2018 Community Property Report

2018 COMMUNITY

• Property Report •

palmwoodsrealestate.com.au

INTRODUCING YOUR NEW 2018 COMMUNITY
PROPERTY REPORT, WHICH REVEALS HOW...
“You too can sell your house for a premium price
in the quickest way possible with Palmwoods Real Estate”

Dear Homeowner,

Thank you for requesting your FREE “2018 Community Property
Report”. You’ve made a wise choice, because inside you’re going
to discover the 11 things you need to know in order to sell your
home and have an easy and pleasurable experience.

In the pages that follow you’ll discover the common pitfalls
seller’s make that cost them thousands, the warning signs to look
for when choosing an agent and an exact list on how to prepare
your property for a quick sale at a premium price.

So let’s not waste anytime and get straight into it!

Yours truly,
Byron Miller

• Contents • PAGE 3
PAGE 6
CHAPTER 1 PAGE 8
What Everybody Ought to Know About Pricing Their Property PAGE 11
PAGE 12
CHAPTER 2 PAGE 13
Discover the Right Sales Method for You PAGE 14
PAGE 15
CHAPTER 3 PAGE 17
The Secrets to Successfully Promoting Your Property PAGE 18
PAGE 19
CHAPTER 4 PAGE 22
Little Known Ways to Increase the Sale Price of Your House

CHAPTER 5
How to Turn Your House Into Their Home

CHAPTER 6
What You Need to Know About Open Homes and Buyer Inspections

CHAPTER 7
Why You SHOULD Self Promote Your Property

CHAPTER 8
The 1 Mindset Shift to Successfully Sell Your Home

CHAPTER 9
The Sooner You Know How Negotiations Work the Better

CHAPTER 10
The 6 Common Mistakes to Avoid Getting an Agent Nightmare

CHAPTER 11
How to Choose the Right Agent

CHAPTER 12
Why Palmwoods Real Estate is the Right Choice for You...

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Chapter 1

WHAT EVERYBODY SHOULD KNOW ABOUT
PRICING THEIR PROPERTY

If you want to sell your property quickly, This means you won’t be turning away
and without all the pain and hassles that any potential buyers from pricing your
most sellers experience, then it’s essential property too high.
that you choose the right price.
2. Ensure Your Agent Shows You
You see, pricing your property correctly Comparable Sales In Your Area
is the single most important factor to
a successful sale.If you price your house This will give you a realistic idea as
too high, you wont get any interested to what people will be willing to pay
buyers... and as a result you’ll end up for your house. All agents have access
spending far more money on extra to this data, which means it’s important
advertising. However if you price your to request to see these numbers from
house too low you’ll miss out on getting your agent. Beware of agents that don’t
the money you deserve. offer this upfront or that hesitate when
you ask.
Trouble is there are agents out there
who will mislead you on your selling price 3. Have Potential Buyers Tell You What
to suit their own agendas. Often they They’re Willing To Pay
will over value your house just so you’ll
choose to sell your property with them… Now this might sound a little bit crazy, but
but here’s 3 simple ways that you can this strategy works. It works by allowing
avoid mispricing your property… potential buyers tell you what they think
your house is worth in the first week.
1. Invest in a Licensed Property Valuer Buyer feedback like this can really assist.

To get a professional to value your Here at Palmwoods Real Estate, we follow
property will only require a small these exact steps, so that your house can
investment of around $500. This small, be priced accurately from the word go.
one off investment will set you up for a This will ensure a much quicker sale and
smooth and successful sale. You see save on marketing fees.
they have spent the time researching
the property market, which means Please contact us on 07 5445 9699 and
they are more qualified than a sales we will take you straight through this
agent to estimate your property’s value. winning process.

PALMWOODS 4

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Chapter 2

DISCOVER THE RIGHT SALES
METHOD FOR YOU

When you’re looking to sell your home on the sale. They simply name a price and
there are two methods you can choose: pay then. This makes the auction simple
and final.
1. Listing it with a price
2. Using auctions If however you are more interested in
listing with a price, here are the benefits
Both these methods achieve winning you may experience:
results. But the real question is which one
is right for you? Here are some tips for • It is a more common strategy because
how to choose the right method for your most buyers are used to purchasing
property. this way, it makes them feel more
comfortable.
An Auction is helpful if you want to:
• It allows buyers time to do building
• Attract More Serious Buyers. People and pest inspections. If your house is
understand that at an auction, a seller in excellent condition, great results on
is ready to make a deal. They know the these reports can seal the deal with
seller is ready to sell now and will be many buyers.
more open to making an offer.

