Pass Pals Social Media Strategy

AUGUST 2017

PASS
PALS

SOCIAL
MEDIA
MARKETING
STRATEGY

ACCOUNT
MANAGEMENT

Posting Schedule:
    5+ posts per week on Facebook and Instagram
    at Pass Pals peak performance times. We          
    create a consistent page aesthetic that makes  
    you stand out and boosts engagement (likes,    
    comments, shares). 

Account Growth:
    We grow your follower count with potential      
    Pass Pals customers. We use creative hashtag  
    and follow techniques to reach thousands of    
    users within your target demographic. 

Engagement:
    We respond to questions and concerns from    
    customers who reach out to Pass Pals via          
    comment or direct message. 

Strategic Growth
    Work with Pass Pals to create social promotions
    that directly impact follower counts, website      
    traffic and overall brand awareness. 

ADVERTISING
CAMPAIGNS

Campaigns Optimized to reach
potential customers using a wide range

of inputs; Age, Gender, Location,
Income Level, Consumer Behavior,
Interests, Marital Status, Job Title.

RESULTS
PER MONTH

IMPRESSIONS

100,000+ 

FOLLOWERS

500+

We will reach over 100,000 potential
customers and add over 500
followers per month

SEARCH ENGINE
OPTIMIZATION

Pass Pals

TOP RESULT

We will get you placed at the top of
the results when Pass Pals is
searched on Google

    OOGLE ADWORDS

We will use cost per click (CPC)
advertising. When keywords related
to the product are searched, the Pass
Pals website link will show up first.

We create a list of over 100 keywords
to drive traffic from new potential
customers who are not specifically
searching for Pass Pals.

WEBSITE 
TRAFFIC RESULTS

VARIES BY INDUSTRY 

The total monthly website traffic
depends on a multitude of factors. The
website design, social media presence,

ad spend and the product itself, all
influence the amount of traffic. We will
work diligently to ensure that Pass Pals

website, social media and ad spend
are all optimized to generate the
highest web traffic possible. 

PERFORMANCE
REPORTING

MONTHLY RECAP

We are constantly monitoring performance
metrics of advertising campaigns and social
media growth to ensure that we maximize
overall brand reach and conversions (sales).

Every month we will send you a
performance report. We will go over areas of

strength and areas for potential growth,
During this time we will discuss any new
promotions or  advertising campaigns Pass

Pals would like to implement in the
 following month.

www.thesocialsource.us
443-823-9143