2021 ALP Virtual Conference & Marketplace e-Program Aspiring Conference Only

Tuesday, February 23, 2021

3:00 ET

Do I Discount or Not? When? Know Your Fixed and
Variable Costs to Help You Price

Presented by
Marty Etzel
Owner & Innkeeper
Flag House Inn
Annapolis, Maryland
[email protected]

It’s not uncommon to fall into a mindset that if I only discount my rooms, more
bookings will follow. That is not always the case and it surely is not wise if you
haven’t determined your costs. Let’s find out together if you can afford to
discount before jumping into a hole you may have trouble getting out of.
CLICK HERE TO VIEW THE SLIDES

Marketing Beyond Pay Per Click

Presented by
Monique Greenwood

Owner & CEO
(Chief Enjoyment Officer)
Akwaaba Bed & Breakfast Inns
and The Mansion at Noble Lane

[email protected]

Very few innkeepers have dared to venture staying off the radar of Google and
the OTA’s …. and survived to tell their story. I guess nobody told Monique that
was impossible. For years, with multiple properties, she has done just that.
Spend some time learning ways to avoid spending marketing dollars and take
advantage of some free channels to boost your occupancy numbers.

Tuesday, February 23, 2021

4:00 ET

Work Smarter, Not Harder
Stories from Innkeepers Who Make the Most of Their PMS

Moderated by
Marc Kassouf
Owner & Innkeeper
Quiet Creek Inn & Strawberry

Creek Inn
Idyllwild, California

Board Chair
[email protected]

With Special Guests

Adrienne Sweeney Dan Clark
Innkeeper Innkeeper
Inn of the Turquois Bear
The Driftwood Inn Santa Fe, New Mexico
Homer, Alaska [email protected]

[email protected]

Jesse Keefer Al Heminger
Proprietor Innkeeper

Bodega Ridge The Huron House
Galiano Island, British Columbia Oscoda, Michigan
[email protected]
[email protected]

You’ve got this great piece of technology in your office and on your phone, but
are you using it to the fullest? These Lodging Professionals Do.

Tuesday, February 23, 2021

4:00 ET

While You're Here...Putting on the Concierge Hat -
Knowing your Partners

Presented by
Steve Short

CEO
Frictionless Guest App
[email protected]

Travelers spend on average 2.5 hours per day at your property. What are they
doing the rest of the time? They are experiencing everything around you. They
are visiting museums, attending shows, dining on local fare, and much more.
Do you have strong partnerships set up with your community? Learn from
property owners who actively seek out these partnerships to benefit their
guest’s experience during their stay.

Tuesday, February 23, 2021

4:00 ET

Come Out Ahead Through Uncertainty and Keep
Advertising Profitably in 2021

Liz Hamilton E Scot Fuller-Beatty
Owner & Founder
Maia Internet Consulting Owner & Innkeeper
[email protected] The Chadwick B&B

Portland, Maine
and

Director of Sales & Education
ThinkReservations

[email protected]

2020 brought a big shift to our industry. While some stayed busy with local
drive traffic others were forced to close with COVID-19 shutdowns. Join Liz
Hamilton and E. Scot Fuller-Beatty as we take a look at paid advertising options
for the coming year, and learn how to determine what to look for in regards to
a good return on your investment.

CLICK HERE TO VIEW THE SLIDES

CLICK HERE TO PURCHASE THE
ENTIRE

LODGING PROFESSIONALS
CONFERENCE CONTENT





Virtual Marketplace

The perfect time to stock those shelves, re-invent your guestrooms, inquire with
our consultants and digital marketers, and so much more. You’ve got 2 hours per
day to shop, shop, shop!!!!

* Aspiring Marketplace **Lodging Professionals Marketplace ***Both

ResNexus (Premier Annual Supporter)***
ThinkReservations (Platinum Annual Supporter)***
Acorn Internet Services (Gold Annual Supporter)***

Cloudbeds (Gold Annual Supporter)***
ExpressRez (Gold Annual Supporter)***
Little Hotelier (Gold Annual Supporter)**
Outdoor Lighting Perspectives (Silver Annual Supporter)**
The B&B Team® (Silver Annual Supporter)***
Frictionless Guest App (Bronze Annual Supporter)**
Mitchell J. Pies Insurance (Bronze Annual Supporter)**
Deneen Pottery (Conference Mug Sponsor)***

Berkshire Amenities Group** Interim Innkeepers Network**
Bushnell Services** InsideOut Solutions **
Boca Terry** Live.Simple.Soap.**
Maia Consulting**
Casablanca Ventures** Odysys**
CBIZ Insurance* OneSpare**
Q4Launch**
Chadsworth & Haig Robes** Select Registry**
Comphy Co.** Sitrónu**

Eliot Dalton, Inn Consultant and Turkish Towel Company**
Business Broker** Unique Angles Photography**

Elizabeth Campbell Photography** Victorian House Scones***
Eviivo ** WebRezPro**

Fair Haven Photographs** White Stone Marketing***
ijk Partners***
InnStyle***