joy

ELECTRONIC PRESS KIT

2020-2021

YØJ PROFILEEDIW

WORLD

Joy Rukanzakanza aka JØY was born and raised in Bulawayo,
Zimbabwe, where she spent most part of her childhood. JØY discovered
her talent while singing in primary school and since then, has never
looked back. She participated in choral competitions throughout high
school where she was the lead in the choir and led the choir through
numerous local and regional competitions. In addition to being a regular
in the Sunday school choir, she also participated in choral events that
were held in and outside her community. Upon graduating high school,
she moved to the US to pursue her tertiary studies at Bryn Mawr College.
She managed to record professionally while studying and would also fit
in recording sessions each time she went back home to visit. In 2016,
Shingirira by Skaiva ft JØY was released and the song got a lot of
positive feedback in the country and beyond. This resulted in her
collaborating and engaging musicians from the neighboring country
South Africa where she managed to work with Enosoul and they
produced an upbeat house song called Tamba.

After graduating college, JØY moved to New York to pursue her career
in the financial services industry. While working in Wall Street has been a
dream of hers, she has never neglected her dream of pursuing music
and is currently in the process of releasing her debut album which
departs from the dance sound she usually works on. The upcoming
project features a fusion of alternative sounds including but not limited to
reggae, neo-soul, pop, funk, and hip-hop.

New Day by JØY featuring KiD X

New Day is a hip hop vibes love song, written from the perspective of a
lady who despite the disappointing relationship history, does not give up
on love. She is assuring her future love that she will disregard her past
experiences and love like never before. This track is a fusion of R&B and
Hip Hop.

About the Album

New Day is the 9th track which is extracted from the JOY’s upcoming
project, Matter-More-For-Sis. Matter-More-For-Sis is JØY’s debut eleven-
track project which is centered around telling the love story of a woman
who experiences the different feelings and emotions that come with a
toxic love situation. Through the adoption of different sounds, tones, and
moods, listeners are taken through the vast experiences that the
protagonist goes through as she maneuvers her path around loving,
betrayal, disappointment, and recovery. The project title references the
scientific terms of metamorphosis which is the change from one state to
the next, popularly illustrated through the lifecycle of a butterfly.

In the project, we can experience the change from one form to the other
through the different instrumentals that the project ventures on, shifting
tones, lyrical content, and tempo. The project title is double-barreled -
and in a way is also a message to the protagonist to prioritize herself
more - MATTER - MORE - FOR - SIS > the message tells her to matter
more for herself and prioritize herself and her goals above all else as she
tends to put others first. This empowering element is a message to
women who succumb to toxic love situations in the name of love,
encouraging them to put themselves first.

Matter-More-For-Sis Tracklist

The Beginning - No visuals
Go - To create Video (March 2020)

House - Video
Roses - Video
Queendom - To create video (March 2020)
TLC - Visualiser/Lyric Video
Timeout - Visualiser/Lyrics Video
Clumsy heart (interlude)
New Day ft KiD X - Video
Tragedy - Visualizer
TGFTGV - No visuals

Release strategy

I aim at releasing the album in the following manner:
New Day featuring KiD X - digital release, song to drop with video on
YouTube - January 2021
Roses - March 2021 (drops with video)
Go - April 2021 (drops with video)
Album release (with supporting visuals to be spread out through the
year)

ALBUM SNIPPET

Private Links

NEW DAY - JØY Ft KiD X (snippet)
JØY - Roses - (Snippet by JØY)

Timeout - (snippet By JØY)

JØY - Go (snippet)

Joy

@joyrukanza

A friend of mine once
said the phrase the sky is
the limit is for the short-

sighted, in the stars is
where we belong!”