WHELTON SCHOOL OF MARKETING 1 NOISSES | GNITEKRAM FO LOOHCS NOTLEHW
Social Media
Marketing
Trends
How to create effective and
relevant content online
Things Key takeaways:
to discuss
Exploring different channels
Key findings
Tips from the experts
Examples
How brands work online
WHELTON SCHOOL OF MARKETING | SESSION 1
Making it
big online
Learn what people are
interested in social media.
Presentations are communication tools that can be
used as demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an audience.
WHELTON SCHOOL OF MARKETING | SESSION 1
Exploring
different
channels
You have the freedom
to choose your platform.
Start with an outline of topics and identify
highlights, which can be applied to whatever
subject you plan on discussing.
Where
to start
Create your Present your Seek your
brand's profile product or service target audience
It serves a variety of purposes, It serves a variety of purposes, It serves a variety of purposes,
making presentations powerful making presentations powerful making presentations powerful
tools for convincing and teaching. tools for convincing and teaching. tools for convincing and teaching.
WHELTON SCHOOL OF MARKETING | SESSION 1
What happens offline What happens online
Start with an outline of topics and To create a stunning presentation, it's
identify highlights, which can be best to simplify your thoughts. Start
applied to whatever subject you plan with an outline of topics and identify
on discussing. highlights, which can be applied to
You can then organize them into your whatever you're discussing.
introduction, your main content, and
your conclusion. Remember to keep You can then organize them into your
your presentation easy-to-read. introduction, your main content, and
your conclusion.
WHELTON SCHOOL OF MARKETING | SESSION 1
The biggest startups allocate
75%
to social media marketing
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
WHELTON SCHOOL OF MARKETING | SESSION 1
Top 10 100
Startups
75
Follower count
50
Start with an outline of topics and identify
highlights, which can be applied to 25
whatever subject you plan on discussing.
0
WHELTON SCHOOL OF MARKETING | SESSION 1 1 2 3 4 5 6 7 8 9 10
Creating a Item 6 Item 1
bigger online 16.7% 16.7%
presence
Item 5 Item 2
16.7% 16.7%
The different areas companies Item 4 Item 3
focus on online 16.7% 16.7%
Start with an outline of topics and identify
highlights, which can be applied to whatever
subject you plan on discussing.
Tried and tested techniques
from the experts
Anika Sherwood Molly Bradshaw Matthew Bromman
Fashion influencer Marketing Expert Social Media Manager
It serves a variety of purposes, It serves a variety of purposes, It serves a variety of purposes,
making presentations powerful making presentations powerful making presentations powerful
tools for convincing and teaching. tools for convincing and teaching. tools for convincing and teaching.
Good Entice your audience with stunning visuals.
design
matters
WHELTON SCHOOL OF MARKETING | SESSION 1
Presentations are tools that can
be used as demonstrations,
lectures, speeches, reports, and
more. It serves a variety of
purposes, making presentations
powerful tools for convincing
and teaching.
Examples of eye-catching content
Start with an outline of topics and identify highlights, which
can be applied to whatever subject you plan on discussing.
Remember to make it easy-to-read.
Build your brand on social media
What your company does Why your team is amazing
It serves a variety of purposes, Presentations are tools that can be used as demonstrations, lectures,
making presentations powerful speeches, reports, and more. It serves a variety of purposes, making
tools for convincing and teaching. presentations powerful tools for convincing and teaching.
Why should people support you What makes you unique
It serves a variety of purposes, making presentations powerful tools for It serves a variety of purposes,
convincing and teaching. Presentations are tools that can be used as making presentations powerful
demonstrations, lectures, speeches, reports, and more. tools for convincing and teaching.
WHELTON SCHOOL OF MARKETING | SESSION 1
WHELTON SCHOOL OF MARKETING | SESSION 1 Do
important
work
Show people the
purpose of your craft
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly
presented before an audience.
Go back
to your roots
Show people how you started You can include photos of your team,
descriptions of products, or your goals as
Remember to keep your presentation easy-to-read. a company. It all depends on the purpose
Avoid overloading a slide with too many words and of your presentation, and how you plan to
choose a color palette that won't distract the arrange the details.
audience. If you’d like to add more content to your
presentation, there are plenty of options.
Successful
companies are
consistent
Nailing down a schedule
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
Answering questions immediately
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
Interacting with followers
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
Making Social media channels
the most Automated customer service
out of the Seamless ecommerce platform
internet Analytic tools and reporting
Tailor-made user recommendations
Take advantage
of the tools available.
WHELTON SCHOOL OF MARKETING | SESSION 1
Adapt to different
platforms
01 02 03
See how other Gauge the audience's Build a profile apt for
profiles are created tastes and preferences that specific platform
If you’d like to add more content If you’d like to add more content If you’d like to add more content
to your presentation, there are to your presentation, there are to your presentation, there are
plenty of options. You can plenty of options. You can plenty of options. You can
include photos of your team, include photos of your team, include photos of your team,
descriptions of products, or your descriptions of products, or your descriptions of products, or your
goals as a company. goals as a company. goals as a company.
WHELTON SCHOOL OF MARKETING | SESSION 1
How great brands deal with consumers
Interact with Quick response to Swift order taking
followers inquiries and assistance
Presentations are communication It serves a variety of purposes, To create a stunning presentation,
tools that can be used as making presentations powerful it's best to simplify your thoughts.
demonstrations and lectures. tools for convincing and teaching. Remember to make it easy to read.
Swift order taking Delivering Keeping the
and assistance on promises customers delighted
You can then organize them into Make sure you do enough research Avoid overloading a slide with too
your introduction, your main to support your points. It’s also a many words and choose a color
content, and your conclusion. good idea to use visual aids. palette that isn't distracting.
Where brands start
Top Sites Facebook
Instagram
Start with an outline of topics
and identify highlights, which
can be applied to whatever
subject you plan on discussing.
You can then organize them into
your introduction, your main
content, and your conclusion.
WHELTON SCHOOL OF MARKETING | SESSION 1
How brands
work online
An example of an online schedule
Choosing photos Writing Uploading Connecting Choosing
& creating designs effective copy content with followers testimonials
You can then organize You can then organize You can then organize You can then organize You can then organize
them into your intro, them into your intro, them into your intro, them into your intro, them into your intro,
your main content, and your main content, and your main content, and your main content, and your main content, and
your conclusion. your conclusion. your conclusion. your conclusion. your conclusion.
WHELTON SCHOOL OF MARKETING | SESSION 1
Social Media Team
The team to help you stand out
Tash Watkins Grace Harrison Heather Gibson
Founder COO Marketing Head
Contact Us
We'd love to talk about
all things marketing.
Phone Number
123-456-7890
Email Address
[email protected]
Website
www.reallygreatsite.com
The best marketing
doesn't feel like marketing.
Tom Fishburne
WHELTON SCHOOL OF MARKETING | SESSION 1