Awards__Customer_Stories__Mystery_audit_&_LMS

New awards

BEST STORE IN EACH CLUSTER

5 AWARDS & 5 RUNNER UP

INTERPRETATION
The Dream Team award is the most coveted award at the Hangout and it showcases the shining star among
the multitude. As we have grown in number of stores and brands, we believe it is important to recognise the
“Best of the Rest’

This Award recognizes and reward the store that has exhibited exemplary achievement in terms of their drive
to achieve their targets in their respective category. An award to simply celebrate the success of a Store’s
performance based on their most driven & easily relatable number (sales & UPT).

AWARDS:
A Runner up and a winner award in each of the below 5 categories:

1) CAUSAL WEAR (P&S, Diesel, AX, Gstar, Scotch, Superdry, GAS, DC, QS)
2) TAILORED CLOTHING (Zegna, GA, EA, Hugo Boss, Canali, Thomas Pink, Brooks Brothers)
3) HANDBAG & FOOTWEAR (Bottega, Bally, Jimmy Choo, Coach, Micheal Kors, Kate Spade, Dune,

Steve Madden)
4) KIDS (Hamleys & Mothercare)
5) LIFESTYLE & WOMEN (Tumi, Muji, Villeroy & Boch, Hunkemoller, Satya Paul)

BEST STORE IN EACH CLUSTER

ELIGIBILITY
Store has to be operational before 1st Jan 2018

PROCESS OF JUDGING
These will be a straight metric based award on two weightages.

• 70 % weightage: Target Vs Achievement %
• 30% weightage: UPT Growth VS Brand Average
The data will be taken from the back end and we will recognise them during Hangout. There is no nomination
process. This will be a surprise award and based on their actual numbers, winners will be chosen and
announced directly. There will be no need for a Jury.

METHODOLOGY
One winner and a runner up in each category will be recognised. The winner of the dream team will
automatically not be part of this award.
We will call top two stores of the cluster on stage and the Operations Head of those stores will speak for 45
second on the store. The speech by the Ops Head will be scripted (performance of the leadership, the recipe
for success, one successful initiative)

(Something useful for Store back area -WINNERS)

ECOMMERCE AWARDS (3 Awards)

NAME SUGGESTION - “OMNIWINNERS”
Three awards, one super store for each channel:
TATACLIQ , AJIO & FYND

QUALIFYING CRITERIA
Store should have been operational from 1st July 2018 on the Platform.
Should have fulfilled a minimum of 360 orders in 6 months to be considered. (Approx, 2 orders per day)

INTERPRETATION
It is a forward looking award which ties to our focus on Omichannel platform & recognizing the teams which
executed on these Brilliantly.

PROCESS OF JUDGING
These will be a straight metric based award on two weightages.
A minimum of 360 orders in 6 months to be considered
• 70 % weightage: Order Fulfilment
• 30% weightage: Customer Cancellation

ECOMMERCE AWARDS (3 Awards)

METHODOLOGY
An overview of how Omni Channel is important and some stores are doing a great job of it. Here we
recognise three such stores.
Each store is called on stage and given an award
AWARD PROPOSAL:

Amazon Gift Card for INR 10000
(Better could be Ajio vouchers)

CUSTOMER
SERVICE STORIES

CUSTOMER SERVICE STORIES

PURPOSE:

To Highlight the importance of going above the norms and exhibiting true customer ownership via the medium
of stories. Celebrating these stories will act as a push towards customer focused culture, which in-turn should
inspire others to follow the same.

METHOD OF EXECUTION

(PRE-HANGOUT):

• Each brand will be asked to submit between 2- 5 Stories (depending on store count) of exceptional
customer service displayed by an individual or store overall.

• Pre-set Template will be sent to the Brand teams to avoid ambiguity. Teams can submit pictures of this
experience as well if they have.

• Out of these Stories will be chosen by panel of Judges (Veera, Deepika & Pranav) to be used in Hangout.

(DURING HANGOUT):

• Chosen stories will undergo an editing process and sculptured in a way where it could be easily
understood by self-reading audience.

• During Hangout these stories will be displayed in the foyer/break areas for people to ponder and read
them as indicated in the below image.

• Top 2 Stories (emotionally engaging), will be used as a trigger by the MC to narrate it and acknowledge
these store managers in the audience.

• We can also ask the Store Managers to share their experience on mic. (which will be scripted before)

CUSTOMER SERVICE STORIES

Example of displays

Customer Service Story exhibition (display panels can cost between 10-15K for a three fold one)

MYSTERY AUDIT

MYSTERY AUDIT

PURPOSE:

• To recognize exemplary store performance in mystery audit surveys.

METHOD OF EXECUTION

• Period of evaluation is (Jan 18- Dec 18)
• During Presentations, all store managers of stores who scored 100% once in the year will be asked to

stand up and take a bow. List of these stores will be displayed on the screen
• All those who scored a perfect 10 twice, names put on the screen and an applause
• Store which scored a perfect 10 thrice in the year will be asked to come up on the stage and will be

rewarded.

Parameter Count Award
• Stores which scored a perfect 10 in the 51
11 No award. A stand up ovation at their
year place
• Store who scored a perfect 10 twice in 1
No award. A stand up ovation at their
the year place

• Store who scored a perfect 10 thrice in 3 Team Dinner will be sponsored by the
the year company up to INR 6500

(To be consumed before Oct 2019)

LMS BOOTH

LMS BOOTH (CENTRESTAGE)

PURPOSE:

• Create awareness of LMS (Centrestage) & Content available for the teams already on the platform.
• Assist Maximum Store Managers to Login the application and have someone assist them if they have any

initial queries
• Build Engagement by showing various styles of content and quizzes which can be built.

METHOD OF EXECUTION LMS Booth Concept (costing for this could be 20-30K)

• Two People from Training team will stand at the
Booth. (We can leave the booth unattended
post the last break, hence no stay will be
needed for the teams at the booth & they can
return to Mumbai)

• Videos of the Content will be played on a TV
Installation.

• TWO Laptops & Few Mobile devices with the
content available will be kept for the SMs to Play
around the portal/App.

• We will run a store activation campaign, where
the store manager will have to login & view
certain slides – and completion of these
activations will be displayed on the TV.