HUA HIN • CHA-AM • PRANBURI ISSUE 272 • MARCH 2025 50. Artist begins removing eye graffiti in Hua Hin …p.6 Ice Age human skeleton discovered in Sam Roi Yot National Park …p.58 REVENUE OFFICIALS PROVIDE INFO ON THAILAND’S NEW TAX RULES FOR EXPATS IN HUA HIN Plans to enhance public transport for Hua Hin Air- port passengers…p.10 A seminar held in Hua Hin sought to clarify Thailand’s new tax regulations on foreign-sourced income and their implications for expatriates. Organised by the Prachuap Khiri Khan Area Revenue Office, the event, titled “Know Tax, No Worry by The Revenue Regional 6 & Prachuap Khiri Khan Area Revenue Office,” took place on 17 Febru- ary 2025 at Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus. The seminar aimed to provide clarity on personal income tax requirements for individuals earning income from overseas sources, particularly in light of the new tax regulations that came into effect on 1 January 2024. The changes mandate that all foreign-sourced income brought into Thailand is taxable in the year it is remitted, regardless of when it was earned. The seminar was one of the first occasions where expats had actually heard from tax officials on the matter, rather than relying on information and speculation presented by so-called experts on YouTube or other social media platforms. ... p.2 New roundabout to ease traffic bottleneck in Hua Hin…p.3
2 ISSUE 272 • MARCH 2025 Headline REVENUE OFFICIALS PROVIDE INFO ON THAILAND’S NEW TAX RULES FOR EXPATS IN HUA HIN Key clarifications provided at the seminar The seminar was primarily targeted at accounting firms in the region and was conducted in English. Officials confirmed that expatriates residing in Thailand for at least 180 days within a tax year are classified as tax residents, meaning that any foreign income they transfer into Thailand is subject to taxation in that same year. The declaration period for such income runs from 1 January to 31 March. Authorities also confirmed that Long-Term Resident (LTR) visa holders are exempt from these tax changes. Additionally, pensions are classified as taxable income, while savings accumulated before 2024 and inheritances remain untaxed. Another major point of discussion was whether taxation would be linked to visa renewals. While no direct link was established between tax payments and the renewal of visas (or rather extensions of stay based on either retirement or marriage), an immigration representative attended the seminar, raising questions about potential future policy changes. At present, only business visa holders are required to present tax clearance certificates when renewing their permission to remain in the country. Property purchases and large transfers Expatriates looking to purchase property in Thailand were advised that taxation on transferred funds depends on the source of income. If the funds originate from savings accumulated before an individual became a tax resident, they are not subject to taxation. However, if the funds come from income earned while being a tax resident, they are taxable. Furthermore, the Revenue Department confirmed that withdrawals or payments made using foreign bank cards are also declarable under the self-assessment principle. Double Tax Agreements A significant portion of the seminar was dedicated to Double Tax Agreements (DTAs) and how they affect expatriates. R e v e n u e Department officials clarified that: • If a DTA states that income “may be taxed” in both countries, double taxation is possible. • I f a D TA s t a t e s t h a t income “shall be taxable only” in one country, it is taxed exclusively in that jurisdiction. However, it should be noted that discussions with partner countries regarding tax credit mechanisms are ongoing, but no further details were provided. Two possible systems for claiming tax credits were outlined: 1. Paying the full tax amount in Thailand and subsequently requesting a refund with supporting documentation. 2. Deducting the tax credit directly at the time of declaration. I t w a s n o t e d t h a t t h e implementation of these mechanisms may vary between tax offices. Expatriates in Thailand are advised to wait for further clarification regarding Double Tax Agreements. Addressing concerns and misconceptions Over the past year, Thailand’s new tax policies have been a major talking point within the expatriate community. The lack of clear official communication on the matter has led to widespread speculation, misinformation, and concerns about potential retroactive taxation. One of the key clarifications made at the seminar was that the law was not specifically designed to target foreigners. Instead, it aims to address the practice of Thai nationals transferring large sums from overseas without paying tax. The Revenue Department emphasised the principle of nondiscrimination, stating that expatriates and Thai citizens are subject to the same tax regulations. English language barrier at revenue offices Meanwhile, the Hua Hin R e v e n u e D e p a r t m e n t h a s acknowledged the language barrier faced by expatriates. Foreigners who intend to visit the Hua Hin Revenue Department at their office located next to Baan Khun Por on Soi 88 are advised to take a Thai speaker with them who can act as an interpreter. Signage advising as such is now being displayed at the office, stating: “The official language is Thai. Foreigners are requested to bring an interpreter who can speak Thai.” This move highlights the importance of bringing a Thaispeaking interpreter when seeking assistance with tax-related matters at government offices. Looking ahead Despite the clarifications provided at the seminar, several questions remain, particularly concerning the implementation of Double Tax Agreements, tax credits, and the potential enforcement of tax compliance during visa renewal processes. Further proposed amendments, currently under legislative review, could introduce a “worldwide income” tax model, meaning all foreign income earned by Thai tax residents would be taxable, regardless of whether it is transferred to Thailand. Expatriates in Thailand are advised to stay informed, keep detailed financial records, and consult professional tax advisers to ensure compliance with the new regulations. The Revenue Department has indicated that discussions with international tax authorities are ongoing and that further updates may be provided in due course.
Happening HUA HIN TODAY 3 MANAGEMENT Honorary Chairman: Dr Thanachai Theerapattanavong President: Manoo Tharnpipitchai Chairwoman: kittikorn Theerapattanavong CEO: Titikorn Theerapattanavong CFO: Duangsuda Pirompin Managing Director: Rusada Chuenvichitr EDITORIAL Editor-in-Chief: Jonathan Fairfield Art Director: Rusada Chuenvcihitr Tham Bo Cave ENJOY THIS DEAL RIGHT AWAY WHEN YOU ORDER THE SNACK SET THIS PROMOTION IS AVAILABLE ONLY ON FRIDAY! BEER FRIDAY BUY 3 GET 1 FREE OCEANBLUE BAR & RESTAURANT Oceanblue bar & restuarant 21/167 kaophitak Soi88 Huahin, Huahin Prachuap Khiri Khan 77110 (+66) 93-945-6326 ADVERTISING Palika Yodinta e-mail: [email protected] Tel: 082 895 6991 PRODUCTION Production Manager: Lamai Wongwanakul JAYNALYN MEDIA Co Ltd (Hua Hin) Address: 323 Moo 7 Tubtai, Hua Hin, Prachuab Khiri Khan 77110 Website: huahintoday.com Facebook: facebook.com/ huahintodaynews Twitter: twitter.com/huahintoday Tel: 063 246 3282 Email: [email protected] NEW ROUNDABOUT TO EASE TRAFFIC BOTTLENECK IN HUA HIN A new roundabout is set to be constructed in Hua Hin in an effort to alleviate congestion at one of the town’s busiest traffic blackspots. The Lunar Curve Roundabout project, which includes resurfacing the road with asphalt concrete, is aimed at improving traffic flow for residents and motorists using Chomsin Road. The area, which serves as a key junction for those travelling towards Smorprong and the canal road, has long been a bottleneck, particularly for vehicles heading in and out of town in the direction of Hin Lek Fai. Hua Hin Municipality is leading the project, with design and road space approvals granted by the Prachuap Khiri Khan (Hua Hin) Highway District Office. The municipality is funding the construction, which is expected to be completed by mid-July 2025. Key Improvements As part of the project, several upgrades will be made, including: • Widening traffic lanes – Sidewalks will be removed to expand the road by approximately 1.5 metres on both sides. • Roundabout construction – The new roundabout will have a central radius of no less than 6.5 metres, allowing vehicles to move continuously and reducing congestion. • Drainage system upgrades – New manhole covers and storm grates will be installed to improve water flow from west to east, helping to prevent flooding during heavy rain. • Pedestrian accessibility – New sidewalks and ramps will be built to improve access for people with disabilities. • Safety enhancements – CCTV cameras, reflective road markings, raised pavement markers, and thermoplastic lane markings will be installed to increase visibility and safety. • Street lighting and power pole adjustments – The central median will be expanded, with power poles relocated to accommodate the changes. Officials confirmed that residents will be informed in advance about any power pole relocations or major disruptions caused by the construction. Benefits of the Roundabout According to traffic planners, the roundabout is expected to ease congestion by allowing vehicles to move without the need for traffic lights, which could otherwise cause long delays due to the high volume of traffic from nearby roads, including Khlong Road, Hua Hin School, and the railway crossing near Jee Un Tung. Officials noted that traffic lights at the site would likely lead to further congestion, as vehicles backing up from multiple entry points would slow overall movement. Additionally, the layout of the area does not support the effective placement of traffic signals. By contrast, the roundabout will help improve road safety, as vehicles naturally reduce speed when approaching, lowering the risk of accidents. Temporary Disruptions Expected Hua Hin Mayor Nopporn Wutthikul visited the site alongside local officials, including Udom Duangkae, President of the Municipal Council, Sunthee Tiamthat, Vice President of the Municipal Council, and Jeerawat Phramanee, the Municipal Clerk. Engineering Office representatives, including Director Klayut Kuyukam and Head of Civil Engineering Anucha Thepsoda, were also present. The municipality has advised motorists to expect temporary traffic disruptions during the construction period and apologised for any inconvenience caused.
4 ISSUE 272 • MARCH 2025 Hot VFS Global has issued a warning to Thai travellers about visa scams and is urging applicants to submit their visa applications early to avoid delays as outbound travel from Thailand increases. With visa applications reaching record levels, scammers are exploiting demand by posing as visa agents, offering fake appointment slots, and falsely claiming they can influence visa approvals. VFS Global is advising applicants to be cautious and only use official channels when applying for visas. Kaushik Ghosh, Head of Australasia at VFS Global, outlined the organisation’s role in visa processing. Founded in 2001, VFS Global operates over 3,506 visa application centres across 153 countries and works with 68 embassies and consulates worldwide. The company has processed more than 305 million visa applications and registered over 146 million biometric records, reinforcing its expertise in the field. In Thailand, VFS Global has been operating since 2005 in partnership with 37 embassies and consulates, with visa application centres across the country. Thailand remains a key market in Southeast Asia, playing a significant role in tourism and investment. VFS Global also works with Thai authorities to streamline visa processes. The company collaborated with the Thai Immigration Bureau to develop the e-Extension Visa system, an online platform designed to simplify the visa extension process. Additionally, VFS Global has been appointed by Thailand’s Board of Investment as an official service provider for the Long-Term Residence Visa (LTR Visa), which caters to high-net-worth individuals and skilled professionals. VFS GLOBAL WARNS THAI TRAVELLERS OF VISA SCAMS AND ADVISES EARLY APPLICATIONS Preparing for the Summer Rush: VFS Global’s Advice With peak travel season approaching, Ghosh highlighted the importance of early visa applications to prevent delays. He provided the following key recommendations: • Apply early – Some countries allow visa applications up to six months before departure, so applicants should plan accordingly. • Understand VFS Global’s role – The organisation does not approve or reject visas but collects applications and forwards them to embassies and consulates. • Ensure application accuracy – All details should match supporting documents, such as passports, to avoid rejection. • Follow photo specifications – Applicants should check embassy guidelines for photo requirements. • Prepare all required documents – Embassy or VFS Global websites list necessary paperwork. • Verify bank statements – Financial statements must be certified by the issuing bank. • Track applications – The VFS Global website and SMS notifications provide real-time updates on visa applications. Visa Scams: Common Tactics to Avoid VFS Global has warned applicants about common visa scams, including: • Fake agents – Fraudsters impersonating VFS Global representatives or embassy officials, charging excessive fees or falsely promising appointment slots. • Fake websites – Counterfeit sites designed to steal personal details and payments. • Guaranteed approvals – No individual or agency can guarantee visa approval, and any such claims should be treated with suspicion. VFS Global offers optional services, including Premium Lounge access, Prime Time submissions outside regular hours, and Mobile Visa Application Centres. However, these services do not influence visa approval decisions. To protect applicants’ personal data, VFS Global employs ISO 27001-certified information security management systems. Measures include restricted staff access, USB port deactivation, and regular security audits. Representatives from the British and German embassies reiterated that embassies, not VFS Global, manage appointment availability. Cancellations cannot be immediately transferred to another applicant; instead, slots are reopened randomly to prevent misuse. Embassy officials also stressed the importance of selecting the correct visa type and providing truthful information in applications. False details can impact future visa approvals. VFS Global operates strictly under embassy regulations, ensuring transparency and compliance with official visa processing procedures
HUA HIN TODAY 5
6 ISSUE 272 • MARCH 2025 ARTIST BEGINS REMOVING EYE GRAFFITI IN HUA HIN A graffiti artist known for painting eye images across Hua Hin has started removing his artwork following criticism from local officials and residents. The clean-up began on the morning of Feb 21, with Hua Hin Mayor Nopporn Wutthikul, municipal council member Sanphop Uengratsamee, legal affairs officers from the municipal office, and public safety officials overseeing the process at Ban Hua Hin Municipal Demonstration School. The removal follows an incident in which an eye-shaped sticker was placed on the “Man Fighting Shark” statue near the Chao Mae Tubtim Shrine. Authorities identified the individual responsible, who had also painted scores of figures and eye motifs on many public spaces and unauthorised locations across large areas of the city. Municipal legal affairs officers coordinated with the artist, who signed a memorandum of understanding (MOU), agreeing to remove all unauthorised artwork and restore affected areas. The clean-up began at the school’s gate and will gradually extend to other locations. Authorities have encouraged businesses and residents affected by similar graffiti to report incidents. Hua Hin Police Station has made a 24-hour hotline available at 032- 511027 for reports of property damage. The municipality recently shared ‘before and after’ photos of the removed graffiti. Officials stated that the enforcement aligns with the Maintenance of Cleanliness and Orderliness of the Country Act, B.E. 2535 (1992). Visit Wildlife Friends Foundation Thailand South East Asia’s biggest wildlife rescue centre I-Love-Phants Elephant Restaurant Open everyday 7am - 8pm Visit Eat Stay Join us for a truly ethical wildlife experience I-Love-Phants Eco-lodge - retreat in nature with elephants as neighbours Stripes Restaurant - overlooking Thailand’s only Tiger Rescue Centre Open Tuesday - Sunday 9am - 6pm Book via [email protected] or call 08-22458598 or scan QR code for more info Embark on an ethical and educational half-day or full-day tour of the WFFT sanctuary - home to 750+ rescued wild animals Choose between Forest and Mountain View rooms as well as private villas Scan left for I-LovePhants Restaurant menu and right for Stripes Restaurant Lunch and guided tour included. Booking is essential Scan for more info and room availability wfft.org HUA HIN TO HOLD FIRST-EVER FULL MOON PARTY ON HUA DON BEACH Hua Hin will host its first-ever Full Moon Party on 15 March at Hua Don Beach in Khao Takiab, with organisers aiming to boost tourism and attract both local and international visitors. The event was officially announced at a press conference held at Market Village Hua Hin on 18 February. It is being organised by the Hua Hin Restaurant, Pub, and Bar Entrepreneurs Association, with support from local authorities and tourism representatives. The party will take place from 6 p.m. to midnight at the Hua Don Beach ferry pier. M r . N a t t h a w a n a i Jarupheng, one of the event’s organisers, said the Full Moon Party is expected to generate revenue for local businesses, including hotels, restaurants, pubs, and street vendors. The event also aims to strengthen Hua Hin’s reputation as a tourist destination ahead of the summer season in April. The party will feature performances by top DJs from Thailand and overseas, with two stages set up to create an electronic dance music atmosphere. Organisers promise an extensive lighting and sound system, as well as food and drink vendors along the beach. Police will be present at the event to ensure safety. Tickets are priced at 650 baht per person and can be purchased through the Full Moon Party Huahin Facebook page or via Ticketmelon: https://www.ticketmelon.com/thaicity-biz/full-moon-party-huahin
