How to plan an effective Twitter marketing strategy (1)

HOW TO PLAN AN
EFFECTIVE TTWWITTERR
MARKETING STRATEGY

DECIDE YOUR GOALS You must first decide what you
USE TWITTER want to achieve by marketing your
ANALYTICS brand on Twitter. Only then can you
plan the right marketing strategy
and approach that will expand your
brand’s social media horizons.

Twitter analytics tool that can
analyze your Twitter activity and
followers. FollowersAnalysis is an
amazing tool that can analyze
tweet engagement as well as help
you build an engaging follower
base.

IDENTIFY RESONATING To gain followers and to keep them
CONTENT engaged, you have to post resonating
content. But unlike other platforms,
ANFOALLLYOZWE YEORSUR you have to post way more frequently
than you would on Facebook and
Instagram.

When you have accumulated a
significant number of followers,
your next step should be analyzing
your Twitter followers at regular
time intervals. This will help you
measure the quality of your
follower base.

POSTCMOONRTEENVTISUAL Visual content is now the most
SET BENCHMARK consumed type of content on every
social media platform. People prefer
STANDARDS to watch short videos rather than
reading informational blogs and
articles.

The next important thing to do is to
set benchmark standards to
measure growth. Choose a
successful competitor to imitate, it
can help you make effective
marketing decisions.

ENGAGE WITH YOUR Engaging with your followers is just
FOLLOWERS as important as posting content.
ACNOAMLPYEZTEITYOORUSR Engage with users that often
engage with your tweets, a little
humor can make it even better. You
can also follow back users that
frequently engage and add value to
your brand’s Twitter profile.

Use a Twitter analytics tool to
monitor the social media moves of
your competitors. It can help you
dissect their social media strategies