1895 V2

EI GHTEEN



NINETY FIVE







THE R O TAR Y J O URN AL



































































Icons of British Design

CONTENTS










1. A NEW ERA

How Rotary is adapting its business strategy in order to attract
new customers while remaining releveant to its existing base.





2. CELEBRATING OUR BRITISHNESS
An interview with our new EVP, Annette Hill-Stewart
WELCOME



3. IN THE STUDIO
Rotary Watches is pleased to announce the launch of The Rotary Journal. An interview with our Head of Design, Matthew O’Neill

In this first issue we delve into the new direction for the brand, one
which pairs contemporary design ideology with 120 years of enduring
heritage. 4. BRAND STRATEGY

An interview with Hardeep Dhanjal, Head of Marketing, on the
realignment of the brand and it’s policies.





5. OUR FAMILY TREE
An outline of the new and improved collection structure, along
with a look ahead to some of our exciting new launches for the

final half of the year.




6. THE ESSENTIAL SALESMAN

An interview with our Head of UK Sales, Martin Devaney

CONTENTS










1. A NEW ERA

How Rotary is adapting its business strategy in order to attract
new customers while remaining releveant to its existing base.





2. CELEBRATING OUR BRITISHNESS
An interview with our new EVP, Annette Hill-Stewart
WELCOME



3. IN THE STUDIO
Rotary Watches is pleased to announce the launch of The Rotary Journal. An interview with our Head of Design, Matthew O’Neill

In this first issue we delve into the new direction for the brand, one
which pairs contemporary design ideology with 120 years of enduring
heritage. 4. BRAND STRATEGY

An interview with Hardeep Dhanjal, Head of Marketing, on the
realignment of the brand and it’s policies.





5. OUR FAMILY TREE
An outline of the new and improved collection structure, along
with a look ahead to some of our exciting new launches for the

final half of the year.




6. THE ESSENTIAL SALESMAN

An interview with our Head of UK Sales, Martin Devaney

A NEW ERA




OUR IDENTITY






Rotary’s journey from its origin to now can be considered “Meticolous design, superb build quality

anything but a natural progression. It was originally
and exceptional value for money.”
established in 1895 in Switzerland’s, La Chaux de Fonds
region; very much the cradle of modern watchmaking. It
was here that Rotary would develop the key values which
have endured today. Meticulous design, superb build
quality and exceptional value for money.


The company’s success and subsequent rapid growth
allowed for a unique opportunity. In 1946, Rotary moved
its headquarters to London, bringing across the very best
in watchmaking techniques and considerations. The brand’s
influence grew massively during wartime years as it became

the official timepiece supplier to the British army. With
this accolade, Rotary’s popularity grew within the British
Isles with every town having its own Rotary stockist.


Over the coming months, Rotary is proud to present a new
structured collection which we believe is truly the finest
in the brands history, with product tailored to today’s
consumer. This combined with an overhauled approach

towards branding, advertising and online presence ensures
that Rotary remains an institution among retailers and
remains relevant to consumers.


With Rotary available in 65 countries worldwide, it
is crucial that we present the brand in the right way,
honouring our past and having a clear and coherent
message of where we wish to be in the future.
With its Swiss origin and British influence, Rotary provides
a unique offering which combines over 120 years of
watchmaking expertise with a contemporary design ethos.







GS05252/01
OUR IDENTITY | PAGE XX

A NEW ERA




OUR IDENTITY






Rotary’s journey from its origin to now can be considered “Meticolous design, superb build quality

anything but a natural progression. It was originally
and exceptional value for money.”
established in 1895 in Switzerland’s, La Chaux de Fonds
region; very much the cradle of modern watchmaking. It
was here that Rotary would develop the key values which
have endured today. Meticulous design, superb build
quality and exceptional value for money.


The company’s success and subsequent rapid growth
allowed for a unique opportunity. In 1946, Rotary moved
its headquarters to London, bringing across the very best
in watchmaking techniques and considerations. The brand’s
influence grew massively during wartime years as it became

the official timepiece supplier to the British army. With
this accolade, Rotary’s popularity grew within the British
Isles with every town having its own Rotary stockist.


Over the coming months, Rotary is proud to present a new
structured collection which we believe is truly the finest
in the brands history, with product tailored to today’s
consumer. This combined with an overhauled approach

towards branding, advertising and online presence ensures
that Rotary remains an institution among retailers and
remains relevant to consumers.


