RESENTATION COMPLETE-pages(revised)

PALO ALTO

LISTING PRESENTATION

LIZ RHODES

&MICHELE HARKOV

ALAIN PINEL REALT Y | 578 UNIVERSIT Y AVENUE, PALO ALTO, CA 94301

LIZ RHODES

YOUR EXPERIENCED REAL ESTATE BROKER

Liz’s focus is strictly on the client/real- professional referrals from title and
tor relationship. In order to find the best escrow officers, other realtors, lenders,
match for clients, Liz builds lasting re- and her current clients. Her references
lationships by understanding exactly are proudly available upon request.
what is needed and cultivating a strong Graduating from the Alain Pinel Real-
professional and personal rapport. Her tors Master’s Program in 1994, Liz’s
exemplary client retention is testimony excellent real estate skills, gener-
to the quality of her work and relation- ous personality, and strong knowl-
ships. Most clients that use Liz for their edge of local markets gives clients a
first home purchase also use her for distinct advantage in today’s highly
subsequent real estate needs. competitive real estate market.
Most of Liz’s new clients result from

MICHELE HARKOV

YOUR EXPERIENCED REAL ESTATE BROKER /
GLOBAL RELOCATION SPECIALIST

I have perfected my craft with three C’s about it – the structure, the neighbor-

at its core: clients, communication and hood, and of course, the price. You are

competency. detailed, and so am I.

I have lived in your shoes. I know how I treat every client as my friend. This

it feels like to let go of a home you have means that I would not only give them

loved so deeply. Naturally, you want the the information they want, but I will also

next owner to take care of the property give them the facts that they need. Be-

and enjoy it as much as you and your ing involved in the real estate industry

family did. of the bay area since 1997, both as an

If you’re buying a home, you want it observer and a key participant, I have

to be reflective of your family’s needs. amassed valuable information on the

I know this fact because that’s how I subject as well as the best people to

select the next home I would live in. work with.

You take into consideration everything

Alain Pinel Realtors (APR) began in 1990 with three people and
a revolutionary vision. They believed that the principles shaping
success in other industries - such as innovation, global networking,
technology-driven productivity and attention to the marketplace -

would also succeed in the real estate industry.

APR agents bring an uncommon level of education, creativity
and unique life experience to bear when marketing a property.
We market properties locally, regionally and globally -
measuring thousands of impressions per dollar spent.
Carefully chosen local publications enable us to closely
match audiences with messages, resulting in advertising
that stands apart. We use regional media to target fast-
moving Bay Area prospects. The San Jose Mercury News,
San Francisco Chronicle, Contra Costa Times, Wall Street
Journal - these media and others deliver our message over
a million times per day. We market our website, apr.com, to

a global audience through search engine marketing and
partnerships with other highly trafficked portals such as Realtor.
com, AOL.com, MSN.com, luxuryportfolio.com, luxuryrealestate.
com and others attracting millions of page views to the properties
we have listed for sale.

Our relationships open the door for our clients to be at home anywhere.
Where people, homes, opportunity and a bit of imagination intersect,
you’ll find us.

OUR MISSION: EXCEED
YOUR EXPECTATIONS

We believe selling a home
requires a wide array of skills, from
understanding the uniqueness of
your home to working diligently to
find the right buyer to close your
property. It takes these skills and
more to meet- and exceed-your
expectations, and as your listing
agent, it is our personal guarantee

we will do exactly that.

