listing booklet

MARKETING PROPOSAL

WITH

TREVOR VACALA

TREVOR VACALA

As a second generation Realtor, Trevor has
learned first hand the importance of the client
relationship. Originally from San Diego, he
started his career as an assistant to the family
business which later evolved into the head of
marketing and project management.

Utilizing his extensive experience with marketing
and transaction coordination, Trevor later
decided to make the move and create his own
unique business. Currently, Trevor Vacala works
at one of the most recognized brands,
Better Homes & Gardens Real Estate®.
With three offices throughout the Peninsula and
expanding, BHG is leading the way into the
future with precise and effective tools to serve
each client with the richest experience possible.

“A home is where we create memories and
surround ourselves with our loved ones. It is an
expression of our personality and creativity. I
promise to never lose sight of these important
ideals when you hire me to sell your home” here
to serve you and all of your needs. I look forward
to working together!

Licenses And Affiliations
• B.A. Psychology, SFSU
• California Bureau of Real Estate
• San Mateo County Association of Realtors
• California Association of Realtors
• National Association of Realtors
• USAA Real Estate Network Agent
• Cartus Relocation Specialist
• BHG A-Team Relocation Group
• BHG Zillow Team
• Advanced training education and

experience in the luxury market

MY MISSION: EXCEED
YOUR EXPRECTATIONS

My goal is to consistently exceed all
customer expectations by never
losing sight that it is my honesty,

loyalty, integrity, accountability and
creativity which sets me apart in the

industry.

MEET THE TEAM

Trevor’s team brings a rich and diverse set of skills in marketing, technology, and
operations. Their hands-on leadership style fosters a cohesive and collabrative approach

to real estate that sets my team apart in the industry.
TREVOR’S SUPPORTIVE TEAM

STEVE VIVIAN
BELLOUMINI HERRA

BROKER/OWNER TECHNOLOGY
SUPPORT
KIRSTEN
JONES DAVID
KOHARA
TRANSACTION
MARKETING
RENEE
O’FRIEL TED
CARTER
ADMINISTRATOR
CLIENT
CONCIERGE

Our affiliated real estate professionals take the time to understand your lifestyle needs
to help you find the right place to call home. They offer you the service and market
experience you would expect from a brand whose legacy was built upon a passion
for the home. But even after you buy your home, our work is not done. Whether it is
periodic updates about market conditions in your neighborhood or tips on the latest
design trends, BHGRE® real estate professionals are uniquely equipped to help you.
Better Homes and Gardens Real Estate ® J F Finnegan Realtors has three Branches in
Burlingame, San Mateo and Daly City, with about 300 sales associates servicing and
selling real estate in entire Bay Area, from San Francisco, the Peninsula Cities, Silicon

Valley and the East Bay.

3 2 BILLION IN
SALES VOLUME
OFFICES

3,00+
SALES ASSOCIATES
1,000
TRANSACTIONS

STEPS TO STEP 1: STEP 2:
SELLING REALTOR PRE-MARKET
YOUR HOME UPDATES

It is essential to understand FIND THE PREPARE THE HOME
that selling a home is a RIGHT AGENT FOR THE MARKET
step-by-step process that
should begin with the STEP 6: STEP 7:
selection of an agent who OFFERS NEGOTIATING
will skillfully guide you
through the entire process.

GETTING OFFERS REVIEW & ACCEPT

STEP 3: STEP 4: STEP 5:
PRICING MARKET EXPOSURE

$ MARKETING OPEN HOUSES AND
YOUR PROPERTY PRIVATE SHOWINGS
PRICE IT RIGHT
TO SELL QUICKLY STEP 9: STEP 10:
MOVE OUT CLOSED
STEP 8:
CLOSING

REACH FINAL AGREEMENT NEW OWNERS HAND OVER KEYS
MOVING IN SOON FIND NEW HOME

STRATEGIC PARTNERSHIPS

From painting to moving, no job is too big or too small for my select network of vendors.
I am here to assist and consult you with readily available contractors for your convenience.

INSPECTORS ELECTRICIANS
LANDSCAPERS CONTRACTORS

MOVERS PAINTERS
PLUMBERS ARCHITECTS

STRATEGIC BUSINESS RELATIONSHIPS

I KNOW YOUR BUYERS

I represent a wide variety of clients in San Mateo and Santa Clara Counties who work in
many fields including banking, finance, healthcare, government offices and technology.
My network is an essential piece to marketing your home to potential buyers who work in
these fields.