With Rotary available in 65 countries worldwide, it
is crucial that we present the brand in the right way,
honouring our past and having a clear and coherent
message of where we wish to be in the future.
With its Swiss origin and British influence, Rotary provides
a unique offering which combines over 120 years of
watchmaking expertise with a contemporary design ethos.







GS05252/01
OUR IDENTITY | PAGE XX

Rotary’s vision is simple. The brand intends to re-establish itself as

VISION & STRATEGY a superb quality and fantastic value for money offering, centering
around a combination of classic and contemporary design cues. Key
to this is developing strong and enduring relationships with both
customers and consumers, ensuring a first-class experience at all
levels across the business.

Rotary’s vision is simple. The brand intends to re-establish itself as

VISION & STRATEGY a superb quality and fantastic value for money offering, centering
around a combination of classic and contemporary design cues. Key
to this is developing strong and enduring relationships with both
customers and consumers, ensuring a first-class experience at all
levels across the business.

CELEBRATING OUR BRITISHNESS




ANNETTE HILL-STEWART








“Rotary has been based in the UK for over seven decades and we believe the opportunity to
celebrate this is long overdue. Britain is a world - renown hub of creativity and diversity which

perfectly compliments the longstanding watchmaking expertise which Rotary is historically

known for.”

CELEBRATING OUR BRITISHNESS




ANNETTE HILL-STEWART








“Rotary has been based in the UK for over seven decades and we believe the opportunity to
celebrate this is long overdue. Britain is a world - renown hub of creativity and diversity which

perfectly compliments the longstanding watchmaking expertise which Rotary is historically

known for.”

“Lorem ipsum dolor sit amet, consecte- Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
tur adipiscing elit.”
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip

ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit
anim id est laborum


Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu

fugiat nulla pariatur. Excepteur sint occaecat cupida-
tat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum


Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et

dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupida-
tat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum














CELEBRATING OUR BRITISHNESS | PAGE XX

“Lorem ipsum dolor sit amet, consecte- Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
tur adipiscing elit.”
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip

ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit
anim id est laborum


Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu

fugiat nulla pariatur. Excepteur sint occaecat cupida-
tat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum


Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et

dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupida-
tat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum














CELEBRATING OUR BRITISHNESS | PAGE XX

THE DEVIL IS IN




THE DETAIL





The Rotary design team’s passion means that each
individual detail of a timepiece is meticolously considered.
No two Rotary models are the same.



















LB05190/67

THE DEVIL IS IN




THE DETAIL





The Rotary design team’s passion means that each
individual detail of a timepiece is meticolously considered.
No two Rotary models are the same.



















LB05190/67

IN THE STUDIO




MATTHEW O’NEILL - HEAD OF DESIGN







TIME ON HIS MIND


We speak to Matt, a British designer who has been
situated at Rotary HQ for the past seven years, about
the processes involved when designing the collection.

IN THE STUDIO




MATTHEW O’NEILL - HEAD OF DESIGN







TIME ON HIS MIND


We speak to Matt, a British designer who has been
situated at Rotary HQ for the past seven years, about
the processes involved when designing the collection.





Having nurtured an ability for creativity in his home town of Oxton, Wirral, Matt took his passion for design up to Newcastle
to study at Northumbria University before relocating to London in 2010 where he was given ‘an opportunity of a lifetime’.




What apprealed about the position at Rotary to begin with? Why 3D?

Rotary wanted to introduce someone with experience in 3D CAD Developing a product in 3D has multiple benefits and for me
to their in-house design team. I’d been working in the aerospace the most important is the ability to manipulate model features
industry, pining for a more creative role, when I was contacted in real-time and immediately assess the proportionality of the
to see if I’d transfer my skill set over to developing timepieces. design. The virtual parts of the watch I’m creating on screen are
I was so excited to have the opportunity of joining a watch all precisely accurate thanks to the powerful software I use and
brand with so much history and ambition for the future that I this allows me to go into extreme levels of detail.
moved to London in an instant and have been here ever since!
I’ll add material textures and finishing to the case, bracelet and
Did working in London have a factor in your decision? dial and produce photo-realistic renders to assess the design as
a whole. We have a strong team dynamic and it helps when
Yes it certainly helped, the atmosphere, culture and architecture of we critically evaluate a product – you have to be able to take
London is a great place to get the creative juices going and here, in criticism well and turn the feedback into a positive for a better
the heart of Soho, is where we begin the process of designing a watch. design.