RECENT SALES 1
4
OUR SINGLE FAMILY RESIDENCES
(HIGHER END) TRANSACTION SALES

1 113 CRESCENT DR - BURLINGAME

SOLD FOR $2,910,000

2 1501 BRYANT ST - PALO ALTO

SOLD FOR $6,000,000

3 918 SISKIYOU DR - MENLO PARK

SOLD FOR $1,600,000

4 25 W. PORTOLA AVE - LOS ALTOS

SOLD FOR $4,125,000

5 560 CENTER DR - PALO ALTO

SOLD FOR $5,495,000

6 535 ENCINA AVE - MENLO PARK

SOLD FOR $2,993,000

7 600 LAKEVIEW WAY - REDWOOD CITY

SOLD FOR $1,730,000

8 1061 BIRD AVE - SAN JOSE

SOLD FOR $1,351,000

9 1391 LA HONDA RD - WOODSIDE

SOLD FOR $2,230,000

10 414 ARAGON AVE - SAN MATEO

SOLD FOR $2,012,500

7
8

23

6
5

RECENT SALES

OUR SINGLE FAMILY RESIDENCES (HIGHER END) TRANSACTION SALES

SAN MATEO COUNTY & SANTA CLARA COUNTY SALES

9 10

RECENT SALES 1
4
OUR SFR/TH/CONDO
TRANSACTION SALES

11. 1224 WINDERMERE AVE - MENLO PARK

SOLD FOR $675,000

21. 601 LEAHY ST 105 - REDWOOD CITY

SOLD FOR $770,000

32. 507 CHATEAU LA SALLE - SAN JOSE

SOLD FOR $295,000

43. 998 LA MESA STE #E - SUNNYVALE

SOLD FOR $695,000

54. 926 BEACH PARK BLVD #5 - FOSTER CITY

SOLD FOR $575,000

65. 3453 PAGE ST - REDWOOD CITY

SOLD FOR $445,000

76. 700 CHIQUITA AVE #24 - MOUNTAIN VIEW

SOLD FOR $514,000

87 . 101 ALMA ST #802 - PALO ALTO

SOLD FOR $470,000

9 177 N EL CAMINO REAL 27 - SAN MATEO

SOLD FOR $572,000

67

23

RECENT SALES

OUR SFR/TH/CONDO RESIDENCES TRANSACTION SALES

SAN MATEO COUNTY & SANTA CLARA COUNTY SALES

59

8

WE SELLMORE!
BECAUSE WE DO MORE!

TOP 0.05% $42,225,770
APR REALTOR,
COMBINED GROSS SALES FOR 2015

13 3500+PRESIDENTAL ROUNDTABLE
2016 transaction to date COMBINED CAREER TRANSACTIONS

MORE We sell our listings for

FMOORNOEYUR&CVLAIELNUTES!2% - 20% over asking price!

56 %WE SELL OUR LISTINGS FASTER 95%new business comes from referrals and

THAN OTHER BROKERS DO! repeat clients.
FASTER!

DETERMINING PROPERTY VALUE

WE DO NOT DECIDE HOW MUCH YOUR HOME IS WORTH!
THE MARKET DOES!

It tells us exactly where to price your property to sell and how to approach the marketing
of your property. This is where our experience and knowledge of San Mateo County &
Santa Clara County market is paramount. Because of the volume of homes we list and
sell, we have an understanding of today’s market that other agents simply can not have.

Here are PRICE LOCATION
the factors
that will Pricing your home properly Location is the single most
affect the from the start is the deciding important factor in determining
value of factor on how long it will take the value of your property.
your home to sell it.
in today’s
market: CONDITION COMPETITION TIMING

The condition of the prop- Prospective buyers are Property values are af-
erty affects the price and going to compare your fected by the current real
the speed of the sale. As property – both the con- estate market. Because
prospective buyers often dition and the price – to we can’t manipulate the
make purchases based the other listings in and market, we’ll collaborate
on emotion, first impres- around your neighbor- on a pricing and market-
sions are important. hood. Those buyers will ing strategy that will take
We’ll work with you to determine value, based advantage of the first 30
optimize the physical on properties that are list- days your property is
appearance of your home ed or have recently sold listed. It’s the window of
to maximize the buyer’s in the area. opportunity when buyers
perception of value. and their agents dis-
cover your property and
are most likely to visit and
make offers.

OUR MARKETING SUITE

Online, Print Publication, PR, and Collateral Services

SOCIAL MEDIA
Social media is a very powerful
way to reach tech- savvy buyers
in Silicon Valley. We increase your
home’s visibility by implementing
a social media campaign using
Facebook, Twitter, Trula, Zillow,
and YouTube.

ENHANCED LISTING
SYNDICATION
APR has partnered with the In-
ternet’s three most popular real
estate websites-Realtor.com,
Trulia and Zillow- to secure stra-
tegic positioning and drive more
consumers to your home.

MOBILE INITIATIVE
which included: mobile phone App,
IPad App with enhanced search ca-
pabilities, Toor.me mobile property
website accounts for all agents.

