SEMESTER 2, ACADEMIC SESSION 2022/2023 E-DA’WAH AND CAMPAIGN AEN3183 (KAD) LECTURER’S NAME : DR. NORSIMAA BINTI MUSTAFFA TITLE : CRITICAL REFLECTIVE JOURNAL ON AEN3183 E-DA’WAH AND CAMPAIGN WITH SERVICE LEARNING MALAYSIA UNIVERSITY FOR SOCIETY (SULAM) STUDENT NAME : AISYAH HUMAIRAH BINTI IDRIS STUDENT ID : 1203120
TABLE OF CONTENT NO. CONTENT NO. PAGES 1 INTRODUCTION 1 2 CRITICAL REFLECTION ‘BEFORE’ 2-4 3 CRITICAL REFLECTION ‘DURING’ 5-8 4 CRITICAL REFLECTION ‘AFTER’ 9 5 LOG DIARY 10-11 6 CONCLUSION 12 7 REFERENCES 13
1 INTRODUCTION I am a 3rd year student at USIM enrolled in the subject AEN3183 e-Da'wah and Campaign where this subject exposes students to e-Da'wah and Campaign. In addition, this course provides practical activities (skills) that are applied in real communication work that can communicate effectively to the community in line with the objectives of the SULAM program. For more information, SULAM is a teaching and learning method that combines course learning objectives with community service that involves students interacting with the community to deal with local problems by using the knowledge and skills learned. The SULAM program should adopt High-Impact Educational Practices (HIEPs) that combine experiential learning and the absorption of entrepreneurship into the curriculum. The objective of this SULAM program is to improve student learning by relating the theory learned in the subject of e-Da'wah and Campaign with applications in the real world. In addition, students can improve their civic skills and become well-rounded students. In line with the objectives of the SULAM program, it also meets the needs of the community through volunteering activities by using the students' skills. While the advantages gained by students in this SULAM program can increase the sense of social responsibility and mutual respect among the community. Furthermore, students can lead and communicate with various levels of society and promote critical and creative thinking skills. Therefore, the implementation of the SULAM program can improve the quality of graduates by empowering human capital development in a comprehensive and integrated manner. Anyflip link :
2 CRITICAL REFLECTION ‘BEFORE’ Before the start of the SULAM program which is the Implementation of the Da'wah Video Development Module and Digital Media Campaign, our classmates have theoretically studied the subject of e-Da'wah and Campaign by our lecturer, Dr. Norsimaa Mustaffa to ensure that we understand correctly and can apply the format clearly and accurately before implementing the SULAM program. Next, the division of the group where I am group 3. After identifying the other group members, we group 3 held the first meeting online on Google Meet on May 7, 2023 where we introduced ourselves and continued to determine our respective units. Group 3 consists of 9 students, Afiq as the director, Alia Syahnim as the assistant director, myself, Aisyah Humairah, Syamimi, Izzah Firzanah, and Ummul Tasneem as the content, multimedia and promotion unit, followed by Danial, Ikhwan and Zahirah as the technical, protocol unit and registration. The implementation of the SULAM program continued by choosing a campaign title based on several topics that became issues given by Dr. Kartini Kamaruzzaman and Dr. Norsimaa Mustaffa. With that, we met again physically at Sapora Book Hub, Acacia Avenue on 5 June 2023 to discuss the topic for our group campaign and finally chose the topic of the antibullying campaign because we saw the dangers of bullying and its negative impact on students. In the discussion, we also decided to make a short-term video the next day, June 6, 2023, located at FKP about bullying for the implementation of the upcoming SULAM program. Here is the poster of our group's campaign entitled "Peace Without Bullying".
3 With the day of the SULAM implementation program approaching, on June 7, 2023, the MEGA SULAM meeting started at exactly 5 pm to explain the tentative USIM-STAJA ExploreSTREAM program "Dakwah Module And Digital Campaign: Integration Of Naqli And Aqli Knowledge" by Dr. Kartini Kamaruzzaman and Dr. Norsimaa Mustaffa. All students are also asked to follow the theme of the clothes that need to be worn on the day of the SULAM program and remember to maintain our manners and behavior when at the location of the SULAM program. Therefore, to ensure that our group is fully prepared, we meet again at Sapora Book Hub on 12 June 2023 to ensure the final preparations we need to make before the implementation of the SULAM program.
