Research Tasks

Unit 1 Research Tasks

Task 1

(SWOT) in SWOT analysis stands for, Strengths, Weaknesses, Opportunities and Threats. A
SWOT analysis is basically a planning management technique used to help a business
identify its strengths, weaknesses, opportunities and threats. The SWOT Analysis can be
used to help a business grow and show how it needs to improve. It will also help them make
the right choice to help with their financial state. A PESTEL Analysis is basically a key
external factor to a business. These stand for Political, Economic, Sociological,
Technological, Environmental and Legal. These all influence the business in different ways.
And can be used in different frameworks. This can also help shape the way the business
moves in terms of the different factors and adapt to the way the world changes. The current
factors that are defiantly impacting businesses now in the UK are Political, Economic,
Technological and Environmental. Political, because we have recently change Prime
Ministers again. Which is also in crisis of its own because of inflation and the cost of living.
Economic, because again their cost of living and their prices being high. This also means that
your own business will have to consider higher prices and may have to charge more than
usual, which may displease cliental. Technological, because businesses must adapt to new
technologies to be able to compete with other companies. Also, if you haven’t adapted to
new technology, then you run the risk of being left behind by other companies. And finally,
Environmental, this is because the planet is in a global warming crisis, and many companies
have incorporated change. From plastic cups and straws being made from cardboard/paper.
To companies reducing emissions being pumped out, going carbon natural and net-zero.
Brexit is the UK leaving the EU and has been a constant mention in the business community.

Task 2

Sole Traders, a sole trader is someone who runs their own business. You would do
everything all on your own, meaning you’re self-employed. You can keep all business profits
(after you’ve paid tax of course). However, you are responsible for any losses your business
makes. You also must follow strict rules on running and naming your business amid
copyright laws. For example, different types of sole trader jobs could include plumbers,
electricians or gardeners. There are also freelance workers, these may include, graphic
designers, photographers, editors, artists, photoshop (photo editors), etc. Limited
companies. A limited company is a type of business structure where the company has a legal
identity of its own, this is separate from its owners and managers. It basically means the
company is limited by shares or limited by guarantee. An example of a private limited
company is, a local retailer, such as a shop or restaurant, that doesn’t have a national
presence i.e., Morrisons, ASDA, Tesco, etc. and an example of a public limited company is a
large corporation such as a chain of retailers or restaurants with shares that anyone can buy
and sell. A partnership is a formal arrangement by two or more parties to manage and
operate a business and share its profits. There are several types of partnership
arrangements. In a partnership business, all partners share liabilities and profits equally,

while in others, partners may have limited liability. Limited liability is a form of legal
protection for shareholders and owners that prevents individuals from being held
accountable for any debts or financial losses that the company has. Examples of partnership
businesses may include law firms, physician groups and real estate investment firms and
accounting groups. In comparison, a sole proprietorship puts all those responsibilities on
one person, while corporation operates its own legal entity, separate from the individuals
who own it. A social enterprise is an organization that applies commercial strategies to
maximise improvements in financial, social and environmental well-being. This may include
maximizing social impact profits for co-owners. Basically, in short, it is a business set up to
create employment for those most severely disadvantaged in the labour market. For
example, fifteen is the name of several restaurants founded in 2004 by the Chef Jamie
Oliver. A charitable organization. Unincorporated associations are one way for people to
cooperate towards a common goal. The range of possible unincorporated associations is
nearly limitless. For example, a football team who agree to hire a pitch once a week and
split the cost. They are set up through an agreement between a group of people who come
together for a reason other than to make a profit. A voluntary group or sports club.

Task 3

A business plan is a document created by a company that describes the company’s goals,
operations, industry standing, marketing objectives, and financial projections. The
information it contains can be a helpful guide to run the company. The three main strategies
for a business plan are to create an effective strategy for growth. To determine your future
financial needs and to attract investors and lenders. A business model refers to a company’s
plan for making profit. It identifies the products or services the business plans to sell, its
identified target market, and any anticipated expenses. Business models are important for
both new and established businesses. It also describes how an organization creates, delivers
and captures value. The process of business model construction and modification is also
called business model innovation and forms a part of business strategy. These business
models can come in different forms, they are direct sales, franchise, freemium, and
subscription models. A sustainable business model is a company’s plan for making profit,
but in a sustainable way. This means protecting people and the environment. It identifies
the products or services the business sells, its target customers and the associated costs.
This helps the supply and distribution chain. The three main factors to a sustainable
business model are the economic factors, the environmental factors and the social factors.
These are informally referred to as people, planet and profits. Examples of these to look for
would be if companies are using paper products as appose to plastics I.e., paper straws,
cups and bags. These would factor in the environmental side of the business model. So, you
could look for a supplier that only uses recycled materials ion their products to take care of
all your company’s printing and mailing needs.