Do you use any specialist equipment?
How do you stay on trend?
Our latest member of the team, ‘Gerbil’, is a small desktop 3D
Keeping designs relevant for our consumer is as important as printer which uses stereolithography technology to produce resin
ever. We have a vast archive of product from the history books prototypes of the model in a matter of hours. The speed and
and with it a reputation as a classic watch brand. It’s my job to accuracy of this allows us to save months in development costs
add contemporary flair, pushing the boundaries of the tradition- by analysing aspects of the design that sometimes don’t translate
al aesthetic while maintaining our core DNA. well from the page/screen.


What are the initial stages of designing a timepiece? Finally, what do you see for the future?


Firstly it’s important to identify a purpose for the product to It’s an exciting time to be a part of Rotary as it embraces its
exist- the end goal must be to create a desirable piece that will Britishness. Our goal is to continue to produce high quality,
appeal to our savvy consumer. We research the market and its reliable and affordable timepieces with great design that people
“I was so excited to have the opportunity of joining a watch
trends and assess our current selection of products to determine are proud to wear. I want Rotary to have the finest designed
if the proposition would fit. A product brief is created, which watches in the market for our price point! brand with so much history and ambition for the future”
gives me parameters to work to, and then it’s time to put pencil
to paper.


I can’t claim to be the best sketch artist but this is where I begin
to generate ideas that ultimately provide the reference point for
my 3D work.






IN THE STUDIO | PAGE XX

Having nurtured an ability for creativity in his home town of Oxton, Wirral, Matt took his passion for design up to Newcastle
to study at Northumbria University before relocating to London in 2010 where he was given ‘an opportunity of a lifetime’.




What apprealed about the position at Rotary to begin with? Why 3D?

Rotary wanted to introduce someone with experience in 3D CAD Developing a product in 3D has multiple benefits and for me
to their in-house design team. I’d been working in the aerospace the most important is the ability to manipulate model features
industry, pining for a more creative role, when I was contacted in real-time and immediately assess the proportionality of the
to see if I’d transfer my skill set over to developing timepieces. design. The virtual parts of the watch I’m creating on screen are
I was so excited to have the opportunity of joining a watch all precisely accurate thanks to the powerful software I use and
brand with so much history and ambition for the future that I this allows me to go into extreme levels of detail.
moved to London in an instant and have been here ever since!
I’ll add material textures and finishing to the case, bracelet and
Did working in London have a factor in your decision? dial and produce photo-realistic renders to assess the design as
a whole. We have a strong team dynamic and it helps when
Yes it certainly helped, the atmosphere, culture and architecture of we critically evaluate a product – you have to be able to take
London is a great place to get the creative juices going and here, in criticism well and turn the feedback into a positive for a better
the heart of Soho, is where we begin the process of designing a watch. design.


Do you use any specialist equipment?
How do you stay on trend?
Our latest member of the team, ‘Gerbil’, is a small desktop 3D
Keeping designs relevant for our consumer is as important as printer which uses stereolithography technology to produce resin
ever. We have a vast archive of product from the history books prototypes of the model in a matter of hours. The speed and
and with it a reputation as a classic watch brand. It’s my job to accuracy of this allows us to save months in development costs
add contemporary flair, pushing the boundaries of the tradition- by analysing aspects of the design that sometimes don’t translate
al aesthetic while maintaining our core DNA. well from the page/screen.


What are the initial stages of designing a timepiece? Finally, what do you see for the future?


Firstly it’s important to identify a purpose for the product to It’s an exciting time to be a part of Rotary as it embraces its
exist- the end goal must be to create a desirable piece that will Britishness. Our goal is to continue to produce high quality,
appeal to our savvy consumer. We research the market and its reliable and affordable timepieces with great design that people
“I was so excited to have the opportunity of joining a watch
trends and assess our current selection of products to determine are proud to wear. I want Rotary to have the finest designed
if the proposition would fit. A product brief is created, which watches in the market for our price point! brand with so much history and ambition for the future”
gives me parameters to work to, and then it’s time to put pencil
to paper.


I can’t claim to be the best sketch artist but this is where I begin
to generate ideas that ultimately provide the reference point for
my 3D work.






IN THE STUDIO | PAGE XX





BRAND STRATEGY




HARDEEP DHANJAL - HEAD OF MARKETING







CHANGING THE RULES


Rotary has long been an instiution in the UK and it
remains dedicated to ensuring that it remains trusted and
well regarded. The brand has made steps to allow for it’s
policies to become simpler and easier to understand from
all points of view.

