Sheraton Soiree - Accomplishment Report

Sheraton Soiree

Comprehensive Accomplishment Report

The Positioning The Philippines’ premier
international gathering
Where place, at the forefront of
the World the country’s most
Comes comprehensive
Together entertainment hub.
Taking pride in collectively
Sheraton Hotels & Resorts bringing the iconic brand
to life through
multifaceted facilities and
authentic Filipino
hospitality.

2

What makes Sheraton Manila a world’s gathering place?

SPACE

• Facilities and amenities that serve as venues for the world to gather

SCENES

• Events and activities that create reasons for the world to gather

SOCIETY

• People and institutions who/which support the reasons for the world to
gather

Sheraton Hotels & Resorts 3

What makes Sheraton Manila a world’s gathering place?

SPACE SOIREE /swäˈrā/

SOIREE The mix of strategically located integrated
and complimenting venues (space) where
unique events happen (scenes), and
people and institutions (society) gather
together to create that lasting memory.

SCENES SOCIETY

Sheraton Hotels & Resorts 4

Sheraton Manila Hotel 5

Where the world comes
together in one memorable

SOIREE

Sheraton Hotels & Resorts

The road to SOIREE

THE PRE-LAUNCH THE IMAGING THE LAUNCH
INSTITUTIONALIZED
June & July June to September
Media and Marketing and Corporate EVENT
Industry Launch
Communications, and September
Sheraton Hotels & Resorts Events Sheraton

Soiree

Sheraton Soiree: The Media
Gathering

Discover Sheraton Soiree 8
Media Event

Target execution: June 14, 2022
To invite 30-40 media, influencers,
and personalities who will be exploring
the rooms and facilities of Sheraton
Manila in a “mission-like” approach
ala “Mystery Manila”.
We will transport media to themed
locations and challenge them with
scenarios where they will find different
clues and cues that will help them
solve the mystery and make them
discover Sheraton Soiree.

Sheraton Hotels & Resorts

Discover Sheraton Soiree
Media Event

3PM – 6PM

Ballroom Rooms Wellness Taste Test Closing Program After Party at the S Vubble
Park
Gathering area of all the To feature the 8 distinct There will be a point in This progressive dining Collab will be the place
media invitees for rooms of Sheraton in a journey that the invitees approach will help each where the event will Cocktail event will be
breakfast. mystery mission game will get a treatment media invitee to have a conclude. GM Anna will happening in the S Vubble
where each senior (whether full body taste of what Oori and S deliver the speech to give Park. Here, they dine in at
Explain the mechanics of leader/manager will be massage, hydrotub, Kitchen has to offer. thanks to the media who the S Vubble and have a
the game. there to facilitate the hand, or foot massage). attended the event cool experience at the S
game. Oori will offer Appetizer Vubble Park. Giveaways
and Soup, while S will also be given here.
Kitchen will have the
Main Course and
Dessert. (vice versa)

Sheraton Hotels & Resorts

The Best of Both Worlds With the Filipino touch, Ms. Vergara
will talk about how Sheraton Manila
Being the Multi-property Vice is the perfect mix of Filipino
President of Marriott Philippines, Hospitality and Sheraton as an
Mr. Winton is the best person to international brand.
talk about the coming of the
Sheraton brand to the country.

The best of the world to The best of the
the Philippines Philippines to the world

Sheraton Hotels & Resorts 10

What makes Sheraton Manila a world’s gathering place?

SPACE

SOIREE as the identity builder.

SOIREE

SCENES SOCIETY

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SPACE Highlighting the spaces that are uniquely Sheraton Manila which
helps further define it as the world’s gathering place.

COL|LAB DELUXE JACUZZI SUITE & S VUBBLE PARK PINAS MUNA HUB INTEGRATED RESORT &
Events plug and play OTHER DISTINCT ROOMS Fun Clean and Clear Home of Philippines’ Finest AIRPORT PROXIMITY

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SCENES Installation of ownable promos, events and other relevant initiatives
that gives people more reasons to gather.

F&B initiatives Room nights and Catering initiatives
CHEF KO and the K-CHEF SIGNATURE OFFERS & EVENTS
Gourmet Weekends, Plant-based, Korean Specials, Staycay 2.0, Anniversary, September Soiree, Tree Lighting

Best 12 Hands 13

Sheraton Hotels & Resorts

SOCIETY Emphasizing Marriott Bonvoy benefits to its members, and
strengthening alliances with various industries.

Marriott Bonvoy GOBO Lights Exclusive Discount to the offers DMMs and Online postings Affiliations and Partnerships with
Stunt especially the Soiree other groups

Sheraton Hotels & Resorts 14

AMCHAM @ 120 : Spanning at
COLLAB

Left Brain Right Brain

Strategic and scientific Creative and free-spirited

Sheraton Hotels & Resorts

Left Brain
Strategic and scientific

AmCham’s 120th Anniversary & Filipino-American Friendship Day

Target execution: August 24, 2022, Wednesday

CONFERENCE FELLOWSHIP

Attendees will be AmCham members and business leaders and decision-makers.
This event will feature the other main target market --- BUSINESSES & INDUSTRIES

Sheraton Hotels & Resorts

Sheraton Soiree: The Musical
Gathering

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PICK-UPS

SEEDING THE SOIREE EXPERIENCE



Sheraton Hotels & Resorts



Sheraton Hotels & Resorts

Sheraton Hotels & Resorts

Sheraton Hotels & Resorts

Facebook Insights (from June 14 to October 31, 2022)

80 830 479M
Tagged Photos Stories Estimated
Impressions
218 260,000
Public Posts Engagements

Sheraton Hotels & Resorts 27

Instagram Insights (from June 14 to October 31, 2022)

1.9k 900 17M
Tagged Photos Stories Estimated
Impressions
3,000+ 12M
Public Posts Engagements

Sheraton Hotels & Resorts 28

Tiktok Insights (from June 25 to August 1, 2022)

25 550K 800K
Public Posts Engagements Estimated
Impressions

Sheraton Hotels & Resorts 29

Php 18,569,383.00

PR and Media Values

(as of October 31, 2022)

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