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Published by EUA Marketing, 2018-12-13 16:42:22

Arena District Master Plan

ARENA DISTRICT MASTER PLAN
December 5, 2018




CONTENTS
1. SITE ANALYSIS
2. MASTER PLAN DATA
3. ARCHITECTURAL VISION




ARENA DISTRICT
SITE ANALYSIS
PAGE: 5


MCKINLEY BLVD
MILWAUKEE RIVER
LAKE MICHIGAN
VICINITY MAP
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 6


THE HOP EXPANSION TBD
33
19
57
THE HOP FUTURE 2-WAY MEDIAN STOP
15
40U 42U 80
14 33 30 GL B
PUBLIC TRANSIT CIRCULATION
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 7
THE HOP PHASE 1
THE HOP EXPANSION
THE HOP EXPANSION


VEHICULAR CIRCULATION
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 8


7 MINUTE WALK
SCHLITZ PARK
10 MINUTE WALK
NORTH END
BUS STOPS ALONG N. 6TH ST.
BUS STOPS ALONG N. DR. MLK RD.
5 MINUTE WALK
ZILBER PABST DEVELOPMENT APTS + HOTEL
HYATT HOTEL
1 MINUTE WALK
RIVERWALK + OLD WORLD 3RD ST.
3 MINUTE WALK
WATER ST.
EDISON ST. PARKING VIA PEDESTRIAN BRIDGE
BUS STOPS ALONG W. STATE ST.
3 MINUTE WALK
PERE MARQ. PARK + BUS STOPS / THE HOP ALONG KILBOURN AVE.
10-15 MINUTE WALK
MARQUETTE UNIVERSITY
5 MINUTE WALK
CONVENTION CENTER + BUS STOPS ALONG N. 6TH ST.
BUS STOPS ALONG 4TH ST. + HOTELS ADJ. TO WI CENTER
10 MINUTE WALK
CENTRAL BUSINESS DISTRICT
PEDESTRIAN CIRCULATION
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 9
1
0
I
N
U
5
T
M
E
I
N
W
U
T
A
E
L
K
W
A
M
L
K
K
L
A
W
E
T
U
N
M
5
K
L
A
W
E
T
I
U
N
I
M
0
1


ENTERTAINMENT BLOCK
SITE ANALYSIS
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 10


SITE ANALYSIS
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 11


LEGEND
LEGEND
RESIDENTIAL
CIVIC / CULTURAL
HOTEL
OFFICE
COMMERCIAL RETAIL
RETAIL
ENTERTAINMENT
RESIDENTIAL
CIVIC EDUCATION
HOTEL
PARKING
EDUCATION / INSTITUTION
POTENTIAL FUTURE DEVELOPMENT
ENTERTAINMENT
POTENTIAL FUTURE DEVELOPMENT
MKE YOUTH CENTER FOR THE ARTS
GOLD MEIR SCHOOL
NORTH END
VIM + VIGOR APTS
MSOE
UWM
APTS
HAMMES
MSOE MSO
BUCKS TRAINING
MSOE KERN CENTER
BLATZ
MSOE WATER
CITY HALL
FRED. LOFTS
ALOFT HOTEL
BREWERY LOFTS
PABST
EXTRA
ELEVEN25 AT PABST
SPACE STORAGE
MATC
MODERNE
PBS
SECURE DETENTION FACILITY
COUNTY BLDG
FISERV FORUM
MILLER HIGH LIFE THEATRE
1000 N.
MATC
COUNTY JAIL
SAFETY BUILDING
PANTHER ARENA
PERE MARQUETTE PARK
HISTORICAL SOCIETY
MKE JOURNAL SENTINEL
CIRCUIT COURT
MACARTHUR SQUARE
FUTURE CONVENTION CENTER EXPANSION
HYATT REGENCY
ALFRED C CLAS PARK
PUBLIC MUSEUM
DMV
WISCONSIN CENTER
WI CLUB
MARQUETTE UNIVERSITY
MARQUETTE UNIVERSITY
CENTRAL BUSINESS DISTRICT
MKE PUBLIC CENTRAL LIBRARY
COMMUNITY ADVOCATES
WARNER THEATER
riverside
HILTON
GRAND AVENUE MALL
WE ENERGIES
BRONZEVILLE COMMERCIAL DISTRICT (CONTINUED NORTH)
OVERALL LAND USE MAP
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 12
MANPOWER
SPECTRUM
HYATT PLACE