BRAND STRATEGY




HARDEEP DHANJAL - HEAD OF MARKETING







CHANGING THE RULES


Rotary has long been an instiution in the UK and it
remains dedicated to ensuring that it remains trusted and
well regarded. The brand has made steps to allow for it’s
policies to become simpler and easier to understand from
all points of view.

KEY PRODUCT
High saturation and subtle drop shadow
Hardeep Dhanjal has over a decade of experience with the brand, working through every position in the department from: Marketing KEY IMAGE FOR PRODUCT FAMILY to draw initial focus directly to product.
Assistant, In-House Designer, Brand Manager and now Head of Marketing, overseeing all group communications. His driven career path Relevant background image to harmonise with both product and brand.
brings a direct wealth of knowledge and experience to the role. This along with working closely with the Product Team for a number of Desaturated colours allows for a visual consistency across backgrounds.
years provides Hardeep with a well-rounded insight into all creative aspects of the business.



What challenges do watch brands face in the current economic How do you reach out to consumers from the digital age
climate?
There’s no doubt about it, the audience continues to
When I think back to my first years at Rotary, I remember become smarter. Smarter in the way they research and filter
thinking that each brand had one look, one style, one story – we information, as well as, faster in how they do it. The generally
all played inside our brand spaces. There were fewer brands and feeling with digital media is that direct selling can be damaging
stronger identities back then, which I feel has somewhat been for a brand and we would much rather have brand advocates,
diluted in recent years. Mainly because new brands are popping creating a root of information, which can later form in to a
up every day and all within the same entry-level/mid-market price desire for the product. This subtle approach is allowing us to
segment. This competition doesn’t necessarily drive better designs, talk more about what we stand for rather than pushing a watch
but it does inspire to create new way to market a product. The in front of every potential customer. We want our customers
challenge we face is the same as 20 years ago – How do you stand to understand what they’re buying into – what justifies a price
out in a crowd of 10 brands?, except now it’s more like 50! point and what goes into creating each and every product?


What is the consumer looking for? How do you keep global consistency with brand?


Is it the name, the look, the style…all three? Or it is simply the As Rotary is sold in over 65 countries worldwide, it’s always
lifestyle? Who is wearing the watch, what are they doing…I could been a challenge to maintain a level of brand awareness, where
be doing that. Whilst we have always strived to communicate our a consumer can recognise us no matter where they see the
quality, design and affordability, the message may not be rele- collection. We’ve created a campaign for 2017 that hits this
vant to today’s consumer. Creating an identity for our watches is challenge head-on by focusing on our rich heritage of British
definitely a more interesting way to talk about our brand. I feel Design. We’ve created 7 unique visuals that each tells a story
it reveals more about the product than simply talking about great about collections, whilst being aspirational in terms of lifestyle
specs and fantastic design. and location. I’m confident our 2017 ad campaign is recognis-
able from all corners of the globe and gives our consumers a
How has the marketing landscape changed for Rotary? taste of our Icons of Design.

We dabbled in ATL TV campaigns a few years back but our focus
has definitely switched to more targeted approach, rather than
trying to rack up the number of eyeballs on a advert. Historically,
Rotary has always worked closely with the retailers and provided
them the necessary tools to merchandise, bespoke to each retailer,
for all consumers, around the U.K. In a way, digital media works
in harmony with this ethos of providing tailored content, specific
to a market or consumer. Within the department, we invest in
staff whose sole responsibility is to monitor social media content TAGLINE
and build relationships with the ideal candidates to be ambassadors Further develops consistency across artwork, additional
use of 3308 reinforces brand image.
for our products. This takes an enormous amount of time and
effort but the reward is high-quality, authentic and brand building
content. NEW LOGO COLOUR SCHEME BASIC SPECIFICATION
Pantone 3308 along with Grey (Or silver foil where applicable). Small, key spec of featured model provides a technical talking
point without compromising visual impact.
BRAND STRATEGY | PAGE XX

KEY PRODUCT
High saturation and subtle drop shadow
Hardeep Dhanjal has over a decade of experience with the brand, working through every position in the department from: Marketing KEY IMAGE FOR PRODUCT FAMILY to draw initial focus directly to product.
Assistant, In-House Designer, Brand Manager and now Head of Marketing, overseeing all group communications. His driven career path Relevant background image to harmonise with both product and brand.
brings a direct wealth of knowledge and experience to the role. This along with working closely with the Product Team for a number of Desaturated colours allows for a visual consistency across backgrounds.
years provides Hardeep with a well-rounded insight into all creative aspects of the business.