• Attract Buyers Who Are Motivated by • It allows buyers to feel like they have
a Deadline. Having a definite date and gotten a bargain. Because agents often
time for when a sale will occur, gives work “Negotiating Room” into the price,
a buyer a sense of urgency. Often buyers when a buyer is able to purchase for
will submit offers prior to the auction say $20,000 less, they feel like they
and a deal may even be struck before have achieved a bargain.
an auctioneer steps onto the podium.
• If you aren’t good with pressure then
• Open Up Many Opportunities To Sell. selling via a priced listing is for you.
As well as the sale occurring at the Auctions can be stressful events with
auction itself, sales can also occur shortly the whole selling process condensed
afterwards. At this point the seller has into 30 days or less. Because of this, and
plenty of market feedback and has a good stressful decisions such as choosing
sense of how to sell the property quickly. a reserve price, if you don’t handle stress
well then stick with a standard fixed price
• Limit Your Advertising Expense. sale.
Auctions are only advertised a month
prior to the auction date. With limited If you’re not sure of the best way to list
advertising time, costs will be kept low. your property for sale, then give us a call
on 07 5445 9699 and lets have a chat
• Sales Are Unconditional. Unlike a priced about the best solution for you.
listing buyer’s cannot impose conditions

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Chapter 3

THE SECRET TO SUCCESSFULLY PROMOTING YOUR PROPERTY

When it comes to selling your house, But don’t worry; there are a lot more
choosing the right amount of advertising efficient and cost effective ways to
can have you walking a fine line. promote your house to the market.
Here are 3 Cheaper ways to promote
If you under advertise, you won’t attract your property, which get better results...
enough interest to even get a single offer.
However if you over advertise you will end 1. Professional Photography -
up throwing fist-fistfuls of dollars down Professional photos help make your
the drain, which will take away from your property look more desirable and make
overall sale value. a huge difference in attracting potential
buyers. They are the foundation of any
Traditionally a lot of big agencies have successful marketing campaign.
been huge fans of using print media such And the best news, a fantastic property
as newspapers. And although they have photographer will only cost you less
worked well in the past, there are a lot of than $300.
problems with them in this modern age
including… 2. Internet Advertising -
With 86% of your potential buyers now
• They Are Expensive. preferring to shop for property online,
there has never been a better time
A typical newspaper campaign will set you to make the switch. Websites such as
back well over $2,000 Realestate.com.au have even produced
professional marketing packages, which
• They Only Attract Buyers For One-Day can get you from 8-15 times more interest
Week. than just a standard listing.

Most newspapers are only published on a 3. Photo Sign Boards -
Saturday. Although some buyers still read These are a very smart way of enticing
the Saturday paper, you will be missing buyers who drive by to visit and inspect
everyone who is searching for their new your property. The biggest advantage
home during the week. of photo signboards is they allow you
to showcase the parts of your property
• They Aren’t Any Where Near As Popular that can’t be viewed from the road, such
As They Used to Be. as your new kitchen, big balcony, pool
or great view.
A recent study revealed that 86% of
buyers now prefer to shop for property Here at Palmwoods Real Estate we
online on websites such as realestate. understand that 86% of your potential
com.au. These sites allow the buyers buyers are shopping online, and as a
to receive more information about the result we have put together industry
property and helps them make a better leading marketing solutions to help you
decision. Insist your agent advertises achieve a quick sale. So give us a call on
on realestate.com.au. 07 5445 9699.

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CHEVALLUM

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CHEVALLUM 10

PEAK SELLING PERIODS

PRICE RANGE SEGMENTS

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Chapter 4

LITTLE KNOWN WAYS TO INCREASE
THE SALE PRICE OF YOUR HOUSE

When you start showing potential scent. Open the windows and let the air in.
buyers through your house, they will If it is a cold day, put the heater on. If you
pay attention to all the little things. Every are playing music, make sure to choose a
scratch or dent on the wall, and every relaxing sound.
crack in the paint they will note down
and attach a repair cost to. As a result 5. Keep Your Pathway Clean
you won’t get anywhere near as much This will be your buyer’s first impression
money for your house as you should. of your property.

