BharatWi5 Global Wi-Fi Marketing Boost Foot Tra c: 2024 Guest Wi-Fi for Business January 08, 2024 While running a physical store, we know foot traffic is usually considered a green flag for measuring business performance. Foot traffic is nothing more than the number of customers visiting your business. It is not likely that everyone entering your business will make a purchase; it just shows the number of customers willing to try your service at least once. Now, monitoring foot traffic plays a crucial role in expanding your marketing strategies. One way to track foot traffic is to invest in specialist software, but it doesn’t contribute anything to boost your sales numbers. What if you get a powerful tool not only to measure foot traffic but also to boost it? That’s exactly what Wi-Fi Marketing is. Whether you are running a restaurant or a grocery store, Guest Wi-Fi for Business offers you operational insight as well as marketing techniques. So, join BHARAT WI5 GLOBAL’s pointto-point guide to unpack all there is to know about growing foot traffic with Wi-Fi Marketing. Understanding foot traffic as a measure of business success Convert web pages and HTML files to PDF in your applications with the Pdfcrowd HTML to PDF API Printed with Pdfcrowd.com
The growth of foot traffic indicates that customers are more interested in interacting in real-time by visiting your store rather than browsing your online store. Foot traffic spikes can be categorized into two forms: seasonal spikes and permanent spikes. Seasonal spikes, for example, occur when a crowd rushes through your salon doors during marriage months, typically in March, April, and May in India. On the other hand, permanent traffic is when restaurant owners experience consistent growth every year. Once visitors are pleased, they are likely to return to your store every time. This kind of foot traffic growth is usually a sign of business success. However, achieving such success can be challenging for many businesses, especially those relying on traditional marketing strategies. This is where Guest Wi-Fi for Business can make a difference and help you foster your business success by scaling the foot traffic graph. How to boost foot traffic with Wi-Fi Marketing? 1. Free Wi-Fi As you may know, Wi-Fi Marketing involves offering Free Wi-Fi in exchange for capturing details when users log in to your guest Wi-Fi network. The concept of free Wi-Fi is no longer an add-on; it has become an expectation for customers entering your business premises. According to research, 8 million people have utilized the Free Wi-Fi service offered by Indian Railways. Just imagine the numbers you could reach by displaying a "Wi-Fi for Free" sign in front of your store, along with a comfortable chair for customers to enjoy high-quality internet. Once they agree to connect to the free Wi-Fi, you can target them easily with various marketing campaigns that are sure to encourage them to enter your store and try your services. 2. Boost customer experience Boosting customer experience is pivotal if you aim to turn visitors into loyal customers for life, particularly in the restaurant business. Wi-Fi Marketing for Restaurants helps redefine the approach to user satisfaction. Convert web pages and HTML files to PDF in your applications with the Pdfcrowd HTML to PDF API Printed with Pdfcrowd.com
In a restaurant, it is a common scenario for customers to get bored while waiting for service, especially on crowded days. With Wi-Fi Marketing for Restaurants, firstly, you are offering something valuable for their free time, making the waiting experience less boring. In addition, you can encourage them to engage more with your brand by integrating quizzes, polls, and surveys, or you can make your menu stream on the landing page. 3. Brand Impression Maintaining a positive brand impression is crucial for sustaining foot traffic. Utilizing Guest Wi-Fi for Business provides various opportunities to create a lasting brand impression through a customized landing page. For instance, incorporating heart-warming messages on the landing page or showcasing a video highlighting the unique cuisine and talented chefs can be effective strategies for Wi-Fi Marketing for Restaurants. BHARAT WI5 GLOBAL offers customized landing pages with several interactive elements, allowing businesses to tailor their brand message. In the end, you can conclude the service positively by including a thank-you message, similar to garnishing a dish for a better presentation. 4. Repeat Visit Once a customer leaves your business premises, it becomes challenging to stay in their mind, regardless of the quality of service. However, there's no need to worry anymore; Wi-Fi Marketing enables ongoing engagement with customers even after they've left. This is achievable through the data-capturing capability of guest Wi-Fi for Business. But it's crucial to mention the privacy policy to maintain transparency. With user’s information, you can leverage email marketing or opt for SMS marketing – the choice is yours! BHARAT WI5 GLOBAL facilitates this process by integrating a segmentation feature, allowing you to target a large consumer database with similar preferences. For Wi-Fi Marketing in Restaurants, you can inform customers about newly introduced dishes through email marketing or send them a 10% discount offer on their birthday via SMS. 5. Word-of-Mouth Convert web pages and HTML files to PDF in your applications with the Pdfcrowd HTML to PDF API Printed with Pdfcrowd.com
Reasons Why Wi-Fi Marketing is a Worthwhile Investment for Restaurants Is Guest Wi-Fi Marketing a Cost-Effective Strategy for Small Businesses? Popular posts from this blog December 28, 2023 December 30, 2023 As we all know, word-of-mouth can become brand testimonials. How about amplifying it in the social realm? BHARAT WI5 GLOBAL enhances marketing's social-friendliness by integrating social media login. Encouraging customers to log in using their social media accounts simplifies the login process and facilitates easy sharing of their experiences. Customers who connect to your Wi-Fi may share check-ins, photos, or positive reviews, effectively turning your physical space into a hub for word-of-mouth marketing. Hence, your brand can attract even global attention. Ready to make your foot traffic graph permanently green? Growth in foot traffic is undoubtedly essential for business expansion. By recognizing its significance, you've already taken the initial step toward an increased foot traffic journey. Now, your next destination is undoubtedly investing in wireless marketing. If you're feeling a bit lost on where to start, BHARAT WI5 GLOBAL is here to help! We are more than happy to share our expertise for your brand’s success. Our all-in-one Wi-Fi Marketing platform is the ultimate solution, employing a dynamic approach to connect, capture, and retain more customers. Contact us now to witness a crowd of happy faces! Wi-Fi Marketing Wi-Fi Marketing for Restaurants Wi-Fi Marketing Strategy For some, starting a business is a passion; for others, it is a means of being nancially free. No matter what the story is, in the back of the mind, every entrepreneur desires returns. However, returns don’t usually have to mean monetary … READ MORE Convert web pages and HTML files to PDF in your applications with the Pdfcrowd HTML to PDF API Printed with Pdfcrowd.com
Marketing is often felt to be the most challenging task for small businesses because of limited budgets and resources. Many small businesses, even after having a ne product, lag simply due to marketing. But what if you could directly target your on- … READ MORE Convert web pages and HTML files to PDF in your applications with the Pdfcrowd HTML to PDF API Printed with Pdfcrowd.com