What challenges do watch brands face in the current economic How do you reach out to consumers from the digital age
climate?
There’s no doubt about it, the audience continues to
When I think back to my first years at Rotary, I remember become smarter. Smarter in the way they research and filter
thinking that each brand had one look, one style, one story – we information, as well as, faster in how they do it. The generally
all played inside our brand spaces. There were fewer brands and feeling with digital media is that direct selling can be damaging
stronger identities back then, which I feel has somewhat been for a brand and we would much rather have brand advocates,
diluted in recent years. Mainly because new brands are popping creating a root of information, which can later form in to a
up every day and all within the same entry-level/mid-market price desire for the product. This subtle approach is allowing us to
segment. This competition doesn’t necessarily drive better designs, talk more about what we stand for rather than pushing a watch
but it does inspire to create new way to market a product. The in front of every potential customer. We want our customers
challenge we face is the same as 20 years ago – How do you stand to understand what they’re buying into – what justifies a price
out in a crowd of 10 brands?, except now it’s more like 50! point and what goes into creating each and every product?


What is the consumer looking for? How do you keep global consistency with brand?


Is it the name, the look, the style…all three? Or it is simply the As Rotary is sold in over 65 countries worldwide, it’s always
lifestyle? Who is wearing the watch, what are they doing…I could been a challenge to maintain a level of brand awareness, where
be doing that. Whilst we have always strived to communicate our a consumer can recognise us no matter where they see the
quality, design and affordability, the message may not be rele- collection. We’ve created a campaign for 2017 that hits this
vant to today’s consumer. Creating an identity for our watches is challenge head-on by focusing on our rich heritage of British
definitely a more interesting way to talk about our brand. I feel Design. We’ve created 7 unique visuals that each tells a story
it reveals more about the product than simply talking about great about collections, whilst being aspirational in terms of lifestyle
specs and fantastic design. and location. I’m confident our 2017 ad campaign is recognis-
able from all corners of the globe and gives our consumers a
How has the marketing landscape changed for Rotary? taste of our Icons of Design.

We dabbled in ATL TV campaigns a few years back but our focus
has definitely switched to more targeted approach, rather than
trying to rack up the number of eyeballs on a advert. Historically,
Rotary has always worked closely with the retailers and provided
them the necessary tools to merchandise, bespoke to each retailer,
for all consumers, around the U.K. In a way, digital media works
in harmony with this ethos of providing tailored content, specific
to a market or consumer. Within the department, we invest in
staff whose sole responsibility is to monitor social media content TAGLINE
and build relationships with the ideal candidates to be ambassadors Further develops consistency across artwork, additional
use of 3308 reinforces brand image.
for our products. This takes an enormous amount of time and
effort but the reward is high-quality, authentic and brand building
content. NEW LOGO COLOUR SCHEME BASIC SPECIFICATION
Pantone 3308 along with Grey (Or silver foil where applicable). Small, key spec of featured model provides a technical talking
point without compromising visual impact.
BRAND STRATEGY | PAGE XX

THE COLLECTION















































CAMBRIDGE HENLEY KENSINGTON OXFORD GREENWICH ULTRA SLIM WINDSOR



































The new Rotary collection structure is easier to navigate than ever with
each family showcasing distinct styles and features.

THE COLLECTION















































CAMBRIDGE HENLEY KENSINGTON OXFORD GREENWICH ULTRA SLIM WINDSOR



































The new Rotary collection structure is easier to navigate than ever with
each family showcasing distinct styles and features.

OXFORD


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS05252/01


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- Calf Leather Strap
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE PAGE XX

OXFORD


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS05252/01


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- Calf Leather Strap
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE PAGE XX

WINDSOR


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS05303/01


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- Day/Date Function
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE PAGE XX

WINDSOR


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS05303/01


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- Day/Date Function
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE PAGE XX

CAMBRIDGE


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS05252/01


Key Range Features
- Domed Sapphire Glass
- Water Resistant to Xm
- Hidden Crown
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

CAMBRIDGE


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS05252/01


Key Range Features
- Domed Sapphire Glass
- Water Resistant to Xm
- Hidden Crown
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

KENSINGTON


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































LB05190/67


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- Aventurine Dial
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

KENSINGTON


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































LB05190/67


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- Aventurine Dial
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

GREENWICH


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS02941/03


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- Skeleton Dial
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

