PetsPyjamas Partnership Pack

PetsPyjamas

Dedicated to dog-friendly travel

New Partners PetsPyjamas
Dedicated to dog-friendly travel

PetsPyjamas in 10 Paws

We are leading the fastest growing trend in the We have a hand selected portfolio of partners
travel industry, achieving 100% growth year on with 1000s of dog-friendly hotels & cottages to
year! suit every breed and budget

We have an ever-growing database currently We have incredible enhanced partnership
standing at over 360,000 registered active users, opportunities available so that partners can
115,000 followers on social media and over take advantage of our marketing activity
150,000 unique site visits per month
Our high value customers often spend 30%
Our location-based sales agents known more with you, due to staying at your property
as our ‘Pet Partners’ offer proactive offline to enjoy dining and drinking with their dog
reservations, open seven days a week rather than going elsewhere

Due to the nature of dog-ownership we are An award-winning brand, we are honoured to
not restricted by traditional seasonal travel have been chosen from hundreds of companies
trends, and we can therefore provide you year- for a place on the Mayor of London’s
round business - dogs still need walks come International Business Programme
wind, rain or shine!

We have a results-based model working on a
commission of confirmed bookings only

PetsPyjamas
Dedicated to dog-friendly travel

Vital Statistics & Soundbites Over

PROPERTY PARTNERS NPS 81 You receive two 12 million
direct bookings for
500+ 10,000+ (Net Promoter Score) dogs in the UK
This puts us in the every one & growing!
PetsPyjamas
&H O T E L S COTTAGES company of some very
well-known brands booking
(Apple = 66 &
GROWTH Amazon = 64) 150,000 35%

Bookings Demand unique site visits of customers
per month repeat book.
+82% +90% One customer
98%
YoY (pre-COVID) YoY (pre-COVID) and their
of users would Cockapoos have
87% 360,000 recommend us travelled with us

of people in the dog adoring registered 11 times
UK plan a staycation users on the PetsPyjamas
in 2021
database

Over Top listings We host the widely OVER
on Google and recognised annual
115,000 Bing through dog-friendly travel 10,000
organic and PPC awards assisted by a
followers across number of prestigious 5 star reviews
social media campaigns
ambassadors PetsPyjamas
Dedicated to dog-friendly travel

Want to join our pack?

At PetsPyjamas we work with a range of properties to suit
every breed and budget - from boutique hotel hideaways,
seaside escapes and dreamy cottages to sprawling country
piles and larger houses where hounds can play lord of the
manor.

Whether it be a coastal caper, city break or rural retreat,
our partners are all stylish, unique and above all dog-friendly!

“It has been an absolute pleasure working with See our tips for becoming Top Dog and achieving the very best
PetsPyjamas over the last couple of years.We’re thrilled to results from your partnership with us
have created such a successful partnership which has fantastic
communication and seen a continual increase in bookings with PetsPyjamas
Dedicated to dog-friendly travel
a company so in tune with our dog friendly messaging.

~ Widbrook Grange ~

Our Customer

Take regular breaks with their pets (x3 per year 87%plan to take their dog
on average) on holiday with them
in the UK or abroad
On average, our customers have 1.3 dogs per this year.
household/ per booking

Dog owning customers spend on average 30%
more than those travelling without dogs*

98% of customers would recommend us

We have over 10,000 five-star reviews on our
website

The pandemic resulted in a surge of 2.2 million
dogs purchased in the UK, totalling over 12
million dogs - one third of all UK households

Our customers stay on average three nights at a
hotel and seven nights at self-catering properties

PetsPyjamas
Dedicated to dog-friendly travel

Pawsquad Partnership E

Peace of mind PRIORIT Y PAWS
when you travel
PetsPyjamas VIP Members’ Club
At PetsPyjamas we have partnered with professional Vet Line,
PawSquad to give all our customers who book with us free 24/7 Did you know that when our customers book a
access exclusively. dog-friendly holiday with PetsPyjamas not only will
they and their four-legged friend have a wooftastic
Emergency support for any pet problem, 24/7 time but have access to even more bow-wow benefits
Immediate pet advice wherever you are through our new VIP Members’ club, Priority Paws.
Independent vet advice that won’t affect your premium
No more unnecessary emergency vet trips Win

VIP Pet Concierge Exclusive Pawsquad Vet Line Competitions &
booking VIP offers
access 24/7 doggie discounts

Some of our Priority Paws Partners

PetsPyjamas
Dedicated to dog-friendly travel

Expert Travel Sales Agents Our conversion rate is Reviews

23% “I was so impressed with my
(industry average is just 4%) concierge Imogen. 100% spot on with
the options, replying instantly, and just
Our location-based sales agents known as our The North 38% all round 5* service! So happy to have
& Midlands
‘Pet Partners’ take care of the booking process of our bookings found your website! Wouldn’t book
for every enquiry we receive. Experts on our are made through anywhere else.”
properties use their extensive knowledge and
bespoke research to actively target market our concierge’s “Kate at PetsPyjamas was
your property to their customer, increasing research delightful, tailoring the search criteria
their propensity to book.
and specific requirements to my
The sales agents team handle both: South West needs to ensure our long weekend
• Inbound enquiries for a specific property, & Wales away was one we will remember

submitted through the listing page South East for a long time!”
• Research on behalf of customers either & Rest of
the World “We’ve just returned from an
wanting property suggestions or alternatives amazing week, and from the outset
if the initial property was unavaliable.This
enables our partners to secure additional I note the ease of booking and
bookings they wouldn’t necessarily have personal yet professional service.
received It’s the first time we have used
PetsPyjamas but won’t be the last!”

