Style Manual 2draft_082819

Logo Usage 3.11

Branding Guidelines 21 X

How we use our logo is crucial in keeping its visual meaning and branding guidelines
identity intact. While we can alter certain aspects of the logo without
losing impact and recognition, these options are limited. Ceviches by Divino Franchise Style Manual | Date

When used over colored backgrounds use the white version. When
using the Logo mark over photography a multiply effect may be used if
needed.

x 26 X X

Clearspace Scaling and Proportion

The Logo should always be surrounded by a minimum area of space between itself and the The grid allows verifying that the logo is visually correct at
nearest element. The margin of clear space is shown above in gray in order to create the the time of being reproduced manually.
invisible boundary of the area of isolation. These areas of separation are a minimum and
should be increased wherever possible.

Logo Usage - color 3.12

Branding Guidelines branding guidelines

Consistent adherence to the color guidelines will help build visibility Ceviches by Divino Franchise Style Manual | Date
and recognition of your association with the brand. The logo options
can only be used as shown here. Use is limited to the colors provided
below.

Use the white reverse lockup when background color or imagery
adversely affects the legibility of the wording. The background color
or imagery cannot appear through the logo nor can the logo be altered
in any way including, without limitation, to make it fit any theme,
ambiance or external environment.

Do we want to show location lockups?
Location lockups are provided in reverse in the selected off white color.

2-color Lockup 2-color Reverse Lockup

PANTONE 8400C PANTONE NEUTRAL 8400C Gray Lockup 8400C Gray Reverse Lockup
BLACK C
HEX: C3C6C8
RGB: 195-198-200 HEX: 1D1D1B
CMYK: 26,85-18,56-18,55-1,37 RGB: 29-29-27
CMYK: 0-0-0-100

Neutral Black C Lockup Neutral Black C Reverse Lockup

Logo Usage - photography & textures 3.13

Branding Guidelines branding guidelines

When the logo is used over colored backgrounds and textures use the Ceviches by Divino Franchise Style Manual | Date
white version. When using the Logo over photography a shadow effect
may be used if needed.

The following promotional logo images are provided by the Franchise.
In the event that you want to modify any Ceviches by Divino
marketing materials, or you want to use materials you prepared or
had prepared at your request, you must submit a copy of the proposed
advertising materials, along with the Advertising Approval Request
Form (refer to the appendix), to Ceviches by Divino at least 2 weeks
prior to the first intended use

The Ceviches by Divino experience calls for full bleed photography.
Photography can satisfy not just the lust for food, but for authentic
experience. High Contrast / Full color images are enhanced by adding
contrast and a vignette to give a warm and energetic appearance.

Only photographs provided by the Ceviches by Divino Franchise may
be used in the marketing. The same policy also applies to video.

Logo Integrity 3.14

Branding Guidelines branding guidelines

Let’s keep the logo intact, play? Don’t start making stuff up. Ceviches by Divino Franchise Style Manual | Date
• Do not alter color from accepted standards.
• Do not fill the logomark or wordmark with patterns or photography

or add special effects.
• Do not screen the logo.
• Do not place the logo within a line of text.
• Do not overprint the logo on complex Photographs or textures that

will show through the open spaces of the logo.
• Don’t distort, stretch, or alter the logo in any way
• Don’t rotate logo
• Don’t apply transparency effects to the logo
• Don’t use gradients within the logo
• Always use logo in its vertical form
• Do not rotate or change to accomodate image.

Typography 3.20

Branding Guidelines abc... branding guidelines

The following graphic system will help you communicate the Ceviche abcdefghijklmnopqrstuwxyz 1 · Ceviches by Divino Franchise Style Manual | Date
by Devino brand with consistent distinction in all print and digital
executions. All print materials should be created in conjunction with
the Marketing and Brand Team.

ABC... ARGON PERSONAL
ABCDEFGHIJKLMNÑOPQRSTUWXYZ used for display elements
abcdefghijklmnñopqrstuwxyz This is an ALL-CAPS font
1234567890 !”·$%&/()=?¿^*¨.
ALEO LIGHT
ABCDEFGHIJKLMNÑOPQRSTUWXYZ used for body copy
abcdefghijklmnñopqrstuwxyz ALEO REGULAR
1234567890 !”·$%&/()=?¿^*¨. used for body copy
ALEO BOLD
ABCDEFGHIJKLMNÑOPQRSTUWXYZ used for display or for
highlighting specific copy
abcdefghijklmnñopqrstuwxyz AGENCY GOTCIC LIGHT
used for taglines.
1234567890 !”·$%&/()=?¿^*¨. 2· This is an ALL-CAPS font

TIPOGRAFÍA 1 · Argon PERSONAL.

2 · Aleo.

Stationary 3.21

Branding Guidelines

Recommended Printer:

Artwork is provided by

branding guidelines

Ceviches by Divino Franchise Style Manual | Date

Letterhead Standard Envelope 2-sided Business Cards

Size: 8-1/2” x 11” Size: Size: 3.5” wide x 2” high

Paper: Paper: Paper:

Stationary 3.22

Branding Guidelines

Recommended Printer:

Artwork is provided by

branding guidelines

Ceviches by Divino Franchise Style Manual | Date

Large Envelopes Custom folders

Size: 8-1/2” x 11” Size:

Paper: Paper:

uniforms 3.23

Graphic & Branding Guidelines DESIGN Guidelines

Our Dress Code reflects the industrial fine craft of our food. Ceviches by Divino Franchise Style Manual | Date
As ambassadors of the Ceviches by Divino Brand, you should
feel proud of your own look as you tie on the gray apron.

Employees are responsible for keeping the tshirts, caps, and aprons
looking sharp—laundered, free of holes, tears, stains, etc.
No other modifications should be made to the apron unless specified
by the Guidelines.

More information about purchasing uniforms is provided in the
Appendix. Additional branded (not required) clothing items for
patrons sales are also located in the Appendix of this Manual.

UNIFORMES GORRA

CEVICHES BY DIVINO
MANUAL DE IDENTIDAD CORPORATIVA

UNIFORMES DELANTALES UNIFORMES

CEVICHES BY DIVINO CEVICHES BY DIVINO

MANUAL DE IDENTIDAD CORPORATIVA MANUAL DE IDENTIDAD CORPORATIVA

FRANELAS

Food Menu 3.24

Branding Guidelines branding guidelines

Recommended Printer: Ceviches by Divino Franchise Style Manual | Date

Artwork is provided by

Large Envelopes

Size: 8-1/2” x 11”
Paper:

Drink Menu 3.25

Branding Guidelines branding guidelines

Recommended Printer: Ceviches by Divino Franchise Style Manual | Date

Artwork is provided by

Large Envelopes

Size: 8-1/2” x 11”
Paper:

To-go and Online digital menu 3.26

Branding Guidelines branding guidelines

Recommended Printer: Ceviches by Divino Franchise Style Manual | Date

Artwork is provided by

Large Envelopes

Size: 8-1/2” x 11”
Paper:

Digital Branding 3.30

Branding Guidelines Taglines Body Copy branding guidelines

Minimum logo size Sincerity is also key when writing body copy.... Ceviches by Divino Franchise Style Manual | Date

word mark: Digital: 100px width
Print: 1 inch width
logo mark: Digital: 25px height
Print: .25 inch height

Social Icons URL Name Reference

The logomark social icon should be used ... When speaking of a specific location it is...
Leave a minimum of 8px between icons. Icons should always be atleast xxpx in height. The preferred method for referring to the restaurant in writing is by using the logo.

Email signature Headlines/Taglines