JIMMY CHOO START YOUR BUSINESS the most popularbusiness magazine that is very much loved with the best local brand in Malaysia at international level TOP LOCAL BRAND BY ME MAGAZINE @cdim1104asite www.cdim1104asite.com HOW TO SUCCESS IINTERNATIONALLY Successful story of local products are here! get to learn business from famous entrepreneurs MALAYSIA WORLDWIDE BRAND
2 4 6 10 8 CONTENT Mamee Secret Munchy’s Recipe Big Apple Marrybrown B E V E R A G E F O O D A N D i
22 12 14 16 18 20 Fipper Jimmy Choo Padini BritishIndia Lewre’ Bonia FASHION A C C E S S O R I E S E N T E R P R U N E R S H I P ii
CONTRIBUTORS CONTRIBUTORS
Food & Beverage 1
Mamee ’ s story began in 1971, when founder Datuk Pang Chin Hin and his partner started a small factory in Melaka that manufactures instant noodles. Production began in 1972 with the release of Mamee’s first ever product: Lucky instant noodle. When Tan Sri Pang Tee Chew noticed rubber tapper eating uncooked instant noodles straight from the pack, the Pang father-son duo steered their noodle production in a new direction and launched the memorable crunchy noodle snack - Mamee. From its humble beginnings in a small manufacturing plant to a full-fledged manufacturing company, Mamee has made itself a household staple in homes all across Malaysia. Today, Mamee strives to continually create and innovate, producing products that enrich the hearts and lives of many more globally.
3 Snacks Noodles Mamee Chef’s instant noodle is made to perfection with its rich broth, divine aroma, springy noodles, and appetize look with the touch of condiments. With ingredients crafted and handpicked to remind you of the real deal of your Malaysian street foods, Mamee Chef is truly made with an authentic recipe for your indulgent cravings. During 2012 One of MAMEE-Double Decker’s pioneer snacks launched in the 80s and has been a household name among Malaysians for decades. An awesome snack that's bursting with flavours and oh, so craveable! Whether it's sweet, spicy or salty, Mister Potato has the taste everyone love. You will never go wrong with the #1 snack in Malaysia! 1980 1992 K n o w m o r e a b o u t M a m e e . . .
Secret Recipe 4 Secret Recipe renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing lifestyle cakes and café chain in the region with over 380 café outlets to date. Secret Recipe Cakes & Café’s concept can be found in prime urban locations and shopping malls in major cities in the region including Malaysia, Singapore, Indonesia, Thailand, Brunei, Maldives and Bangladesh. Secret Recipe Cakes & Café offers a friendly and personalised full-service dining experience for customers and incorporates a modern contemporary and vibrant interior concept with comfort ambience, and great food. It provides a great respite for customers to enjoy good food and quality time with friends, family or associates, after a long day at work. Founded in 1997 “Ultimate Dining Experience Like No Other. Our Modern Lifestyle Regional cafe” AWARD & ACHIEVEMNET More Details
5 As of now, Secret Recipe has over 350 outlets in Malaysia. The company plans to expand this number to more than 400 outlets by the end of 2025. How many Malaysia Outlets Menu Here Order Now
Big Apple Donuts & Coffee was established in Malaysia in 2007. Big Apple Worldwide Holdings Sdn Bhd (doing business as Big Apple Donuts & Coffee) is a café retailer in Malaysia specializing in donuts and coffee. The company is a subsidiary of Duskin Co. Ltd. The company is owned and managed by Big Apple Inter-Asia. Big Apple Donuts & Coffee opened its first outlet and began trading in 2007. The first outlet located at The Curve in Damansara, Selangor, Malaysia. 6 Mike Chan, founder of Big Apple Donuts & Coffee Malaysia , was born in Kuala Lumpur, Malaysia in 1969. He started working at a young age, helping his parents run a small business selling traditional Chinese pastries.In 2007, Chan founded Big Apple Donuts & Coffee, a donut chain that has since become one of the most popular in Malaysia. The business idea came to Chan when he realized the lack of quality donut shops in Malaysia. The journey of Big Apple Coffee & Donuts Mike Chan Founder of Big Apple Click To Order Read More
"Every piece is a masterpiece" CHILL & ENJOY YOUR COFFEE
Munchy’s Established on 1991 with first successful crunch included second hand wafer stick machine in peaceful town , Malaysia To satisfy global demands , Munchworld Marketing was setup in 1997 as Munchy's arm. The owner of Munchys Company is SK Tan that worked to achieve his goal globally There have six munchy's logo transition from 1992 till now SKTan Munchy’s Founder 8
MUNCHYS AWARDS "Something different" 9 More About Munchy's