For those who prefer a completely online “You always speak to a real person
process we do also connect with key channel with a truly professional manner.We
managers that enable our customers to book are about to book our 5th trip with
online through your PetsPyjamas listing page.
By becoming a partner you can use one PetsPyjamas!”
or both of these working styles to give you
flexibility and convert all types of enquiries to PetsPyjamas
bookings. Dedicated to dog-friendly travel

PetsPyjamas Marketing

PetsPyjamas’ expert marketing team engage in a significant
amount of omni-channel campaigns to get our partners the
furthest reach and best chance of bookings.This activity includes:

Twice weekly marketing email to segments of our database of
360,000 active registered customers

We host the widely recognised annual PetsPyjamas Travel
Awards assisted by a number of prestigious ambassadors

Paid media across social channels

Top listings on Google and Bing through organic and PPC
campaigns

We create a dedicated SEO optimised landing page for you
on PetsPyjamas

Unrivalled press and media coverage

Multiple offline engaging activities

PetsPyjamas
Dedicated to dog-friendly travel

Press Coverage

With several appearances on national TV and radio
under our belt as well as frequent editorials in high
quality publications including The Sunday Times and
Conde Nast Traveller, you can be confident that the
PetsPyjamas website is regularly showcased to a vast
and expertly targeted audience.

Boutique Hotelier Article

Expansion on Europe
‘Following a 100% year-on-year rise in trip enquires since
2014, PetsPyjamas’ growth campaign will bring a boost to UK
dog-friendly properties as it works to target Europe’s pet owners
and champion the UK as a dog lovers’ destination.’

Visit: www.petspyjamas.com/partnership/press-page/ for more about our press.

As seen in

“PetsPyjamas have been a fabulous partner for the inn’s PetsPyjamas
pet-friendly luxury accommodation for several years.They Dedicated to dog-friendly travel

have secured several high-profile press trips leading to
extensive national and international coverage.”

~ The Cary Arms Hotel & Spa, Devon ~

Pet Travel Edit Printed distribution of 100,000 delivered as inserts
to local newspapers in and around London and
nationwide

Online reach of 560,000 across our digital platforms
as well as targeted sites, highly-engaged forums and
groups for the pet travel demographic

Distribution at events including The National Pet
Show, Crufts, Supervet Noel Fitzpatrick’s Dog Fest,
Instadog Meetups,The Bluebird Café,Veterinary
Surgeries and dog breed specific meetups nationwide

FACTS & FIGURES

65% of people who read a newspaper everyday read
a local title

Local newspapers in both print and digital versions
are trusted for news and information more than
3x that of social media platforms such as Facebook
and Linkedin

52% of local newspaper readers fall into our
demographic of ABC1’s

51% of local media site users took an action as a
result of seeing an advertisement in the last month

PetsPyjamas
Dedicated to dog-friendly travel

Your Listings Page Tour this property: We
use high-resolution photos
Confirm availability / Date to enhance the look and feel
selection: Enables customers of your listings page - we
to input their preferred dates know from our customers
directly for your property, which that imagery is an incredibly
submits their request to our important tool when deciding
Concierge team on a property! Even better if
you have imagery with dogs in.
Exclusive Package: An unrivalled
USP that delight both two and ‘From’ price: This is an
four-legged guests, these offers are essential guide to cost pre-
an amazing traffic driver for your booking as we offer properties
property and are often our most to suit every budget.We price
popular board basis when booking match with your Best Available
Rate offering complete parity
for our customers, with no
added fee for booking with
PetsPyjamas.This figure auto
updates based on seasonality
and date selection.

PetsPyjamas
Dedicated to dog-friendly travel

All about you: Here’s where Map: A crucial guide for planning that
customers can find all the gems perfect walk, be it a tranquil stroll, a
of information about what makes mountain hike or a riverside ramble.
your property so unique, including Customers can pinpoint your whereabouts,
your dog-friendly details essential and our team of location-based concierges
for travelling with furry friends are always on hand to advise of the best
dog-friendly spots close to your property
Room cards: These allow us
to display only your dog-friendly PetsPyjamas
room categories with separate Dedicated to dog-friendly travel
descriptions. If you are set up to
book through a channel manager
customers can also choose and
book into their preferred room
category here

Reviews: Let’s shout about
what makes you fantastic! These
customer testimonials really help
to show you off, and also boost
your listing position to maximise
your exposure

Next Steps

We are always looking for the most dog-friendly
properties in the UK and Europe. If you welcome
four-legged friends or are interested in entering the
dog-friendly marketplace then we’d love to hear
from you.

To apply to become a PetsPyjamas partner contact:

[email protected]

, 0203 642 3160

http://bit.ly/petspyjamastravelpartner

PetsPyjamas
Dedicated to dog-friendly travel