BRONZEVILLE COMMERCIAL DISTRICT (CONTINUED NORTH)
LEGEND
COMMERCIAL RETAIL ENTERTAINMENT
BUCKS TRAINING
HAMMES
MSOE MSO
PABST
EXTRA
SPACE STORAGE
FISERV FORUM
MILLER HIGH LIFE THEATRE
1000 N. WATER
PANTHER ARENA
PERE MARQUETTE PARK
HISTORICAL SOCIETY
MKE JOURNAL SENTINEL
ALFRED C CLAS PARK
MACARTHUR SQUARE
WI CLUB
COMMUNITY ADVOCATES
CENTRAL BUSINESS DISTRICT
WARNER THEATER
riverside
GRAND AVENUE MALL
WE ENERGIES
COMMERCIAL, RETAIL + ENTERTAINMENT LAND USE MAP
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 13
MANPOWER
SPECTRUM


LEGEND
RESIDENTIAL HOTEL
NORTH END
VIM + VIGOR APTS
APTS
FRED. LOFTS
ALOFT HOTEL
BREWERY LOFTS
FISERV FORUM
BLATZ
MODERNE
ELEVEN25 AT PABST
HYATT REGENCY
HILTON
RESIDENTIAL + HOTEL LAND USE MAP
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 14
HYATT PLACE


LEGEND
CIVIC EDUCATION
MKE YOUTH CENTER FOR THE ARTS
GOLD MEIR SCHOOL
MSOE
UWM
MATC
FISERV FORUM
MSOE KERN CENTER
MSOE
PBS
SECURE DETENTION FACILITY
COUNTY BLDG
MATC
COUNTY JAIL
SAFETY BUILDING
PERE MARQUETTE PARK
CITY HALL
CIRCUIT COURT
MACARTHUR SQUARE
FUTURE CONVENTION CENTER EXPANSION
ALFRED C CLAS PARK
PUBLIC MUSEUM
DMV
MARQUETTE UNIVERSITY
MARQUETTE UNIVERSITY
WISCONSIN CENTER
MKE PUBLIC CENTRAL LIBRARY
CIVIC + EDUCATION LAND USE MAP
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 15




ARENA DISTRICT
MASTER PLAN DATA
PAGE: 17


EXISTING RESIDENTIAL
BUCKS TRAINING CENTER
8
McKINLEY AVE.
765
EXISTING PARKING STRUCTURE
W. JUNEAU AVE.
1
FISERV FORUM
HIGHLAND AVE.
104,933 SF 2.4 ACRES
82,049 SF 1.88 ACRES
4
2
129,997 SF 2.98 ACRES
3
116,876 SF 2.68 ACRES
ENTERTAINMENT BLOCK
W. STATE ST.
SITE PLAN
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 18
W. WINNEBAGO ST.
VEL R. PHILLIPS AVE.
N. 8TH ST.
N. 6TH ST.
OLD WORLD 3RD ST.
MILWAUKEE RIVER
N. EDISON ST.
N. WATER ST.


EXISTING RESIDENTIAL
McKINLEY AVE.
765
BUCKS TRAINING CENTER
8
EXISTING PARKING STRUCTURE
W. JUNEAU AVE.
1
FISERV FORUM
HIGHLAND AVE.
23
W. STATE ST.
4
ENTERTAINMENT BLOCK
ILLUSTRATIVE PLAN
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 19
W. WINNEBAGO ST.
VEL R. PHILLIPS AVE.
N. 8TH ST.
N. 6TH ST.
OLD WORLD 3RD ST.
MILWAUKEE RIVER
N. EDISON ST.
N. WATER ST.