10 Founded in 1981, Marrybrown was conceptualised by a Chinese couple, Dato Lawrence Liew and Datin Nancy Liew. They opened their first outlet at Wong Ah Fook Street, Johor Bahru. (Based on research, it seems that this store no longer exists. At the same time, American fast food chains were dominating the industry. Hence, Marrybrown was making a name for itself by carving its own destiny in Malaysia. As of June 2021, Marrybrown had expanded itself to 198 local outlets and 500 international outlets across 16 countries. Despite other brands being in Malaysia for so long, there was still an opportunity as many Malaysians were constantly looking for halal western food,” Joshua, the couple’s son, told FMT. Coupled with their love for Malaysian food, the founders were all the more motivated to dive head-first into the fast food industry. Additionally, just as there is a first time for everything, the fast food chain has had a number of industry “firsts” since the inception of its first outlet. As reported in the same The Star article, Marrybrown was the first to: Introduce rice products to their menu (1999), Launch porridges (1998), Offer mineral water as a soda alternative (2000) and Develop ball pit playland (2003). It has been 41 years since the fast food chain first started operations, and while it may not be as omnipresent as other fast-food chains like KFC and McDonald’s, it’s still got a pretty solid following.That is, if its international presence is of anything to go by. As of today, Marrybrown has steadily made its way beyond Malaysia, spreading into much of the Asian continent, even reaching Tanzania and Sweden (though this particular outlet later shut down). Marry BROWN CLICK HERE FOR more information
NEW SET COMBO MENU PERFECT SPECIAL COMBO FOR YOU FRESH TOMATO 25 % OFF C O MB O MB SP A G HETTI 11 Order Here LAUNCHING ON 6 JUN 2024
LATEST OUTLET OF MARRYBROWN Bandar Saujana Putra, Jenjarom Kuala Langat , Selangor (30 April 2024) Jalan Tan Hiok Nee, Johor Bahru (22 October 2020) Wangsa Melawati, Kuala Lumpur (30 May 2024)
Fashion&Accessory 13
Shoe Designer “ I start from bottom, My parents weren’t rich. When I was studying in London I worked in a restaurant over the weekends. I didn’t mind doing anything, even cleaning the floor and washing toilets. I worked so hard that my boss and managers loved me. I thought to myself, “I’m young, I can do everything.” CHIT- CHAT 12 APRIL 2017 Jimmy Choo is a renowned British luxury fashion brand specializing in high-end shoes, handbags, accessories, and fragrances. It was established in 1996 by Malaysianborn couture shoemaker Jimmy Choo and British Vogue accessories editor Tamara Mellon. The brand quickly gained a reputation for its exquisite craftsmanship and stylish, highquality designs. With a focus on glamour and elegance, Jimmy Choo's creations often feature intricate detailing and luxurious materials, making them a favorite among celebrities and fashion aficionados. The brand's rapid success led to its expansion globally, opening boutiques in major cities worldwide and becoming a staple on red carpets and in high fashion circles. Jimmy Choo's shoes, in particular, are celebrated for their perfect blend of sophistication and allure, often seen on the feet of Hollywood stars and fashion icons. Over the years, the brand has diversified its offerings to include a wide range of products, maintaining its reputation for luxury and style in the competitive fashion industry. LIFESTYLE ASIA 14
BRIDE-TO-BE BEST SELLER 2024 15 CLICK HERE FOR more information
PADINITRANDSETTING THE STYLES Fashion for the Modern Man and Woman... PPAADDIINNII well-known clothing shop in Malaysia, Padini Holdings Berhad was established and is under the ownership of Yong Pang Chaun and his family. The Managing Director, Yong Pang Chaun, founded the business in 1971. In 1975, Padini, which had previously been in the clothing manufacturing business, launched its flagship brand, Padini, into the retail sector. Over the years, the business expanded to encompass a number of additional brands, including Brands Outlet, VINCCI, SEED, and MIKI. A s Padini's business model includes a strong focus on vertical integration, which means they control the design, manufacturing, and retailing of their products. This allows them to maintain competitive pricing and respond quickly to fashion trends. Another interesting aspect of Padini is its commitment to sustainability and corporate social responsibility. The company has implemented various initiatives to reduce its environmental impact and support the community, including recycling programs and charitable contributions.