HUA HIN TODAY 7 PRACHUAP KHIRI KHAN GOVERNOR LEADS PUBLIC AWARENESS CAMPAIGN AGAINST BURNING AND AIR POLLUTION Governor Sittichai Sawatsan on Wednesday (Feb 5) launched a public awareness campaign urging residents to stop open burning as part of efforts to combat air pollution linked to wildfires, haze, and PM2.5. The campaign, titled “Stop Burning, Stop Dust for You, for Us, for Prachuap Khiri Khan,” was held at Chalerm Phrakiat R.9 Public Park in front of the Prachuap Khiri Khan Provincial Hall. The event was attended by officials, including Deputy Governor Prateep Boriboonrat, Prachuap Khiri Khan Municipality Mayor Kamon Kaewtate, and Thanawat Ruangdet, acting head of the Provincial Disaster Prevention and Mitigation Office. Dr. Busakorn Sawatsan, president of the Provincial Chapter of the Interior Ministry’s Housewives Association, was also present, alongside representatives from government agencies and members of the public. The initiative follows a province-wide fire ban issued by the governor on 30 January in response to worsening air quality. The ban, enforced through the Provincial Disaster Prevention and Mitigation Command, imposes strict penalties on those caught burning, with violators facing up to seven years in prison and fines of up to 15,000 baht. Authorities are urging residents to take the issue seriously by refraining from all forms of open burning, which contributes to fine particulate pollution and poses risks to public health. Following the campaign launch, Governor Sittichai led a procession of fire trucks through the streets of Prachuap Khiri Khan Municipality, spraying water to reduce airborne dust—a measure aimed at improving air quality. The provincial government is using various media channels to promote the campaign, reminding the public of the legal consequences of violating the fire ban. Officials have stated that they will investigate and take legal action against those responsible for illegal burning. Residents who witness unauthorised burning are encouraged to report it via emergency hotlines 199 or 191 so authorities can respond and take appropriate action. Severe chronic diseases are becoming more common among younger individuals. According to the Thai National Health Examination Survey, 30% of diabetes patients were unaware of their condition, while 48.8% did not know they had high blood pressure (hypertension). Additionally, more than 20 million people worldwide die each year from heart disease and stroke. In Thailand, the Ministry of Public Health reports an average of eight deaths per hour from these conditions, with 80% of this is preventable. The main risk factors include unhealthy lifestyle habits such as lack of sleep hygiene, stress, consuming fast food and processed foods, and lack of exercise. Recently, Bangkok Hospital Hua Hin has expanded its services by opening a new branch, “Bangkok Hua Hin Clinic: Market Village”. This clinic provides both medical treatment and preventive health checkups. Dr. Sawanya Anupat, our physician at Bangkok Clinic Hua Hin: Market Village, a specialist in emergency medicine and a consultant for personalized and sustainable wellness, emphasizes the importance of annual health check-ups for screening and detecting hidden metabolic syndrome, non-communicable diseases (NCDs) such as diabetes, hypertension, and abnormal While we know our bodies need vitamins and minerals from food, each person has individual needs. Today, medical innovations allow for in-depth health assessments to design personalized health plans such as screenings for vitamin and micronutrient levels, hormones, toxins, gut microbiomes, and genetic testing (DNA). These assessments help doctors provide tailored advice, lifestyle adjustments, and care that truly meet individual needs. “If you feel unwell, tired, not refreshed or as if you are aging prematurely but no clear diseases are found, an imbalance in body functions could be the cause. We recommend consulting a doctor for a thorough evaluation, a review of your health history, and personalized advice. In some cases, further tests may be suggested to identify underlying causes. If abnormalities are detected, we can provide short-term treatments to improve symptoms or restore balance, boosting energy and vitality. Additionally, long-term lifestyle changes can help you achieve your best health, enhancing your journey to a “New Me, Optimal Health” with youthfulness, longevity and overall wellness.” Dr. Sawanya concluded. blood lipid levels, even before symptoms appear. Early detection of risks allows patients to consult doctors, identify risk factors, adjust lifestyles, and receive proper care, helping to reduce disease severity and prevent complications. B e h a v i o r a l A d j u s t m e n t s f o r Sustainable Health For those who begin to focus on their health, adopting a holistic approach is a great starting point. This includes having healthier food choices (such as the My Plate Diet, Intermittent Fasting or IF), regular exercise, good sleep quality, hormonal balance and digestive health, especially the probiotics (gut microbiome), which impact overall health. It’s also important to manage emotions and stress, and to avoid exposure to pollutants or toxic metals that accumulate in the body and cause oxidative stress, which may lead to cancer and chronic diseases. Personalized Healthcare for Wellness & Longevity What we believe to be “good” may not always be suitable for our bodies. For example, taking trendy supplements not only wastes money but can also harm our health, or consuming raw egg whites may lower vitamin B7 levels. PERSONALIZED HEALTHCARE AT “BANGKOK HUA HIN CLINIC: MARKET VILLAGE” Dr. Sawanya Anupat Specialist in emergency medicine and consultations for personalized and sustainable wellness Bangkok Hua Hin Clinic: Market Village Your Sustainable Wellness Begins Here… Predict, Prevent & Personalized Bangkok Hua Hin Clinic: Market Village, has a doctor and nurse on site every day. We provide general medical care, annual health check-ups, pre-employment health check-ups, electrocardiograms (EKG), vaccinations, wound care, and medical certificates. In addition to treatment, our clinic also offers wellness services and sustainable health care, such as hormones, vitamin and micronutrients screenings. For more information or to schedule an appointment, please call 032-616-816. We are open every day from 9:00 AM to 7:00 PM. Please follow news on our Facebook page: www.facebook.com/ BangkokHuaHinClinicMarketVillage
8 ISSUE 272 • MARCH 2025 Hot HUA HIN MUNICIPALITY URGES PUBLIC TO STOP OPEN BURNING AMID POOR AIR QUALITY Authorities in Hua Hin are urging residents to stop open burning in an effort to reduce air pollution and mitigate health risks as the region experiences deteriorating air quality. Hua Hin Municipality has called for public cooperation in avoiding the burning of waste, grass, tree branches, and other materials in open spaces. Officials warn that such practices contribute to fine particulate matter (PM2.5) pollution, which can have serious health effects, particularly for children, the elderly, and individuals with respiratory conditions. In addition to worsening air pollution, open burning generates unpleasant smoke and odours, causes greenhouse gas emissions, and increases the risk of fires that could threaten lives and property. Legal consequences for open burning Residents are also reminded that burning waste or vegetation in a way that harms others may constitute a criminal offence. Under Section 220 of the Thai Criminal Code, individuals found responsible for setting fires that endanger people or property could face up to seven years in prison and a fine of up to 140,000 baht. Furthermore, if the burning results in a nuisance—such as excessive smoke, odours, or harmful emissions—violators may also be penalised under the Public Health Act B.E. 2535 (1992) and its amendments, particularly if they fail to comply with official orders to cease such activities. How to report burning Residents who witness open burning can report incidents by calling the emergency hotline 191 or contacting the Disaster Prevention and Mitigation Division at the Hua Hin Municipal Office at 0 3251 1666. Concerns related to pollution or public health hazards can also be reported to the Public Health and Environment Division at 0 3251 1047 ext. 107 during office hours. Hua Hin Municipality continues to monitor air quality levels and urges the public to play a role in reducing pollution by adopting safer waste disposal methods. Image: File photo. For illustrative purposes only.
HUA HIN TODAY 9 Choosing where and who you buy property from is an important decision. It can be a minefield, and even with the best intentions, issues may occasionally arise. However, in most cases, if the correct procedures are followed, buying property in Thailand is a straightforward and enjoyable process. A recent case regarding the purchase of a property in Hua Hin that surfaced on social media after being featured on national TV, highlights a common pitfall—buying property without conducting proper due diligence. While I don’t have all the facts, it appears to be another instance of buyers making decisions without enough information. In this case, a Thai national saw an advertisement that looked appealing, as ads are designed to do. She was drawn in and considered viewing the property. Her partner, who was not in the country at the time, encouraged her to proceed. From there, details become unclear, but it’s likely the initial ad was a social media post, and the so-called agent was not a licensed agent but rather someone promoting a property without the necessary credentials. Without a professional agent involved, the buyers were drawn in, and the sales office presented an offer that seemed ideal—one of those “too good to be true” deals. How Should the Process Work? Finding a property on social media or other platforms is a good starting point. It gives a general idea of what’s available in different areas. Many people don’t realise the size of Hua Hin and can find the price variations confusing, but this can be clarified with an initial tour of the market. Broadly speaking, the north tends to be the most affordable, the south is more expensive, and the west is developing rapidly. Once you’ve decided to buy, you can explore different areas on your own, mainly to assess nearby facilities such as beaches, restaurants, schools, and parks—places you’ll visit most often. However, unless you’re a heavy drinker, don’t fixate on how far you are from the town centre. If you’re within a reasonable taxi ride (under 200 THB), the distance becomes irrelevant. Many people who prioritise proximity to town later regret their decision. Why Use an Agent? This is where I, or another professional agent, come in. Using an agent costs you nothing—so why avoid one? Some believe that going directly to the seller means a better deal, but that’s not the case. A good agent will always secure the best price and terms for you. Without one, you lose control over key aspects of the process. An agent does more than negotiate prices. They check paperwork, provide insights into the surrounding area, and help align your property choice with your lifestyle needs. A reputable agent should have a registered company and an office you can visit. If something goes wrong, you’ll have someone to turn to. What About Lawyers? “But I have a lawyer who can handle everything.” No, that’s not quite how it works. Lawyers handle the legal aspects—documents, ownership structures, visa and will connections—but they don’t (and shouldn’t) be responsible for the property itself. Many legal advisors in Hua Hin provide excellent guidance, but their role is different from that of an agent. A lawyer ensures legal compliance, but they won’t be accountable for the condition, location, or suitability of the property you choose. T h e K e y t o a Smooth Purchase I n s u m m a r y, a reliable and experienced agent is an essential part of the buying process. When combined with a competent legal team, the experience becomes smooth and enjoyable. Buyers are often pleasantly surprised by the quality of properties in Hua Hin. Yes, prices have risen, but for good reason—the infrastructure is strong, construction quality is high, and the area offers excellent amenities, including beaches, golf courses, luxury hotels, and top-tier restaurants. Trying to cut corners to save a little money can lead to costly mistakes. Don’t buy a property simply because it looks good—make sure it fits your needs, your intended usage, and your lifestyle. If you’d like to discuss your options, feel free to drop by for a coffee—or something a little stronger in the evening if that’s more your style. All are welcome to chat openly about finding the right home in Hua Hin. Yours sincerely, Andy Dyett The Hua Hin Property Expert [email protected] facebook.com/huahinpropertyagent www.huahinpropertyagent.com, +66867779064 DON’T CUT CORNERS WHEN BUYING PROPERTY IN HUA HIN
10 ISSUE 272 • MARCH 2025 Hot Prachuap Khiri Khan officials are moving forward with plans to improve public transport options for passengers at Hua Hin Airport, aiming to provide greater a c c e s s i b i l i t y a n d convenience for visitors arriving by air. During a morning briefing at the Governor’s Residence on 18 February, Governor Sittichai Sawatsan chaired discussions on key provincial operations, including transport infrastructure developments. The meeting, attended by Deputy Governor Kittiphong Sukhphakakul, government agency heads, civil servants, and representatives from public transport businesses, addressed ongoing transport challenges and initiatives. New Transport Options at Hua Hin Airport The Provincial Transport Office has been working with public transport operators to facilitate better connections for airport passengers. As part of a trial, green songthaews operating on the Khao Takiab–Chatchai Market–Airport route have been authorised to pick up passengers directly from a designated point in front of the passenger terminal. Addressing Limited Public Transport Options Hua Hin continues to face challenges related to limited registered taxis and app-based ride-hailing services, a situation partly influenced by the impact of the COVID-19 pandemic. The provincial government is looking to establish a more structured system to ensure a reliable and efficient transport network for residents and visitors. PLANS TO ENHANCE PUBLIC TRANSPORT FOR HUA HIN AIRPORT PASSENGERS During the briefing, officials also noted that public and private transport services to major tourist destinations remain insufficient, making it difficult for travellers to reach key attractions. To address this, the governor has requested the designation of fixed routes and expanded bus services to improve accessibility. Fair and Transparent Pricing for Non-Fixed-Route Taxis Concerns over unclear fare regulations for non-fixed-route taxis were also raised. The governor has instructed relevant agencies to implement a structured vehicle registration system and introduce clear guidelines to ensure fair and transparent pricing. The goal is to standardise fares so they align with travel distances, reducing inconsistencies and improving the experience for passengers using hired vehicles in Hua Hin. Future Public Transport Developments In addition to airport transport improvements, officials discussed broader infrastructure projects, including the ongoing search for a suitable location for a new bus terminal in Prachuap Khiri Khan. The proposed terminal aims to enhance connectivity across the province and better serve both residents and tourists. Meanwhile, another Morning Briefing chaired by Governor Sittichai Sawaetsan at the Governor’s Residence discussed efforts to modernise the province’s tourism sector, with a focus on infrastructure improvements, new tourism initiatives, and enhancing local attractions. One of the main topics was improving access to tourist destinations. Officials highlighted plans to repair roads to enhance safety and convenience, alongside infrastructure upgrades such as new roadside pavilions, improved directional signage, and updated tourism information boards. Cultural and Sports Tourism Initiatives The meeting also explored new tourism initiatives, including the development of learning centres, aquaculture sites, coral reef conservation areas, and water sports facilities for activities such as surfing. Other proposals included fruit buffet gardens and the establishment of a global Muay Thai city hub. Additionally, efforts to enhance tourism standards were discussed, particularly in supporting local and processed products and advancing 20 model villages to gain international recognition as tourism communities. A recent archaeological discovery at Khao Sam Roi Yot National Park—the remains of a 29,000-year-old Ice Age human—was identified as an opportunity to promote historical and cultural tourism. Officials also discussed expanding health and sports tourism through events such as jet ski competitions and beachfront yoga sessions, while continuing to showcase key natural attractions, including Phraya Nakhon Cave, Bueng Bua, and Khao Daeng. The governor also announced plans to establish a tourism committee dedicated to food tourism. An upcoming event in Prachuap Khiri Khan will focus on promoting the province’s culinary heritage, with selected restaurants from each district participating in a food fair. The event will also feature Chef’s Table demonstrations led by chefs from prominent restaurants and hotels. The initiative is expected to benefit local businesses and communities while strengthening the province’s tourism industry. O f fi c i a l s reaffirmed their c o m m i t m e n t t o p o s i t i o n i n g P r a c h u a p K h i r i Khan as a leading tourism destination b y e n h a n c i n g visitor experiences, p r o m o t i n g sustainability, and supporting the local economy.
12 ISSUE 272 • MACRH 2025 Hot PRACHUAP KHIRI KHAN ORDERS PROVINCE-WIDE FIRE BAN TO COMBAT AIR POLLUTION, VIOLATORS FACE PRISON AND HEAVY FINES Governor of Prachuap Khiri Khan Sittichai Sawatsan at the end of January enacted a strict province-wide fire ban in a bid to address worsening air quality linked to forest fires, haze, and PM2.5. The order, issued through the Prachuap Khiri Khan Provincial Disaster Prevention and Mitigation Command, imposes hefty penalties on individuals found burning. Violators face potential penalties of up to seven years in prison and a fine of up to 15,000 baht. Recent weeks have seen a rise in pollution levels throughout the province, prompting authorities to implement stringent measures targeting open burning. Residents are also required to assist in extinguishing forest fires when asked, as well as promptly report any wildfire incidents to the relevant agencies. Below is the full announcement from the Prachuap Khiri Khan Provincial Disaster Prevention and Mitigation Command: Cooperation in Controlled Forest Fire Areas Residents must cooperate with authorities in extinguishing forest fires when requested by the government. If a wildfire is spotted, efforts should be made to put it out immediately. If it cannot be controlled, residents should report it to the relevant forestry authorities or agencies, including: • Kui Buri - Huai Yang Forest Fire Control Station – Tel: 032-510760 • Nong Plub - Huai Sat Yai Forest Fire Control Station – Tel: 089-910-1808 • Royal Palace Forest Fire Control Command Centre – Tel: 032-827-058 • Northern Section of the Sadet Phraya Chumphon National Park Forest Fire Control Station – Tel: 082-524-9514 • Prachuap Khiri Khan Provincial Natural Resources and Environment Office – Tel: 032- 602-496 Legal Consequences of Burning in Protected Areas Setting fires or allowing them to spread into national parks, forest parks, botanical gardens, arboretums, wildlife sanctuaries, or national forest reserves is a criminal offence under the Forest Act, the National Park Act, the Wildlife Conservation and Protection Act, and the National Forest Reserve Act. Violators may face imprisonment and fines, as such actions are also punishable under the Penal Code. Total Fire Ban in Prachuap Khiri Khan Province To reduce air pollution, open burning is strictly prohibited, including: • Burning in forested areas • Agricultural burning • Burning of waste • Grassland burning • Burning near roadsides Anyone witnessing such activities should immediately report them to local fire services via the emergency hotline 199 or notify the police via 191 for investigation. Authorities will conduct thorough inquiries into all fire incidents, including summoning village heads, community leaders, and local officials to investigate and take legal action against offenders. Violations and Legal Penalties Anyone violating the fire ban in designated areas may be prosecuted under multiple laws, including: • The Forest Act, B.E. 2485 (1942) • The National Reserved Forest Act, B.E. 2507 (1964) • The National Park Act, B.E. 2504 (1961) • The Wildlife Conservation and Protection Act, B.E. 2535 (1992) • The Disaster Prevention and Mitigation Act, B.E. 2550 (2007) • The Highway Act, B.E. 2535 (1992) • The Environmental Quality Promotion and Protection Act, B.E. 2535 (1992) • The Public Health Act, B.E. 2535 (1992) Additionally, under Section 220 of the Penal Code, anyone who sets fire to any object—even their own property—in a manner that endangers others or their property may face up to seven years in prison and a fine of up to 15,000 baht. Local government regulations may also impose further penalties. Regulations for Industrial Facilities and Construction Projects Industrial facilities must comply with standard air quality regulations. Large-scale building projects and road construction activities that generate significant dust and smoke must adhere to environmental impact assessment (EIA) reports, terms of reference (TOR), and conditions attached to building and demolition permits. Vehicle Emission Control Government agencies, state enterprises, local administrative bodies, private organisations, and vehicle owners, particularly those with diesel engines, are urged to maintain their vehicles properly. This includes routine servicing, oil changes, and installing equipment to improve combustion efficiency. Strict Enforcement Against Black Smoke Emissions Authorities must rigorously inspect vehicles emitting excessive black smoke and strictly enforce the law. This applies to both private and public vehicles. Any vehicle exceeding the legal emission standards is banned from operating on public roads. Additionally, vehicles parked in residential areas and markets must not keep their engines running while stationary. Sittichai Sawatsan Governor of Prachuap Khiri Khan
HUA HIN TODAY 13 HUA HIN HOSTS SPECTACULAR AMAZING MUAY THAI WORLD FESTIVAL 2025 Thailand celebrated its national sport and cultural heritage at the Amazing Muay Thai World Festival 2025, held on 5-6 February at Rajabhakti Park in Hua Hin. The event, organised by the Royal Thai Army in collaboration with government agencies and private sector partners, aimed to honour the legacy of Muay Thai while promoting Thailand’s cultural influence on the global stage. Deputy Prime Minister and Minister of Defence Phumtham Wechayachai presided over the opening ceremony on 6 February, joined by Sittichai Sawatsan, Governor of Prachuap Khiri Khan, and Major General Phongsak Iampaya, Commander of the Army Non-Commissioned Officer School. Representatives from various organisations also attended. The festival paid tribute to King Sanphet VIII (King Sua), recognised as the Father of Muay Thai, marking the 323rd anniversary of his accession to the throne in 1702. The event included a floral tribute, a royal homage to the monuments of seven great Siamese kings, and a performance by 1,800 military personnel forming Thai numerals to signify "323 years" in honour of the king. A cultural showcase, titled “The Roots of Muay Thai Wisdom: A Global Legacy,” highlighted the sport’s history and significance. The event also featured traditional Muay Thai demonstrations, the Wai Kru ritual, a multimedia light and sound show, and a fireworks display. Beyond the performances, the festival hosted: • Muay Thai competitions, featuring skilled fighters from across Thailand • Industry-focused activities, promoting the development of Muay Thai on a commercial and professional level • More than 60 stalls selling local food and products from Prachuap Khiri Khan • OTOP (One Tambon One Product) exhibits, showcasing regional craftsmanship The Amazing Muay Thai World Festival 2025 attracted several thousand attendees, including both Thai and international visitors. The event formed part of a wider effort to preserve and promote Muay Thai, while also contributing to Thailand’s economic and cultural influence through its national heritage.
