Books of the Month January 2022

Books of the Month




January 2022

Anthropology and anthropologists : the British school
in the twentieth century



Anthropology and Anthropologists provide an entertaining and
provocative account of British social anthropology from the

foundations of the discipline. The book established itself as one
of the introductions for students of anthropology on first
publication in 1973. Forty years later, Adam Kuper situates the

leading actors in their historical and institutional context,
probes their rivalries, revisits their debates, and reviews their

key ethnographies. He shows how the discipline was shaped by
the colonial setting and by developments in the social sciences.

Realising the 'triple dividend of resilience' : a new

business case for disaster risk management



This book argues that decision-makers in governments,

businesses, households, and development agencies tend to
focus on avoiding losses from disasters and perceive the return
on investment is uncertain. This book develops a new business

case for investment based on the multiple dividends of
resilience.

Value proposition design : how to create products
and services customers want




The authors of the global bestseller Business Model Generation
explain how to succeed at the most important and risky part of

any business model. The book focuses on the principles of the
great value propositions which are the most important of the 9

building blocks of the Business Model Canvas.

Planning and managing public relations campaigns : a

strategic approach



Planning and Managing Public Relations Campaigns provides a
blueprint for all practitioners. Supported by online resources,
including best practice case studies, Planning and Managing

Public Relations Campaigns is widely regarded as one of the
best 'how-to' guides for students and practitioners.

www.uowmkdu.edu.my/library