Master Group

1

Group Profile

Master Group General trading LTD. Company (Master Group),
incorporated on January, 17, 2004, is a partner distributor of
mobile phone products. The Company operates in two
segments: wholesale distribution segment (Wholesale
department) and retail segment (Retail Department). The
Company’s Wholesale and Retail Segment distributes Mobile
phone products covering Iraq’s three regions (North, Middle
and south). Master group headquarters is located at heart of
mobile trading community in (Rubayee street) Baghdad while
other Master Group branches are located in Kirkuk, Erbil,
Sulaymaniyah, Basra and Karbala. With such wide
geographical configuration, Master Group has the advantage
of covering higher market share in Iraq. Master Group has
more than 130 skilled employee working in four different
geographical areas to meet the demand of our customers.
Super Master has the experience in dealing with low stability
of the Iraqi market (due to political issues) in channel
management, stock management, and availability. The
Company’s Wholesale Segment in Iraq is serving
approximately 600 of major mobile phones wholesalers and
retailers in Iraq with such high market share Master group is
ranked among the top 3 mobile phone distributor in Iraq

2

Mission Statement

Guided by relentless focus on our distribution strategy, we
will constantly strive to implement the critical initiatives
required to achieve our vision. Thus, we will deliver
operational excellence in every corner of the company and
meet or exceed our commitments to the brand partnership
and the wholesalers. All of our long-term strategies and
short-term actions will be molded by a set of core values that
are shared by each and every associate.

Goal:

Super Master aims to be the preferred distribution partner in
Iraq, Middle East, and beyond. We stand for the best multi-
category product solutions for brand owners and retailers
thanks to our efficient sales strategy and stock management.

Objective:

We serve wholesalers retailers with just-in-time deliveries,
tailored logistic solutions and financing stock. While brand
owner can count on us for administration, risk, stock and
forecast management.

Core Values:

Super Master as corporate believes in Team work, integrity,
stability and consistency as its core values

“ Local Experts in Unstable Markets”

3

Corporate Group

Super Master Al Jeel Al Jadeed
Technology LTD LTD
The aim ofFtZhCisOcompany is
The aim of this company is
provide distribution services provide distribution services
for our partner in Erbil Iraq. for our partner in Erbil Iraq.

Super Master Al Ghad

Dur Alaoon

The aim of this company is The aim of this company is
provide distribution services provide financial resources
for our partner in Baghdad and services ( exchange) for
Iraq. all Master Group corporate.

Smart Phones Super Master
LTD Technology FZCO

The aim of this company is The aim of this company is
provide distribution services provide logistic services for
for our partner in Erbil Iraq. all Master Group corporates
in Dubai.

SM-Master
Immobilien GMbH

The aim of this company is
real estate investments
Activity in Germany.

4

Master Group Head Office Baghdad
(Al-Rubaie street-Master Building)
Head Office & Branches Act as head quarter and the central point of
Master Group business strategy and main
Master Owned Facility management departments (Finance, IT, H.R,
Master Agents Marketing, DSR and logistics).

5 Branches

All branch are responsible for the demands of our

wholesalers , retailers & Master’s cash van.
• Act as distribution point of stocks .
• Provide after sales services

Baghdad: Al-Rubaie street-Master Building

Erbil: 100M street-Near Airport.

Kirkuk: AL-Jamhooria street.

Sulimanya: AL Salem street

Basra: AL AlJazaer street.

Karbala: AL-Sanater street.

Organization Structure

Logistics & Reporting General DSR
Manager
Responsibilities: Responsibilities:
Marketing, Establishing sales forecasting General Administrative Increases channels.
and developing annual sales quotas for Increase the market share of Iraqi market.
regions and territories; projecting expected Responsibilities: Decrease the dependence on the WS
sales volume and profit for existing and General Management Support distribution.
new products. Sales action plans. Maintains Gain a better control on market
sales volume, product mix, and selling Facilities Management distribution.
price by keeping current with supply and Human Resources Prevent overflow of stock and stock export.
demand, changing trends, pricing. Decrease credit value in the Iraqi market
Information Technology through retailing.
Sales Administrative Support
Finance
Responsibilities: IT Department
Marketing, Establishes sales forecasting Marketing Department Responsibilities:
and developing annual sales quotas for Financial Accounting
regions and territories; projecting expected Management Accounting
sales volume and profit for existing and Financial Controls
new products. Sales action plans. Maintains Report Preparation
sales volume, product mix, and selling Tax and Regulatory
price by keeping current with supply and Bill Paying
demand, changing trends, pricing. Receivables Management
External Financing
Brand Management
After Sale` Services
Responsibilities:
Communication, Brand projects, Responsibilities:
implementation, Follow up on brand related Diagnoses and performs repairs on
issues. Order planning, Feed force, electronic devices, primarily smart phones,
Incentive programs, Promotional programs, and tablets.
Activation tracking