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5 CRITICAL REFLECTION ‘DURING’ When Sulam Day arrived on 14 June 2023, all USIM students began to gather at the Universiti Sains Islam Malaysia Sports Center at 6 a.m. and left USIM at 7 a.m. despite the heavy rain, the USIM students were seen to still maintain their spirit to make the Sulam program success. We arrived there before 8am and gathered at Taman Tasik Jaya Public Hall while waiting for the arrival of students from Sekolah Menengah Persekutuan Agama Labu (SMAP LABU) and Sekolah Menengah Kebangsaan Agama Sheikh Hj Mohd Said (SHAMS). Next, the Opening Ceremony of USIM-STAJA ExploreSTREAM began and was followed by the singing of the Negaraku song and the Negeri Sembilan song. The ceremony continued with the opening speech of Seremban District Chief Education Officer, Tuan Norazam Nayan and USIM Academic Management Center Director, Prof. Dr. Amir Shaharuddin. During this ceremony, each member of our group is required to take photos and videos for SULAM's video requirements and play a role according to the assigned duties and responsibilities. After the opening ceremony was completed, USIM students and students from SMAP LABU and SHAMS moved to the Sekolah Kebangsaan Taman Tasik Jaya's library to continue the implementation of the Da'wah Video Development Module and Digital Media Campaign conducted at the Taman Tasik Jaya's library. At the same time, one member from each group remains in the Taman Tasik Jaya Public Hall to be a facilitator to make the USIMSTAJA ExploreSTREAM program that involves Sekolah Kebangsaan Taman Tasik Jaya students a success. This program is run at the same time as the Da'wah Video Development Module and Digital Media Campaign program. So, back to the SULAM program, this program started with the opening ceremony and was hosted by the e-Dakwah and Campaign course instructor, Dr. Norsimaa Mustaffa. After that, it continued with a prayer from USIM male students hoping that the Sulam program can achieve the set objectives and run smoothly. The ceremony continued with a sharing session from Tuan Lim Jooi Soon who is a preacher who debated the topic of "Da'wah and Tiktok" which focused on the impact of preaching using the social media site TikTok.
6 One of the important fillings and messages stated by Tuan Lim Jooi Soon that the group that reluctant and still gives reasons to da'wah while reciting the meaning of surah al-Baqarah verse 140 which means who is more unjust than the person who hides the truth from the group of non-Muslims and Allah is not negligent of anything they do. He said again, God will condemn this group and it is hoped that we will be kept away from being included in this group. Next, the program continued with appreciation from USIM by Dr. Kartini Kamaruzzaman to Tuan Lim Jooi Soon. The SULAM program continued with the explanation "Dakwah Module and Digital Campaign: Integration of Naqli and Aqli Knowledge by Dr. Kartini Kamaruzzaman and Dr. Norsimaa Mustaffa who provided more detailed information on the meaning of da'wah and digital campaigns in line with the name of SULAM's implementation program. With the end of the explanation, the students from SMAP LABU and SHAMS continued to move to the groups that have been set for the development of Dakwah videos and Digital Media Campaigns. Each group will be with four students, two from SMAP LABU and two from SHAMS.
7 After that, in order to make the Da'wah Video Development and Digital Media Campaign a success, each group is allowed to move to one of the permitted places, namely the library itself, the j-Qaf room, and the green screen room. For my group which is group 3, we decided to do the SULAM campaign in the green screen room to make it easier to take and edit the SULAM video where the Aman Tanpa Buli Campaign is the main title of our campaign. Here, in addition to meeting and campaigning on bullying issues with them, we work together as best as possible to achieve and guarantee the quality of the Aman Tanpa Buli campaign video. We also took the opportunity to take a video interview from two students to find out the feedback of this SULAM program in which one of the students, Nurin Qistina from SMAB LABU expressed a change in her opinion towards the campaign program where at first she thought the campaign procedure needed to be done on a large scale and a complicated process but by just using social media, we can campaign through videos posted on social media such as TikTok, Twitter or Instagram. Next, the recorded video is completed and edited by one of our group members before sending the complete SULAM video to Dr. Kartini Kamaruzzaman and Dr. Norsimaa Mustaffa to be judged before the closing ceremony. Precisely at 3pm, the Closing Ceremony started at Taman Tasik Jaya's library by YBRS. Prof. Dr. Mohd Yahya Mohamed Ariffin, Dean of FKP and then the presentation of prizes for the three best SULAM video groups according to Dr. Kartini Kamaruzzaman and Dr. Norsimaa Mustaffa. The ceremony continued with the recitation of the closing prayer and a photo session for the Dakwah Video Development Module and Digital Media Campaign program marking the end of this SULAM program.
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9 CRITICAL REFLECTION ‘AFTER’ After the program is over, I hope that the campaign activities that our group does will be able to raise awareness of the dangers of bullying not only to the students but also to the community out there knowing more about this matter. In addition, various positive reactions were given until this SULAM program was uploaded on the dagangnews.com website and also in newspapers. This proves that the SULAM program was successfully carried out to achieve the set objectives. Next, a SULAM mega meeting was held and a certificate presentation session was held for each student involved in this SULAM program. In this meeting, interspersed with a final speech from Dr. Kartini Kamaruzzaman and Dr. Norsimaa Mustaffa and two student representatives of the class leader gave the final speech of this SULAM program and at the same time represented all the students to express their appreciation and gratitude for the sacrifice of days and time by Dr. Kartini Kamaruzzaman and Dr. Norsimaa Mustaffa to make this SULAM program a success. Through this SULAM program as well, I can see the great impact of da'wah using digital media even if only with social media that we often use such as Tiktok which is able to show to a large audience up to millions of viewers. Moreover, uploaded content is not only visible to Muslim viewers but also is exposed to non-Muslim viewers. Therefore, by campaigning using digital media one can also carry out da'wah activities by increasing the content that is beneficial for the public.