RESIDENTIAL RETAIL / F+B + CINEMA OFFICE HOTEL PARKING
BLOCK DIAGRAM
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 20


Building Data Overview
HOTEL
TOTALS
RESIDENTIAL
RETAIL F+B OFFICE CINEMA
PARKING
GSF
NSF -
COMMIN + CIRCULATION
BANQUET + MEETING -
EFFICIENCY
AVERAGE KEY
TOTAL # OF KEYS
GSF 74,832
NSF
COMMIN + CIRCULATION 24,680
EFFICIENCY
AVERAGE UNIT 860
TOTAL # OF UNITS
GSF 18,552
BLOCK
50,152
67.0%
58
-
-
BLOCK
174,999
94,803
68,196
12,000
54.2%
420
226
41,893
50,152
13,732
67.2%
850
27,875
33
BLOCK
30,092
BLOCK
300,427
229,945
70,482
76.5%
988
233
-
-
-
-
BLOCK
-
-
117,481
77,044
41,605
4,500
65.6%
385
200
14,090
-
-
-
292,480
171,847
109,801
16,500
60.0%
417,152
308,258
108,894
402
426
73.9%
951
324
33,960
94,477
105,671
409,690
TOTALS
GSF
GSF -
GSF
CARS 1,200
TOTAL GSF
454,555
653,610
46,368
216,647
507,782
602
-
24,500
54,592
150,097
484,484
347
-
-
304,019
115,200
556,458
514
-
46,368
936,499
2,663
2,311,708
BUILDING DATA OVERVIEW
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 21


ARENA DISTRICT
BLOCK 2
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 22


BLOCK 2
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 23


2
OFFICE RESIDENTIAL RETAIL / F+B PARKING 2 BLOCK
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 24


RESIDENTIAL 4,140 SF
191 SPACES
RESIDENTIAL 4,140 SF
RETAIL 4,175 SF
RETAIL 4,175 SF
RETAIL 4,175 SF
RETAIL 4,175 SF
RETAIL 4,175 SF
RESIDENTIAL 4,140 SF
191 SPACES
RESIDENTIAL 4,140 SF
191 SPACES
RETAIL 10,200 SF
OF 10,8
OFFICE 10,875 SF
OFFICE 10,875 SF
RETAIL
10,200 SF FICE
75 SF
RET 10,20
NTIAL SF
275 SPACES
275 SPACES
275 SPACES
ESIDENTIAL 8,315 SF
RESIDENTIAL 8,315 SF
RESIDENTIAL 8,315 SF
RESIDENTIAL 8,315 SF
RESIDENTIAL 8,315 SF
CE
CE
SF / FL
TERRACE
O 23,7
TERRACE
FFICE
00 SF / FL
OFFICE 23,700 SF / FL
R
RESIDENTIAL 8,315 SF
RESIDENTIAL 8,315 SF
RESIDENTIAL 8,315 SF
R
R
E
E
S
T
ID
A
E
1
IL
NTIAL
RESIDENTIAL 8,315 SF
RES
S
5
F
SF
8,3
R
ID
ES
8
E
1
,
I
N
D
5
31
T
E
S
I
N
4,1
IAL
8
7
,3
5
5
F
A
T
L SF
GROUND LEVEL
PODIUM LEVEL
TYPICAL OFFICE LEVEL
AIL 0 SF
TERRA
OFFI 23,700
RESIDE 4,140
RESIDENTIAL 4,140 SF
OFFICE:
• 5 FLOORS
• 105,671 GSF
• 23,699 GSF/TYP FL
RESIDENTIAL:
• 5 FLOORS
• 74,832 GSF
• 58 UNITS
RETAIL / F+B:
• 1 FLOOR
• 18,552 GSF
PARKING:
• 5BLLOEVCEKLS2 BLOCK2BLOCK2
• 454,555 GSF
• 101,404 GSF/TYP FL
• 1,200 SPACES
BLOCK 2
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 25