14 ISSUE 272 • MACRH 2025 Hot ROTARACT CLUB OF STAMFORD INTERNATIONAL UNIVERSITY AND ROTARY CLUB OF ROYAL HUA HIN HOLD VOLUNTEER CAMP TO SUPPORT RURAL SCHOOL The Rotaract Club of Stamford International University, in collaboration with the Rotary Club of Royal Hua Hin, organised the 6th “All for One… One for All” volunteer camp at Chonlaprathan Pranburi School, Ban Wang Pla branch. This year’s initiative included donations of batteries for solar panels, 30 sets of student desks and chairs, and various educational supplies. Additionally, the Rotary Club of Royal Hua Hin contributed quality books from Chulalongkorn Book Centre for the school library and provided lunch for the students and teachers, with total support valued at over 80,000 THB. During the event, students from Stamford International University organised fun activities, games, snacks, and gifts to bring smiles and happiness to the 30 students, who had eagerly awaited their arrival since the initial site visit. Mr Methapon Sungnoi, President of the Stamford International University Rotaract Club, stated that the “All for One… One for All” project has been held consecutively for six years. This year, part of the budget came from the International Charity Gala held on 23rd January. The project aims to support schools in remote areas, and during the survey at Chonlaprathan Pranburi School, it was found that the school needed batteries for its solar panel system and that the student desks were old and in poor condition. However, the school lacked sufficient budget to address these needs. Mr Brian Anderson, President of the Rotary Club of Royal Hua Hin, stated that the Rotaract Club represents a group of young individuals with a generous spirit and a desire to give back to society, particularly by supporting schools in remote areas and helping those in need improve their quality of life. He expressed pride in seeing the collaboration between the university students and international Rotarians who travelled far to reach this rural school, bringing joy and inspiration to its students. “Sharing not only brings smiles to others but also fills the hearts of those who give.” THAILAND ENTERS SUMMER SEASON WITH TEMPERATURES SET TO REACH 43°C Thailand has officially entered its summer season, with the Meteorological Department predicting maximum temperatures of up to 43°C in some areas. The season is expected to last until mid-May, with hot and humid conditions prevailing across the country. According to forecasts, this year’s summer began approximately two weeks later than usual, around late February. While temperatures will remain high throughout the season, occasional thunderstorms are expected to bring temporary relief in some regions. Rising Temperatures and Extreme Heat The Meteorological Department expects the average maximum temperature in upper Thailand to be around 35-36°C, which is close to the longterm average (35.4°C) but slightly lower than last year’s summer peak of 37.5°C. However, certain areas will experience extreme heat, particularly from late March to mid-April, when temperatures may reach 42-43°C. Weather patterns in upper Thailand will shift as the season progresses. Early to mid-March will see hot daytime temperatures, with morning fog in some areas. The north and northeast may still experience cool mornings due to weak high-pressure systems from China. By late March to mid-April, heat-induced low-pressure systems will intensify, leading to widespread hot and humid conditions. Increased Rainfall and Summer Storms Despite the intense heat, total rainfall for the season is expected to be 10-20% above average. Summer storms will occur intermittently, bringing thunderstorms, strong winds, and isolated hailstorms. These conditions could lead to damage in some areas, affecting homes, infrastructure, and agricultural production. As the season transitions from mid-April to midMay, increased thunderstorm activity is expected, particularly as southeasterly and southerly winds gradually shift to southwesterly monsoon winds. Southern Thailand to See More Rainfall in Late April In southern Thailand, easterly and southeasterly winds will dominate from March to late April, bringing thunderstorms to about 20-30% of the region. Waves in the Gulf of Thailand and the Andaman Sea are expected to reach around 1 metre in height. From late April to mid-May, rainfall will increase, particularly along the western coast, where 60-80% of the area is expected to experience precipitation. Some locations may see heavy to very heavy rainfall. Stronger winds in the Andaman Sea will lead to waves reaching 2-3 metres, while the Gulf of Thailand will see waves of 1-2 metres. These conditions will be influenced by the onset of the southwesterly monsoon. Water Shortages Still a Concern Despite the predicted increase in rainfall, water shortages remain a risk, particularly in droughtprone areas outside of irrigation zones. Authorities are urging residents and farmers to prepare for potential dry spells in certain regions. The Meteorological Department advises the public to stay updated on weather forecasts and take necessary precautions during periods of extreme heat and severe weather.
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16 ISSUE 272 • MACRH 2025 Health MALE SEX HORMONES: MORE THAN JUST TESTOSTERONE www.healthlabclinic.com I n this article, we will discuss the hormone that many men prioritize testing first—male sex hormones. We know it by its medical or international name, Total Testosterone, or simply Testosterone. However, testing for male hormones isn’t limited to just Testosterone. Another crucial test is for Free Testosterone, which plays a significant role in the body's functions. Let's look at why this test is important. There are generally 3 forms of testosterone. 1. Free Testosterone is testosterone that remains unbound to any proteins, making it the most readily available form for use in the body. 2. Testosterone + Albumin is testosterone bound to albumin, a type of protein in the blood. The body can still use it, though its effectiveness is lower than free testosterone. 3. Testosterone + Sex Hormone Binding Globulin (SHBG) is testosterone bound to SHBG in the bloodstream, causing less active testosterone available, reducing its effectiveness. This form has the lowest efficiency among the three types. Now that we understand the different forms of testosterone, it’s important to note that not all testosterone measured in standard tests is active or actually functional. If a large portion of your testosterone is bound to SHBG, it becomes biologically inactive, causing your hormonal efficiency to reduce. This can lead to various health issues, especially for men, such as infertility, reduced sperm production, erectile dysfunction, difficulty building muscle (for bodybuilders), and early onset of andropause (male menopause). That said, going forward, when considering a hormone test, don’t just focus on Total Testosterone. Free Testosterone is equally important as it provides a clearer picture of your body's active and functioning testosterone. In the next article, we’ll explore other essential hormones for men. Stay tuned while we gather more information. Until next time—take care! DEPARTMENT OF DISEASE CONTROL REPORTS RISE IN INFLUENZA CASES, URGES VACCINATION The Department of Disease Control (DDC) has reported a sharp increase in influenza cases across Thailand and is urging the public to get vaccinated to reduce severe illness and fatalities. It is also emphasising personal preventive measures to curb the spread of the virus. Dr Panumas Yanawetsakul, Director-General of the DDC, stated on 25 February that from 1 January to 24 February 2025, a total of 131,826 influenza cases had been recorded, with 12 deaths. The highest infection rates were among children aged 5–9 years, followed by those aged 0–4 and 10–14. The northern region has the highest incidence rate, with 258.44 cases per 100,000 people, followed by the central (222.48), northeastern (175.88), and southern (138.85) regions. The ten most affected provinces are Phayao, Lamphun, Chiang Rai, Phuket, Chiang Mai, Lampang, Nan, Bangkok, Ubon Ratchathani, and Nonthaburi. The number of weekly cases is 1.6 times higher than the same period in 2024 and exceeds the five-year median. Last year, 668,027 cases and 51 deaths were reported, with AH1N1 (2009) as the most common strain. High-Risk Groups and Preventive Measures Dr Panumas warned that certain groups are more likely to develop severe complications, including: • Elderly individuals aged 65 and above • Children under five years old • People with chronic illnesses • Individuals with obesity • Pregnant women He urged those at risk to get vaccinated and recommended the following preventive measures: • Wearing face masks in crowded places • Regular handwashing with soap or hand sanitiser • Staying home for 3–7 days if experiencing flu-like symptoms • Seeking medical attention if symptoms worsen, such as difficulty breathing Vaccination Recommendations The DDC recommends vaccinations for: • Children aged 6 months to 2 years • Elderly individuals aged 65 and above • People with severe brain disabilities • Individuals with chronic conditions such as asthma, heart disease, kidney failure, diabetes, or cancer • Those with weakened immune systems • Pregnant women from the fourth month of pregnancy onwards For more information, the public can contact the DDC Hotline at 1422.
HUA HIN TODAY 17 DENGUE FEVER PREVENTION PROJECT LAUNCHED IN HUA HIN L ocal authorities have launched a dengue fever prevention initiative ahead of the upcoming rainy season, aiming to curb the spread of the mosquito-borne disease. On 3rd February, Hua Hin Mayor Nopporn Wutthikul presided over the opening of a dengue fever prevention workshop, held at the meeting hall of Wat Ithisukato. The event featured a report by Jirawat Phramanee, the municipal clerk, and was attended by Deputy Municipal Clerk Nuengruethai Sukchan, Acting Director of the Social Welfare Division Ueamphon Khanama, and Phumirin Sukprasert, Head of the Nuisance and Pollution Division from the Public Health and Environment Department. The workshop was organised by the Wat Ithi community, led by community president Siraporn Harnnarong, with support from the Health Security Fund. The initiative aims to strengthen collaboration among community members and neighbouring areas in preventing, monitoring, and controlling dengue fever, which remains a significant public health concern in Thailand. Rossunukhon Luensak, Acting Director of the Medical Affairs Division, served as the keynote speaker, providing insights into the disease, its transmission, and effective prevention strategies. Dengue fever is a year-round public health issue in Thailand, with cases peaking between May and October when mosquito populations rise due to increased rainfall. The disease is transmitted by Aedes aegypti and Aedes albopictus mosquitoes, and infections can range from mild flu-like symptoms to severe complications such as dengue haemorrhagic fever and dengue shock syndrome. In 2023, two children—a one-month-old infant and a four-year-old—died from dengue fever in Prachuap Khiri Khan, highlighting the risks posed by the virus. All four serotypes of the dengue virus (DENV-1 to DENV-4) are present in Thailand, and secondary infections with a different serotype can increase the likelihood of severe illness. Symptoms typically appear within four to ten days of a mosquito bite and may include high fever, severe headaches, muscle and joint pain, nausea, and skin rash. There is no specific antiviral treatment, with management focusing on hydration, symptom relief, and hospital care for severe cases. Health officials emphasise that prevention remains the most effective way to reduce infections. Recommended measures include using mosquito repellent, wearing protective clothing, and eliminating standing water where mosquitoes breed. The Dengvaxia vaccine is available in Thailand but is only recommended for individuals with a confirmed previous dengue infection, while newer vaccines such as TAK-003 (Qdenga) are under review. Residents and visitors are encouraged to remain vigilant, particularly during the rainy season, and to seek medical attention if symptoms develop. Luxury Retirement Residences From just 4.7 MB Tel/whatsapp+66809993603 Pool Villas and Apartments for Rent and Sale Sunshine-residences.com Make Thailand your home and join the thousands of retirees living here. We welcome you to come and take a look! Keeping the Magic alive with Sunshine International [email protected]
18 ISSUE 272 • MARCH 2025 Hot TAT TARGETS LGBTQ TOURISTS AS SPENDING SURGES 38% TO OVER 73,000 BAHT PER TRIP The Tourism Authority of Thailand (TAT) is actively positioning Thailand as a preferred destination for LGBTQ travellers, following findings that this group spends an average of 73,535 baht per person per trip, a 37.72% increase compared to the previous year. Siripakorn Cheawsamoot, TAT’s Deputy Governor for Europe, Africa, the Middle East, and the Americas, stated that following the enactment of Thailand’s marriage equality law, TAT has received increasing enquiries from LGBTQ tourists about whether Thailand is truly an LGBTQ-friendly destination. Questions have included whether there are dedicated staff to assist LGBTQ travellers and whether Thailand offers spaces where they can connect with like-minded individuals. Siripakorn assured that Thailand welcomes all groups, including LGBTQ travellers, same-sex couples, and honeymooners. He emphasised that Thailand prides itself on offering inclusive hospitality, treating all visitors with respect and ensuring discrimination-free services. Spending Trends in the Romance Tourism Market According to TAT’s survey on Romance Tourism, which includes LGBTQ travellers, the spending per person per day rose to 6,722 baht, a 42.39% increase from the previous year. The survey, covering data from January to December 2024, found that travellers in this segment seek exclusive and luxury experiences, such as high-end hotels and premium travel destinations, leading to higher expenditure compared to general tourists. LGBTQ travellers, in particular, were found to spend more and travel more frequently than the average tourist, making them an influential market segment. Thai tourism operators have responded by developing products and services tailored to this group. Key Travel Trends and Preferences Romance Tourism travellers spend more than nearly all other groups, with an average stay of 10.94 nights in Thailand. • 97.32% stay in hotels or resorts, a 7.01% increase from the previous year. • Visitors typically travel to 2.2 provinces per trip, reflecting a 0.38% rise in multi-destination tourism. • 68.97% were first-time visitors, marking a 19.90% increase. The top three reasons cited for choosing Thailand were: 1. Diverse tourist attractions – 64.4% (up 3.99%) 2. Thai hospitality – 48.44% (up 3.47%) 3. Delicious cuisine – 47.32% Top 10 Destinations for Romance Tourism The most popular provinces for Romance Tourism travellers, including LGBTQ visitors, were: • Bangkok – 62.5% (down 6.28%) • Phuket – 47.77% (up 26.77%) • Krabi – 28.57% (up 28.57%) • Surat Thani – 17.63% (up 5.03%) • Chiang Mai – 15.85% (up 4.4%) • Chonburi – 15.63% (down 8.23%) • Phang Nga – 9.38% (up 6.93%) • Chiang Rai – 6.7% (up 3.65%) • Prachuap Khiri Khan – 3.57% (up 0.54%) • Ayutthaya – 2.46% (up 0.35%) LGBTQ Tourism Market Worth Over $200 Billion At the World Travel Market (WTM), one of the largest global tourism trade shows, LGBTQ travel is given dedicated space each year due to its economic impact. Global surveys indicate that the LGBTQ travel market is valued at over $200 billion (6.64 trillion baht) annually. The United States leads the global LGBTQ travel market, contributing $63.1 billion (1.9 trillion baht) in spending. Brazil follows as the second-largest market, with $26.8 billion (816 billion baht) in annual spending.