Here’s the good news, by investing 6. Front Yard
just a small amount of time and money Stay on top of your maintenance and keep
into repairs you can ensure that you get it looking fresh.
the maximum price for your house. Here
are 9 tips to increase your property’s value: 7. Garage
Keep it empty, repaint the door if needed,
1. Declutter and Depersonalise and keep it closed. This will allow the
Start by removing most of your personal buyers to envision their own car in this
items so that when potential buyers walk space.
in, they can envision it as their home.
8. Roof
2. Repaint and Lighten Up By repainting your roof, it will instantly
Simply by repainting any dark feature make you stand out from all the properties
walls, or odd coloured rooms to a neutral in your neighbourhood. Not to mention
colour, you will give your house a more it would play a major role in enhancing
spacious appearance. the appearance of your house from the
outside.
3. Repair and Replace
To make your house look like new, 9. Front door
simply fix the small scratches, dents, Make sure it is looking brand new and
cracks, defects or damages everywhere. fully functioning. A fresh coat of paint
Fixing these little details will lead to a and a new house number is all you need.
higher selling price, as your house
looks well maintained. Improving the appearance of your home
is the easiest and the most cost effective
4. Activate their Senses way of increasing buyer interest and
Nobody wants a house, but everybody property value. And with most of your
wants a home. So use the senses to buyers making their purchasing decisions
create a “homely” atmosphere. Get rid based on emotions, your updated property
of odours especially from pets, cigarette will seduce them into making an offer.
smoke, etc. Use air sprays with a fresh

12

Chapter 5

HOW TO TURN YOUR HOUSE INTO THEIR HOME

At the moment your house looks like your Also, consider removing extra pieces
home, and that’s great! But the trouble of furniture to open up spaces and
is buyers don’t want to buy your home improve flow. If a television set appears
they want to buy their new house. What like it occupies too much space, replace
this means is, if you want to maximise it with a smaller set. Clean your fireplace,
your sale price and ensure a quick sale and setup a few logs that are ready for
it’s essential that when buyers walk into use.
your home to inspect, they can picture • Main Bedroom. Consider updating
themselves living there. your bed spread and bedside lights,
and minimize items left out on tabletops.
By following these simply tips your Aim to elicit the relaxing, secure feel
prospective buyer’s imagination and of a quality hotel suite.
chequebook will run wild. Here are our • Bathrooms. Eliminate mould and mildew,
tips for each room: and discard old shower curtains. Keep
everything fresh, and bring in new towels
• Kitchen. Keep surfaces clutter-free and and clean soap dispensers.
clean. Create an idealised kitchen setting
with an open cookbook, fruits in a basket, You may need temporary storage to hold
or something similar. all of the items you put away to create an
• Dining Room. Place flowers (fresh or inviting, neutral feel in each room, but the
silk are fine) on the dining room table in cost is well worth the price increase you
a vase. Make the room appear larger by will get from presenting such a desirable
having “just enough” chairs, and reposition home.
your dining table closer to the wall, if
possible. If you’d like professional help staging your
• Living Rooms. Update the look of your house so your prospective buyers can see
living spaces by investing in a few new themselves living there then give us a call
cushions for your couches and seats. at 07 5445 9699.

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LANDERS SHOOT

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Chapter 6

WHAT YOU NEED TO KNOW ABOUT OPEN
HOMES AND BUYER INSPECTIONS

Organising an open home accomplishes and hand out information. You should
at least two purposes: not expect to receive an offer, necessarily
following an open home, because an open
1. Showing your property to potential home casts a wide net.
buyers and
2. Creating a sense of competitive urgency Remember, those who attend your open
for buyers, who see that others are home might not have been interested
interested in your home. enough to schedule a solo viewing, so you
may have some attendees that are only
Saturdays are usually an ideal day for curious about your property. You can’t lose
showing. Your open home should last hope, however. Every person who walks
for about 20-45 minutes, and should be through the door has some level of interest
scheduled between 10 a.m. and 4 p.m. Your in your property, and an in-person visit
agent will be onsite to answer questions could be just the push they need to make
an offer.

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Chapter 7

WHY YOU SHOULD SELF PROMOTE YOUR PROPERTY

When you’re selling your house and you So once your property is all prepared
want a quick sale, it’s essential that you for sale and you have all your professional
use every weapon in your arsenal and photos taken, upload them to social media
this includes your network of family and and encourage all your friends and family
friends. to share them with who they know.

