Books of the Month - December 2022

Books of the Month




December 2022

Think Bigger : And 39 Other Winning Strategies

From Successful Entrepreneurs



The author, Michael W. Sonnenfeldt offers real-world

guidance and often counterintuitive advice and

conclusions. The book will show you that the skills you
use to grow wealth can be applied to making the world a

better place. Your success can benefit others. The author

is the founder and chairman of TIGER 21, the premier
peer-to-peer learning network for high-net-worth first-

generation wealth creators in North America and London.

Creative Economy Entrepreneurs : From Startup

to Success; How Entrepreneurs in the Creative

Industries Are Transforming the Global

Economy



Creative Economy Entrepreneurs is the first accessible

in-depth introduction to the creative entrepreneurs

shaping the 21st century. The book explores and
explains why creative industries entrepreneurs are

uniquely equipped to tackle a range of problems. With

specific examples and advice from global creative
economy leader Creative Startups, this book is useful for

anyone working to build dynamic, adaptive economies.

The creative economy has become a hallmark of a
prosperous and dynamic economy, growing globally at

8-12% annually, it is poised to become the driving force

behind economic prosperity.

The Heineken Story : The remarkably refreshing
tale of the beer that conquered the world




Taking us on a journey from a small brewery in
Amsterdam in 1864 to the present day, The Heineken

Story tells the remarkable and sometimes controversial

true story of one of the world's largest brewing
companies, and of Alfred 'Freddy' Heineken, the

singular businessman who secured its position. From

spectacular takeovers and inspired marketing campaigns
to a kidnapping that brought in the largest ransom ever

paid for an individual, this is a gripping account of the

battle for the international beer market.

The Huawei Story




Huawei was founded in 1987 by ex-military officer Ren

Zhengfei and was formed as a private company owned

by its employees. Its core missions are building
telecommunications networks, providing operational

and consulting services and equipment to enterprises

inside and outside of China, and manufacturing

communications devices for the consumer market. This
book offers insights to allow readers to truly understand

Huawei, its management philosophy and culture, and

the special leadership approaches of Ren Zhengfei. It is

a very valuable work to understand entrepreneurship in
our complex world.

www.uowmkdu.edu.my/library