HUA HIN TODAY 19 SEASONAL FISHING BAN BEGINS IN GULF OF THAILAND TO PROTECT MARINE STOCKS A seasonal fishing ban has come into effect in the Gulf of Thailand, covering the coastal waters of Prachuap Khiri Khan, Chumphon, and Surat Thani. The ban, implemented by the Department of Fisheries (DoF), aims to allow fish stocks to recover during their breeding and spawning periods. The restriction is being enforced in two phases. The first phase, running from 15 February to 15 May, applies to the central Gulf of Thailand, stretching from Khao Mong Lai in Prachuap Khiri Khan to Don Sak District in Surat Thani. Some types of fishing gear are permitted under specific regulations. The second phase, from 16 May to 14 June, expands the restricted area to include additional waters from Khao Mong Lai to Hua Hin District in Prachuap Khiri Khan. Deputy Minister of Agriculture and Cooperatives Akkara Phromphao formally announced the measures on 12 February at Chumphon Fishing Pier. The event was attended by senior officials, including Deputy Permanent Secretary of the Ministry of Agriculture and Cooperatives Aphai Sutthisang, and Director-General of the Department of Fisheries Bancha Sukkaew, along with local authorities and fishing industry representatives. To clarify enforcement measures, the DoF has issued four notifications detailing the designated areas and restrictions. These include regulations on fishing equipment and seasonal closures in specified maritime zones. The most recent notifications, issued on 10 February, reinforce earlier guidelines announced in January. Authorities warn that violating the ban could result in significant penalties under the 2015 Fisheries Act. Offenders face fines ranging from 5,000 baht to 30 million baht, depending on vessel size, or a fine equivalent to five times the value of the illegally caught marine animals. Additional administrative penalties may also apply. Mr Akkara emphasised that the fishing ban is essential for protecting marine life during critical breeding periods. He stated that the initiative, developed in collaboration with local fishing communities, aligns with the Ministry of Agriculture and Cooperatives’ goal of promoting sustainable fisheries management. Officials hope the measures will ensure the long-term stability of fish stocks and support the livelihoods of those dependent on the industry. Fisheries Department to enforce Gulf closure in two phases: • Phase 1: From 15 February – 15 May 2025, covering the central Gulf of Thailand from the tip of Khao Mong Lai, Prachuap Khiri Khan Province, to Don Sak District, Surat Thani Province. Some fishing gear will be permitted under specific regulations. • Phase 2: From 16 May – 14 June 2025, expanding the closure area to include both the central Gulf of Thailand and its adjacent areas, extending from the tip of Khao Mong Lai, Prachuap Khiri Khan, to Hua Hin District, Prachuap Khiri Khan. DISCOVER A UNIQUE EXPERIENCE OF ASIAN CULTURE Welcome to our handcrafted store and restaurant 10 minutes from the heart of Hua Hin at soi 112. Over 3000sqm we offer you a shop dedicated of Asian art, furniture and craftsmanship Come and enjoy the ambiance of our cafe & restaurant 0871138566 0923535666 MAPS FACEBOOK [email protected]
20 ISSUE 272 • MARCH 2025 Hot THAILAND’S TOURISM REBOUND 10 KEY FACTORS DRIVING THE NEXT ERA OF TRAVEL BY ANDREW J WOOD Thailand’s travel industry has long been a beacon of Southeast Asia’s tourism sector, drawing millions of visitors annually with its golden temples, turquoise waters, and vibrant street markets. However, the industry’s path has been anything but smooth. From the highs of record-breaking tourist numbers to the lows of politcally fuelled airport lockouts, pandemic-induced closures, Thailand’s tourism sector has weathered challenges. Thailand’s bustling street market in Bangkok with vibrant colours and local vendors offers visitors authenticity and cultural immersion As the country looks to the future, a mix of innovation, sustainability, and global economic trends will shape its trajectory. Thailand: A Travel Powerhouse Facing Challenges and Opportunities Thailand’s travel industry is a global standout, offering something for everyone. Its diverse appeal combines bustling cities, rich cultural heritage, and stunning natural landscapes, making it a top choice for travellers of all kinds. The country’s affordability and worldclass hospitality further cement its reputation, while its robust infrastructure—featuring international airports, efficient transport, and a wide range of accommodations—ensures a seamless experience for visitors. Overtourism has taken a toll on a few popular destinations like Phuket, leading to environmental damage. Seasonal dependency leaves the economy vulnerable during off-peak periods, while issues like plastic pollution and coral reef degradation threaten Thailand’s natural allure. Political instability, chronic traffic, and economic inequality also cast shadows over the sector’s long-term growth. 10 Factors Shaping Thailand’s Tourism Future 1. Sustainable Tourism: Initiatives like the “7 Greens” campaign and plastic-free islands are helping Thailand rebrand as an eco-friendly destination. 2. Digital Nomadism: The rise of remote work has turned cities like Chiang Mai and Bangkok into hubs for digital nomads, supported by the Thailand Digital Nomad Visa. 3. Health and Wellness: Post-pandemic, travellers are prioritising wellness, boosting demand for spa retreats, yoga centres, and meditation resorts. 4. Cultural Immersion: Authentic experiences, such as homestays and traditional craft workshops, are becoming increasingly popular. 5. Infrastructure Development: Investments in high-speed rail and airport expansions are improving connectivity across the country. 6. Geopolitical Stability: A stable political climate is crucial for maintaining traveller confidence and attracting foreign investment. 7. Climate Change Adaptation: Rising sea levels and extreme weather events pose risks to coastal destinations, necessitating adaptive measures. 8. Technology Integration: AI-driven travel planning, contactless payments, and virtual reality tours are enhancing the visitor experience. 9. Regional Competition: Neighbouring countries like Vietnam and Indonesia are emerging as strong competitors, pushing Thailand to innovate. 10. Global Economic Trends: Fluctuations in currency exchange rates, inflation, and global recessions can significantly impact travel demand. Climate change is challenging, as regional competition from countries like Vietnam, and global economic trends continue to shape the industry’s trajectory. Thailand’s ability to innovate and adapt will be key to maintaining its position as a leading travel destination in the years to come. The Role of Finance and Stock Markets Thailand’s travel industry is deeply intertwined with its financial markets. Tourismrelated stocks, such as those of hotel chains, airlines, and retail companies, often reflect the sector’s health. For instance, the pandemicinduced travel slump saw sharp declines in shares of companies like Bangkok Airways and Minor International. However, the industry’s recovery has led to a rebound in these stocks, attracting both domestic and foreign investors. The Thai baht’s strength also plays a critical role. A weaker baht makes Thailand more affordable for international tourists, boosting arrivals, while a stronger currency can deter budget travellers. Additionally, government stimulus packages and publicprivate partnerships have been instrumental in revitalising the sector, with funds allocated to infrastructure projects and marketing campaigns. Digital nomads working from a café in Chiang Mai, as the rise of remote work in Thailand appeals to many modern travellers Looking Ahead As Thailand’s travel industry enters a new era, it must balance growth with sustainability and inclusivity. By addressing its weaknesses and capitalising on emerging trends, the country can solidify its position as a global tourism leader. However, external factors like global economic conditions and climate change will require proactive strategies to ensure long-term success. For travellers, Thailand remains a land of endless possibilities—a place where ancient traditions meet modern innovation, and where every visit leaves a lasting impression.
HUA HIN TODAY 21
22 ISSUE 272 • MARCH 2025 Happening THAI GOVT TO REVIEW 2PM-5PM ALCOHOL BAN AND BUDDHIST HOLIDAY RESTRICTIONS Prime Minister Paetongtarn Shinawatra has instructed four government ministries to review long-standing regulations on alcohol sales, including the prohibition of sales between 2 p.m. and 5 p.m. and restrictions on Buddhist holy days. The government aims to determine whether these regulations, in place for over 50 years, remain relevant to Thailand’s modern society and tourism sector. Jirayu Huangsap, spokesperson for the Prime Minister’s Office, said that the Ministry of Interior, the Ministry of Tourism and Sports, the Ministry of Justice, and the Ministry of Public Health have been tasked with conducting the review. “The Prime Minister has ordered a reassessment of alcohol sales laws to ensure they align with the current social and economic landscape. These restrictions have been in place since 1972, making them over 50 years old,” Jirayu stated. The review follows calls from the private sector, particularly within the hospitality and tourism industries, urging the government to reconsider these restrictions. Many business operators argue that the regulations no longer reflect the realities of Thailand’s economic and social environment. Officials will assess whether the 2 p.m.–5 p.m. sales ban should remain, as well as the prohibition on alcohol sales during Buddhist holy days. Additionally, restrictions on online alcohol sales and zoning regulations will be examined. The government has set a deadline of 15 March 2025 for relevant ministries to propose legal amendments, regulatory updates, or other immediate changes. The aim is to implement any revisions before the Songkran festival in April. However, officials stress that any adjustments must prioritise public safety and ensure that young people are protected from alcohol-related risks. The review is also linked to the government’s economic strategy, which includes declaring 2025 as the “Amazing Thailand Grand Tourism and Sports Year.” With a focus on hosting major international events and boosting year-round tourism, officials believe that modernising alcohol laws could support key business sectors such as hotels and restaurants. Alcohol Industry Welcomes the Move Alcohol industry representatives have voiced their support for lifting the afternoon sales ban, citing economic benefits while reiterating the importance of responsible drinking and law enforcement. Kavee Sarakavee, President of the Thai Alcohol Business Association, explained that the restriction on alcohol sales between 2 p.m. and 5 p.m. originated from Revolutionary Announcement No. 253 in 1972, under the administration of Field Marshal Thanom Kittikachorn. The regulation was initially introduced to prevent government officials from drinking during working hours. However, Kavee argued that times have changed, and Thailand now welcomes a high volume of tourists who are affected by the restriction. “Alcohol sales restrictions exist in many countries, but Thailand’s approach is uniquely inconsistent. The 2 p.m.–5 p.m. ban forces locals to plan ahead or stock up, but tourists, who often arrive unprepared, find it inconvenient and are unable to enjoy their visit as intended,” Kavee said. Kavee also highlighted the economic impact of the alcohol industry, which generates approximately 600 billion baht annually, with the government collecting around 150 billion baht in taxes. While supporting reforms, business operators acknowledge concerns related to underage drinking and alcohol-related incidents. He stressed that those in the alcohol industry do not encourage underage consumption and that stronger law enforcement against drink-driving remains a priority. Perspective from the Tourism and Hospitality Sector Thienprasith Chaipattranan, President of the Thai Hotels Association, noted that Thailand has set a tourism revenue target of 3 trillion baht in 2024, with an expected 35 million international arrivals. The target for 2025 is to welcome 40 million tourists, further boosting economic inflows. However, he said that businesses frequently receive complaints from tourists about the difficulty of purchasing alcoholic beverages due to existing restrictions. “We appreciate the government’s efforts to attract tourists through various policies and campaigns. However, some laws and regulations no longer align with Thailand’s evolving tourism landscape. The 2 p.m.–5 p.m. sales ban is one such measure that we, as business operators, believe should be lifted without waiting for the new Alcohol Beverage Control Act to be enacted,” Thienprasith said. He also referenced studies indicating that European tourists in ASEAN countries typically allocate around USD 250 per day for food and beverages. Providing tourists with greater flexibility in their spending could significantly boost economic value. Hotels, in particular, seek to be designated as exempt areas where alcohol can be served at any time, as guests do not need to drive, and hotel staff can ensure their well-being. Prapawee Hemtas, Secretary-General of the Craft Beer Trade Association and a member of the parliamentary committee reviewing the Alcohol Beverage Control Act, emphasised that a major shift in the reform process is the inclusion of public participation in shaping laws. The proposal to lift the 2 p.m.–5 p.m. sales ban was initiated by business operators and has since gained traction in legislative discussions. “If the ban is lifted, small businesses such as restaurants and bars that operate from 5 p.m. to midnight will benefit. Many of these businesses open at 11 a.m. but must pause operations in the afternoon because they cannot sell alcohol. Removing this restriction would provide flexibility in operating hours, allowing businesses to close earlier while still achieving their sales targets. It would also offer consumers better options, including using public transport after drinking instead of late-night driving,” Prapawee explained. Prapawee also addressed concerns that extending alcohol sales hours could lead to increased consumption. She countered that this assumption is unfounded, as people can already purchase alcohol throughout the day from convenience stores or stock up in advance. She proposed a trial period of six months to a year to assess the impact on sales and social
24 ISSUE 272 • MARCH 2025 Hot IDENTIFY, ARREST, FINE, DEPORT: THAILAND CRACKDOWN ON ILLEGAL FOREIGN TEACHERS The Department of Employment has launched a crackdown on foreign teachers working without the necessary permits, warning that violators will face fines, deportation, and potential bans on re-entering the country. The operation, known as “Identify, Arrest, Fine, Deport,” follows reports of foreigners teaching illegally in language schools across Thailand. The initiative aims to protect employment opportunities for Thai citizens and uphold national labour laws. Foreign teachers found without permits Somchai Morakotsriwan, Director-General of the Department of Employment, stated that officials recently inspected a well-known Korean language school in Bangkok’s Ratchada and Bang Na districts after receiving complaints from the public. The inspection was carried out in cooperation with immigration police and employment authorities. During the visit on 6 February 2025, officials found eight foreign nationals—six men and two women—teaching Korean to Thai students. According to the Department of Employment, all eight individuals had entered Thailand on visa exemptions, allowing them to stay for up to 90 days, but none had obtained the required work permits to legally teach. Some were reportedly staying in Thailand due to having Thai spouses. Authorities charged the individuals with working without permission, while the school was found in violation of the 2017 Royal Decree on the Management of Foreign Workers. Those involved were taken into custody for further legal proceedings. Strict penalties for illegal employment The Department of Employment has reminded foreign nationals that those seeking to work as teachers must obtain a non-immigrant visa before applying for a work permit. Entering Thailand on a tourist or transit visa does not grant permission to work. Foreigners found teaching without a work permit could face fines of 5,000 to 50,000 baht and deportation. Employers who hire foreign teachers without the proper documentation risk fines ranging from 10,000 to 100,000 baht per employee. Repeat violations could lead to imprisonment of up to one year, fines between 50,000 and 200,000 baht per employee, or both, along with a three-year ban on hiring foreign workers. The Department of Employment encourages foreign teachers and educational institutions to ensure compliance with Thai labour laws. For further information, individuals can contact the Ministry of Labour Hotline at 1506 (press 2 for English) or the Department of Employment Hotline at 1694. Thousands arrested in Tourist Police crackdown The Tourist Police Bureau has launched the results of a nationwide crackdown on criminal activities that could impact tourism, arresting thousands of individuals as part of a targeted operation conducted between 3-8 February 2025. Police Lieutenant General Saksira Phuekam, Commissioner of the Tourist Police Bureau, stated that the operation followed urgent directives from Police General Kitirat Phanphet, the National Police Chief, aimed at addressing illegal immigration, foreign criminal networks, unlawful business activities, and transnational crime. The measures are designed to uphold public order and enhance safety for residents and visitors. The crackdown focused on 10 categories of criminal offences, particularly those involving foreign nationals and activities that could undermine confidence in the tourism sector. The operation was carried out with support from Thai and foreign volunteers, as well as public and private sector partners. Authorities reported a total of 2,746 arrests, with 2,928 suspects apprehended across five key offence categories: • Transnational crime and illegal activities involving foreign nationals – 431 cases, 441 suspects arrested. • Violations of the Tourism Business and Tour Guide Act, including low-quality tours – 323 cases, 323 suspects arrested. • Tourist transport fraud and exploitation – 174 cases, 174 suspects arrested. • Deceptive sales and overpricing of goods and services – 412 cases, 412 suspects arrested. • Criminal activities affecting the tourism industry and related offences – 724 cases, 891 suspects arrested.
HUA HIN TODAY 25 The Ministry of Transport has directed Airports of Thailand (AOT) and the Department of Airports (DOA) to prepare for a surge in passenger numbers during Thailand’s summer flight schedule, which begins on 30 March 2025. Officials anticipate a rise in flights and travellers as part of ongoing efforts to establish Thailand as a regional aviation hub. Measures to Accommodate Increased Passenger Traffic Deputy Prime Minister and Minister of Transport Suriya Juangroongruangkit announced that the summer flight schedule will run until 26 October 2025. With a sharp increase in tourist arrivals expected, relevant agencies have been instructed to ensure efficient operations at all airports under AOT and DOA management. The focus will be on improving travel convenience, maintaining safety standards, and enhancing the overall passenger experience. According to the Civil Aviation Authority of Thailand (CAAT), flight slots for the 2025 summer schedule have been allocated as follows: • Suvarnabhumi Airport: Capacity for 1,930 flights per day, with 1,202 flights allocated—an increase of 16.36% compared to pre-pandemic levels. • Don Mueang Airport: Capacity for 1,222 flights per day, with 745 flights allocated, reflecting a 2.74% decline from pre-pandemic levels. • Chiang Mai Airport: Capacity for 444 flights TRANSPORT MINISTRY PREPARES FOR SURGE IN SUMMER TOURIST ARRIVALS per day, with 240 flights allocated—an increase of 17.65% from pre-pandemic levels. • Phuket Airport: Capacity for 424 flights per day, with 340 flights allocated—an increase of 7.59% compared to pre-pandemic levels. Projected Growth in Flights and Passenger Numbers Suriya also noted that the DOA projects a total of 27,077 flights for the 2025 summer schedule, comprising: • 25,395 domestic flights (a 6.67% increase from the previous year) • 1,682 international flights (a 43.28% increase from the previous year) Passenger numbers are also expected to rise, with an estimated 7,887,295 travellers during the summer schedule—10.52% higher than in 2024. This includes: • 7,424,738 domestic passengers (an 8.27% increase from the previous year) • 462,557 international passengers (a 65.64% increase from the previous year) Airlines have announced plans to introduce new routes to enhance connectivity and offer more travel options. Thailand’s Aims to Become an Aviation Hub The Ministry of Transport has emphasised the need for all aviation-related agencies to strengthen Thailand’s aviation industry. Efforts will focus on improving service efficiency, integrating new technology, and upgrading airport infrastructure. A key goal is for Suvarnabhumi Airport to rank among the world’s top 20 airports within five years, in line with the government’s strategy to position Thailand as a leading aviation hub in Southeast Asia. The development strategy includes three phases: • Short-term (2024-2025): Managing 1.2 million flights and accommodating 180 million passengers. • Medium-term (2026-2028): Expanding capacity to 1.4 million flights and 210 million passengers. • Long-term (2029-2040): Increasing capacity to 2.1 million flights, serving 270 million passengers, and aiming for a top-five ranking in air cargo transport within the Asia-Pacific region.