You’ll never know who may be looking
for a new home… or better yet someone
right under nose maybe wanting to
buy. The really cool thing is, this type
of promotion is FREE so it will not cost
you a cent. But before you do any self-
promotion, you’ll need to get your house
on the market and your professional
marketing materials done. So call us
on 07 5445 9699 and we’ll show you just
how quick and easy it all is.

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MONTVILLE

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Chapter 8

THE ONE MINDSET SHIFT TO SUCCESSFULLY SELL YOUR HOME

In order to sell your property, you need loved the light in your main bedroom,
to understand the buyer’s mindset. This make sure your window treatments are
shouldn’t be too difficult, however. After minimal.
all, you were a buyer once! Remember
back to that time, and try to see your The point is to make sure the overall
home again from a hypothetical buyer’s impression of your property, all factors
perspective. included (inside, outside, and beyond),
are positive. Just like we mentioned in
What are your home’s strong points? chapter 4.
What are its flaws? What made you
want to buy it in the first place? If you’ve Whatever final steps you can take to
always been a little unsure about the mitigate the flaws and enhance your
neighbourhood, make sure your fence is home’s positive features will pay off. The
in good repair. If your pool was once a exercise will help you get into the mindset
big draw, but now is empty and covered in of potential buyers. At that point, you’ll be
moss, make it shine again. If you always ready to open your home for inspections.

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Chapter 9

THE SOONER YOU KNOW HOW
NEGOTIATIONS WORK, THE BETTER

When the exciting day comes and you the longer you wait, the less the buyers
finally get a good offer on your house interest will be and you may lose their
you need to be aware exactly what your offer. Therefore, counteract as soon as
agent’s agenda is. Are they really pushing possible.
for the best price, or do they just want
you to sell quickly so that they can get 4. Take Every Offer Seriously - The current
their commission and run? Are they market is tough, and there are lots of
keeping your best interests in mind when choices for buyers. So make sure that you
negotiating with the buyer? The only way take every offer seriously, as buyers are
to ensure that you get the best deal for quick to look for better value elsewhere.
your property is to understand what to
expect during this process. 5. Observe Buyers Offers - If lots of buyers
refuse to come close to the price or
Here are the 6 steps to effective terms that you require, then you need to
negotiations: make some changes. If this happens, try
reducing your asking price or loosening
1. Get Your Offers Presented Properly - your terms to get a sale.
It’s essential that every offer you get on
your home is presented to you properly. 6. Take The First Offer Seriously -
Get your agent to present them to you in Interestingly enough, the best prospective
person and on paper. In order to make an buyer you will encounter usually makes
informed decision you need to know more the first offer. Buyers that can move
than just the price. quickly enough to submit the first offer
on a listing tend to be those who have
2. You Need To Look At The Conditions been searching for a while, know what
- Just knowing the price that someone they want, and are actively scanning new
proposes isn’t enough. Quite often offers listings.
will be subject to a list of conditions that
can turn a perfect sale into a nightmare. Here at Palmwoods Real Estate, everyone
on our team is experienced at negotiating.
3. Keep the Momentum - Once you have an This means that you will get a premium
offer, don’t sit on it for too long. Because price as well as a quick sale. So give us a
call on (07) 5445 9699 and let us help you.