6

Organization Chart

Managing
Director

DSR Maintenance

Brand Sales Finance Logistic
Management Management Management Management

Account Sales Sale Inventory Logistic
Manager Control Coordinator
Manager Manager Analyst

Account Accountant Financial
Manager
Consultant

Kurdistan Baghdad
Sales Team Sales Team

7

Employee Names

Name Job Position Department Email
Saif Ali Fadel General Manager Manegment [email protected]
Khaled Mohammed Abbas General maneger Manegment [email protected]
Salih Saad Mahsoub Brand Manager Branding [email protected]
Ghosoun Taleb Sabeeh Reporting Officer Branding [email protected]
Walaa Qassim Sadiq Reporting Officer Branding [email protected]
Hussein Kader Rashid Sales [email protected]
Amanj Hakim Hamid Sales Maneger Sales [email protected]
Nasar bahnam daoud Sales Maneger Sales [email protected]
Firas Sabah Aziz Sales Maneger Sales [email protected]
Hussam Ali Fadel Sales Maneger Sales [email protected]
Omar Thamer Mohammed Sales Maneger Sales [email protected]
Bahaa Eddin Fadel Obeid Sales Officer Sales
Tief Diaa Maslem Sales Officer Sales [email protected]
Abdul Sallam Ahmed Sales Officer Sales
Ahmed Bassem Mohammed Sales Officer Sales
Sales Officer DSR
Mostafa Saadoun Allawi DSR Maneger DSR
Ali Ghassan Said Sales Representative DSR
Haider Ali Suhad Sales Representative DSR
Sales Representative DSR
Omer Fread Fouad Sales Representative DSR
Beyonad Abdul Mohammed Sales Representative DSR
Sales Representative DSR
Amer Hani Dahir Sales Representative DSR
Mahmoud Saatar Rahman Sales Representative DSR
Sales Representative DSR
Mohsen Fadel Ali Sales Representative DSR
Yousef Naji Mohammed Sales Officer DSR
Horman Abdul Rahman Khalid DSR
Driver DSR
Mostafa Saied Ali Driver
Mohammed Qasim Mohammed Driver

Shamali sherqi Mohammed
Qassim Tariq Sadeq

Mohamed Naasah Ahmed

8

Employee Names

Name Job Position Department Email
Bilal Falah Hassan Driver DSR
Najm al Din Muhammad Driver DSR [email protected]
Alaa Jamil Mohammed Driver DSR
Heydar Kassem Kazem Driver DSR [email protected]
Bilal Sabah Hussein IT [email protected]
Ahmed Sabah Hussein IT Manager IT
Mohammed Samer Ibrahim IT Officer IT [email protected]
Fatin Hayder Hassan IT Officer [email protected]
Tamara Atheer Salman Marketing Manager Marketing
Ali Mohamed Rida HR Manager HR [email protected]
Abdull Karim Jabbar Financial Consultant [email protected]
Mohammed Hussein Ali Financial Manager Financial [email protected]
Malad Helen Dehsh Account Manager Financial
Ali Hazem Mohammed Account Manager Financial [email protected]
Ahmed Qais Abdel Razak Purchases Officer Financial [email protected]
Muhannad Yasin Khader Account Officer Financial
Account Officer Financial [email protected]
Ahmed Jasab Malik Account Officer Financial [email protected]
Zainab Saad Khalaf Account Officer Financial
Burooj A. Abdel Hamid Account Officer Financial
Account Officer Financial
Hassan Amin Account Officer Financial
Mohammed Farooq Jarallah Account Officer Financial
Maintenance Manager Financial
Radwan Ali Shagati Maintenance Manager Maintenance
Mohammed Riad Salman Maintenance Operatoer Maintenance
Mohammad Aghawani Account Manager Maintenance
Samer Hatem Shehade Maintenance technician Maintenance
Maintenance technician Maintenance
Tahaged Imad Kamel Maintenance technician Maintenance
Haidar Mahmoud Mustafa Maintenance technician Maintenance
Maintenance
Amir habibullah
Mustafa Mahmoud
Shehab Ahmed Kassem

