Books of the Month April 2022

Books of the Month




April 2022

Buying into fair trade : culture, morality, and
consumption



Using over 100 interviews with fair-trade consumers, national

leaders of the movement, coffee farmers, and artisans, author
Keith Brown describes the strategies that consumers use to
confront the moral contradictions involved in trying to shop

ethically and the ways shopkeepers and suppliers reconcile their
need to do good with the ever-present need to turn a profit. He

also provides a how-to chapter that outlines strategies readers
can use to appear altruistic. This chapter highlights ways that
socially responsible markets have been detached from issues of

morality. Buying into Fair Trade sheds new light on the potential
for the fair trade market to reshape the world into a more

socially-just place

Coffee activism and the politics of fair trade and
ethical consumption in the global north : political
consumerism and cultural citizenship



This book elaborates on the grounded perceptions, practices,

and problematizations of the equation of political action and
market action. It presents the opportunities and hindrances of
alternative forms of partaking in civic life by exploring how

coffee activism presents a fruitful opportunity for citizens to
participate in political life, how cultural citizenship can offer

insights into the operation of everyday politics, and how
neoliberal narratives are framing discourses of coffee activism.
The politics behind products can illuminate global tensions and

engage citizens in social justice, but at the same time can
confine civic action in the marketplace and anesthetise political

action.

Fair trade and the citizen--consumer : shopping for
justice?




Consumers are constructed as powerful actors in the global
market society whose individual choices can shape social,
political, and economic systems. This book challenges this

account of the consumer as an autonomous and individualist
chooser and instead argues that consumption is a collective

and complex process that is embedded within routine and
normative practices. It also offers an international perspective
on the growth of the fairtrade movement in the UK, Sweden,

and the USA, with a close focus on fair-trade consumers living
within a Fairtrade Town in the UK

Fair trade from the ground up : new markets for social

justice



Drawing on studies by social scientists and economists, as well

as on new case studies, April Linton provides balanced answers
to hard questions: How can large institutions be persuaded to

commit to using Fair Trade suppliers? Does ethical
consumerism work? Are the "social premiums" that are built
into Fair Trade prices being used for community projects? Will

Fair Trade market growth reach the scale of organics or green
products? This book meets a long-felt need among economic-

justice activists, consumer groups, and academics for a reliable
qualitative and quantitative overview of the achievements of
the Fair Trade movement

www.uowmkdu.edu.my/library