions for future researchers In this research there are many shortcomings in the data presentation. So that future researchers can fill in these shortcomings, and can even perfect the shortcomings that exist in this research. Apart from that, it is hoped that future researchers can expand the research discussion, which can be more useful in providing information to the wider community.
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