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Published by phornraveesrimokra, 2020-07-31 07:19:30

GE Final Project ( 6620800042)

GE Final Project ( 6620800042)

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- BY : Phornravee Srimokra
6620800042

CONTENT

2- Story
4- Pain points
6- Business Model Canvas
8- Logo design
10- Packaging design
13- Produc design
15- Marketing strategy

STORY

Kaphua fabric is the name of the fabric that has been mentioned in many ancient Isan literature. The word "Ka"
In the Isan language, meaning The outer covering of some types of trees, such as tree bark.

Bananas called the sheath, banana covering the bamboo, covering the lotus petals, covering the lotus petals
(Encyclopedia of Isan-Thai-English language: Preecha Pinthong)
"Kabbua fabric" has been announced. It’s a unique pattern fabric of Ubon
Ratchathani Province On Tuesday 25 April 2000 by the working group to consider
the pattern of native cloth According to the Thai Fabric Heritage Project Ubon
Ratchathani City Line Jointly consider the history of the fabric pattern in the past
Which is valuable to improve Creative design Is a unique feature of Ubon Ratchathani
province Which has been chosen as "Kaabua fabric",a unique pattern fabric of Ubon
Ratchathani province Has the following features:
Khabua color is the color of Kala Bua or lotus petals which is graded from light color
to white, pink, gray, green, brown.
Kabbua cloth may be woven with cotton or silk. Consisting of standing lines Dyed
at least two colors. It is also woven with streaked silk threads. (Silk spinning silk
thread) Mudmee and Khit.

namely pha kabbua (normal) fabric. pha kabbua (jok) and pha Kabbua (khum)
-Pha kabbua (normal) refers to woven fabrics that use at least 2 colors of standing yarn, woven into a stripe pattern, in the form of a

sarong. And using weaving yarn into the pattern Separated by soft silk (gallop), Mudmee and Khit
-Pha kabbua cloth (jok) Means a woven fabric that uses at least 2 colors of warp yarn, woven into a stripe pattern in accordance with the

skirt style And add a special tending thread By forming a cluster of stars or stars Which may be in groups or spread throughout the
fabric.

-Pha khabua (khum) fabric means woven fabric with or without streaks. Is a raised cloth or Khit cloth that uses extra tending yarn,
mudmee

This is a letter written about the quality of pha kabbua 5

. .114 18
"
13

The quality of this fabric is said to be better than of chiang mai, but beacause alot of people dont know about it many weavers have
given up their was a time where there were almost no weavers left. My objective is create a spread of word and work about the quality
and craftsmanship of this fabric and the weavers which can be a step froward is getting weavers back to their feets and save this craft
that is a passed on history of the country.

Pain Points

the pain point of customer while shopping online is
the sizes as in the images in the website or social media are
all super thin, it makes customers insecure about buying
that particulaer piece of clothing. As to make our brand
more approchable our website and social media will have
model fitting images of different sizes.This will also increase
our revenue as well as traget group of different body types.

BUSINESS MODEL CANVAS



Design

DESIGN PROCESS

Logo LOGO

Kabbua kabbua kabbua color swatch
Kabbua
ubon ubon
FONT

Tel: 090-###-#### : 090-###-####

C copyright... C copyright...

Pha kabbua label
the meaning of “bua” is lotus and the lotus design
is one of the famous design of pha kabbua which is chosen as kabbua
the logo, and as for the colors of the logo is black and white.
These two colors are modern and also a unisex which will also ubon
give the brand an oprtunity to expand in mens wear.
The reason for making the unconsistent line thickness for the logo kabbua
is to give it an edge and also represent the weaving aspect of
this fabric and which will be used to create apparel for the brand. ubon

Logo Sticker

HANG TAG

kabbua kabbua

ubon ubon

open close

kabbua kabbua Plastic close kabbua

S S kabbua ubon

Price:xxxx Price:xxxx ubon

www.kabbua.com www.kabbua.com

open

close

kabbua

ubon

New Normal Hygeine Paper
Physical Evidence Sticker
for Packaging

Gift box packaging kabubboun a

kabubboun a kabbua

kabubboun a ubon

kabubboun a kabbua

wrapping paper ubon
pattern design
Shopping Bag

silhouette idea

Product style is a minimal
slihouette clothing.The fabric

used will only be pha
kabbua mostly cotton to

maintain the price
market that ia reachable

by many target group.
The brands designs are
based on clothing that
you wear at home and

also can be worn
outstide like for work or
work at home, holidays.
The clothing of this brand

is applicable to many
occasions and since
most of the clothing will
be made of cotton its
very breathable.

10
looks

Marketing

MARKETNG STRATEGY

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WKURXJK

LQIOXHQFHU UHYLHZ

VHDUFK IRU EUDQG LQ VRFLDO VHDUFK LQ UHYLHZbb 6RFLDO PHGLD DGV
PHGLD LQVWDJUDP
IDFHERRN HWF

VHDUFK IRU EUDQG RIIOLQH RU RQOLQH
ZHEVLWH SXUFKDVH

MARKETNG STRATEGY

WEBSITE TEMPLATE

Kabbua

INSTAGRAM TEMPLATE

KABBUA Posts

2.487 11.579 634 Stories Watch All KABBUA

posts followers following
Follow

KABBUA You Mariamar... NicolaTo... Minery...
Thai traditonal fabric from ubon
Modern design clothing KABBUA SPRIN/SUMMER

www.kabbua.com

IGTV food travel lifestyle lol

18,888 likes

KABBUA presents the new spring/ summer collection

2 21 This collection made with hand woven cotton fabric
from Ubon, very breathable.

LIST OF INFLUENCERS AND BLOGGERS

P.S -Special thanks to all the Archarn.

KABBUA


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