HOME BUYER STATS

41% BUYERS

USE MOBILE OR TABLETS APPS

35YEARS AND

YOUNGER

ARE THE LARGEST GROUP OF HOME BUYERS

MOST RECENT
BUYERS
WHO PURCHASED NEW HOMES 44% BUYERS
WERE LOOKING TO AVOID
PURCHASED A HOME THEY FOUND
ONLINE
RENOVATIONS,
PLUMBING or ELECTRICITY
PROBLEMS

HOME BUYER STATS

90% OF NEARLY ALL HOME BUYERS

FIRST STEP TAKEN
WAS TO LOOK

ONLINE FOR

PROPERTIES

BUYERS
TYPICALLY
87% BUYERS FOR

SEARCHFOUND PHOTOS AND INFORMATION
ABOUT THE PROPERTY 10 WEEKS

ONLINE MEDIAN OF
10 HOMES
TOP3
SOURCES HOME BUYERS

USED TO FIND A HOME:

1. INTERNET
2. REALTORS
3. YARD & OPEN HOUSE SIGNS

INTERGRATED ONLINE MARKETING

The more exposure your home recieves, the more opportunity you will have to achieve your
financial goals. My in-house full-service Marketing team begins the process as soon as you hire
me and ensures that all online essentials are handled.
We utilize an intergrated marketing approach which uses the most current and cutting-edge
online media producing an immediate impact on the visibility of your home.

POWERFUL WEBSITES
DIRECT LEADS

We maintain strong online presence
through GoBHG.com and my own website
TrevorVacala.com. Our website generates
over 45,000 unique visitors per month.

YOUTUBE VIDEO MAKETING
STRATEGY

Youtube is a powerful marketing tool to reach people,
to connect with them, to inspire them to take action…
to sell a house, to buy an investment… whatever you’ve
got to offer, video can help you connect in a way that
no other medium can do.

SOCIAL MEDIA

Social media is a very powerful way to reach
tech-savvy buyers. We increase your home’s
visibility by implementing a social media
campaign using Facebook, Twitter, Instagram,
Houzz and Youtube.

INTERGRATED ONLINE MARKETING

SINGLE PROPERTY WEBSITE

A single property website allows you to provide interested
buyers with a comprehensie representation of a home and
includes features such as:
• unlimited photos
• printable flyers
• property maps
• schools and census

MOBILE MARKETING-OUR BHG APP

Real Estate- by GOBHG.com Mobile provides
a unique way to maket your home to the busy
consumer. Created as a search engine, we are able
to utilize the GOBHG app to capture leads and
prospective buyers. 44% of buyers are now using a
mobile app to assist in their home search.

SYNDICATION

We have partnered with the industry’s best
search engine companies. Through
Realogy, we have an online listing distribution
program that syndicates your home to
hundreds of online sites.

INTERGRATED PRINT MARKETING

DIRECT MARKETING

We employ an aggressive direct mail campaign
strategy to advertise your home through
postcards and brochures that have been
designed with professional copy and visuals.

PROPERTY STATEMENTS &
BROCHURES

Professionally designed and
meticulously crafted property
statements are printed in
variety of sizes to accommodate
the needs of potential buyers.

#1 LIFESTYLE MAGAZINE

I can promote your listing to a captive audience of brand-
loyal home enthusiasts through our Better Homes and
Gardens magazine which gives us industry-exclusive
access to its valuable consumer chanels, giving our affiliated
brokers and agents a competitive advantage in the market.

INTERGRATED PRINT MARKETING

PHOTOGRAPHY FLOOR PLANS

High quality photography to showcase your home in Your new home starts with a great plan. Taking
most favorable light. the mystery out of what layout looks like.
Making it easy for the consumer to create their
home configuration.

DOLLHOUSE VIRTUAL TOUR

An engaging and creative way for the consumer
to view your home in 3D atmosphere.

MEGA OPEN HOUSE

A new spin on an old industry pratice. A Mega Open
House utilizes an important marketing opportunity to
promote and give the consumer a one on one
experience with your home.

