From 1000 to 10,000_Aditi_9th Oct

From
1,000 to
10,000

OCT 2020

ADITI GUPTA

Your network is
your net worth

Power of Alumni networks

Source: Harvard Business Review

Dataset: Trading decisions of US mutual fund
portfolio managers from 1990 to 2006.

Outcome:
Performance of Connected vs. Non-connected
Stocks

Fund managers placed more and larger bets on companies
where a senior executive went to the same college as the investor.
The more closely they were connected, the better the returns.

Source: The Power of Alumni Networks, Harvard Business Review

What other networks are doing?

How is ELSA
different?

Source: Alumni Networks pay back, Business Today article

The Moonshot..

 LSR founded in 1956 and Start 1,000 10,000 50,000
on an average 2000
students passout every Brand ELSA is LSR
year (1000 across the 64 -----------------------------------------
years) because.. Brand LSR is

 So no of alumni – 64 * 700

= ~40,000 ELSAs till date

 Current registered

database 1000 ~ 2.5%

Approach

INSIDE OUT OUTSIDE IN

Deep Engagement with 1000 Structured approach for 10000

Benefits: Age groups Profession Geo
Self-sustaining loop - Networks • Baby Boomers 1950s-1964
grow network • Gen X 1965-80 • Working – • Metro
• Gen Y Millennials 1980-94
Additional hands – Brand • Gen Z 1996-2015 Corporate chapter
ambassadors • Gen Alpha – 2015
• Working – • Other City
onwards
Public/Social chapters

• Working – Self • International

Employed

• Non Working

What’s in it for
me ?

Maslow’s hierarchy of needs

What’s in it for …?*

For Working For Working – For Working – Self Freelancing For Non Working
Corporate Public/Social Employed / Start
professionals up founders

Baby Boomers NA - Retired Socialization Socialization NA Giving back
1950s-1964 Social causes Socialization
Network for funding/deals

Gen X CEOs, CXOs, Senior positions IAS, IPS, Association Giving back Socialization Giving back
1965-80 Giving back, Socialization heads (FICCI, NASSCOM, Quality Projects Socialization
CII) - Socialization Brand building Social causes
Gen Y Millennials Building personal brand Brand Building Business deals || Advice Networking Socialization
1980-94 Career advancement Quality projects Nostalgia
Mentoring Funding for community Securing Customer base
Gen Z Social causes Funding || Advice Brand building Nostalgia but busy
1996-2015 Career advice Projects
Mentoring NA
Gen Alpha NA
2015 onwards Job opportunities Funding for community Funding for start ups
Leadership exposure Social causes

What’s in it for Scholarships sponsoring, infrastructure development, R&D projects, Campus recruitments

*Non intended to be comprehensive & complete, the idea is to stimulate thoughts

Plan of Action

Leverage the power Build communication Amplify the Why?
of community Strategy

Make it easy for them Consistently engage with them What’s in it for them
Hub & Spoke : Strengthen Chapters – Pan Awareness of events Nostalgia (#throwback)
India & Transcontinental Share Alumni success Tie-ups with ….. Discounts /
Activate Batch & Div Reps Do we care ? Make them feel benefits?
Social media consolidation & constant special – Share newsletter with all Career networking
updation: Facebook, Linkedin, Whatsapp Benchmark with best Business Deals
Blog Engage with family members? Funding
Create common platforms for intellectual
Stimulation – Book clubs

Create & communicate value beyond price*

Discount on higher studies? Global Mentoring Exclusive passes to Musical nights

Free lifetime credit card % discount on Amazon with LSR % discount on beauty
code coupons products

Exclusive tie ups with gym / yoga Travel package privilege Discounted package at Sri
Sri Ravi Shankar /
% discount on Dominos Free special dessert at Barbeque Sadhguru ashram
Discounted Personalized knick Nation / Dana Choga
knacks % discount on Pathology labs

*Illustrative You are part of an exclusive club!

Benchmarking with the best

Website overhaul, Mobile apps

Websites Alum Development Report Mobile Apps

Benchmarking with the best

Research paper/ article

THANK YOU