Task 4

A mission statement is a short statement of why an organization exists, what its overall goal
is, the goal of its operations: what kind of product or service it provides, its primary
customers or market, and its geographical region of operation. They help employees see the
meaning and purpose of their work by giving them clear reasons that their job benefits a
larger goal. Mission statements also help employees see the positive aspects of their daily
activities, boosting morale and creating long-term employee investment in the workplace
culture. They help your entire organization clearly understand its core purpose and why you
do what you do. As a leader, it’s important to have clarity and a cohesive understanding of
why your organization exists. A good mission statement should only focus on what is most
important to the organization. It should only focus on what is most important to the
organization. It should be brief, clear, informative, simple and direct. It should avoid
elaborate language, cliches and generalizations. It should also emphasise outcomes and the
people the organization is serving. A brand positioning statement is a description of your
target market that also includes a holistic picture of how you’d like your brand to be
perceived by customers. This basically is a statement of who, when, where why and how
your brand is for and your brand identity. Brand positioning is the space your brand and
products hold in the market and in the minds of your customers. A variety of methods are
used for brand positioning. The positioning strategy examples include voice, tones, and
visuals as well as the impression that your brand creates on social media. It is the product
positioning that is the driving factor that lets your target customers choose you over your
competitors. Value drivers are factors that increase the worth of a product, service, asset or
business. In the case of a product, it could be a differentiating capability that makes the
product a must-have for customers. One example of a value driver is your reputation. Your
reputation is one of the best value drivers you have. The quality of the products or services
you provide will be apparent in what the market is saying about you. Your reputation is also
in the heads of your existing customers. A happy customer is your greatest advice. The focus
on the five key drivers, they are cash, profit, assets, growth and people. This enables
everyone to understand how their organizations operate, make money and sustain
profitable growth. Businesses can market themselves through a variety of different ways.
For example, businesses can use brochures to market their company. These are good if you
want to target people in the streets or people who take brochures from shops. The next
example are flyers/leaflets. Again, these can be easily distributed to the public by going out
on the streets and showing off your company. Maybe a bit outdated now as everyone is
going online. But having an advert in the newspaper could be good. It would be cheap (but
depending on the newspaper brand) and would be good to market with. However, the
negative side to this is that mainly older people read newspapers. Which could be good if
you were targeting the older audience. But the opposite side you could pay to be advertised
on the newspapers online. Some slightly younger people read the news online. So, it’s
perfect if you want to target younger audiences. The last example of marketing ideas is a
magazine advert. They are quite good to target younger people as many people still do read
magazines. They may be somewhat expensive depending on the company. A business
blueprint is a way to identify your business’s needs, goals and plan. It is vital to establish a

business blueprint because it will provide the framework for your business as you develop
and grow it. An example of a business blueprint may look like this:

It provides structure. It also provides an analysis to strategy, audiences and opportunities
defined. The blueprint defines the strategy to moving forward and growing your business. It
identifies the elements that have the most impact on marketing, branding and
communication planning. This would relate to customers because it is all about making
improvements to your business. The customers would react hopefully well to your
improvements and will grow your business even further by the spread of the word.

Task 5

Intellectual property is something that you create using your mind. What this means is that
it is your own ideas, for example, a story, an innovation, an artistic work or symbol. These
also include your intangible assets. These include the name, design, and automated
processes. There are common types of intellectual property. For example, copyright, this
protects companies that have copyrighted their work. Such as a company’s name can be
protected, a company’s logo too. If someone used McDonald’s golden arches in their logo.
Then people would be confused and associate the golden arches with McDonald’s. this can
get you into a lot of trouble by using another company’s logo. From fines to your business
being shut down. Moving on to trademarks. Trademarks in business can be from your
company name to the word or even the slogan. A lot of the time if you are a trademarked
company. You will have an R in a circle next to your logo or name. Or you will have the
letters TM meaning Trademark. Basically, it means that you are protected with your brand,
and it also means that you can have priority when it comes to copyright rules. There are

many companies that use trademark or copyright in their logos. This is to show other people
who are setting up a new business what logo they can’t have. For example, Adidas, they are
trademarked and here is their logo with their circled R next to it:

Talent releases are a document that you have when you get an actor for a production. There
are two different types of talent releases, there are minor releases and just normal ones for
adults. The only difference is between the two is that the minor one needs parents’
permission for their face to be on camera (to be filmed). The document is designed to
prevent you from getting sued for using someone’s image or voice. And a location release is
basically a legal right to film somewhere. It gives you permission to the filmmaker and their
team by the owner to shoot film on their property on specific private and public locations.
No matter what you’re filming. Whether it is a massive blockbuster to a little music
video/college project. You must get permission to film. Members of the public and the
media do not need a permit to film or photograph in public places and police have no power
to stop them filming or photographing incidents or police personnel. You're also allowed to
take photos in private property that is open to public, such as shopping centres, malls, pubs,
restaurants, etc. You will, however, must stop if the owner/management ask you to. Sounds
fair enough to me. You don't need a person's consent to take their photo if they are in a
public place. Performers' rights prevent people from making recordings of, or broadcasting,
a live performance. Making a recording directly from a broadcast of a live performance.
making a copy of a recording of the performance. However, if you then perform out on the
streets in public then any public member has the right to film or photograph you. Public
liability insurance covers the cost of claims made by members of the public for incidents
that occur in connection with your business activities. Public liability insurance covers the
cost of compensation for: personal injuries. loss of or damage to property. Which to sum up
is that its insurance for anything that happens with the public then the insurance will cover
it. Revelations of child labour in the supply chain can damage a company's reputation and
lead to a loss of revenue. Conversely, a child labour free supply chain can help protect your
company's reputation and ensure you have an educated and capable workforce for the
long-term. In the effect of the creative industry, it isn’t so much frowned upon. For example,
child actors have a bit more paperwork to do. I.E., minor talent release forms. Where a
parent or guardian must sign on behalf of the child. GDPR stands for General Data
Protection Legislation. It is a European Union (EU) law that came into effect on 25th May

2018. GDPR governs the way in which we can use, process, and store personal data
(information about an identifiable, living person). The Competition Act 1998 bans anti-
competitive agreements between businesses. You must not, for example: agree with your
competitors to fix prices or terms of trade, e.g., agreeing minimum prices or price rises.
agree with your competitors to limit production in order to reduce competition. The
Enterprise Act 2002 allows the UK government to intervene in mergers and takeovers on 4
specified public interest considerations; national security, media plurality, financial stability,
and now to combat a public health emergency.

Task 6

Creative industries are those based on individual creativity, skill and talent, or which have
the potential to create wealth and jobs through the development or production of
intellectual property. For example, advertising, architecture, visual art, music, graphic
design, etc. There were approximately 32.8 million people employed in the United Kingdom
in the three months to October 2022 which was just above the same period of 2021.
According to UN estimates, the creative economy industries generate annual revenues
of over $2 trillion and account for nearly 50 million jobs worldwide. Prior to Covid the
Creative Industries contributed £116bn in GVA in 2019, growing twice as fast between 2011
and 2019 than the rate of the UK economy (DCMS 2021). In the year ending March 2022, a
total of £1.05 billion was paid out across all the creative industries tax reliefs. This is a
decrease from £1.32 billion in the year ending March 2021. Extrapolating from earlier trends
suggests that the creative economy could grow 40% by 2030, adding more than 8 million
additional jobs, in the 9 economies studied. This is shown in Table 1. Across those nine
economies, creative economy employment represents around 7% of total employment.
Cultural-creative industries are known to be key drivers of long-term smart and sustainable
growth. However, in order to remain viable, the creative economy has to be
competitive and to have a positive impact on economic growth and human development.

Task 7

A Regulatory Body is an organization. A Regulatory Body is appointed by the Government to
establish national standards for qualifications and to ensure consistent compliance with
them. The table below shows care professionals and the Regulatory Body they are regulated
by. A regulatory agency or independent agency is a government authority that is responsible
for exercising autonomous dominion over some area of human activity in a licensing and
regulating capacity. Regulatory frameworks are legal mechanisms that exist on national and
international levels. They can be mandatory and coercive (national laws and regulations,
contractual obligations) or voluntary (integrity pacts, codes of conduct, arms control
agreements). Ofcom is the regulator for the communications services that we use and rely
on each day. We make sure people get the best from their broadband, home phone and
mobile services, as well as keeping an eye on TV and radio. The Office of Communications,
commonly known as Ofcom, is the government-approved regulatory and competition
authority for the broadcasting, telecommunications and postal industries of the United
Kingdom. Ofcom has wide-ranging powers across the television, radio, telecoms and postal

