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Published by didi112, 2019-09-09 09:49:02

Dian Lin

My portfolio

Hello... I’m Dian.

• • • • •
I am a
Product designer based in London.
Small person passionate about socially inclusive design. Paper and canvas artist.
Lover of storytelling.
And mascarpone cheese.


Cure me, meat

Cure me, meat
For ABP food group
Cure me, meat was a packaging design that later evolved into a service design project exploring shifting consumer attitudes towards meat consumption in the anthropocene. The project aims to educate and inform a new generation of health orientated meat-eaters about appropriate and nutritious meat consumption, as well as positioning it as scarce medicinal supplement in the face of environmental degradation.

ABP (Anglo Beef Processors) is one of Europe’s largest suppliers of lamb and beef in the UK’s major supermarkets.
‘Ready to cook’ meals are becoming a popular option for consumers who are reluctant to buy frozen ready-meals but too time-poor to prepare and cook home-cooked meals.
However, the segment is lacking in innovation and struggling to reach a younger, ethically-conscious demographic, who are Increasingly concerned with their
environmental impact, more and more consumers are choosing meat-free diets and are conscious of plastic packaging use.

Design an innovative ‘ready to cook’ meal experience and its packaging for ABP that takes into account changing consumer attitudes toward meat consumption, food preparation and disposable packaging.

What’s happening?

Using recorded user journeys to observe their behaviour and shifts in buying patterns.

Lack of variety
Sustainable packaging
Key concerns
Lack of portion awareness
“I don’t know how much meat to eat to gain muscle”
“I eat meat because it’s gives me nutritions I miss out on because of allergies”
Meat as supplement

From initial research of the effect of agriculture on the environment, using pharmaceutical appearance for meat packaging reiterates its scarcity and challenges meat’s highly accessible presence.
The project focuses on positioning meat as a supplement in the midst of the Flexitarian diet trend, that also educates the consumer on healthy meat portion size as advised by the EAT lancet commission.

To healthily feed 11 billion people in 2050, the Planetary Health Diet recommends 14g red meat & 29g white meat per day.

Rebranding meat as pharmaceutical supplements to highlight and educate the user on healthy portion sizing and its environmental impacts.

Follow-on concept: potential service
The future of meat is gearing more and more towards lab grown alternatives. By 2030, The effects of intensive agriculture will be heading onto a reverse with meat protein(initially produced in the lab) being produced at home by 2050.
Bridge the gap: proposal:
A service that utilises data generated from the user’s health (in combination with their preferred flavours or cravings) to generate on-demand and personalised protein dishes, as well as provides the consumer with real time data and transparency on the welfare of the animal stem cell provider.
Lab to table

Design an innovative farm to fork service for medicinal meat that considers future mainstream production of lab meat, while improving user’s experience with ABP food group.
The brief

Current user journey

Current business model

Reimagined business model

Interface design
Seamless service for the user to choose between breeders in the UK, and customise according to individual tastes and nutrition needs.
Personalised order plan
Selection of breed, location and favourited animals
Live wellbeing information of animal


For Twitter
Hug is a branding project for Twitter that seeks to bring conversation to everyday life - with the catch being someone we don’t know. The project embodies itself in a simple cup sleeve as the identity basis for the brand new #OpenUp campaign. It aims to bring our local communities closer and in a comfortable manner; the paper arms simply signal your consent to talk to someone new.

The brief
Design a brand campaign for Twitter that embraces taking online conversation offline in local communities.

The cup sleeve was first inspired by the open-armed gesture to signal your will to engage. Existing ideas that aim to engage conversation between strangers in the market include ‘Tube Chat?’ badge; but this later proved to have an adverse effect as the underground conditions were unfavourable to casual chatting. ‘Hug’ is located in cafes where the environment proves to be more relaxed for conversations. Printed on the inside of the arms are casual conversation starters that make the chat flow easier.


#OpenUp campaign for twitter uses the identity of a cup sleeve that aims to bring more stranger conversations to local communities and cafes.

Mobike station 6

Mobike station 6
For Mobike
Mobike station 6 is a product and service design project that aims to create a meaningful relationship and experience for young people through accessible music service. It is a solar powered public speaker bench situated in public green spaces for Mobike. It empowers the brand’s reach of excluded demographic of young people, tackling service abuse.

Mobike is the first ever dock-less bike-sharing service to reach the market. As of 2019 Mobike is operating in over 200 cities, and has become the largest bike-share service in the market.
The brand code that Mobike tries to reflect in the market is style, convenience
and accessiblity, and aims to appeal to young and working generation as a cheap and fast mode of transport.
However, vandalism has become a huge issue for the brand. Research indicates young people excluded by its deposit payment or
service model are more likely to act unfavourably towards the bikes.


The brief
Design a product/ service that helps Mobike reconnect with young people excluded by its current bike sharing service model, in order to tackle service abuse.


Installation of speaker benches in different public green spaces that allow the users to stream music from their own devices freely through an existing Mobike app. The speaker bench is powered via its solar panels and is designed with longevity and durability in mind in different weather and use conditions.
The orange accent is symbolic for the Mobike brand and promotes it to younger people that are currently excluded by Mobike’s payment model.

location mapping
Interface design
seamless streaming

Exploded view

A bluetooth powered speaker in public space that aims to create a meaningful relationship between Mobike and young people through accessible music service.


Cysen: cycling with sensibility
is a collaborative product design project that seeks to bring comfort and increased safety to cyclists in London. The product outcome is a easy screw-on handlebar attachment that instructs direction for the user as well as indicate turn status for the cyclist to tackle safety obstacles on the roads in London.



A handlebar attachment that provides real-time indication of direction to the user through vibrating signals, as well as indication light to reduce risk of collision with vehicles.
Premium silicone grip Inbuilt navigation vibration motor Magnetic latch Headlight with strobe

Red laser arrow projection Side indicator


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