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Chapter 10

THE 6 COMMON MISTAKES TO AVOID GETTING AN AGENT NIGHTMARE

One of the quickest ways to ensure your sale 5. Improper Marketing
goes smoothly is to avoid these 6 common A lot of sellers want to avoid paying
mistakes sellers make. marketing fees, so they can save money.
1. Buying the Listing The outcome is the property stays on the
When you begin talking to agents to list your market for months and as a result will go
property, you’ll come across some cowboys “stale”. Serious buyers will assume there’s
who will tell you just about anything to something wrong and won’t show interest.
get you to sell your property with them. A This is why it’s important to invest in a
common ploy is to promise an unrealistic photographer and a professional marketing
price for your property. Do your homework package. Simply call Palmwoods Real Estate
on surrounding property values. and ask us about our industry leading online
2. Not Enough Marketing marketing strategies.
Many agents tell you to purchase 4 weeks of 6. Getting your price wrong
advertising…but you need to ask them what’s Mistake number 6, is listening to what
next? You need to be sure to ask your agent the agent tells you your property is worth,
what the plan B for advertising is because without seeing any market evidence. This
selling within 4 weeks may result in an over- can be avoided a few ways, by researching
promise/under-deliver situation. recent sales in the area of similar properties
3. Don’t Waste Money on Overpriced or having your house properly valued by a
Marketing licensed valuer.
Most major agencies will have you pay
at least $2000 for newspaper advertising. Real Estate Agents are not licensed valuers.
The issue with this is that 86% of buyers look They are not likely to be qualified in this
online to buy property, because there is often area…however a licensed property valuer is;
more information and pictures available this means they will supply you an accurate
than in the newspaper. More importantly value for your house. The issue with relying
advertising online is cheaper and more on the agent’s best guess is it potentially
effective. This means you’re likely to sell your could be more than what the market is
house quicker than by advertising in local willing to pay for. The result, your property
newspapers. will stay on the market for months, not
4. Bad Photos to mention cost you fistfuls of money in
Because photos create all the foundation for advertising. A licensed property valuer is a
your advertising and marketing materials, it small investment of around $500.
is essential that they’re done right. Insist on
using a professional photographer that uses The result will have you sell your property
additional studio lighting and has the images faster and save you money in marketing
sent away for professional retouching. You’ll fees. By simply avoiding these 6 mistakes,
want to find a photographer who will take you will be amazed at how smoothly your
the time to dress/stage the shooting of each selling experience will be. If you want to work
room so they look the best they can. Yes with an agent who has your best interests
this will cost a few hundred dollars more, but at heart, and who knows all the common
your investment will be made back in your mistakes to avoid, then give us a call on 07
final sale price. 5445 9699.

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Chapter 11

HOW TO CHOOSE THE RIGHT AGENT

As you will soon discover when you start you or do they have solid plan to achieve a
interviewing agents, there are way too sale?
many cowboys in the industry. The kind
of agents who are in it for only one thing... 4. Analysis.
to make a quick commission at any cost. When choosing a sale price, what evidence
did they show you to demonstrate that the
The trouble is, these agents don’t have price is achievable?
your best interests at heart and they can
make your whole experience a nightmare. 5. Clarity.
Does what they say make sense to you?
So to help you choose the right agent,
here are the 7 key traits of a great industry 6. Personalization.
professional: Did they discuss with you what time frame
you would like your property sold in?
1. Responsive.
When you first make contact, how efficient 7. Diligence.
are they at getting back to you? After your meeting, did they follow up?

2. Informative. Once you’ve met with a few agents, you
Prior to meeting with you about the sale, will start to see just how rare it is to find
have they supplied you any information? one who fulfills all of these key traits. But if
you’re ready to stop looking, and you want
3. Preparation. to sit down with someone who has all the
When you meet, do they just chat with key traits of a great agent, then give us a
call on 07 5445 9699.

WOOMBYE 20

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WEST WOOMBYE

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Chapter 12

WHY PALMWOODS REAL ESTATE
IS THE RIGHT CHOICE FOR YOU

There are many agencies you can choose to list your property for sale. However as
you have discovered there are many things that you need to take into account when
choosing an agency.

Here at Palmwoods Real Estate, we truly believe that we are the right choice to make
your whole selling experience as quick and easy as possible, while securing a premium
price for your house.

So if you’re ready to discover just how simple and easy selling your home with
Palmwoods Real Estate can be, then give us a call now.

palmwoodsrealestate.com.au

07 5445 9699

palmwoodsrealestate.com.au

PREPARED IN 2018 BY PALMWOODS REAL ESTATE.
© PROPERTY DATA SOLUTIONS PTY LTD 2018 (PRICEFINDER.COM.AU)
The materials provided are distributed as an information source only. © The State of Queensland

(Dept. of Environment and Resource Management)
2018. Based on data provided with the permission of the Dept. of Environment and Resource

Management: (QVAS) 2018. The Dept. of Environment and Resource Management makes
no representations or warranties about accuracy, reliability, completeness or suitability of
the data for any particular purpose and disclaims all responsibility and all liability (including
without limitation, liability in negligence) for all expenses, losses, damages (including indirect
or consequential damage) and costs which might be incurred as a result of the data being

inaccurate or incomplete in any way and for any reason.
© Palmwoods Real Estate, All Rights Reserved