APR.COM with tools like refined
search capabilities like lifestyle
search. Improved property detail
pages, and new content rich for-
mat full of tools, resources & data.

OPEN.APR.COM
APR is the first real estate broker-
age to offer a complete San Fran-
cisco Bay Area wide online home
guide- open.apr.com-which in-
cludes open houses from all MLS
listed properties in the Bay Area.

TOP AGENT NETWORK is an
exclusive, verified group of the top
10% agents in the area, qualified
by an elite sales volume over at
least the past 24 months. Exclusive
off-market opportunity on TAN, or
it may make sense to reach out to
TAN to ask if any agents have any
upcoming or potential off-market
opportunities that meet our buy-
ers’ needs.

OUR MARKETING SUITE

Online, Print Publication, PR, and Collateral Services

VIRTUAL TOUR
Our virtual tour will provide con-
sumers an interactive view of your
home, highlighting its distinct at-
tributes and characteristics. These
tours enable potential buyers to
experience the feeling of being in
a home, and capture the unique
ambiance more effectively than
still photos alone.

SINGLE PROPEERTY WEBSITES
A single property website allows
you to provide interested buyers
with a comprehensive representa-
tion of a home and includes fea-
tures, such as:
-Unlimited photos and details
-Printable flyers
-Property map
-School and census information
-Downloadable property docs,
plot maps, floor plans,
disclosures and etc..

LUXURY REAL ESTATE
LuxuryRealEstate.com represents
a global network of more than
70,000 luxury real estate profes-
sionals in 85 counties and provides
exposure to luxury homes around
the world.

JUST LISTED PRINT ADVERTISING
We continue to utilize print adver-
tising, primary as a means to drive
traffic back to our online platforms
and initiatives. Through our print
advertising campaigns, we publish
information about your home in
variety of publications.

DIRECT MAIL & EVENT
MARKETING
We employ an aggressive direct
mail campaign strategy to adver-
tise your home. Resident letters
are also sent to advertise your
property to neighbors who may
know someone looking to relocate
to your area.
In addition to Saturday and Sunday
open houses, we also hold Thurs-
day Tour broker events, twilight
tours, and special receptions.

PROPERTY STATEMENTS &
BROCHURES
Professionally designed and me-
ticulously crafted property state-
ments are printed in a variety of
sizes to accommodate the needs of
potential buyers.

STAGING YOUR HOME

Over 98% of home buyers rank photography as the most important feature on a real esta
phy is the same caliber. Showcasing homes in the best possible light with the absolute b

ate website. Unfortunately, not all photogra-
best photographers is our top priority.

STAGING YOUR HOME

When placing your home on the market, you want to
sell it quickly and for the highest amount possible.
One important strategy to keep in mind is staging,
which is simply the process of arranging the interior
and grooming the exterior of your home toshowcase
its full potential.
Staging plays up your home’s good features, such as
enhancing a great view or drawing attention to spec-
tacular wood floors. If you’re in a neighborhood of
similar homes for sale, it will set your house apart.
Here are some tips for staging your home
successfully:
• Unclutter and organize your home so it is

absolutely immaculate
• Neatly arrange drawers and cabinets

(buyers look inside)
• Keep pets outdoors or off the premises,

preferably not inside
• Play soft music
• Place fresh flowers throughout the house
• Light a fire in the fireplace, if appropriate
• Eliminate unpleasant pet, cooking, or

smoking odors with potpourri, scented soaps,
or candles
• Leave lights on and open all room doors for a
spacious feeling
• Minimize family photos, religious or politically
affiliated items and personal collections
• Help potential buyers visualize living in your
home-a welcoming appearance is worth extra
attention
Often, it makes good financial sense to hire a
professional to do the staging for you.