10 LOG DIARY WEEK DESCRIPTIONS OF LOG DIARY (INDIVIDUAL ASSIGNMENT) AEN3183 E-DA’WAH AND CAMPAIGN SERVICE LEARNING MALAYSIA-UNIVERSITY FOR SOCIETY (SULAM) SEMESTER II, ACADEMIC SESSION 2022/2023 1 - The beginning of the e-Dakwah and Campaign class begins with the introduction of each other. - Then, Dr. Norsimaa explaining about the course teaching plan and explaining the assessment type. - I learned chapter 1 titled Introduction to Campaign that explains about definition of campaign and also aspect of electronic campaign. - I also learned about SMC and different types of campaigns. - After that, I studied chapter 2 entitled e-Dakwah and Campaign about the meaning and the importance of da'wah. - In this title, it is emphasized that Prophet Muhammad SAW as the greatest examples of Da'ie. 2 - I studied chapter 3 titled The Strategy of Online and Digital Campaign which tells the use of web1.0 and web 2.0 such as Instagram and Twitter. - Knowing ten strategies for e-campaigning - I studied chapter 3 entitled Cognitive Dissonance Theory which explains 3 fundamental assumptions and the Islamic perspective of CDT. - Dr. Norsimaa also briefed about individual and group assignments. 3 - I studied Chapter 5 titled Social Media and Campaign which explains the general social media strategy for campaigning. - Next, I studied chapter 6 entitled Persuasion about the concept, foundation and form of persuasion. - Submit individual task which is to answer the question that has already been prepared by Dr. Norsimaa at Goals. 4 - No physical class but was given a forum assignment by recording an interesting 30 second video of Da'wah Electronic and Campaign. 5 - No class due to Labor Day holiday 6 - I studied chapter 7 titled Attitude Change and chapter 8 titled Towards Effective Model of e-Dakwah and Campaign. 7 - Mid term test day is physically done in DKS2.4 class for an hour. - Next, check the correct answer scheme with Dr. Norsimaa.
11 8 - The class is conducted online with chapter 9 titled Networked Theology and chapter 10 titled Rethinking Da'wah and Campaign. 9 - Just like week 8, the class is done online with chapter 11 titled Technology and Da'wah in the 21st Century and chapter 12 titled Worldwide Islamic Campaign and Da'wah. 10 - No classes due to public holidays. - Making preparations for SULAM Day. - Implementation of Mega SULAM meeting on 7 June 2023 at exactly 5 pm. 11 - Given preparation time for SULAM program. - Discuss with group members about the Sulam program. - Implementation of SULAM Day on 14 June 2023. 12 - The class session was canceled because Dr. Norsimaa has emergency leave. 13 - I studied chapter 13 entitled Campaign Evaluation (I) which is measuring the impact using the S.M.A.R.T goal framework. - Then, continue with chapter 14 titled Campaign Evaluation (II) which defines the viral campaign. 14 - Dr. Norsimaa did exam revision from chapter 1 to chapter 14. Giving a final speech in conjunction with the end of the AEN3183 class and have a photo session. - Submit Individual and Group Assignments.
12 CONCLUSION In conclusion, after the SULAM program I found a learning session taught by Dr. Norsimaa Mustaffa in this subject is easier to understand after seeing the picture and process from the SULAM program. Furthermore, every learning in the subject AEN3183 e-Da’wah and Campaign along with the implementation of the SULAM program can be applied in our lives to preach in this technological era to ensure the way we campaign and preach in the right format and have a greater impact on society. This SULAM program is also expected to help to deal with issues while giving a very good impact on USIM students as well as the community around and outside Nilai in raising a high awareness of their need to become a preacher even if they only share one verse. This is because we can see as Allah said in surah al-Nahl verse 125 which means: Invite to the way of your Lord with wisdom and good instruction, and argue with them in a way that is best. Lastly, this SULAM program gave me a lot of experience in how the campaign program is run in order to achieve the main goal in campaigning. In addition, I also gained a lot of knowledge about e-Da'wah and Campaign which are very helpful in campaigning and preaching. Moreover, campaigning using digital media in accordance with the technological sophistication of this era, can attract every group from the young to the old just by using digital media without having to go to distant or specific places just to da'wah.
13 REFERENCES Zulfadli Sharifudin. 15 June 2023. “USIM anjur program perkasakan interaksi”. DagangNews.com. https://www.dagangnews.com/article/usim-anjur-program-perkasakaninteraksi-pelajar-dengan-komuniti-untuk-tangani-permasalahan-setempat-27425 n.a. 2022, “Info SULAM”. SULAM SERVICE LEARNING MALAYSIA. https://sulam.mohe.gov.my/web/info-sulam.html