BTEC National Subsidiary Diploma in Creative Media Production (Film & TV) QCF
Unit 3: Research Techniques for the Creative Media Industries Assignment 8: Research Techniques
Student name: Assessor: Ellie Buchan
Issue date: W/C 4th July 2022 Assignment deadline W/C 6th May 2023
IV: Carl Simmonds Lead IV: Neil White
Unit 3: Assessment & grading criteria (assessment outcomes are documented on MarkBook)
To achieve a pass grade the evidence must show To achieve a merit grade the evidence must show To achieve a distinction grade the evidence must
that the learner is able to: that, in addition to the pass criteria, the learner is show that, in addition to the pass and merit criteria,
able to: the learner is able to:
P1 describe the nature and purposes of M1 explain the nature and purposes of D1 comprehensively explain the nature and
research in the creative media industries
with some appropriate use of subject research in the creative media industries purposes of research in the creative media
terminology with detailed illustrative examples and industries with elucidated examples and
with generally correct use of subject consistently using subject terminology
P2 apply research methods and techniques terminology correctly
with some assistance D2 apply research methods and techniques
M2 apply research methods and techniques to near-professional standards working
P3 present results of research. competently with only occasional independently to professional
assistance expectations
M3 present results of research competently. D3 present results of research to near-
professional standards.
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BTEC National Subsidiary Diploma in Creative Media Production (Film & TV) QCF
Research is fundamental to all aspects of creative media production and is the essential starting point for productions of any scale. It can be
used to determine the financial viability of a future production, to gather a range of information relevant to the content of the production, or
to assist with the planning of technical and logistical requirements.
There are also media companies which conduct extensive research using a range of sophisticated methods to gather data about audience
consumption of media products and services. This has become increasingly necessary in the highly mixed and competitive environment media
industries operate in. But an ability to undertake research is essential for anyone working in the media industries and is vital in many stages of
production and distribution.
To complete this unit you need to demonstrate that you understand why and how research is conducted in the creative media industries. The
maximum word limit is 1000 words (we won't mark you down if you go over but try to be as concise and succinct as possible – we’re trying to
prepare you for university). Remember to proof-read your work before submission and check for spelling, punctuation and grammatical errors.
As always use examples of your own research from your assignments, including Depict, TV Advertising and your documentary.
To meet grading criteria for Unit 3 you must;
• Conduct primary and secondary research and create pre-production paperwork for a variety of productions (U3: GC2)
• Present the results of your research in a ‘research dossier’ / labelled and titled blog posts (U3: GC3)
• Evaluate your work and explain the nature and purposes of research in your media production and the industry (U3: GC1)
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BTEC National Subsidiary Diploma in Creative Media Production (Film & TV) QCF
Task Ref. Evidence Submitted Blog Label Additional Comments
U3 GC1 The Nature and Purposes of Research report
E. Assignment 8 – Research
U3 GC2 & U3 GC3 Research Dossier and Pre-production paperwork
Summative Feedback can be viewed on the Portal (MarkBook)
Assessor declaration
By asking the learner to upload this document to their blog, I am certifying that the evidence submitted for this assignment will be the learner’s own. The
learner will clearly reference any sources used in the work. I understand that false declaration is a form of malpractice.
Learner declaration
By uploading this brief to my blog, I certify that the work submitted for this assignment will my own and research sources are fully acknowledged.
Feedback to learner and summary of achievement by the learner is available on the College’s digital portal, MarkBook.
The portal is accessible by teachers and students at all times.
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