26 ISSUE 272 • MARCH 2025 The second annual Hua Hin Heroes Golf Charity Cup raised 2 million baht to support students at Baan Nong Phai and Baan Wang Pla schools. Held on 8 February at Pineapple Valley Golf Club, the event saw strong community participation, with businesses and individuals coming together to contribute towards education initiatives. The charity golf tournament, presented by Orchid Palm Homes, attracted players and sponsors who helped raise funds through team and hole sponsorships, auctions, and other contributions. Organisers described the total amount raised—2 million baht, approximately USD 60,000—as a significant achievement that will provide essential support to the two schools. Organisers expressed their gratitude towards sponsors, participants, and volunteers, highlighting how their support will help improve educational opportunities for the students. Orchid Palm Homes returned as the presenting sponsor, joined by tournament sponsors Misthos Group and LynkPay. Other sponsors included DanSea, FLS Group, RL360, and Hua Hin Pro Construction, among others. The auction featured contribuHUA HIN HEROES GOLF CHARITY CUP RAISES 2 MILLION BAHT FOR LOCAL SCHOOLS tions from businesses and individuals such as Simon Yates, Black Mountain Golf Club, Thai Country Club, Six Senses Hotels Resorts Spas and many others. The event also featured an evening of entertainment, with performances from Rebecca May Band, DJ Sakina, and iSax. Auctioneer Daniel Poole led fundraising efforts, while Pineapple Valley Golf Club provided hospitality and venue support. Organisers credited Fore Management and the team at Pineapple Valley Golf Club, led by Brian Gibson, for helping ensure the tournament ran smoothly. Funds raised from the event will go towards projects benefiting students at Baan Nong Phai and Baan Wang Pla schools, with organisers planning to provide updates on how the donations are used in the coming months. For more information visit facebook.com/ Huahinheroes THAILAND’S IMMIGRATION BUREAU FAILED TO COLLECT BIOMETRIC DATA ON 17 MILLION TRAVELLERS IN 2024 The Immigration Bureau has admitted that biometric data was not collected for approximately 17 million travellers who entered and exited Thailand in 2024 due to the system reaching its maximum capacity. Officials are now considering an upgrade to an unlimited licensing model, which would require an additional 500 million baht. The issue was discussed during a parliamentary committee meeting on state security, border affairs, national strategy, and reform, chaired by Rangsiman Rome. The committee summoned representatives from the Royal Thai Police, the Immigration Bureau, and Airports of Thailand Public Company Limited (AOT). Authorities have expressed concerns that without biometric data collection, individuals deported for suspected involvement in criminal activities, such as call centre scams, could attempt to re-enter Thailand using different passports or nationalities. Biometric System at Full Capacity Police Colonel Neti Khanboon, Head of System and Database Management at the Immigration Bureau’s Information Technology Centre, explained that Thailand’s biometric system was originally designed to store 30 million identity records. It was later expanded twice to accommodate 50 million records, but this limit has now been reached. “The system currently cannot process any additional biometric records,” Neti told the committee. He added that the government is in the process of developing a new identity verification system with a budget of 3 billion baht and a 29-month implementation timeline. In the meantime, the Immigration Bureau is evaluating whether to purchase an unlimited licensing system to address the issue. Despite the system’s limitations, Neti stressed that identity verification is still being conducted through facial photographs, fingerprint scans, and written records. He also reassured that blacklisting remains an effective tool for tracking individuals flagged as security risks. “In cases involving suspected call centre scams, individuals can be immediately blacklisted,” he said. “Even if they attempt to re-enter Thailand using a different passport or nationality, their prior deportation records would still be detected by the system.” British Man Arrested on 25 Year Overstay In unrelated news, a British man was arrested in Chiang Mai after he was found to have overstayed his permission to remain in Thailand by 25 years. The man who had not been named by the authorities at the time of going to press had confessed to entering Thailand on 9 January 2000 under a visa exemption scheme (P.30). However, after the authorised stay expired, he failed to apply for an extension and deliberately avoided immigration checks. He admitted to residing in Bangkok for 13 years before moving to Chiang Mai, where he had been living for the past 12 years. He even managed to renew his passport during that time. He was eventually tracked down and arrested by Chiang Mai Immigration officers. The Tourism Authority of Thailand (TAT) Phetchaburi Office has announced that the 10th annual “Chim Pu Chak @ Cha-am” festival will take place from 8 to 15 March 2025 at the Cha-am Beach Scenic Viewpoint. The event will celebrate the region’s blue swimming crab industry and highlight the importance of sustainable fishing practices. Cha-am remains a popular destination for both Thai and international visitors, offering a five-kilometre-long beachfront and a reputation for fresh seafood. The festival coincides with the peak season for blue swimming crabs, a species abundant in the coastal waters off Cha-am. Fishermen from Ban Khlong Tien and Saphan Hin communities rely on this period for a significant portion of their income, catching crabs in large quantities at reasonable prices. To support conservation efforts, the Cha-am Municipality operates a blue crab bank, where juvenile crabs are reared and released to sustain the local crab population. Fishermen also use a traditional technique to keep crabs fresh by suspending them in mesh bags tied to ropes along steel bridge railings. When customers place an order, fishermen retrieve the crabs using this “pulling up the crab” (Pu Chak) method, which has become a signature aspect of the local seafood trade. CHA-AM TO HOST 10TH ANNUAL ‘CHIM PU CHAK @ CHA-AM’ CRAB FESTIVAL IN MARCH The festival, organised in partnership with the TAT Phetchaburi Office, Cha-am Municipality, and Singha Corporation Co., Ltd., will feature a range of activities, including: • A seafood market with fresh blue swimming crabs caught by local fishermen. • Crab dishes prepared by more than 60 vendors, including well-known chefs and restaurants in Cha-am. • Demonstrations of the traditional Pu Chak crab pulling method. • A local market offering handcrafted and regional products along the beachfront walking street. • Live music performances by popular artists each evening. • A daily crab conservation activity where visitors can release juvenile blue crabs into the sea from 6:00 PM to 7:30 PM. For more information, contact the Cha-am Municipality Public Relations Office at 032-471123 or the TAT Phetchaburi Office at 032-471005-6. Additional details can also be obtained from the TAT Call Centre at 1672.
HUA HIN TODAY 27 HUA HIN MUNICIPALITY STAFF UNDERGO TRAINING AHEAD OF TRANSITION TO CITY STATUS Hua Hin Municipality carried out a training programme to prepare its staff for the town’s transition to Hua Hin City Municipality, which is set to take effect on 28 March 2025. The programme aimed to equip municipal employees with the necessary knowledge and understanding of their expanded roles and responsibilities under the new administrative status. Mayor Nopporn Wutthikul delivered a report on the Personnel Training Programme during the first session on 17 February at the Golden Sea Hotel in Hua Hin. The session was officially opened by Prateep Boriboonrat, Deputy Governor of Prachuap Khiri Khan Province, and attended by senior municipal officials, including Deputy Mayors Pailin Kongpan, Bussaba Choksuchat, and Atichat Chaisri, as well as adviser to the mayor Siraphan Kamonpramote, the Municipal Permanent Secretary, Deputy Permanent Secretaries, department heads, and other municipal employees. The training was part of the municipality’s strategic plan under the vision “Hua Hin: City of Happiness.” The first session featured expert speakers covering key areas of governance and finance. Suwitcha Phengphaiboon, Director of the Legal and Local Government Regulation Division at the Department of Local Administration, spoke on “Government Structure, Career Progression, and Responsibilities in the Transition to Hua Hin City Municipality.” Meanwhile, Dr. Usanee Toi, a public finance expert from the Department of Local Administration, provided insights on “Budget Management, Revenue Collection, and Expenditure Processes for Local Administrative Organisations (LAOs) during the Transition to City Municipality Status.” A second session, held on 18 February at the same venue, was overseen by Municipal Clerk Jeerawat Phramanee, who welcomed staff and reiterated the importance of the training in ensuring a smooth transition. The training programme was organised in two batches, each with 112 participants, bringing the total to 224 municipal employees. It focused on strengthening staff capabilities in legal and regulatory frameworks relevant to municipal administration, as well as providing clear guidelines for public service operations and governance. Hua Hin’s upgrade to city municipality status was approved by the Ministry of Interior and published in the Royal Gazette on 30 October 2024. The change reflected the municipality’s growth, with a population exceeding 50,000 and sufficient revenue to meet the criteria outlined in the Municipal Act. The transition will see the city’s jurisdiction formally defined, with all assets, liabilities, rights, and obligations of the existing municipality transferred to Hua Hin City Municipality. The status change is expected to bring adjustments to municipal governance, operations, and services, requiring staff to adapt to expanded responsibilities and administrative processes. The training sessions aimed to ensure that municipal employees were well-prepared for the transition.
28 ISSUE 272 • MARCH 2025 Hot NEW BUS SERVICE TO LINK DON MUEANG, SUVARNABHUMI, HUA HIN AND PATTAYA Transport Company to Launch Three Routes Connecting Two Airports to Pattaya and Hua Hin from 8 March The Transport Company Limited (Bor Kor Sor) is set to launch three new bus routes connecting Don Mueang Airport and Suvarnabhumi Airport to Pattaya and Hua Hin, starting on 8 March. Mr Attawit Rakjamroon, Acting President of the Transport Company Limited, under the Ministry of Transport, announced that the new routes align with the policy of Deputy Minister of Transport, Mr Surapong Piyachote, to improve bus connections between major airports and provinces. The initiative aims to ease travel for passengers using public transport and enhance connectivity between intercity buses and airports. This supports the government’s policy to stimulate travel and tourism in both major and secondary destinations across Thailand. The Transport Company has prepared feeder bus services from the airports to key provinces, with three pilot routes launching on 8 March 2025. In Hua Hin, this service will operate from the bus station located on Petkasem Road, between Soi 96 and 96/1. 1) Don Mueang Airport – Pattaya (Chonburi) • Distance: 162 km • Bus type: First-class air-conditioned bus, 36 seats • Daily trips: 8 (round trip) • Departure times: - From Don Mueang Airport: 06:30, 10:30, 13:30, 17:30 - From Pattaya: 07:00, 10:00, 14:30, 17:00 • Fare: 155 baht • Travel time: 2 hours 30 minutes The inaugural trip for this route on 8 March will depart at 13:30. 2) Don Mueang Airport – Hua Hin (Prachuap Khiri Khan) • Distance: 216 km • Bus type: First-class air-conditioned bus, 36 seats • Daily trips: 4 (round trip) • Departure times: - From Don Mueang Airport: 07:30, 15:00 - From Hua Hin: 07:00, 14:00 • Fare: 200 baht • Travel time: 3 hours 30 minutes 3) Suvarnabhumi Airport – Pattaya • Distance: 127 km • Bus type: First-class air-conditioned bus, 36 seats • Daily trips: 8 (round trip) • Departure times: - From Suvarnabhumi Airport: 07:30, 11:30, 13:30, 17:30 - From Pattaya: 06:30, 10:30, 14:30, 16:30 • Fare: 122 baht • Travel time: 2 hours Ticket Sales and Passenger Services Tickets will be available for purchase on the first floor of both the International Terminal (Terminal 1) and the Domestic Terminal (Terminal 2) at Don Mueang Airport, as well as on the first floor at Suvarnabhumi Airport. Pick-up and drop-off points will also be located on the first floor of both terminals at Don Mueang Airport and Suvarnabhumi Airport. Transport Company staff will be on-site to assist passengers. Tickets can be booked in advance via the E-Ticket application, Transport Company ticket offices nationwide, or by calling 0 2936 3660 during office hours. Facebook: www.facebook.com/BorKorSor99 or https://tcl99web.transport.co.th Image: วีีระยุุทธ์์ คล้้ายุใจ
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30 ISSUE 272 • MARCH 2025 Hua Hin Social Congratulations to Bonny van de Ven and Scott Hordern on winning the first Pineapple Valley Member’s Medal of 2025! Participants at the first Harvest Wine Run at Monsoon Valley Vineyard ขอแสดงความยิินดีกัับ Bonny van de Ven และ Scott Hordern ที่ี�ได้รัับ รัางวัล Pineapple Valley Member’s Medal คนแรักัปรัะจำปี 2568 ! ผู้้้เข้ารั่วมงาน Harvest Wine Run ครัั�งแรักัที่ี�ไรั่อง่่น Monsoon Valley People part at the Hua Hin Yoga Festival 2025 at Khao Takiab A dancer performs at the opening of the Prachuap Khiri Khan Art Festival 60s Town Cowboy Night & Country Music Festival 2025 งาน 60s Town Cowboy Night & Country Music Festival 2025 Dancers at the Hua Hin Surf Paradise event ผู้้้เข้ารั่วมงาน Hua Hin Yoga Festival 2025 ที่ี�เขาตะเกัียิบ นักัเต้นในงาน Hua Hin Surf Paradise กัารัแสดงในพิิธีีเปิดงานเที่ศกัาลศิลปะปรัะจวบคีรัีขันธี์
Hua Hin Social HUA HIN TODAY 31 Cyclists at the start of the Hua Hin Championship Road Race 2025 A Thai music concert in honor of King Prajadhipok (Rama VII) at Chom Dong Palace, Hua Hin. คอนเสิรั์ตดนตรัีไที่ยิเฉลิมพิรัะเกัียิรัติ พิรัะบาที่สมเด็จพิรัะปกัเกัล้าเจ้าอยิ้่ หััว รั.7 ที่ี�พิรัะตำหันักัชมดง เมืองหััวหัิน นักัป่�นจักัรัยิานที่ี�จ่ดเรัิ�มต้นของกัารัแข่งขัน Hua Hin Championship Road Race 2025 Fireworks at the Amazing Muay Thai World Festival 2025 at Rajabhakti Park กัารัแสดงพิล่ในงาน Amazing Muay Thai World Festival 2025 ที่ี�อ่ที่ยิานรัาชภัักัดิ� Muay Thai Fighters at the Amazing Muay Thai World Festival 2025 at Rajabhakti Park นักัมวยิไที่ยิในงาน Amazing Muay Thai World Festival 2025 ที่ี�อ่ที่ยิานรัาชภัักัดิ� Visitors enjoy the light display at the 8th Phra Nakhon Khiri – Mueang Phet Festival นักัที่่องเที่ี�ยิวเพิลิดเพิลินกัับกัารัแสดงแสงสีในงานพิรัะนครัคีรัี – เมืองเพิชรั ครัั�งที่ี� 8 Attendees at the British Chamber of Commerce Thailand (BCCT) event at Pineapple Valley Golf Club Hua Hin ผู้้้เข้ารั่วมงานของ British Chamber of Commerce Thailand (BCCT) ที่ี� Pineapple Valley Golf Club หััวหัิน
32 ISSUE 272 • MARCH 2025 Hot WORK AND TRAVEL? EXPERT SHARES HOW TO FIND A JOB THAT LETS YOU DO BOTH Expert reveals how to land jobs that fund your digital nomad dreams Key Points: • Recruitment expert reveals comprehensive guide to landing jobs that enable travel and fund the digital nomad lifestyle • Top strategies include building portable skills, investing in professional tech equipment, and being transparent about travel goals during interviews • Senior recruiter says companies now prioritize outcome-based performance over office hours when evaluating remote workers’ success The landscape of work has undergone a massive transformation in recent years. The traditional 9-to-5 office model is becoming a relic of the past, replaced by more flexible working arrangements that accommodate the evolving needs and desires of today’s workforce. The rise of remote work and flexible job arrangements has presented an opportunity for aspiring digital nomads looking to achieve both personal satisfaction and professional fulfillment, or, more specifically, hoping to travel the world while pursuing a career. With businesses embracing tools and strategies that support distributed teams, employees have gained unprecedented freedom to choose their work environment and schedule. As Julia Yurchak, Senior Recruitment Consultant at Keller Executive Search, explains, “This new way of working is here to stay. It gives professionals the freedom to build careers that truly fit their lives.” While remote work opportunities are in high demand, there are specific strategies that can help you stand out in this competitive landscape. Here, Julia explains how to land a paying gig that allows you to both travel the world and advance your career. #1 Embrace Freelancing Consider freelancing or consulting. Platforms like Upwork, Freelancer, and Fiverr allow you to take on projects from anywhere in the world, providing flexibility and control over your schedule. #2 Explore Travel-Specific Roles Look for jobs in the travel sector, such as travel blogging, vlogging, or photography. “Roles like tour guide, travel agent, or working for travel apps and websites can combine work with travel experiences,” suggests Julia. #3 Target Flexible Companies Research companies are known for their flexible work culture. Some companies promote work-life balance and allow employees to set their schedules or work remotely part-time. #4 Be Transparent in Interviews During job interviews, openly discuss your desire to work and travel. “Make sure your prospective employer supports flexible work arrangements and has a culture that aligns with your lifestyle so there’s no confusion later on down the road,” says Julia. #5 Build a Portable Skill Set Develop your skills in areas that lend themselves to remote work, such as digital marketing, graphic design, coding, or teaching languages online. Portable skills make it easier to find work-from-anywhere jobs. #5 Consider Seasonal Work Seasonal jobs, such as ski instructors, holiday resort staff, or adventure guides, often require travel and offer work during specific times of the year, giving you freedom in the off-season. This is great for someone who doesn’t want to constantly be chained to a computer. #6 Invest in Quality Equipment Don’t skimp on necessary tech tools like a reliable laptop, noise-canceling headphones, and a portable Wi-Fi device to ensure you can work efficiently from any location. “Prospective employers want to see that you take your business seriously if they are going to trust you to work unsupervised,” adds Julia. #7 Network and Connect Just like in the real world, it pays to join communities and forums dedicated to digital nomads and remote workers. Networking online with like-minded individuals can provide job leads, advice, and support. Julia Yurchak, Senior Recruitment Consultant Keller Executive Search Comments: “Securing a remote job offers several significant personal and professional growth advantages. Employees can design their work schedule around personal commitments, leading to a better work-life balance. This flexibility allows individuals to work during their most productive hours, boosting efficiency and job satisfaction.” “This all-online environment helps to create a results-oriented work culture, where performance is measured by outcomes rather than hours spent in an office, allowing employees to focus on what really matters. As technology continues on its unstoppable growth trajectory, the trend towards remote work may also continue to increase, offering a sustainable and balanced approach to modern employment.”