PINPOINT® DIRECT MAIL

Exclusive industry access to more 100 million Meredith consumers,
many of whom are Better Homes and Gardens subscribers. Pinpoint
is the direct marketing tool to tap into this database and easily identify
prospects that may be in the market to buy or sell a home.

SETTING THE PRICE
OF YOUR HOME

THE THREE FACTORS TO CONSIDER
IN PRICING YOUR HOME!

1. LOCATION

Your home’s location and setting is a key component to
assessing its value. A home on a quiet tree lined street
sells for more than the identical home on a busy street.

2. CONDITION

New homes enjoy a marketing edge over resale homes be-
cause they are clean and shiny. We can increase the value
and decrease marketing time by being sure your home is
in the best working and visual condition as possible

3. PRICE
COMPARISON

Your home must be priced within the appropriate price

$ range. If your home is listed at a price that is above market
value, you will miss out on prospective buyers who would
otherwise be prime candidates to purchase your home.
The percentage of buyers increases as your home is priced
at or below market value, therefore increasing the
exposure to the consumer.

100

CAPTURING 80
THE MOST
BUYERS IN BUYERS
THE FIRST
DAYS OF 60
EXPOSURE
40
The first 14 days are the most
critical in capturing the larg- 20
est number of buyers who are
prepared to buy because most 0
are:
WEEK WEEK WEEK WEEK WEEK WEEK
Working with an
agent on average 1 2 3 4 5 6+
of 10 weeks
Knowledgeable Buyers most EFFECTS OF
about the market preferred OVER PRICING
price to buy
Financially Overpricing your home will attract
Pre-approved fewer potential buyers and may cause
it to sit on the market for longer than
Familar with desired. To the buyer, too much time
properties on the market indicates an overpriced
previously on the property and often perceived as an
market opportunity to negotiate a price lower
Ready to make an than the market might typically bear.
offer when they
preceive value

SUCCESS STORIES

Trevor’s Seller Testimonials

“Trevor is an Excellent Realtor!

He’s flexible and has different methods

in working this super hot market. “Trevor Vacala is an outstanding
Highly recommended!” - ANNA C. realtor, and I will not hesitate to
use him for future real estate
transactions.” - LAURA & ERIC W.

“His knowledge about the local housing market made a big dif-
ference in our transaction. He was always patient and attentive
and attentive and responded quickly to our requests, typically
on the same day.” -xie.jun

“Trevor was so accommodating and patient. He understood
my situation and helped me to achieve my goals! He always
answered my calls and helped guide me through the selling
process. I would highly recommend Trevor to anyone who
is looking to buy or sell in the Bay Area! Thank you for all of
your hard work!” -BRUCE & ANN E.

https://www.facebook.com/TrevorVacalaRealEstate/
http://www.zillow.com/profile/TrevorVacala/

SUCCESS STORIES

Trevor’s Seller Testimonials

“He is professional and flexible. He is very detail oriented and know the market. We closed
the deal very smoothly. He follows up with us regularly to provide us with maker update,
which I think not many agents like to do. I would highly recommend Trevor as your realtor!”
-GRACE T.

“Trevor did an exceptional job at selling my home! He
took time with me and answered all of my questions.
He always answered his phone and even helped out
with things outside of selling my home! He is patient
and understanding of my needs. I highly recommend
Trevor for anyone who is looking to buy or sell in the

Bay Area! Great Job!” - NORMA L.

“Trevor was great to work with, he always got me documents
quickly and made process really easy. He also made it easy to
contact him and always tried to work around me rather than the
other way around.
Great real estate agent who I would work with again!”- Brandon

“Trevor got it done where others have failed in this
market.  Highly recommend using him in such a
competitive market.  Will defiantly be back when it’s
time for house #2” -PRESTON P.

“I will definitely use Trevor again when I’m looking to
move and I would highly recommend him.”- MADELINE Z.

https://www.yelp.com/biz/trevor-vacala-san-mateo

https://www.redfin.com/real-estate-agents/trevorvacala?show=reviews

deserves

A Distinctive Lifestyle

deserves

A Distinctive Real Estate Experience

TREVOR VACALA

650-867-6639
[email protected]

TrevorVacala.com

CalBRE: 01913905

1116 South El Camino Real | San Mateo, CA 94402