Kurniadi Realty "Full Display" Marketing

Traditional, Modern,

Real EstateInnovative & Constant
Marketing

SERVING SAN FRANCISCO AND ALL OF THE BAY AREA

[ REAL ESTATE MARKETING THAT’S FRESH & EFFECTIVE ]

Hello.

Thank you for choosing Kurniadi Realty.

With over 12 years of experience in the real estate field as an attorney,
businessperson, and professional home marketer, I have been fortunate
to do the work that I love. My work is very enjoyable. I realize that there is
more than just meeting the standards of a real estate broker in this field.
It requires meeting the standard of a “professional”, one who exercises
special skills and integrity.

Based on the training and knowledge that I have gained, I strive to
accomplish my clients’ goals with excellence. As a broker, I have closed
almost $20,000,000 in home sales. In each real estate transaction, I
pursue to provide my clients a boutique experience in my “Full Display”
marketing plan--something that other “big box” real estate companies
often overlook.

In my personal work with clients, I have discovered an interesting fact.
Homesellers love it when I ask them: “On a scale of 1 to 10, where would
you rate the condition of your home?” I have realized that regardless of
what their answers may be, my clients love the fact that there are always
solutions for their home.

Selling requires innovative and creative thinking and constant
marketing actions. This booklet illustrates what I believe are essential
marketing actions to achieve selling goals within my clients’ desired
timeframe.

I look forward to continuing this process of uniquely tailoring marketing
actions to meet the high standards of my clients.

Sincerely,

Jonathan Kurniadi, Esq.

HOW IT WORKS
The Kurniadi Full Display Marketing Plan

4 When selecting a real estate professional, ask yourself “What services am I
getting for real estate fees I’m paying?” At Kurniadi Realty, we believe in
constant marketing action which brings more value for your investment and
produces pertinent results.

Here are steps we take to ensure maximum exposure for your property:

1. Build a custom website for your property
Step one in creating web presence is having your
own website.

2. Feature your property at KurniadiRealty.com
Hitch a ride on our web tra c.

3. Expose your property by using social media
Ages 34 and younger represent largest number of
buyers today.

4. Capture professional photographs of your property
Do buyers care about photographs? Absolutely!

5. Print marketing materials
A successful sale begins with a lasting rst impression.

6. Stage your property
We may suggest home furnishing to highlight period details
of your home.

FOR SALE 7. Install “For Sale” signages
Recognizable and memorable signages installed in front of
your property.

8. Acquire trade association memberships
Allow us to pitch your home to 9 counties or more.

9. Closing
SOLD Let’s take this baby home and close escrow.

You need a broker who is technology savvy and provides that
personal touch. Make the right decision by choosing Kurniadi
Realty. Because in today’s electronic marketing age, it is simply
not enough that an agent is a ‘neighborhood specialist’ or part of
a brand name o ce.

STEP ONE: 5
Build a Custom Website for Your Property
EXPERTS SAY
88% of homebuyers, regardless of age, use the internet as a
resource for home searches.
For 51% of millenials, the internet was the top source for the
home(s) they purchased.
39% of homebuyers found their purchase(s) online.
For 5 consecutive years

Source: N.A.R.

STEP TWO:
Feature Your Property at KurniadiRealty.com

Having your property featured in our website will drive additional buyer tra c
and referrals to your customized website.

EXPERTS SAYSTEP THREE:
Expose Your Property Using Social Media
EXPERTS SAY
6

There are 128 Million Facebook users that are 25 years of age
and older. 44M (25-34) • 56M (35-54) • 28M (55+)

Source: istrategylabs.com

29: The median age for millenials.
$76,000: The median annual income for millenials.

Source: N.A.R.

78% of salespeople outperform their peers by using social media.

Source: Forbes

STEP FOUR:
Capture Professional Photographs

Properties that were photographed professionally were viewed
118% more than comparable listings and sold 50% faster than
similar ones that weren’t.

Source: Latter & Blum Research

STEP FIVE: Print Marketing Materials 7

Make a lasting right rst impression by producing professionally designed
and printed marketing materials. We have a network of talented and
experienced designers, writers, photographers and printers that specialize in
real estate marketing that will make your property look its best.