34 ISSUE 272 • MARCH 2025 Hot PRACHUAP KHIRI KHAN AMONG THAILAND’S TOP 10 MOST VISITED PROVINCES FOR DOMESTIC TRAVEL IN 2024 Prachuap Khiri Khan ranked among the top 10 most visited provinces in Thailand for domestic travellers in 2024, according to data from the Tourism and Sports Economic Division. The province recorded more than 11.3 million domestic visitors, highlighting its continued appeal as a popular travel destination. The latest figures show that the 10 most visited provinces collectively welcomed 200 million domestic trips this year, a 6.55% increase compared to the same period in 2023. The rise in domestic travel contributed to an estimated 1.11 trillion baht in tourism revenue, marking a 12.63% year-on-year growth. Bangkok topped the list with nearly 58 million domestic visits, followed by Chonburi with 28.1 million and Kanchanaburi with 14.9 million. Phuket and Chiang Mai ranked fourth and fifth, attracting 13.1 million and 11.4 million domestic visitors, respectively. Prachuap Khiri Khan placed sixth with 11,381,148 visitors, reinforcing its status as a key tourism hub along Thailand’s coast. Phra Nakhon Si Ayutthaya, Phetchaburi, Surat Thani, and Nakhon Ratchasima rounded out the top 10, each drawing between 8.7 and 11.1 million domestic travellers. Prachuap Khiri Khan’s inclusion in the ranking reflects its diverse attractions, ranging from the beaches of Hua Hin to the natural landscapes of Sam Roi Yot National Park. The province continues to attract visitors seeking coastal getaways, outdoor activities, and cultural experiences. Top 10 Provinces with the Most Domestic Tourists in 2024 1. Bangkok – 57,698,307 visitors 2. Chonburi – 28,156,302 visitors 3. Kanchanaburi – 14,976,586 visitors 4. Phuket – 13,141,410 visitors 5. Chiang Mai – 11,485,568 visitors 6. Prachuap Khiri Khan – 11,381,148 visitors 7. Phra Nakhon Si Ayutthaya – 11,186,191 visitors 8. Phetchaburi – 10,792,461 visitors 9. Surat Thani – 9,108,834 visitors 10. Nakhon Ratchasima – 8,700,698 visitors Meanwhile, the Ministry of Tourism and Sports has released its 2024 tourism statistics, reporting that Thailand welcomed 35.54 million international tourists, generating 1.67 trillion baht in revenue. Meanwhile, domestic tourism saw 198.69 million trips by Thai travellers, contributing 950 billion baht. The combined revenue from both domestic and international tourism reached 2.62 trillion baht, falling short of the three-trillion-baht target. According to the ministry’s data, from 1 January to 31 December 2024, Thailand recorded 35.54 million international tourist arrivals, a 26.27% increase compared to the previous year. Revenue from foreign visitors totalled 1.67 trillion baht, a 34% year-on-year increase. Top 10 Countries by Number of Visitors to Thailand in 2024 1. China – 6,733,162 visitors 2. Malaysia – 4,952,078 visitors 3. India – 2,129,149 visitors 4. South Korea – 1,868,945 visitors 5. Russia – 1,745,327 visitors 6. Laos – 1,124,202 visitors 7. Taiwan – 1,089,910 visitors 8. Japan – 1,050,904 visitors 9. United States – 1,030,733 visitors 10. Singapore – 1,009,640 visitors THE HUB HUA HIN: CO-WORKING, CO-LEARNING SPACE TO OPEN IN HIN LEK FAI The Hub Hua Hin is the brainchild of Henrik Fagersson and his business partner, Sjoerd (Sam) Joosten, and will usher in an innovative new era of work, study, and exercise in Hua Hin. Centrally and conveniently located in Hin Lek Fai, The Hub Hua Hin will be a valuable addition to the Hua Hin community as it grows, changes, and develops over the next decade. In the post-COVID era, there has been a noticeable shift in the local demographic, with a significant increase in the number of families with young children appreciating the benefits of the local environment for raising a family. The Hub Hua Hin has been specifically designed to cater to the needs of these families choosing to make Hua Hin their home, whether in the short term or permanently. Digital nomads will be able to take advantage of the well-appointed business facilities provided in the co-working spaces, including receptionist services, while their children undertake online learning under the supervision of a qualified academic mentor in the co-study area of The Hub, located in the same multi-storey building. Each child will be enrolled in a home-study course of their parents’ choice, but unlike children in a fully home-schooled environment, those at The Hub will thrive in a community setting, with ample opportunities to develop socially, emotionally, and creatively, as well as academically. They will also participate in a wide variety of engaging learning and sporting co-curricular activities alongside their new Hub mates. As The Hub is located adjacent to T-Rex Sports Club and Gym Queen, youngsters will have easy access to high-quality sporting facilities, with plans to devote up to 10 hours per week to physical activities. Henrik’s passion for Spartan challenges and Sam’s expertise as a wellness guru make them ideal role models for children to follow as they build their own physical strength and skills. The Hub Hua Hin will become a onestop shop catering comprehensively to those who wish to work or study remotely while residing in Hua Hin. The focus is on providing a seamless experience, offering everything necessary for productive outcomes for the entire family in a serene, supportive environment while fostering a strong sense of community. Working in close partnership with the property’s owner, Henrik and Sam are already in the construction phase of the project, with extensive renovation work currently underway. The Hub Hua Hin is set to welcome its first customers in September 2025. Henrik is keen to discuss his vision for The Hub with potential users and can be contacted via email at info@ thehubhuahin.com or by phone on 065 991 5500. More details can be found at www. thehubhuahin.com.
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36 ISSUE 272 • MARCH 2025 Hot OFFICIALS MEET TO REVIEW GOVERNMENT POLICIES AND KEY INITIATIVES FOR PRANBURI Officials in Prachuap Khiri Khan recently met at the Pranburi District Hall to discuss work guidelines and review the implementation of key government and Interior Ministry policies. The meeting, led by Governor Sitthichai Sawat-saen, was attended by Deputy Governor Kittiphong Sukphakakun, Provincial Permanent Secretary Suthee Laosubinprasert, Pranburi District Chief Ram Singhasophit, and representatives from government agencies, local authorities, and community organisations. District Overview Pranburi District covers 765.37 square kilometres in the northern part of Prachuap Khiri Khan province. The district is characterised by mountain ranges in the west, a mix of plains and small hills in the central region, and coastal areas along the Gulf of Thailand to the east. The Pranburi River flows through the district, providing a key water source for residents and agriculture. Pranburi has a population of 77,448 across 41,637 households. Forested areas account for 32.7% of the district’s land, with mangrove forests covering 4%. Administratively, Pranburi is divided into six subdistricts and 44 villages. It has three municipalities—Khao Noi, Pranburi, and Pak Nam Pran—and five subdistrict administrative organisations (Or Bor Tor). Key Economic Sectors Agriculture remains central to the district’s economy, with 8,833 households engaged in farming. Major crops include pineapple, rubber, mango, oil palm, rice, and durian. Livestock farming is also significant, with 2,893 households raising native chickens, dairy cattle, goats, and pigs. Fishing is another key industry, involving 576 households. Tourism plays a crucial role, with attractions such as the Sirinat Rajini Mangrove Ecosystem Learning Centre, Pranburi Forest Park, Thao Kosa National Park, and Naresuan Beach drawing visitors. Historical and cultural sites, including Khao Khiao Temple and the Old Town Community in Pranburi, further enhance the district’s appeal. Reviewing Government and Interior Ministry Policies Water Management and Drought Response Pranburi Dam, which has a storage capacity of 391 million cubic metres, currently holds 42.89% of its total capacity. The district has 21 village water supply systems and 102 groundwater wells. Officials noted that while the annual water demand for 85,000 residents is approximately three million cubic metres, agricultural water needs are significantly higher at 150 million cubic metres per year. Several areas have been declared drought disaster zones, prompting mitigation measures such as water conservation awareness campaigns, increased groundwater well drilling, and the installation of additional storage tanks. Officials are also coordinating with local agencies to distribute water and promote sustainable water management strategies. Drug Suppression Efforts Authorities reported that 94 drug-related cases were prosecuted in Pranburi in 2024, leading to 95 arrests. The breakdown includes two cases of drug trafficking, 52 cases of possession, three cases of possession for use, and 35 cases of drug consumption. Additionally, 25 individuals were identified as requiring psychiatric treatment due to substance abuse. Officials reaffirmed their commitment to intensifying anti-drug efforts and strengthening community prevention measures. Infrastructure and Public Services Pranburi District’s infrastructure development remains a key focus. The meeting highlighted several issues: • Water Supply: While most areas receive piped water from the Provincial Waterworks Authority, Khao Chao Subdistrict remains without access due to its designation as a military safety zone. Drinking water stations have been installed in key locations, including Pak Nam Pran and Khao Noi. • Electricity: Some areas, including parts of Khao Chao and Nong Ta Taem (Moo 8), remain outside the electricity grid due to military restrictions. Officials are promoting solar energy as a sustainable alternative. • Roads: While major roads such as Phetkasem Road are well-maintained, rural roads in remote areas require improvement. Road upgrade projects, including those between Pranburi District Office and the railway overpass, have been delayed, leading to complaints from residents about missing road markings and inadequate street lighting. Local Economic Development and Urgent Issues Household Income The average household income in Pranburi for 2024 stands at 296,703 baht per year, with a per capita income of 123,635 baht. The monthly income per person is approximately 10,302 baht. Waste-to-Energy Project A proposed waste-to-energy plant at Thanarat Camp, covering 50 rai in Khao Noi Subdistrict, is expected to benefit 53 local government organisations. The facility, with a daily waste processing capacity of 461 tonnes, will use a moving grate incineration system. However, the project is awaiting land-use approval from the Infantry Training Centre before construction can begin. Wildlife and Environmental Concerns Officials also discussed the issue of wild elephants encroaching on farmland, a persistent challenge for local farmers. Additionally, plans were outlined to repair leaks in local reservoirs and expand access to clean water through the installation of public vending machines. Provincial Development Strategy: “Next Move Prachuap” Governor Sitthichai emphasised the province’s strategic priorities, which include sustainable water resource management, positioning Prachuap Khiri Khan as a wellness tourism hub, and promoting the Thailand Riviera initiative. The province also aims to boost tourism through culinary experiences under a gastronomy tourism campaign. Deputy Governor Kittiphong highlighted the importance of continued efforts to combat drug-related issues and strengthen community resilience against narcotics.
38 ISSUE 272 • MARCH 2025 Hot REAL ESTATE DEVELOPERS SHIFT FOCUS TO HUA HIN AND OTHER TOURIST HOTSPOTS AS BANGKOK MARKET SLOWS Real estate developers are shifting their focus to tourist hotspots such as Phuket, Pattaya, and Hua Hin, where demand remains strong from both tourists and investors with high purchasing power. Meanwhile, Bangkok’s real estate market is slowing down, prompting developers to launch new projects at the highest rate in 15 years. As Bangkok’s property market experiences a noticeable slowdown, major developers are increasingly targeting key tourist destinations like Phuket, Pattaya, Hua Hin, and Koh Samui, which continue to attract strong demand from both tourists and investors. Phuket, in particular, has become a major investment hub, driven by robust purchasing power from both Thai and foreign buyers. This has led to the highest number of new real estate project launches in 15 years. Phuket leads the boom According to research from Colliers Thailand, led by Phattarachai Thaweewong, Director of Research and Communications, Phuket welcomed over 14 million tourists in 2024, generating revenue of up to 400 billion baht. This has fuelled a rapid expansion in the local property market. The strongest demand comes from investors from Russia, Australia, India, China, and Kazakhstan, who are keen on purchasing both individual units and entire buildings. Many developers are experiencing continuous sales growth, with some struggling to keep up with construction demand. Leading real estate companies such as Origin Property, Supalai, Sansiri, AssetWise, Botanica Luxury Phuket, and Boat Development Co., Ltd. are all actively launching new projects in Phuket. This has resulted in more than 140 new condominium and vacation home developments with a total investment value of 158.6 billion baht. In 2024, the condominium market saw the launch of 14,718 new units across 54 projects, with a total investment of 102 billion baht—the highest in 15 years. The most sought-after locations include Bang Tao, Cherng Talay, Kata, and Phuket City, where developers are competing for prime spots. Colliers Thailand predicts that the condominium market in Phuket will continue to grow in 2025, though new supply may slightly decrease to between 8,000 and 10,000 units. Over the past two years, more than 20,000 new units have entered the market—a substantial figure—with strong demand driven primarily by Russian buyers. Additionally, an increasing number of Bangkok-based developers are expected to enter the Phuket market. The luxury villa market in Phuket remains in high demand among both Thai and foreign highnet-worth individuals due to its strong investment returns. Developers are focusing on high-end projects, particularly in exclusive locations with sea views and privacy, such as Bang Tao, Layan, Kamala, and Rawai. These areas are particularly attractive to international investors looking for longterm residences and investment properties. Colliers Thailand forecasts that the overall property market in Phuket will remain robust throughout 2025, particularly in the luxury segment and the growing long-term rental market. This presents a key opportunity for developers looking to expand their international client base and enhance the value of their projects. Pattaya and Hua Hin emerging as key investment zones Beyond Phuket, Pattaya and the Cha-Am–Hua Hin–Pranburi corridor are also drawing increased interest from developers. Pattaya, in particular, is benefiting from major infrastructure projects such as the high-speed rail linking three airports and the Eastern Economic Corridor (EEC) development. These factors are driving growth in both the condominium and vacation home markets. In 2024, Chonburi province saw 20 new condominium projects launched, totalling 10,443 units with a combined investment of 40.86 billion baht. Of these, Pattaya accounted for 13 projects with 7,897 units, representing an investment of 36 billion baht. This surge in supply marks the highest number of new condominium launches in Pattaya in five years. By the end of 2024, approximately 47,800 condominium units were available for sale in Pattaya, with 36,471 units already sold, representing a sales rate of 76.29%. The remaining 11,329 units account for 23.71% of the total supply. Meanwhile, the Cha-Am–Hua Hin–Pranburi area is becoming increasingly popular among buyers seeking vacation homes near Bangkok. This market is particularly appealing to those looking for long-term residences or rental investment opportunities, with steady growth projected. In 2024, three new condominium projects were launched in Hua Hin, Cha-Am, and Pranburi, totalling 753 units with a combined investment of 6.46 billion baht. All these projects are located along the beachfront in Hua Hin, which remains the most sought-after area in the region. Looking ahead to 2025, the Hua Hin, Cha-Am, and Pranburi condominium market is expected to see continued investment, with more than 1,000 new units in the pipeline. Most of these projects will be developed by major players already established in the area. There is also a possibility that leasehold condominium projects may emerge in the future, as beachfront land in Hua Hin, Cha-Am, and Pranburi is becoming increasingly scarce and expensive.
