Johnson Farm - Listing Proposal

Real Estate Services Proposal
Prepared For

Jane & John Doe
1850 Folkstone Rd, Bristol, Florida

National Marketing, Local Expertise®

|Contents

Marketing Plan……………………………………..…………………..3
Website Marketing……………….………………..…………………..4
Technology……………………………………..…..…………………..7
UCRE Program Overview……………………………………………..9
UCRE Country Homes Overview……………….……………………10
Exclusive Buyer Database……………………………………...........11
United Country Real Estate……………………………………….…..12
Executive Summary………………………………….……….………13

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|Marketing Plan

A unique property such as a country home requires more strategic and broader reaching
advertising than a typical real estate listing. Our targeted marketing will seek individuals looking
to find a new place to live in their hometown, as well as those looking to escape the city to live a
better quality of life.

We will use a combination of extensive internet marketing, a large national private buyer
database, e-marketing, social media, advertise on 3rd party websites, print marketing, signage
and face-to-face contact to attract potential buyers.

LEVERAGE A UNIQUE ADVERTISING PROGRAM

United Country Real Estate will recommend a customized marketing plan designed
specifically to maximize exposure. Our program offers the widest range of marketing
strategies and proven programs from the most extensive web advertising to professionally

designed collateral (brochures, fliers and postcards) and more, giving your property
marketing power no other real estate organization can match.

1 MILLION 100+ NATIONAL MAGAZINE &
NATIONAL REAL ESTATE NEWSPAPER ADVERTISING
CATALOG READERS OF OUR PROPERTIES

1 MILLION 40+ MILLION
OPT-IN BUYERS IN OUR UNITED COUNTRY OWNED
EXCLUSIVE DATABASE WEBSITE VISITORS ANNUALLY

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|Website Marketing Advantage

Example of SEO

“Country Home
for Sale”

• Note 4.7 Billion
Websites are
Attempting to Get
on Page 1 on this
search.

• Our websites win
page 1 results on
popular buyer
searches.

• We advertise on
most other page 1
advertising
websites (3rd party
websites) like
“Zillow,” Realtor,”
“LandsofAmerica,”
“LandandFarm,”
etc.

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|Website Marketing Advantage

Example of SEO

“Small Town
Home for Sale”

• Note 1.4 Billion
Websites are
Attempting to Get
on Page 1 on this
search.

• Our websites win
page 1 results on
popular buyer
searches.

• We advertise on
most other page 1
advertising
websites (3rd party
websites) like
“Zillow,” Realtor,”
“LandsofAmerica,”
“LandandFarm,”
etc.

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|Website Marketing Advantage

Example of SEO

“Rural Home
for Sale”

• Note 625 Million
Websites are
Attempting to Get
on Page 1 on this
search.

• Our websites win
page 1 results on
popular buyer
searches.

• We advertise on
most other page 1
advertising
websites (3rd party
websites) like
“Zillow,” Realtor,”
“LandsofAmerica,”
“LandandFarm,”
etc.

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|Technology

Only United Country offers extensive online exposure through our vast array of exclusive
websites ranking on the first page of Google searches locally, regionally and nationally. United
Country’s network of over 3,000 targeted, owned websites attract more than three million

visitors from over 150 countries per month.

UCRE-OWNED WEBSITES RECEIVE MORE THAN 3 MILLION MONTHLY VIEWS:

• UnitedCountry.com • UnitedCountrySPG.com – Network of 40 owned
• UCRanchProperties.com websites focusing on niche property types
• RealtreeUC.com
• UCCommercialProperties.com • UCRE office, agent & listing websites

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|Technology

Providing additional exposure, we also partner with certain lead aggregate websites by
automatically syndicating United Country listings on their websites. We also advertise select
listings on additional 3rd party websites to make sure your listings are seen regardless of where

buyers are searching.

SELECT LISTINGS UPLOADED TO: • LakeHouse.com, GolfHomes.com &
BeachHouse.com
• Land.com
o LandsOfAmerica.com • HistoricForSale.com & PreservationDirectory.com
o LandWatch.com
o LandAndFarm.com • BizBuySell.com, BizQuest.com &
o CountryHomesOfAmerica.com BusinessBroker.net

• LandDataExchange.com • LoopNet.com, CityFeet.com & Showcase.com
o LandBrokerMLS.com
o LandHub.com • Vinesmart.com
o WSJ.com
o TheLandReport.com • Horseproperties.net & EquineNow.com
o MansionGlobal.com (properties over $1M)
• Facebook, Instagram & LinkedIn
• FarmAndRanch.com
• And Many More…

LISTINGS AUTOMATICALLY
SYNDICATED TO:

• Trulia.com & Zillow.com

• LandFlip.com
o LotFlip.com
o FarmFlip.com
o RanchFlip.com
o AuctionFlip.com
o CommercialFlip.com

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|The United Country Program

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|United Country Annual Overview

