Books of the Month Feb 2022

Books of the Month




February 2022

Updating to remain the same : habitual new media



What it means when media moves from the new to the
habitual—when our bodies become archives of supposedly

obsolescent media, streaming, updating, sharing, saving

Clothing poverty : the hidden world of fast fashion
and second-hand clothes



The author takes the reader on a vivid around-the-world tour

to reveal how clothes are manufactured and retailed, bringing
to light how fast fashion and recycling are interconnected. He
shows how recycled clothes are traded across continents,

uncovers how retailers and international charities are
embroiled in commodity chains which perpetuate poverty, and

exposes the hidden trade networks which transect the globe

New venture creation : a framework for
entrepreneurial start-ups




The author breaks the venture creation process up into three
key phases: Research, Business Model Development, and
Launch. At every stage, crucial steps and considerations are

revealed, providing comprehensive coverage of the subject

Creative economy entrepreneurs : from startup to

success : how entrepreneurs in the creative industries
are transforming the global economy




The creative economy has arrived and is big business. It has
become a hallmark of a prosperous and dynamic economy,

growing globally at 8-12% annually, it is poised to become the
driving force behind economic prosperity. The authors explore
and explain why creative industries entrepreneurs are uniquely

equipped to tackle a range of problems--including job creation,
youth engagement, and economic resilience

www.uowmkdu.edu.my/library