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40 ISSUE 272 • MARCH 2025 Hot TASTE OF PUTAHRACSA A CULINARY JOURNEY FROM HOKKAIDO TO PRACHUAP KIRI KHAN AN EXCLUSIVE CHEF’S TABLE Putahracsa Hua Hin invites you to an exceptional Chef’s Table experience, "Taste of Putahracsa: A Journey from Hokkaido to Prachuap Kiri Khan," hosted at Ob-Oon Patisseries & Boulangerie on Saturday, March 8, 2025. This exclusive dining event showcases the harmony of premium ingredients from Hokkaido, Japan, and the bountiful seafood of Prachuap Kiri Khan, meticulously crafted by Chef Duean Ruthaichanok Kojima. About the Chef: A Fusion of Japanese Technique and Thai Essence Chef Duean Ruthaichanok Kojima is a Thai chef with extensive experience in both Japanese and Thai cuisine, honed in Hokkaido. She specializes in Koji Fermentation, a technique that enhances the umami flavors of ingredients. Upon returning to Thailand, she discovered the exceptional quality of Thai seafood, particularly from Prachuap Kiri Khan, and saw the potential to elevate its flavors through Japanese culinary techniques. This journey led her to Gyotak – Thai Fish, Japanese Heart, a premium Thai seafood supplier founded by Takuya Okura, an expert in fish handling. Utilizing traditional Japanese methods such as Ikejime and Shinkei Jime, he ensures that Thai fish retains its freshness and quality at world-class standards. With over 300 varieties of Thai fish, Gyotak’s mission is to highlight their culinary excellence and bring sustainable, high-quality seafood to the forefront. The Exclusive 5-Course Menu: A Harmony of Thai and Japanese Ingredients Taste of Putahracsa presents an exquisite 5-course tasting menu, blending Japanese techniques with premium Thai ingredients, expertly paired with handpicked sake selections. First course - Hiyashi Chawanmushi – A silky chilled custard crafted from organic Hua Hin eggs, infused with homemade Rishiri kelp dashi, and crowned with fresh Hokkaido ikura. The dish is elegantly complemented by sesame-coated pickled burdock root, adding a delightful textural contrast. Second course - An assorted sashimi plate featuring 3 selections from Prachuab (Gyotak) A selection of three premium Thai sea fish— Jullien's mud carp (Japanese favorite, ranked among the top 5 best white fish), African pompano, and Cobia, Black kingfish—expertly handled using traditional Japanese Gyotaku techniques to ensure peak quality and freshness. Chef’s recommendation: Enjoy this sashimi in three distinct ways to appreciate its nuanced flavors— with Thai sea salt, Blueberry Salt, or Shoyu Wasabi. Served with Funori seaweed from Rishiri island and traditional Hokkaido-style accompaniments for an authentic experience. Third Course - Seasonal fish from Prachuab A carefully selected seasonal fish from Prachuap Khiri Khan, marinated in homemade Koji rice from Iwamizawa, then expertly grilled to perfection. This dish features King Mackerel, a delicate yet firm fish that is notoriously difficult to preserve. While traditionally sun-dried or salted in Thailand, Gyotak’s preservation technique maintains its pristine freshness, ensuring a clean, umami-rich bite with no fishy aroma. The Koji aging process deepens its flavor, enhancing its natural richness. Served with silky edamame purée, Japanese sweet potato, and pickled cauliflower, along with an extra serving of fermented Koji rice to further elevate the dish. Forth course - Ika meshi risotto A Hakodate-style stuffed squid dish featuring fresh squid from Prachuap Khiri Khan, filled with Phraya Lueam Kaeng sticky rice—a distinctive Thai variety from Phetchabun, known for its round, plump grains and slight starchiness when cooked, resembling Japanese rice. To elevate its umami depth, the risotto is enriched with Matsushima Cheese, a renowned Thai cheese from Chiang Mai. The result is a harmonious fusion of Italian risotto and traditional Japanese Ika Meshi, delivering a rich and satisfying flavor profile. Fifth course - Homemade pineapple ice cream, drizzled with organic Haskap sauce from Obihiro, beautifully combines the sweet Hom Suwan pineapple, a renowned fruit from Prachuap, with the distinctive essence of Hokkaido’s Haskap berries. Sake Pairing: A Curated Selection from Hokkaido To complement the culinary experience, two premium sakes have been carefully selected by SAKE FOREST to enhance the flavors of the menu: Nabeshima Junmai Ginjo Kitashizuku A refined Junmai Ginjo sake, crafted from Kitashizuku rice from Hokkaido, offering a smooth, aromatic, and elegant profile. Meromero Hokkaido Melon A fruity and refreshing sake, infused with Hokkaido melon, adding a subtle natural sweetness. Each dish and sake pairing reflects a seamless fusion of Thai and Japanese culinary artistry, inviting guests to embark on a journey of flavors in an intimate and warm ambiance. This exclusive Chef’s Table experience promises to be a memorable evening of craftsmanship, culture, and indulgence. Price: THB 2,590 net per person (inclusive of sake pairing) Date & Time: Saturday, March 8, 2025, at 18:00 Venue: Ob-Oon Patisseries & Boulangerie, Putahracsa Hua Hin Limited seats available, reserve now to be part of this exceptional experience. For reservations and inquiries: Tel: 032 531 470 Email: [email protected] Line: @Tasteofputahracsa
HUA HIN TODAY 41 L ittle Spain, Hua Hin’s popular Spanish restaurant, has two events you need to check out in March. First up is the new weekend dining special, ‘El Aperitivo’, available every Friday, Saturday, and Sunday from 12 p.m. to 2 p.m. The offer includes five tapas dishes alongside a choice of one bottle of sparkling wine, a litre of sangria, or a bottle of white or red wine, all for 1,790 baht. Diners can select from a menu featuring classic Spanish tapas, croquettes, and pintxos. Tapas options include Spanish omelette, bread with tomato, patatas bravas, gazpacho, clams in white wine, broken eggs with Ibérico ham, meatballs in tomato sauce, fried squid, and mussels marinera. Diners can also choose up to two croquettes, with options such as salmon, chicken, crab, rock lobster, prawns, Cabrales cheese, oxtail, and Ibérico ham. Pintxos selections include boquerones (anchovies), chistorra, Jabugo ham, Cabrales cheese with walnuts, chorizo Ibérico, and lomo Ibérico. Located above Gregal restaurant and overlooking the beach, Little Spain is known for its authentic Spanish cuisine. Ingredients are imported directly from Spain, ensuring high-quality NEW WEEKEND SPECIAL & EXCLUSIVE WINE PAIRING EVENT AT LITTLE SPAIN THIS MARCH flavours. The restaurant also offers a selection of Spanish wines and house-made sangria. With its welcoming atmosphere and commitment to authenticity, Little Spain is the perfect place for guests to enjoy a leisurely meal. Reservations are recommended. Sicily Meets Spain: Five-Wine Dinner Also not to be missed in March is this exclusive wine dinner pairing. Wine lovers are invited to a special evening at Little Spain, where Sicilian wines meet Spanish cuisine. The Sicily Meets Spain: Five-Wine Dinner will take place on Thursday, 20th March, at 6:30 p.m., featuring a five-course meal paired with wines from the Cusumano Family. For 1,990 THB per person, guests will experience an exquisite Mediterranean fusion of flavours. Wine & Food Pairing Menu: • Etna Bianco DOC (100% Carricante) Paired with: Clams in white wine sauce • Angimbe DOC (70% Insolia, 30% Chardonnay) Paired with: Codfish with alioli sauce • Etna Rosso DOC (100% Nerello Mascalese) Paired with: Chicken croquettes with caramel ised red pepper • Benuara DOC (70% Nero d'Avola, 30% Syrah) Paired with: Creamy rice with pork ribs, artichoke hearts, and mushrooms • Noa DOC (40% Nero d'Avola, 30% Merlot, 30% Cabernet Sauvignon) Paired with: Ibérico pork cheek with potato foam This exclusive dinner offers a unique opportunity to explore Sicilian wines while enjoying the hospitality of Little Spain. Reservations are required. For bookings, call 098 016 5916.
42 ISSUE 272 • MARCH 2025 HOW TO LIVE WELL IN 2025: THE TRENDS YOU’LL LOVE OR LOATHE As we move through the first few months of the year, many of us have at least some vague ideas about how we want to approach the months ahead—or maybe we’re still winging it and hoping for the best. One thing that seems to be evolving at lightning speed is health and wellness. The focus is shifting towards holistic health and intentional living, with experts urging us to slow down, reconnect with ourselves, and find balance in all areas of life. Sounds great, right? Well, hold on to your bra straps, because some of these trends are so futuristic that I swear we’re all about to turn into robots. There are apps for everything, rings that measure your body's every move, and even longevity parties—yes, gatherings where people compare their bloodwork and health data to predict how long they’ll live instead of, you know, just having a margarita and a good laugh. Seriously, longevity is huge this year. There’s even a bestselling guide on “how not to die”— but only if you can afford it. Otherwise, you can always rely on AI-powered wellness coaches to analyse your sleep, stress, and diet. I’m not sure I want my health dictated by a chatbot, but hey, to each their own. Thankfully, not all wellness trends require a PhD in biohacking or a Silicon Valley bank account. There are still some practical, downto-earth trends that even us regular humans can embrace. So, for those of us who just want to feel a little better and maybe make it through the year in one piece, here are some of the most interesting and doable wellness trends of 2025. Digital Detox Retreats: Escaping the Screen for True Relaxation With screen time at an all-time high, more people are realising the need to disconnect to truly recharge. Digital detox retreats, where phones, tablets, and laptops are either restricted or completely banned, are becoming a popular way to reset the mind and body. These retreats, often set in nature-rich locations, focus on mindfulness, human connection, and relaxation without the distractions of constant notifications. Taking a break from digital devices allows us to be more present, less stressed, and deeply refreshed. How to Try It: • Book a digital detox retreat in a scenic location (many offer guided meditation, yoga, and nature immersion). • Set personal screen-free hours each day, like “Tech-Free Mornings” or “Offline Sundays.” • Try a DIY detox weekend—turn off your devices and replace screen time with outdoor activities, reading, or journaling. Forest Bathing, Hiking & Pilgrimages: Walking Your Way to Wellness Nature therapy is nothing new, but it’s more intentional than ever. Practices like forest bathing (Shinrin-yoku), long-distance hiking, and even spiritual pilgrimages are gaining popularity as people seek deeper ways to connect with nature and themselves. Whether it’s a gentle walk through the woods or a multi-day hiking journey, these activities encourage mindfulness, movement, and mental clarity. How to Try It: • Forest bathing: Find a quiet wooded area, walk slowly, and engage all your senses— listen to the sounds, feel the textures, and breathe deeply. • Hiking: Explore local trails, making it a habit to spend time outdoors every week. • Pilgrimages: If you’re looking for something deeper, consider a modern pilgrimage—like walking part of the Camino de Santiago or visiting sacred natural sites. Wild Swimming: The Thrill of Cold-Water Therapy Jumping into cold lakes, rivers, waterfalls, or the ocean might sound extreme, but it is one of the fastest-growing wellness trends. This practice is more than just an adventure—it’s a natural way to boost immunity, improve circulation, and enhance mental clarity. Wild swimming has been linked to reduced stress, increased dopamine levels, and improved resilience to cold and illness. It is an exhilarating way to wake up both body and mind. How to Try It: • Start by wading into cool water gradually rather than jumping in suddenly. • Focus on slow, controlled breathing to manage the initial cold shock. • If you’re nervous about swimming in natural waters, try a cold shower routine first to get used to the sensation. Biohacking & Longevity: Taking Health into Your Own Hands Biohacking is the art of optimising your body and mind using science-backed techniques, and this year, it’s more focused than ever on longevity. From personalised nutrition and sleep tracking to cold exposure and nootropic supplements, people are taking an active role in extending their lifespan and enhancing their well-being. By fine-tuning aspects like sleep, metabolism, and stress levels, biohackers are looking to increase both lifespan and quality of life. How to Try It: • Improve sleep quality by tracking sleep patterns and optimising bedtime routines. • Experiment with intermittent fasting or anti-inflammatory diets. • Explore cold therapy, sauna use, or redlight therapy to support longevity. • Focus on sustainable, practical changes rather than extreme trends. It’s All About Balance (and Maybe a Little Bit of Madness) If there’s one thing we’ve learned from these trends, it’s that wellness in 2025 is a mix of ancient wisdom, cutting-edge science, and just a sprinkle of sci-fi weirdness. Whether you’re diving into an icy lake, hugging a tree, or letting an AI app tell you how long you have left to live (maybe don’t), the key is balance. Not all of us are ready to bio-hack our way into immortality, and that’s okay. Some of us just want to feel a little better, sleep a little deeper, and make it through the year without turning into overstressed zombies. If that means taking a break from screens, going for a mindful hike, or braving a cold-water swim—great! And if your version of self-care involves a margarita and a good laugh, well, I’d say you’re doing just fine. So, here’s to living well in 2025—whatever that means for you. Now, if you’ll excuse me, I have a very important appointment… with a nap. Marita Bester is a freelance writer. You can follow her on Instagram @marita_bester Hot
HUA HIN TODAY 43 BOTANICA LUXURY PHUKET EXPANDS INTO HUA HIN WITH NEW HIGH-END POOL VILLA DEVELOPMENT Botanica Luxury Phuket Co., Ltd. has officially expanded into Hua Hin with the launch of Botanica Luxury Hua Hin, a high-end pool villa development in Khao Tao. The project, covering more than 14 rai, consists of 30 luxury villas designed in a modern loft style, with prices starting at 19.9 million baht. The total project value exceeds 500 million baht. Governor Sittichai Sawatsan presided over thDeveloped under the concept “Born in Phuket, Bloom in Hua Hin”, the project aims to cater to the increasing demand for luxury vacation homes in the area. Hua Hin has become an attractive market for high-end real estate, drawing interest from both Thai and international buyers. The grand opening event took place at Bluport Hua Hin and was presided over by Hua Hin Mayor Nopporn Wutthikul. Also in attendance were Attasit Intrachuti, Chairman of the Board of Botanica Luxury Phuket Co., Ltd., Priyaporn Intrachuti, Vice Chairman, along with Surarat Narongrit, President of the Prachuap Khiri Khan Chamber of Commerce, and Wasana Srikanchana, President of the Hua Hin – Cha-am Tourism Business Association. The event was attended by industry leaders, local officials, and international investors. Attasit Intrachuti noted that Hua Hin continues to attract buyers seeking luxury real estate, particularly private pool villas. “Currently, approximately 60% of real estate buyers in Hua Hin are Thai, with the remaining 40% made up of international buyers, including Europeans, Chinese, and Scandinavians,” he said. “Many of these buyers are looking for properties that serve as both private residences and long-term investments.” He also highlighted that Ultra High Net Worth Individuals (UHNWI) are increasingly drawn to Hua Hin due to its strong infrastructure, quality amenities, and reputation as a premier residential destination. The launch of Botanica Luxury Hua Hin marks a significant expansion for the company, which has built a strong reputation for luxury developments in Phuket. The project, which is located off Soi 126, follows the company’s established approach, focusing on high-quality materials, modern design, and attention to detail. “Hua Hin continues to establish itself as one of Thailand’s leading high-end real estate markets,” Attasit added. “With ongoing infrastructure improvements and strong demand, we believe this development offers not only a luxury living experience but also long-term value for buyers.”