Country Home Listing Data 222

$2.89 15,600 THOUSAND
COUNTRY HOME
BILLION IN TOTAL ANNUAL COUNTRY
COUNTRY HOME HOME LISTINGS ACRES LISTED

LISTING VALUE AVAILABLE

Country Home Sales Data

$570 $171 $2.4

MILLION IN COUNTRY THOUSAND MILLION LARGEST
HOME SALES AVERAGE SALE COUNTRY HOME

SOLD

UNMATCHED EXPERTISE $5+

Only United Country offers the level of marketing, BILLION IN
professionalism and expertise you need when COMPANYWIDE
dealing with country real estate. The hands-on
experience of our specialists, coupled with our SALES
unique marketing and advertising programs,
result in an unmatched winning combination to
guide you throughout the real estate process.

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|Exclusive Country Home Buyers

PRIVATE BUYER DATABASE

United Country offers a unique and broad range of marketing
and advertising programs specifically targeting country home
buyers. We offer more websites, specialized marketing and a

one-of-a-kind national database of non-urban home buyers.

FOR 95+ YEARS WE HAVE BEEN AT THE FOREFRONT
OF COUNTRY HOME AND LIFESTYLE REAL ESTATE

274,000 500,000

EXCLUSIVE PURCHASED BUYER
CONFIDENTIAL BUYERS LISTS

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|United Country Real Estate

United Country is the largest and most powerful brand specializing in the sale of country
homes nationally. Since 1925, we have focused our expertise on property ranging from
country homes, homes with acreage, country estates and all other lifestyle property
nationwide. Whether buyers are local or found across the country, our program is focused
on exposing country homes more broadly than the local market to ensure fair market value.

NATIONAL EXPOSURE, LOCAL EXPERTISE®

Partner with the largest country, land and lifestyle real
estate network in the nation to achieve unmatched

exposure for your property. United Country Real Estate
is strategically organized to achieve results for our

clients. Founded in 1925, no other real estate company
is better positioned to market your country home.

Our professionalism and expertise in country real estate, coupled with our unique
marketing and advertising programs provide a level of service, support and knowledge that
is simply unmatched. Our team of real estate experts are passionate and committed to
providing the leading marketing program nationally, to deliver the most professional
consultation, advertising and team-oriented approach for the selling of country homes. We
offer both traditional and auction real estate marketing to maximize your return.

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|Executive Summary

Marketing Strategy:

Customized, advantaged marketing plan with Seller input and approval based
on specific seller objectives, property features and target buyer. Marketing plan
will include a combination of extensive internet marketing, database marketing,
digital advertising, print marketing, social media promotion, signage and face-
to-face contact to maximize exposure, interest and identify potential buyers.

Next Steps:

Finalize property assessment and seller objectives, determine final selling
price, develop and approve comprehensive marketing plan, manage and
consult interested buyers to close.

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|Broker Services

Our team will use exclusive tools to drive a successful and timely sale of your property,
including the following: Prior to the sale, our team will prepare and distribute marketing and
sales literature per a mutually agreed upon Marketing Plan to maximize exposure to target

buyers who might be interested in your property.

MARKETING PLAN OPTIONS: Commission Rate Service Options
6% 6.5% 7% 7.5% 8% 8.5%
Price Consultation
Basic Real Estate Services Photography
MLS / Zillow
Yard Sing
Office Website

Office Sales Team
Local Social Media
Local Advertising
Property Tour / Open House
Agent Websites

Local Buyer Database (Virtual Postcards, etc.)
Automated E-Marketing
Property Video
Postcards
Enhanced Signage
Enhanced Property Video
Professional Photography
State Level Website
State Buyer Database (Virtual Postcards, etc.)
Property Type (SPG) Websites
Property Type (SPG) Marketing Program
3rd Party Page 1 Websites
Multi-State Buyer Database (Virtual Postcards, etc.)
National Enhanced Social Media
National Buyer Database (Virtual Postcards, etc.)
Drone Video
National Catalog
Custom Marketing Plan (EMS) Optional / Incremental Advertising)

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|Credentials

Nora Sullivan, Residential Specialist

United Country Real Estate | XXX
800-444-5044 / Call or Text 850-555-5332
[email protected]
NoraSullivan.com

[email protected]

As a life long resident of Tallahassee, Florida no one

knows Leon County Real Estate better than me. No
matter what your price range I can help you sell your
home, cabin, land and/or commercial property. Here's
a little information about me.

When I'm not selling real estate you will find me laid

up with my french bulldog, Bebe. She's the best
looking personal assistant I've ever had and probably
the most entertaining too! We like to fish on the banks
of the Miconpy River, spend time with friends and
family and cheer on the FSU Seminoles no matter
what sport they are playing.

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Contact Me:
Nora Sullivan
Text or Call: 850-575-5555
[email protected]
http://NoraSullivan.com
#NoraSellsTally

National Marketing, Local Expertise®