STEPS TO SELLING YOUR HOME FOR THE

HIGHEST POSSIBLE PRICE

123

INITIAL CONSULTA- MARKETING PLAN CLEAR AND OPEN
TION & PLANNING FOR YOUR HOME COMMUNICATION

• Determine your needs and • Take multiple photos • You’ll receive a copy of the
priorities • Create a virtual tour MLS print out to review for
• Put lock box on your home accuracy
• Confirm decision to sell • Enter property listing on
with all persons on title • We will contact you weekly
Multiple Listing Service to report showing activity
• Review agency choices and (MLS) and give buyer feedback
select apporopriate working • Enter property listing on
relationship the country’s top real estate • We’ll meet periodically to
websites review market conditions
• Discuss marketing plan and • Create a compelling & adjust our strategy as
establish pricing strategy brochure needed to get your home
• Create and distribute a sold
• Discuss home improv- Just Listed postcard
ment, recommendations • Create and distribute
(repairs/staging) Open House invitation to
neighbors
• Promote to Agent network;
announce at office and
regional meetings
• Utilize Relocation Referral
Network

456

REVIEW OFFERS COMPLETE AFTER-SALE
& REACH AGREE- SETTLEMENT SERVICE
MENT WITH BUYER PROCESS
• Possibly help you find your
• Agent presents offers • Open escrow; deposit buyer’s next home
• Discuss and clarify earnest money
• Assist you with relocation
proposed terms and • Receive escrow instructions needs
condiitions and sign documents
• Negotiate offer including • Provide resources for
possible counter offer • Title search; preliminary after-sale home owner
• Reach final agreement title report to buyer needs

• Review inspections and
disclosures

• Complete any needed repairs
• Removal of remaining

contingencies
• Final inspection and walk-

through by buyer and seller
• Record deed of title
• Seller moves, buyer moves in

WHAT LIZ’S CLIENTS SAY

SELLER TESTIMONIALS

“Thanks to you that we got a GREAT agent. Liz is very
professional, experienced, knowledgable, honest, efficient,
dedicated, hardworking, and follows through on everything.
She has a great attitude - she’s always positive and pleasant.
She’s laid back and never pushy, she showed a lot of warmth
to her clients - us. We don’t see her as our ‘agent’ - she’s
more like a senior guide. We definitely benefited from her
many years of experience, and network of professional
partners.” - Isabelle C.

–ISABELLE C.

“Working with Liz was very enlightening and pleasurable.
She took time to educate us on local property values,
market trends, and on the specific home improvements
that would maximize the return on our investment. The
improvements took nearly six months to complete, and
during this time Liz was very supportive and professional.”

–MICHAEL AND MARILYN C.

“I would like to tell everyone how professionally and
competently the sale of my home was handled by Liz
Rhodes. She understood what my concerns were,
addressed them, and most importantly, she listened to my
ideas and questions. The home luckily sold quickly and
over the asking price. Throughout the process, Liz was a
good communicator, clear-headed, and a huge help to me. I
would recommend her instantly to anyone who is needing a
strong real estate agent!”

–JERRY L.

WHAT MICHELE’S CLIENTS SAY

SELLER TESTIMONIALS

“Michele is as good as it gets and I recommend her to
all of my friends in the area. She helped us to both buy
and sell our first home and she was phenomenal on both
sides. When we were buying, she guided us through the
process expertly through making several offers in a very
hot market and was eventually able to get us a great
starter home under asking price. Two years laters, when
we were moving out of the area, she helped us sell that
same home for over asking price and got us a great return
on our investment. Beyond this, Michele goes way above
and beyond what most agents will do for you, and overall
spent a lot more time and effort than she had to, which I
know she does because she genuinely cares about her
clients and goes out of her way to make the home buying
and selling process easier for them. When we moved out
of town and used agents in our new city we truly realized
the difference in service that Michele provides -- nothing
compares! I highly recommend her“

–NICHOLE F.

“Michele recently helped us sell our condo in Foster City.
I recommend her highly for your realty needs! Having
not sold a property in many years, our familiarity with the
process (not to mention the paperwork) was a little rusty
and Michele helped us navigate through the miasma that
is real estate today. When Michele promised something
would be delivered…it was…promptly and accurately. I
know that contributed to the higher offer we received. In
the end, we accepted an offer well over the offer price
and are very satisfied with the service Michele and Alain
Pinel provided. We highly recommend Michele Harkov!”

–MARILYN AND PAUL.

We live where you live.

LIZ RHODES

CALBRE: 01179852

&DIRECT: 650-722-3000
[email protected]
lizbethrhodes.com

MICHELE HARKOV

CALBRE: 01838875
DIRECT: 650-773-1332
[email protected]
micheleharkov.com

ALAIN PINEL REALTORS | 578 UNIVERSIT Y AVENUE, PALO ALTO, CA 94301