ARENA DISTRICT
BLOCK 3
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 26


BLOCK 3
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 27


3
HOTEL RESIDENTIAL RETAIL / F+B + CINEMA PARKING
3
ARENA DISTRICT MASTER PLAN
BLOCK
#218377 | 12.04.2018 | PAGE: 28


IA
N
RETA
TAIL
27,8
L
2
7
R
7
5
I
E
,8
S
7
F
5 SF
RESIRDEESNIDTE
TIAL 0 SF
5, 352,03S2
L
F
HOT
ORT 0 SF
H
E
O
L 18,6
T
S
1
T
E
1
U
8
L
0
P
,6
S
P
S
1
U
O
F
P
R
P
LOA
ING OCK
Y
L
D
O
DOC
F
IN
D
AD
K
RETAIL 27,875 SF
G
7,90
HOT
BBY 0 SF
H
E
O
L
T
7
L
0
E
O
,9
L
S
0
B
L
B
O
RESIDENTIAL 5, 320 SF
CIN
77 S
CES
HOTEL SUPPO
18,610 SF
7
P
7
AC
SP
E
A
S
RT
0 SF
23,1
EMA
2
C
EM
8
3
IN
0
,1
A
S
8
F
LOADING DOCK
HOTEL LOBBY 7,900 SF
E
E
S
N
ID
T
E
IA
HOT
H
E
O
L
T
R
E
O
L
O
RO
FT
O
SI
TIAL 0 SF
R
D
AME
TOP
A
N
M
IT
E
I
N
ES
ITIES
O
F
P
2,
1
L
1
2
9
,
0
1
S
9
N
F
PRE-
P
F
R
U
E
N
-F
C
U
T
N
IO
C
N
SPAC
TION
SP
E
BALL
MS
ACE
B
R
A
O
LL
O
RO
M
O
S
HOT
TEL
AME
L
A
N
H
M
E
O
IT
E
I
N
ES
ITIES
RESIDENTIAL 12, 190 SF
CIN
HOTEL ROOFTOP AMENITIES
PRE-FUNCTION SPACE
77 S
7
P
7
AC
SP
E
A
S
CES
BALLROOMS
23,1
EMA
2
C
EM
8
3
IN
0
,1
A
S
8
F
0 SF
HOTEL AMENITIES
TYPI
11,5
/ FL
9-12
T
C
1
Y
2
1
A
P
0
L
IC
,5
S
R
2
A
F
O
0
L
O
/
S
RO
F
F
M
L
O
FL
M
O
TYPICAL ROOM FLOOR 9-12 11,520 SF / FL
F
O
LO
R
O
9-
R
12
TYPI
5-8
18,1
/ FL
8
T
C
1
Y
0
8
A
P
0
L
IC
,1
S
R
0
A
F
O
0
L
O
/
S
RO
F
F
M
L
O
FL
M
O
F
O
LO
R
O
5-
R
TYPICAL ROOM FLOOR 5-8 18,100 SF / FL
GROUND LEVEL
PODIUM LEVEL
TYPICAL HOTEL LEVEL
B L B O L OC K C K 3 3
BLOCK 33 BLOCK
ARENA DISTRICT MASTER PLAN
7
S
CINEMA
77
CINEMA
7 SP
ACE
SPA
23,180 SF
CES
23,180 SF
RE 1
HOTEL
• 10 FLOORS
• 174,999 GSF
• 12,000 GSF (BANQ)
• 226 KEYS
RESIDENTIAL
• 3 FLOORS
• 41,893 GSF
• 33 UNITS
RETAIL / F+B
• 1 FLOOR
• 27,875 GSF
CINEMA
• 2 FLOORS
• 46,368 GSF
PARKING
• 5 LEVELS
• 216,647 GSF
• 602 SPACES
#218377 | 12.04.2018 | PAGE: 29


ARENA DISTRICT
BLOCK 5
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 30


BLOCK 5
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 31


5
RESIDENTIAL RETAIL / F+B PARKING 5 BLOCK
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 32


GROCERY STOR
21,400 SF
ROCERY
G
ERY STORE 21,400 SF
PLAZA
LOADING
RETAIL 12,560 SF
E
G
21,400 SF
RE
S
R
T
O
O
C
LOADING
45 SPACES
LOADING
45 SPACES
45 SPACES
LOBBY
RETAIL
12,560 SF
PLAZA
LOBBY
RETAIL 12,560 SF
PLAZA
LOBBY
RESIDENTIAL 15,270 SF
RESIDENTI
15,270 SF
R
A
SIDENTIAL 15,270 SF
E
L
81 SPACES
81 SPACES
RESIDENTIAL 17,750 SF
81
SPACES
RESIDENTI
17,750 SF
R
A
SIDENTIAL 17,750 SF
E
L
RESIDENTIAL 28,480 SF
RESIDENTI
28,480 SF
R
A
SIDENTIAL 28,480 SF
E
L
RESIDENTIAL 12,580 SF
RESIDENTI
12,580 SF
R
A
SIDENTIAL 12,580 SF
E
AMENITY D
L
NITY DECK
R
AM
A
E
EC
E
K
L
RESIDENTIAL AMENITY DECK
RESIDENTI
SIDENTIAL
GROUND LEVEL PODIUM LEVEL TYPICAL RESIDENTIAL LEVEL
BLOCK 5BLOCBKLO5CK 5 BLOCK
ARENA DISTRICT MASTER PLAN
RESIDENTIAL
• 15 FLOORS
• 300,427 GSF
• 233 UNITS
RETAIL / F+B
• 1 LEVELS
• 33,960 GSF TOTAL
• 21,400 GFS GROCERY STORE
PARKING
• 5 LEVELS
• 150,097 GSF
• 347 SPACES
#218377 | 12.04.2018 | PAGE: 33