GREENWICH


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS02941/03


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- Skeleton Dial
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

ULTRA SLIM


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS90804/01


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- 4.7mm Case Profile
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

ULTRA SLIM


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GS90804/01


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- 4.7mm Case Profile
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

HENLEY


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GB05108/04


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- GMT Function
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

HENLEY


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum












































GB05108/04


Key Range Features
- Sapphire Glass
- Water Resistant to Xm
- GMT Function
- 2 + 1 Year Guarantee












MODELS FEATURED - XX00000/00, XX00000/00. XX00000/00


TITLE: SUBTITLE

THE ESSENTIAL SALESMAN




MARTIN DEVANEY - HEAD OF UK SALES







ROAD WARRIOR


Few salesmen can claim XX years of experience within
the watch trade and XX years with Rotary itself. Martin

Devaney gives insight into what makes him spring out
of bed everyday at 5:00am and highlights some of the
standout relationships he has established over time.

THE ESSENTIAL SALESMAN




MARTIN DEVANEY - HEAD OF UK SALES







ROAD WARRIOR


Few salesmen can claim XX years of experience within
the watch trade and XX years with Rotary itself. Martin

Devaney gives insight into what makes him spring out
of bed everyday at 5:00am and highlights some of the
standout relationships he has established over time.

What’s your daily routine? What are the most important skills in order to be a
great area salesman?
Up at 5 am and on the road by 6 am normally, being
punctual is everything in our line of business. I try Two things spring to mind, punctuality and knowing
to make 3-4 important store visits a day and then it’s the product. As I mentioned before, punctuality is
back home for emails and tying up any loose ends, my crucial, my customers are very busy so if I’m late I’ve
working day normally finishes at 7 pm. limited myself straight away to how much time I have
with them to show the collection. After that, I would
Having been in the business for ?? years what drives say learning the individual numbers of the products and
you to continue? obviously their specifications. When stock checking a

jeweller’s window to see what they have sold since my
I would say the relationships I have with my customers last visit, knowing the numbers maximises my time
which have been built up over the years. I have set with the actual customer and selling.
certain standards for myself and it is very important
that I uphold those standards. My customers are Has the industry changed and if so how?
incredibly savvy and if they think things are slipping
they are soon on the phone. Of course it has, today we have many more competitors
than we used to, so you really have to work hard for
the space in the jewellers window. With so many more

competitors you have to constantly raise your game
because if you do not someone else will come and take
your place.



How does Rotary maintain its loyal retailers’ precious

window space?


It’s all about being clear, upfront and structured to the
customer. We make the buying decision an enjoyable
experience when the range benefits are more obvious.
For instance, changes to our guarantee and waterproof
rating system are now simpler than ever before. Also,
Our collections each have a persona associated to them,
which makes merchandising in-store a breeze for staff.










THE ESSENTIAL SALESMAN | PAGE XX

What’s your daily routine? What are the most important skills in order to be a
great area salesman?
Up at 5 am and on the road by 6 am normally, being
punctual is everything in our line of business. I try Two things spring to mind, punctuality and knowing
to make 3-4 important store visits a day and then it’s the product. As I mentioned before, punctuality is
back home for emails and tying up any loose ends, my crucial, my customers are very busy so if I’m late I’ve
working day normally finishes at 7 pm. limited myself straight away to how much time I have
with them to show the collection. After that, I would
Having been in the business for ?? years what drives say learning the individual numbers of the products and
you to continue? obviously their specifications. When stock checking a

jeweller’s window to see what they have sold since my
I would say the relationships I have with my customers last visit, knowing the numbers maximises my time
which have been built up over the years. I have set with the actual customer and selling.
certain standards for myself and it is very important
that I uphold those standards. My customers are Has the industry changed and if so how?
incredibly savvy and if they think things are slipping
they are soon on the phone. Of course it has, today we have many more competitors
than we used to, so you really have to work hard for
the space in the jewellers window. With so many more

competitors you have to constantly raise your game
because if you do not someone else will come and take
your place.



How does Rotary maintain its loyal retailers’ precious

window space?


It’s all about being clear, upfront and structured to the
customer. We make the buying decision an enjoyable
experience when the range benefits are more obvious.
For instance, changes to our guarantee and waterproof
rating system are now simpler than ever before. Also,
Our collections each have a persona associated to them,
which makes merchandising in-store a breeze for staff.










THE ESSENTIAL SALESMAN | PAGE XX

ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN

ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN












ICONS OF BRITISH DESIGN