SUN KISSED CHIC Present elegant yet breathable evening wear options, such as maxi dresses, off-shoulder tops, and flowy skirts. Stylish yet comfortable outfits that let your skin breathe and keep you cool. ENDLESS SUMMER IN MALAYSIA volume 2 August 22 2022 MUST-HAVE LOOKFOR SUMMERINMALAYSIA with Padini MY /02 /01 CHECK OUT HERE : 17
#18 L E W R É B E S P O K E JUNE 11 Datuk Lewré Lew More information is available in: LEWRÉ Lew Voon Khai, also known by his brand name Datuk Lewré Lew, is particularly renowned for his meticulous attention to detail and his dedication to craftsmanship. Notable Achievements of Lew Voon Khai Awards: Lew Voon Khai has received numerous accolades, including the BrandLaureate SMEs BestBrands Award. Celebrity Clientele: Lewré shoes are popular among celebrities and have been featured at international fashion shows and red carpet events. Royal Endorsement: Lewré's prestige soared when its shoes were selected by royalty, enhancing the brand's credibility and profile. Vulcan Post 18
SHOP NOW STEP INTO LUXURY TREND ALERT // From crisp white to subtle nude, elevate every outfit with versatile, chic, and timeless heels. Claudia Bridal, Annabelle Women, Camilia Bridal, Carla Bridal Heels 19
Luxurious, elegant, sophisticated. name synonymous with luxury and sophistication, has been a trailblazer in the fashion industry since its inception. This Malaysian brand, established in 1974 by S.S. Chiang, has carved a niche for itself with its timeless designs and exceptional craftsmanship. Bonia’s journey from a small leather goods company to a renowned fashion house is a testament to its commitment to quality and innovation. A 20
About Bonia
In the tumultuous world of fashion, stories of resilience and reinvention often lie at the heart of iconic brands. Such is the case with BritishIndia, a label born from the vision of Ms. Pat Liew, who, in the face of adversity, embarked on a daring comeback. Yasmin Ahmad, with her trademark audacity, propelled BritishIndia into the spotlight with a headline that both challenged and captivated: "Presenting BritishIndia, an era of racism, oppression, injustice and nice outfits." This provocative stance not only stirred conversation but also cemented BritishIndia's status as a bold and boundary-pushing label. It all began with the acquisition of Metrojaya by Malayan United Industries Bhd (MUI), a move that saw Ms. Liew lose the intellectual property rights to her beloved fashion brands. Undeterred, she channeled her passion into creating something new, something distinctly BritishIndia. The brand's journey took flight with a striking typographic logo and an emblematic symbol-mark, featuring the fearless explorer Isabella Bird. Bird's indomitable spirit and pioneering adventures in the Malay Peninsula echoed the ethos of BritishIndia, capturing the imagination of a rapidly expanding audience. Pat Liew CEO - BritishIndia (Asia) Sdn Bhd BRITISHINDIA Logo 22
The first symbol-mark As the brand continued to evolve, a new chapter unfolded in 2015 with Phase 2. Here, BritishIndia underwent a transformative identity exercise, aimed at fortifying the master brand, aligning visual elements, and introducing a cohesive brand architecture. The result? A dynamic fusion of tradition and modernity, anchored by comprehensive visual identity guidelines. Today, BritishIndia stands as a testament to the power of resilience, creativity, and relentless innovation. From its humble beginnings to its global presence, the brand remains a beacon of inspiration in the ever-changing landscape of fashion. As we celebrate its legacy, we are reminded that true greatness often emerges from the ashes of adversity, ready to embark on new adventures and redefine the future of style. Facade signage by British India team FunFact: A fun fact about the BritishIndia brand is that its symbol-mark initially featured the intrepid explorer Isabella Bird riding an elephant. However, due to the intricacies of the illustration, it was eventually replaced by a lively and playful elephant emblem, which better suited the brand's adventurous spirit. 20 years on, the concept of the original advertisement was revived for an announcement card to signal the next phase of BritishIndia’s enduring brand. CLICK HERE FOR more information 23
Founder of Fipper A Malaysian brand, has revolutionized the humble slipper with its vibrant, eco-friendly designs. Founded in 2008 by Jack Lim and his friends, Fipper filled a niche in the footwear market by offering high-quality, affordable flip-flops made from 100% natural rubber sourced from Thailand. This commitment to quality ensures that Fipper slippers are not only stylish but also durable, anti-slip, and anti-fungal, providing maximum comfort and safety Jack Lim in Sungai Wang 24 CLICK HERE FOR more information
Collaboration Awards 25