9

Employee Names

Name Job Position Department Email
Sajee Mohamed Kassem Maintenance Receptionist Maintenance [email protected]
Maintenance Receptionist Maintenance
Israa Ibrahim Ali Maintenance Receptionist Maintenance [email protected]
Rana Mahmoud Ramadan Maintenance technician Maintenance [email protected]
Mohammed Muzaffar Siddiq Maintenance technician Maintenance
[email protected]
Saif Abdul Sattar Logistic Manager logistic
Sura Khelan Mahmoud Logistic Officer logistic
Adnan Mohammed Abbas Logistic Officer logistic
Aram Saadallah Khusraw Store Manager logistic
Ghazwan Jafar Muslim Store Manager logistic
Sari Saadallah Khusraw Store Manager logistic
Store Manager logistic
Hamza salim radam Store Officer logistic
Mostafa Mohamed Khalil Store Officer logistic
Aqeel Jassim Mohammed Store Officer logistic
Mohammed J.Abdel Sada Store Officer logistic
Store Officer logistic
Morteza Saleh Khazal Store Officer logistic
Blasem Abdel Wahab Jassem Store Officer logistic
Abbdallah Amer Abbdallah Store Officer logistic
Store Officer logistic
Hussein Alaa Mousa Store Officer logistic
Anwar Raad Saadoun Store Officer logistic
Abdullah Sumitan Mohsen Store Officer logistic
Helo latif Mohamed Reporting Officer logistic
Barwa Salahuddin Najmuddin Store Officer logistic
logistic
Shivan Azad Kader Driver logistic
Ali Kazem Naji Driver logistic
Driver
Yuser Ridha Fadel
Morteza Fadel Ali
Saddam Hamid Khader
Bakhtiar talib muhammad
Walaa Sahb Khudair

10

Employee Names

Name Job Position Department Email
Khaled Al Masoud Guard Security
Guard Security
Bakhtiar Habib Guard Security
vijan bodas Guard Security
Guard Security
rimesh medifed Guard Security
Robel Mahdi Hassan Guard Security
Guard Security
Selim Al Bengali Guard Security
Sanjeev Exchange
General maneger Exchange
Salih Khazal Jawid Sales Maneger Exchange
Sefoul Islam Account Officer Exchange
Teller Exchange
Hisham Ibrahim Mosleh Teller Exchange
Aous yaarab Saied Teller Exchange
Nour Mohsen Jassim Teller Exchange
Rifaat Mustafa Ali Teller Exchange
Teller Exchange
Mahmoud Shehab Ahmed Teller
Ammar Khader Majid
Walid Majid Hamid
Tarek Ziad Tariq
Akram Ibrahim Aboud
Harith Muthana Heelan

11

Logistic Warehouse
Coming soon
• Master Group utilize internal logistic system to provide stock
availability anywhere, anytime in Iraq. As Master Group main
competitive points are availability, price, and after sale
services.

• Master Group has good team for full logistic service
(clearance and local shipment from airport to any point of
Iraq ).

• Master Group has good team good team for Purchase orders,
follow up the logistically shipment and full reporting .

• Master Group has 3 main warehouses and 3 secondary
warehouses, 2 of them are owned by our group and 4 are
rented. All warehouses have safety requirement (fire system
and security camera system) .

• Master group develop storage plan to increase more
warehouses to new location and increase space for old
warehouses based on the demand .

• Master group has 4 trucks, 10 cash vans, 2 forklift and 5
salon car for best performance of transportation, distribution
and storage of goods.

12

Logistics Management & Planning

Order Planning Order Management

study of the market demand to orders planning and Provide the Verify quantity, Quality and IMEIs against relevant
suppliers with the purchase order Sales purchase order , timescales of orders, upload to
on line system .
Reporting
Shipping
Provide Sales Forecast by Channel, Current stock
holding, DOS (Days of supply), current order book organize and follow up all shipment to ensure
quality of access on time
and delivery plan,

Transportation Clearance

Transportation and distribution of goods to inside Clearance the goods from any port at any time and
the country any where and any time pay taxes and customs according to the laws of the
country.

Warehousing & Inventory

Storage of goods inside warehouses and inventory
management physical stock.

13

What's Do Owned 10 cash vans

Online system Those units are used to internally distribute the
stock, depending on the distribution plan strategy.
Master group has online system to computerize
management all department . 3 Buildings

Website & IP address Master group owns 3 buildings used for corporate
business management.
Master group has website for more easy
communication with clients .