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Beyond Beautiful

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STEP SIX: Staging

In some cases we may recommend staging which can be a necessary
expense. We can present your home as is or furnish it to perfection, whatever
you think is appropriate. Ultimately, our goal is to emphasize your property’s
good qualities in most cost e ective ways. We o er nancing on a
case-to-case basis.

Before After

In most cases, getting a makeover de nes the success of a sales campaign
however major or minor. Remember to put principles before personalities by
considering trends in interior design and in the neigborhood, among others.

STEP SEVEN: Install “For Sale” Signages

True to the Kurniadi Realty brand, we are known in the Bay Area for
8 recognizable and memorable signages.

FOR SALE

JONATHAN KURNIADI, ESQ.

Broker • Attorney
kurniadirealty.com

STEP EIGHT:
Acquire Trade Association Memberships

Memberships to real estate organizations give sellers the edge over
other properties for sale at the same time as yours. Below are
associations we are connected with.

STEP NINE: Closing 9

We take utmost care in executing our marketing strategies from the foot up
to ensure the succesful sale of your property.

FOSROSLADLE

JONATHAN KURNIADI, ESQ.

Broker • Attorney
kurniadirealty.com

We take utmost care in executing our marketing strategies from the foot up to ensure
the succesful sale of your property. Below is a checklist of essential tasks to take:
• Undergo home inspections
• repare disclosure paperwork
• Direct marketing to client database and circles of influence
• Negotiate best terms for you
88% of the time, if our listing does not sell, our previous clients make an o er on the
respective home(s).

“ I have had the greatest experience working with you. You have handled the sale of the
Estate with the utmost respect for all parties involved. As well as being available to
answer any questions I had. You were very professional, and know how to market the
sale of the property to get the best price.” E. WINCHESTER, FRESNO

AREAS WE SERVE
We know our neighborhoods like the back
INDEX of our hand

Daly City

RECENTLY SOLD SAN FRANCISCO & DALY CITY

326 Duncan Street 485 San Diego Avenue 687 Minna Street 363 Lisbon Street
San Francisco, CA 94131 Daly City, CA 94014 San Francisco, CA 94103 San Francisco, CA 94112

657 Palmetto Avenue 2806 Union Street 48 Pond Street 1719 La Salle Avenue
San Francisco, CA 94132 San Francisco, CA 94123 San Francisco, CA 94114 San Francisco, CA 94124

“ The experience was wonderful. I really appreciate all of Jonathan's help. He was
knowledgeable in the law with respect to probate and helps out with all our needs to the
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For a full list of sold listings and testimonials, please visit kurniadirealty.com

RECENTLY SOLD EAST BAY

2144 Hartford Drive 61 Arbolado Drive 339 Glendale Avenue 800 Collier Drive
Union City, CA 94587 Walnut Creek, CA 94598 Oakland, CA 94618 San Leandro, CA 94577

1826 Harvest Road 5095 Valley Crest Drive 6363 Christie Avenue 2311 Curtis Street
Pleasanton, CA 94566 Concord, CA 94521 Emeryville, CA 94608 Berkeley, CA 94702

980 Stone Valley Road 2339 Thackeray Drive 1836 Stannage Avenue 3242 Idaho Street
Alamo, CA 94507 Oakland, CA 94611 Berkeley, CA 94702 Berkeley, CA 94702

5056 Escalon Circle 1188 Via Los Trancos 1227 Carleton Street 4589 Sargent Avenue
Richmond, CA 94803 San Lorenzo, CA 94580 Berkeley, CA 94702 Castro Valley, CA 94546

“ You were fantastic, helpful, A+++. Thanks for going out, above and beyond, to help clean
the property while my daughter and I live in Yucca. We are very pleased and will
recommend you in the Bay Area and in Yucca Valley.” P. SHOOTER, LANDERS

JONATHAN KURNIADI, ESQ.
PRINCIPAL & BROKER
CA DRE Lic. 01871163

[email protected]

ALAMEDA
1300 Clay Street, Suite 600

Oakland, CA 94611
Tel (510) 467-0610

CONTRA COSTA
3478 Buskirk Avenue, Suite 1000

Pleasant Hill, CA 94523
Tel (925) 355-0500
Fax (925) 287-6416

SAN FRANCISCO
567 Sutter Street
San Francisco, CA 94102
Tel (415) 757-7681

KURNIADIREALTY.COM