ARENA DISTRICT
BLOCK 6
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 34


BLOCK 6
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 35


6
OFFICE HOTEL RETAIL / F+B PARKING 6 BLOCK
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 36


LOADING
BOH
BOH
P
LO
LOBBY
LOBBY
ADING
LOADI
AND MEE
BOH
HOTEL
G
A
IO
E
ETING SPACE
T
A
N
LL
D
M
IN
LOBBY
NG
LOBBY
R
G
S
PREFUNC
HOTEL
Y
O
E
O
E
P
T
A
M
J
R
T
IN
C
E
I
O
E
A
FU
U
N
N
L
N
NCT
I
O
LOBBY
LOBBY
AIL 90 SF
R BALLROOM
O
RETAIL
1
RET
14,090 S
4,0
N
L
B
P
Y
ON LOBBY
B
R
E
FU
O
N
F
RETAIL 14,090 SF
JUNIOR
B
M
J
U
N
I
O
R
B
ALL
R
O
O
S
PA
D
C
M
E
B
C
B
T
I
19,822 S
1
F
9,822 SF
HOTEL 19,822 SF
OFFICE TOYFPFFICLOE OTYRP FOLOFFOICRE TYP FLOOR
19,640 S
1
F
19,640 SF
OFFICE
BOH
9,640 SF
BOH
BAR AND
BAR AND
AND RESTAURANT
TERRACE
HOTEL T
LEVEL
E
14,839 S
H
TERRA
ER
O
R
T
A
1
F
14,839 SF
RESTAURA
E
E
L
C
C
TERRACE
E
BOH
T
13,770 S
1
F
OFFICE
OFFICE 13,770 SF
3,770 SF
R
STAURANT
TERRACE
N
TEL TERRACE LEVEL
4,839 SF
LEVEL
O
H
BAR
OFFICE TOYFPFFICLOE OTYRP FOLOFFOICRE TYP FLOOR
19,640 S
19,640 SF
9,640 SF F
1
OFFICE TERRACE
OFFICE TERRACE
OFFICE TERRACE
HOTEL T
R
H
YP
16,564 S
38 KEYS
38 KEYS
O
.
F
T
E
L
1
F
L
T
O
YP
O
R
.F
L
O
O
L TYP. FLOOR 16,564 SF
38 KEYS
6,564 SF
E
H
O
T
GROUND LEVEL PODIUM LEVEL TYPICAL OFFICE + HOTEL LEVELS
BLOCK 6
ARENA DISTRICT MASTER PLAN
OFFICE:
• 15 FLOORS
• 304,020 GSF
• 19,640 GSF/TYP FL
HOTEL
• 7 FLOORS
• 117,481 GSF
• 200 KEYS
RETAIL / F+B:
• 1 FLOOR
• 14,090 GSF
PARKING:
• 3 LEVELS BLOCBLKO6CKBL6OCK 6
• 115,200 GSF
• 514 CARS
#218377 | 12.04.2018 | PAGE: 37


BLOCK 6: SOUTHEAST AERIAL
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 38


BLOCK 6: SOUTHEAST
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 39


BLOCK 6: NORTHEAST AERIAL
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 40


BLOCK 6: EAST
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 41




ARENA DISTRICT
ARCHITECTURAL VISION
PAGE: 43


SOUTHEAST
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 44


NORTH
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 45


BLOCKS 5 + 6 SOUTHWEST
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 46


BLOCKS 5 + 6 NORTH
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 47


BLOCKS 2 + 3 EAST
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 48


BLOCK 5 SOUTH
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 49


BLOCKS 5 + 6 SOUTH
ARENA DISTRICT MASTER PLAN
#218377 | 12.04.2018 | PAGE: 50


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