Master of Arts (Communication Management)

Master of Arts


(Communication Management)

Advanced Communication Theory



































Mass communication theory Theories of human
: foundations, ferment, and communication / Stephen

future / Stanley J. Baran, W. Littlejohn, Karen A. Foss,
Dennis K. Davis. John G. Oetzel.

Strategic Communication Management



































The Routledge handbook of
strategic communication /

edited by Derina Holtzhausen
and Ansgar Zerfass.

Reputation Management













(Duplicate title, refer

to Strategic
Communication

Management)












Effective crisis The Routledge handbook of
communication : moving strategic communication /

from crisis to opportunity / edited by Derina Holtzhausen
Robert R. Ulmer, Timothy L. and Ansgar Zerfass.

Sellnow, Matthew W. Seeger.

Media Management: Professional Perspectives



































Management of electronic Strategic communication for
and digital media / Alan B. sustainable organizations :

Albarran. theory and practice / Myria
Allen.




































Media management : a

casebook approach / C. Ann
Hollifield, Jan LeBlanc Wicks,
George Sylvie, and Wilson

Lowrey.

Unconventional Advertising



































The advertising concept book Advertising by design :
: think now, design later : a generating and designing

complete guide to creative creative ideas across media /
ideas, strategies and Robin Landa.

campaigns / Pete Barry.

































Social media strategy :

marketing and advertising in
the consumer revolution /
Keith A. Quesenberry.

Corporate Communication Management



































Corporate communication : The practice of public relations /
a guide to theory and Fraser P. Seitel.

practice / Joep Cornelissen.






































Corporate communication /

Paul A. Argenti.

Social Media Management



































Mastering the new media Converging media : a new
landscape : embrace the introduction to mass

micromedia mindset / Barbara communication / John V. Pavlik,
Cave Henricks, Rusty Shelton. Shawn McIntosh.

Advanced Organisational Communication













(Duplicate title, refer

to Strategic
Communication

Management)












The Routledge handbook of Organizational change :
strategic communication / creating change through

edited by Derina Holtzhausen strategic communication /
and Ansgar Zerfass. Laurie Lewis.

Research Methodology



































Research methods, statistics, Doing focus groups / Rosaline
and applications / Kathrynn A. Barbour.

Adams, Eva K. Lawrence.






































Creative research : the theory An introduction to fully

and practice of research for the integrated mixed methods
creative industries / Hilary research / Elizabeth G.
Collins. Creamer.

Research Methodology



































Educational research : planning, Case study research and
conducting, and evaluating applications : design and

quantitative and qualitative methods / Robert K. Yin.
research / John W. Creswell,

Timothy C. Guetterman.

Research Project














(Duplicate title, refer (Duplicate title, refer

to Research to Research

Methodology) Methodology)













Research methods, statistics, Doing focus groups / Rosaline
and applications / Kathrynn A. Barbour.

Adams, Eva K. Lawrence.

















(Duplicate title, refer (Duplicate title, refer

to Research to Research

Methodology) Methodology)













Creative research : the theory An introduction to fully

and practice of research for the integrated mixed methods
creative industries / Hilary research / Elizabeth G.
Collins. Creamer.

Research Project














(Duplicate title, refer (Duplicate title, refer

to Research to Research

Methodology) Methodology)













Educational research : planning, Case study research and
conducting, and evaluating applications : design and

quantitative and qualitative methods / Robert K. Yin.
research / John W. Creswell,

Timothy C. Guetterman.

































How to do your research

project : a guide for students in
education and applied social
sciences / Gary Thomas.

Contemporary Media and Cultural Studies



































Media, culture and society :
an introduction / Paul

Hodkinson.

Marketing Management



































Principles of marketing / Philip Principles and practice of
Kotler, Gary Armstrong with marketing / David Jobber and

Marc Oliver Opresnik. Fiona Ellis-Chadwick.






































Principles of marketing for a

digital age / Tracy L. Tuten.

Organisational Behaviour



































Organisational behaviour / Organizational behavior :
Stephen P. Robbins, Timothy A. improving performance and

Judge, Marissa Edwards, Peter commitment in the workplace /
Sandiford, Martin Fitzgerald, Jason A. Colquitt, Jeffery A.

James Hunt. Lepine, Michael J. Wesson.

































Organisational behaviour in the

workplace / Laurie J. Mullins
with Jacqueline McLean.

www.uowmkdu.edu.my/library