5 hardware servers 4 Trucks

To build a network base connecting all users of the Master Group utilize internal logistic system to
company's systems at any time , anywhere. provide stock availability anywhere, in Iraq

Trade mark

Master Group has built the most important trade
mark in the distribution of mobile phones in Iraqi
markets

14

DTR

(Direct To Retail Department)

This department founded in Master Group to:
1-Increase sales channels.
2-Increase the market share of Iraqi market.
3-Decrease the dependence on the WS distribution.
4-Gain a better control on market distribution.
5-Prevent overflow of stock and stock export.
6-Decrease credit value in the Iraqi market through

retailing.
Our DTR department contain 10 DSR's
Along with 10 Cars, and they cover almost
Iraqi cities (Baghdad, Erbil,
Sulaymaniyah, Dohuk, Basra,
Karbala, Babylon, Najaf, Diwaniya)

15

DTR Management & Planning

Survey & planning

Make full study For all POS with processing each point ID code
and build a customer database with full data

Forecasting Root plan

Provide logistics department with Develop a weekly work plan and root visits
Forecast sales and market demand based on number of POS in each area, visit
time and sales volume

Happy call DSR target & incentive

Take daily random call samples to check Set target and incentives to DSR to achieve
the performance of sales representatives best retail relationship, best distribution,
best market share and best sales volume.
and customer needs
Support & Offers
Delivery & Invoicing
Develop retail offers program and what's the
Deliver of goods to retail channels using online market need support heads on brand vision
system invoicing and simple explanation for
new items and new offers

16

After Sale Services

Master Group initiated four service centers for all brands
sold. Thus increasing brand equity in the Iraqi market and
provide a competitive advantage for Master Group in sales.
Now Super Master Warranty card is well known among
wholesaler and retailer dealing with mobile phones.
Our service team is chosen carefully and tested against the
highest standards of the service industry due to the focus of
the corporate on our costumers satisfaction. This strategy
aim to compensate (with the same quality) the absence of
the official services centers in Iraq due to political issues. we
provide the warranty with support of our official partners.

17

Service Strategy

Standardized processes accelerate order management and
increase customer satisfaction
Sources of error are minimized, quality of service
management is raised and customer loyalty is strengthened
Solutions are flexible, improving responsiveness to new
requirements
Service order entry management is made simpler and more
transparent by pre-configured and standardized processes
Improved workloads through highly sophisticated and flexible
scheduling, e.g. for repairs
After-sales processes are designed in line with the specific
needs of the mobile phone fleet

18

Partners

As result of innovation, flexible business strategy, long
experience, and improved local market research Master
Group is able to analyze the Iraqi markets and emerge with a
distinctive business model which focuses on price,
availability, and supply management. Such business model
attracted major brand to invest in the Iraqi market through
Master Group. While, our partnership with Nokia - Microsoft
has lead to immense change in the Iraqi market strategy,
Master Group has been successful in reflecting its own
business strategy molded by the brand expectation for the
Iraqi market. More over, A new partnership took place with
Lenovo brand as emerging brand in the Iraqi market with
Master Group. Such partnership reflects Master Group
business strategy which increase brand value and provide
optimum supply management.

19

Master Group sales strategy

1Super Master has gained the costumer trust by providing
competitive price, long term availability of products, and
high quality after sale service.

2Its estimated that the corporate owns 60% of market
share ( multi brand) and about 80% of Nokia market (as
official partner) share in the Iraqi market.

3The company has strategic credit plan in dealing with
sales in the Iraqi market and as conclusion Super Master
provide 5 days of credit time ( Account payable)( as well
as cash method) for our wholesaler clients. And 10 days
for our retailer clients.

4Master group has (5) showrooms in Iraq with 300 dealers
Baghdad, Erbil, Kirkuk, Sulaymaniyah, Karbala and Basra.

5Master group has a distinctive vision in the Iraqi market
and due to market instability a short term process of
researching the market is implemented within the general
plan made quarterly.

6 We gives our customer 3 days warranty about the price
protection after purchase.

7All our strategies in sales is based on the fact that the
Iraqi market is unstable thus flexible business strategies
is a must.

20

Master Group last Year
Achievements

Rebuild and develop the DSR department to enhance the distribution strategy and increase
retail segment efficiency.

Develop JJC internal structure and build an enhanced corporate style. Through creating a
structured divisions ( Sales, Brand management, Finance department,
Logistics and administrative department)

Worked on financial statements of Master
Group for regional accreditation.

Better stock management strategy
through the cooperation of Sales
and Brand division.

21

Baghdad: Al-Rubaie Street-Master Building, Erbil: 100m st. Airport intersection,

Kirkuk: Al-jamhoori Street, Basra: Al-Jizyer St. Shenshel Tower,

Karbala: AL-Snater Street.

Call us: 6565 www.masteriraq.com [email protected]