44 ISSUE 272 • MARCH 2025 HOW TO PUT YOUR HEART INTO WHAT YOU DO Have you ever felt a quiet pull towards something—an idea, a dream, a passion—but life kept getting in the way? Maybe it makes your eyes light up, the thing you always think about but haven’t quite pursued. For me, that thing was writing. My love for words started young. My father introduced me to books, and I was hooked from the moment I could read. Stories transported me to different worlds, and soon, I wanted to create my own. But pursuing writing wasn’t as simple as knowing I loved it. It took years—almost a lifetime—of hesitation, self-doubt, and even moving across continents before I finally embraced it fully. And even now, writing isn’t just about passion; it’s about showing up. It’s about sitting down, even on days when the words don’t come easily. It’s about the quiet discipline of putting in the work, of committing, of choosing it again and again. But more than anything, writing is what excites me at 3 a.m., pulling me out of bed to capture a thought before it disappears. If you’ve ever felt that kind of pull towards something, whether it’s art, business, music, or a cause, you’re not alone. The road to following your passion isn’t always easy, but it’s worth it. People Who Followed Their Passion Against the Odds History is full of people who refused to give up on what they loved, even when success seemed impossible. Hot Chris Gardner, whose story was told in The Pursuit of Happyness, was once homeless before becoming a multi-millionaire. His philosophy was simple: “Find something you love to do so much you can’t wait for the sun to rise to do it all over again.” J.K. Rowling faced twelve rejections before Harry Potter became one of the best-selling book series of all time. Walt Disney was once told he “lacked imagination.” Steve Jobs studied calligraphy without knowing it would later shape Apple’s iconic design. They didn’t have a guarantee of success. They just kept going. So how do you do the same? Remember Why You Started There will be moments of doubt. There always are. Maybe you’ll question whether you’re good enough, or people will tell you to be "realistic." Maybe progress will be slow, and you’ll wonder if it’s worth it. In those moments, remind yourself why you started. What made you fall in love with it in the first place? What’s the feeling it gives you? For some, it’s creativity. For others, it’s making an impact. Maybe it’s a deep sense of purpose or simply the joy of doing something that feels right. Hold on to that reason. Let it be the thing that keeps you moving forward. Stay Inspired When Motivation Fades Motivation is wonderful but fleeting. You won’t always feel inspired, and that’s okay. What matters is how you stay inspired. • Read books, blogs, or watch videos that fuel your passion. • Surround yourself with people who uplift and challenge you. • Step away when needed—sometimes a walk or a break is enough to reset your energy. The key isn’t to wait for motivation; it’s to create an environment that keeps you connected to what you love. Believe in What You Do—Even When No One Else Does Sometimes, you won’t have external validation. You might not see results immediately. That’s when belief matters most. Vera Wang started as a figure skater before becoming one of the world’s top fashion designers. Howard Schultz was turned down by over 200 investors before Starbucks became a global brand. The path isn’t always clear from the start, but that doesn’t mean it’s not worth following. Passion isn’t just about the dream—it’s about the work, the commitment, the willingness to keep going even when you’re unsure. Putting your heart into something doesn’t mean you’ll always feel confident or motivated. It means choosing it anyway. Showing up. Practising. Failing and trying again. In the end, the reward isn’t just success— it’s knowing you gave your best to something that truly matters to you. So, ask yourself: What is the thing you can’t stop thinking about? Once you find it, go after it. Wholeheartedly. Marita Bester is a freelance writer. You can follow her on Instagram @marita_bester
HUA HIN TODAY 45 ONLY GOLF OPENS NEW BRANCH AT BLUPORT HUA HIN Only Golf celebrates new branch at Bluport Hua Hin with exclusive golf gear, up to 40% off, and world-class equipment trials Only Golf marks the grand opening of its new branch at Bluport Hua Hin, bringing an extensive selection of top-tier golf equipment and products from leading international and domestic brands. To celebrate, customers can enjoy discounts of up to 40%. The event has attracted several renowned professional golfers, including Pro Saipan Pannarat Pungsukpra, a female professional golfer who has competed in prestigious global tournaments such as the LPGA Tour and the Ladies European Tour, and Pro Art Marut Chuenchombun, a Thai professional golfer with experience in the All Thailand Golf Tour, Asian Tour, and Thailand PGA Tour. Also attending is well-known content creator and former Miss Thailand, Gift-Kritchaporn Hombunyasak, from the show Gift on Board. Only Golf is an official distributor of TaylorMade and offers a wide range of golf products from premium brands such as Titleist, FootJoy, Puma, Adidas, and Garmin at unbeatable prices. Shoppers can take advantage of special deals on high-quality golf gear. An exclusive highlight for customers visiting the Bluport Hua Hin branch is the opportunity to experience a golf simulator powered by Trackman 4, known for its high accuracy. The store also features a short game testing area and a TaylorMade demo section, where golfers can try out different specifications before making a purchase. This is an excellent opportunity for golf enthusiasts to test equipment before committing to a purchase. Only Golf at Bluport Hua Hin is now open on the 2nd floor. Don’t miss out on special promotions and exclusive golf products! For more information, call 032-905-111 or stay updated via: Facebook: BluportHuaHinOfficial LINE Official: @bluport
46 ISSUE 272 • MARCH 2025 Hot THREE THAIS FINISH IN TOP FIVE AT HONDA LPGA THAILAND The 12 Thai athletes in the field at the Honda LPGA Thailand made sure to give their home-country crowds something to cheer for, with three ultimately finishing the tournament in the top five on the leaderboard. Rolex Women’s World Golf Rankings No. 2 Jeeno Thitikul kept the hot streak she has recently been on rolling at Siam Country Club, collecting her ninth straight worldwide top 10 with a solo-third performance at the Honda LPGA Thailand. The four-time LPGA Tour winner, who celebrated her 22nd birthday on Feb. 20, got off to a steady start with a 4-under 68 on Thursday, a first-round effort that saw her make two bogeys and six birdies, four of which came in her last four holes, to sit in a tie for seventh early. She then caught fire on Friday, blitzing the Old Course with a nearly flawless 8-under 64, carding one bogey and nine birdies, six of which were in an eight-hole stretch from holes one to eight, to vault into a tie for third alongside Moriya Jutanugarn at 12-under total. Like some others in the field who had strong starts, Thitikul stalled a bit on Saturday, posting a bogey-free 3-under to maintain her T3 position and climb to 15-under for the tournament. But she cranked up the heat once again in the final round, carding a 6-under 66 after making one double bogey on the par-4 2nd hole and then recovering with eight birdies in her next 16 holes to finish solo third and kick off her 2025 LPGA Tour season in style. “It's a good week, to be honest. Really nice to finish in top three and then my home country, also my birthday week,” said Thitikul. “Everything is about process, and then if it's good, it's good. If it's not good, just take it. It's just life. You can't be good all the day, and then you can't be bad all week long. “We always been doing on the swing as well, and then I think everything is just process, to be honest. It doesn't have to be specifically things to do, but everything that we do we're trying to improve ourself.” Defending champion Patty Tavatanakit made a charge over the weekend at Siam Country Club to finish in a tie for fourth in her title defense at the Honda LPGA Thailand. The 2021 Chevron Championship winner got off to a bit of a slow start in the first round, grinding out a 1-under 71 after making four bogeys and five birdies on Thursday. Tavatanakit picked up the pace a bit with a 4-under 68 on Friday, a steadier round that saw her record just one bogey and also make five birdies, three of which came consecutively on the par-5 7th, par-3 8th and par-4 9th holes. But Moving Day is where the Thailand native really found her footing, as she fired a 7-under 65 that saw her make one bogey and eight birdies, three sets of which came back to back on holes one, two, 10, 11, 15 and 16 at the Old Course. It was a third-round performance that moved Tavatanakit from a tie for 15th into a share of sixth, putting her well within reach of another top-five LPGA Tour finish on Sunday in Thailand. Tavatanakit then took full advantage of that close proximity to the top of the leaderboard in the final round, carding another 65 with one bogey and eight birdies on her scorecard, four of which came in her last five holes at Siam Country Club and one of which was a chip-in birdie on the par-3 16th hole. Her day-four effort moved her into a tie for fourth alongside Moriya Jutanugarn, which ties her career-best finish in a title defense on the LPGA Tour as Tavatanakit also tied for fourth at the 2022 Chevron Championship at Mission Hills Country Club. “It means a lot to play in front of my friends and family and Thai fans,” Tavatanakit said. “This is an event (that) inspires a lot of Thai young players, including myself when I was younger. So, to come back, defend and to finish in the top five was an amazing feeling.” The elder Jutanugarn sister rounded out the trio of Thais who captured top-five finishes at the 2025 Honda LPGA Thailand. The 30-year-old raced out of the gate on Thursday and Friday at Siam Country Club, posting a pair of 66s in both the first and second rounds to hold a share of third through 36 holes. Day one saw Moriya almost go bogey-free, as Jutanugarn made only one bogey on the par-4 9th hole and collected seven birdies throughout the day, three of which came in a four-hole stretch from holes two to five. Day two was much of the same, with the three-time LPGA Tour winner making one bogey on the par-4 11th hole and then recording seven more birdies, four of which she rattled off consecutively on holes 12 through 15. Jutanugarn backed up a bit over the weekend as far as her scores went, shooting 69 on Saturday with three bogeys and six birdies on her card, but she cleaned up some of those mistakes in the final round, finishing off her 15th start in the Honda LPGA Thailand with a 4-under 68 after making only one bogey and five birdies on the last day competing in front of an enthusiastic Thai crowd to finish in a tie for fourth. “It always means a lot for all the Thai players,” said Jutanugarn. “We always get really good support from the fans, and definitely family and some friends come. It's always been one of the really, really fun weeks. “Playing good in front of the Thai fans in the home country and also trying to bring a lot of confidence from this week, good things, seeing some putts going in, some good shots, it always helps.” Three other Thai players finished in the top 25 alongside Thitikul, Tavatanakit and Jutanugarn. Moriya’s younger sister Ariya, who won the 2021 edition of the Honda LPGA Thailand, tied for 14th after posting rounds of 70-69-70- 66 throughout the week at Siam Country Club’s Old Course. LPGA Tour winner Pajaree Anannarukarn tied for 17th with a 72-hole total of 12-under, while 2023 LPGA Tour rookie Chanettee Wannasaen tied for 24th after finishing at 10-under for the tournament. Image: LPGA
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48 ISSUE 272 • MARCH 2025 Golf Section YOUR MONTHLY ROUNDUP OF GOLF NEWS FROM THAILAND The PIF Saudi Ladies International has concluded in Saudi Arabia, featuring a total prize pool of $5 million (approximately 170 million THB). Thailand’s Atthaya "Jeeno" Thitikul, who led after the previous round, successfully sealed the victory. She carded three-under-par in the final round, finishing with a total score of 16-under-par to claim the championship, along with a prize of 25.6 million THB. The World No. 4 outpaced Somi Lee (South Korea) by four strokes, securing her first win of 2025 in her debut tournament of the year. This marks Jeeno’s fifth career Ladies European Tour title before she returns to Thailand for next week's Honda LPGA Thailand. Final Results – PIF Saudi Ladies International • 1st (-16): Atthaya Thitikul (Thailand) • 2nd (-12): Somi Lee (South Korea) • 3rd (-11): Annabelle Fuller (England) • T-4th (-10): Chisato Iwai (Japan), Aina Yoon (South Korea), Nanna Koerstz Madsen (Denmark), Ariya Jutanugarn (Thailand) Thai Players’ Results • 1st (-16): Atthaya Thitikul • T-4th (-10): Ariya Jutanugarn • T-21st (-5): Patty Tavatanakit • T-27th (-4): Patcharajutar Kongkraphan • T-39th (-2): Trichat Cheenglab • T-47th (-1): Jaravee Boonchant FB: Ladies European Tour ‘JEENO’ CLAIMS LADIES EUROPEAN TOUR TITLE IN SAUDI ARABIA The DP World Tour continues its Middle Eastern swing, with the latest event, the Ras Al Khaimah Championship, concluding in the United Arab Emirates. The tournament featured a $2.5 million prize purse (approximately 84 million THB). Thailand’s Kiradech Aphibarnrat, the country’s sole representative, secured a top-10 finish, placing tied for eighth with a total score of 11-under-par, earning approximately 1.7 million THB in prize money. The championship title went to Alejandro del Rey from Spain, who dominated the event with a 22-under-par total, finishing four strokes ahead of runner-up Marcus Armitage from England. The DP World Tour remains in the Middle East next week but moves to Bahrain for the BEPPCO Energy Bahrain Championship. Photo: @kiradech_arm ‘PRO ARM’ FINISHES TIED-8TH AT DP WORLD TOUR IN UAE The LPGA Tour has expressed its strong support for the Honda LPGA Thailand, recognising its role in the development of professional golf in the country and its contribution to the global stage. Following the conclusion of the 2025 edition, LPGA officials reaffirmed their commitment to strengthening their long-term partnership with the tournament. The Honda LPGA Thailand is the only LPGA Tour event held in Thailand and has been a fixture on the calendar for 18 years. It is the secondlongest-running LPGA event in Asia, following Japan’s Japan Classic. Since i t s i n a u g u r a l edition in 2006, the tournament h a s g r o w n s i g n i f i c a n t l y, attracting elite g o l f e r s f r o m around the world and providing a platform for Thai players to compete at the highest level. The event has played a key role in inspiring young Thai golfers, contributing to the country’s rising presence in women’s professional golf. When the tournament first began, only a handful of Thai players competed on the LPGA Tour. Today, more than ten Thai golfers are part of the LPGA circuit, with a collective total of 28 LPGA titles, including three major championships— two by Ariya Jutanugarn and one by Patty Tavatanakit. Additionally, Thailand’s LPGA IMPRESSED WITH HONDA LPGA THAILAND, COMMITTED TO ELEVATING THAI GOLF TO A GLOBAL LEVEL team won the 2023 International Crown, with Atthaya Thitikul, Moriya Jutanugarn, Ariya Jutanugarn, and Patty Tavatanakit representing the country. “The Honda LPGA Thailand, now in its 18th year, has established itself as a key tournament on the LPGA calendar,” said Tommy Tangtiphibulthana, Senior Vice President of LPGA Tour Operations. “We are proud to witness the event’s continued growth, the strong partnerships it has fostered, and the increasing number of worldclass Thai golfers. The LPGA remains deeply engaged in the Asian market, providing opportunities for female golfers to showcase their talents and contribute to the sport’s development. Through initiatives like the USGALPGA Girls Golf programme, we are committed to advancing women’s golf globally. We look forward to continuing our collaboration with Honda LPGA Thailand.” The Honda LPGA Thailand has also helped elevate Thailand’s profile as a premier golfing destination. The country’s combination of world-class golf courses, renowned hospitality, and diverse cultural and culinary offerings has made the tournament a sought-after event for players and spectators alike. Over the years, the tournament has witnessed significant growth in attendance. More than 40,000 spectators attended the 2025 edition over the four-day event, following a record 43,595 attendees in 2024. Thai golfers have also made their mark, with Ariya Jutanugarn winning the title in 2021 and Patty Tavatanakit securing victory in 2024. Beyond the competition, t h e t o u r n a m e n t c o n t i n u e s to inspire young golfers and provide opportunities for future generations. Even those who do not turn professional gain valuable experience from participating in the event, contributing to the overall growth of Thai golf. Photo: LPGA Facebook
032-618-666 Email: [email protected] www.blackmountainhuahin.com The Ultimate Golfing Experience 032-618-666 Email: [email protected] Book online: www.blackmountainhuahin.com Green Fee: ฿3,995 Stay & Play: ฿4,495
50 ISSUE 272 • MARCH 2025 Hot HUA HIN GOLF MEMBERSHIP EXCHANGE: SELL YOUR UNUSED GOLF MEMBERSHIP The Hua Hin Golf Membership Exchange, recently launched by Hua Hin Today, connects individuals looking to sell unused memberships with buyers eager to access Hua Hin’s world-class golf courses. The exchange offers a straightforward and secure platform for anyone looking to navigate the process of transferring golf memberships. Sellers can list memberships they no longer need, while buyers can explore competitively priced options without the hassle of lengthy negotiations or uncertainty. Why use the Hua Hin Golf Membership Exchange? The service provides several distinct advantages for both buyers and sellers. Sellers benefit from an easy-to-use process that connects them with a network of interested buyers. They can rest HUA HIN YOGA FESTIVAL 2025 HELD ON KHAO TAKIAB BEACH The Hua Hin Yoga Festival 2025 officially concluded on Sunday (Feb 23), bringing together yoga enthusiasts from Thailand and abroad for a series of sessions on Khao Takiab Beach. The festival, which marked its fifth year, was inaugurated on Friday evening by Sittichai Sawatsan, Governor of Prachuap Khiri Khan Province, in a ceremony held in front of Verso Hua Hin – A Veranda Collection. The event was attended by senior officials, including Wannapha Kiatpongsa, Regional Director for Central Thailand at the Tourism Authority of Thailand (TAT); Niti Wongwichasawat, Director of TAT’s Prachuap Khiri Khan office; Kitipong Siriphetkasem, Vice President of the Hua Hin/Cha-Am Tourism Business Association; and Nalin Makchane, the province’s Public Relations Officer. O r g a n i s e d b y TAT’s Prachuap Khiri Khan office in collaboration with Hua Hin Municipality, the Hua Hin/ Cha-Am Tourism Business Association, the Prachuap Khiri Khan Tourism Business Association, and other public and private sector partners, the festival aimed to promote health and wellness tourism in the region. It also sought to encourage more people to adopt yoga as part of a healthy lifestyle. The event featured yoga sessions led by experienced instructors, set against the backdrop of Hua Hin Beach at sunset. Over the years, the festival had grown in popularity, attracting both Thai and international participants, including expatriates and younger travellers with an interest in wellness. Hua Hin has positioned itself as a hub for health and wellness tourism, and events like the Hua Hin Yoga Festival continue to highlight the town’s appeal as a destination for those looking to combine travel with well-being. assured knowing that Hua Hin Today will facilitate the process and ensure all transactions are handled securely. For buyers, the exchange presents an opportunity to purchase memberships at competitive rates. Whether you’re a keen golfer or someone looking to explore Hua Hin’s renowned courses, here is a reliable option to find memberships that suit your needs. Supporting Hua Hin’s golfing community Golf is a major attraction in Hua Hin, with the region hosting some of Thailand’s most prestigious courses. The Hua Hin Golf Membership Exchange enhances access to these courses by making memberships more affordable and accessible to a wider audience. This initiative not only benefits individual golfers but also strengthens the local golfing community. How it works The process is simple: sellers contact Hua Hin Today on the details below, and we will facilitate connections with potential buyers. Once both parties agree on the sale, the exchange ensures the transaction is completed securely. A small commission is charged for the service, reflecting the value of the convenience and peace of mind provided. Get involved today Whether you’re looking to sell an unused membership or secure one at an attractive price, the Hua Hin Golf Membership Exchange is here to help. To learn more about the service, contact Khun Noon at 082- 895-6991 or email [email protected]. SPARTAN RACE THAILAND RETURNS TO HUA HIN IN MAY The Spartan Race, a globally recognised endurance event, will return to Hua Hin this year, with competitors set to take on a series of challenging obstacle courses at the Army Non-Commissioned Officer School from 31 May to 1 June. The event will feature multiple race formats, including the 10-kilometre Spartan Super, the 5-kilometre Spartan Sprint, and various races for children. Participants will be tested on their strength, stamina, and agility as they navigate rugged terrain and overcome obstacles such as the rope climb, spear throw, and barbed wire crawl. The Spartan Super, covering 10 kilometres with 25 obstacles, is designed for experienced athletes looking for a challenging test of endurance and skill. The Spartan Sprint, a 5-kilometre course with 20 obstacles, offers an entry-level challenge for newcomers while also serving as a benchmark for returning participants. Completing either race contributes towards the Spartan Trifecta, a milestone awarded to those who finish a Sprint, Super, and Beast race within a year. Spartan Race Thailand is part of the international Spartan Race series, which has grown in popularity since its inception in 2010. The series hosts events worldwide, including the Spartan World Championship, which attracts elite athletes from across the globe. The last Spartan Race held in Hua Hin took place in 2018. Since then, the event has gained a strong following among the local fitness community, with growing participation in obstacle course racing across the country. Further details, including ticket information, can be found at https:// th.spartan.com/en.