Books of the Month
January 2023
Media Strategies: Managing Content, Platforms
and Relationships
This book presents new and innovative approaches to
media relations, brand journalism and content
management, providing practitioners with the tools to
creatively develop, share and deliver strategic media
assets and ideas that cut through the cluttered digital
environment. The book includes examples from around
the world, from corporate, political, government, not-for-
profit and activist communication and public relations
practice.
Communication Law: Practical Applications in
the Digital Age
This book is designed for communication students that
are new to law. It offers expanded coverage of digital
media law and social media, a wealth of new case
studies, expanded discussions of current political, social,
and cultural issues, and new features focused on ethical
considerations and on international comparative law.
Storytelling in Business
Focusing on the role of storytelling at the enterprise
level, this book provides a research-driven framework
for engaging in organizational storytelling. The author
presents original cases from Chevron, FedEx, Phillips,
and Schering-Plough. These uses of storytelling
generate positive consequences that can have a
sustained and significant impact on an organization. We
can extrapolate from their experience to create stories
to further our own objectives.
Storyboarding Essentials
A comprehensive guide to visual storytelling from one of
the world's leaders in sequential arts instruction,
Savannah College of Art and Design (SCAD).
Storyboarding is the process of graphically organizing a
project--a motion picture, animation, motion graphic, or
interactive media sequence to translate artists' ideas
from story to screen. This book covers everything
students and working professionals need to master the
art of writing and formatting scripts, creating frames,
and following visual logic to create a cohesive narrative.
www.uowmkdu.edu.my/library