sectors. Their job is to ensure that the BBC is delivering for audiences and hold it to account
for fulfilling its Mission and Public Purposes. We also regulate the BBC's editorial standards
and complaints, and work to protect fair and effective competition. The Advertising
Standards Authority is the self-regulatory organisation of the advertising industry in the
United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce
legislation. However, its code of advertising practice broadly reflects legislation in many
instances. They respond to concerns and complaints from consumers and businesses and
take action to ban ads which are misleading, harmful, offensive or irresponsible. As well as
responding to complaints we monitor ads to check they're following the rules. The
Independent Press Standards Organisation is the regulator of the newspaper and magazine
industry in the UK. It was established on 8 September 2014 after the windup of the Press
Complaints Commission, which had been the main industry regulator of the press in the
United Kingdom since 1990. The Independent Press Standards Organisation (IPSO) is the
independent regulator for the newspaper and magazine industry in the UK. We hold
newspapers and magazines to account for their actions, protect individual rights, uphold
high standards of journalism and help to maintain freedom of expression for the press. IPSO
exists to promote and uphold the highest professional standards of journalism, and to
support members of the public in seeking redress where they believe that the Editors' Code
of Practice has been breached. The British Board of Film Classification is a non-governmental
organisation founded by the British film industry in 1912 and responsible for the national
classification and censorship of films exhibited at cinemas and video works released on
physical media within the United Kingdom. The British Board of Film Classification (BBFC) is
independent, non-governmental and not-for-profit, and has had the responsibility
of classifying films since 1912, video tapes and discs since 1985, and more recently, online
content. PEGI or Pan-European Game Information is a European video game content rating
system established to help European consumers make informed decisions when buying
video games or apps using age recommendations and content descriptors. PEGI is the
system by which games and apps are age rated to provide guidance to parents as to
whether they are appropriate for their children. The PEGI rating considers the age suitability
of a game, not the level of difficulty. Its ratings are the suggested minimum age at which a
game should be played. The Creative Industries Council (CIC) is a forum of government,
creative businesses and other creative organisations. Creative industries are those based on
individual creativity, skill and talent, or which have the potential to create wealth and jobs
through the development or production of intellectual property.

Task 8

Depending on how projects are commissioned, creative organisations will aim to provide a
substantial amount of funding from their own cash resources and the income they generate
from sales, advances, royalties and development fees. There are six main options for startup
funding: bootstrapping, friends & family, crowdfunding, startup competitions & grants,
loans, and angel investors & venture capitalists. The most common policies for those
working in the creative sectors are Professional Indemnity and Public Liability insurance.
Professional indemnity insurance protects you against claims for loss or damage made by
clients or third parties as a result of the impact of negligent services you provided or

negligent advice you offered. Compensation claims can be brought against you even if you
provided a service or offered advice for free. Considerations for working from home: to be
contactable at certain times. Having an agreed timescale to inform the employer when the
home worker is on holiday or absent ill. To work certain hours. To attend the workplace at
certain times. To be more formally supervised. To keep a record of time keeping. Business
Rates (also known as National Non-Domestic Rates) are a tax on business properties. The tax
is set by the government and business rates collected by local authorities are the way that
those who occupy non-domestic property contribute towards the cost of local services.

Task 9

The Department for Digital, Culture, Media and Sport is a department of His Majesty's
Government, with responsibility for culture and sport in England, the building of a digital
economy, and some aspects of the media throughout the UK, such as broadcasting and the
Internet. The Department for Digital, Culture, Media & Sport (DCMS) helps to drive growth,
enrich lives and promote Britain abroad. We protect and promote our cultural and artistic
heritage and help businesses and communities to grow by investing in innovation and
highlighting Britain as a fantastic place to visit. Here are some recent announcements:

Task 10

With my creative enterprise being a photoshop/print company/marketing company, we will
obviously have to look at environmental and economical factors. For example, the carbon
footprint as using digital software does impact it. Also, I would have to look at other
products I would also be able to distribute such as USB sticks and Cameras etc. I would also
need to look at the resources we would have to use for printing options. As we would have
to look at the materials, we use to print that impact the environment. I could also have a
look at the impacts and legal requirements for filming adverts if I go down the marketing
road. Because marketing is a wide market to appeal to. Such as posters, short films/adverts,

digital marketing, etc. obviously I would have to be careful with my logo and make sure I
don’t do any copyright infringement.

Bibliography

Intellectual property

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