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Published by Taylor McCormick, 2019-12-21 12:55:14

L'Oreal Annual Report Re-Design

mccormick_loreal

The year 2018 has been pivot- tionship between our consumers and
al for the Division with some our brands. Augmented reality for
major strategic wins that make example is a game changer when it
me very confident for the future. The comes to online services. Today, our
first highlight of 2018 was the acceler- makeup websites are equipped with
ation of our big global brands, L’Oréal state of the art virtual try-ons allow-
Paris and Maybelline New York. The ing our consumers to test live our lat-
second highlight is the acceleration of est products and looks. And, even in
facecare that grew thanks to the suc- skincare, we offer online diagnoses on
cess of L’Oréal Paris in anti-ageing our Chinese websites. Finally, event-
and also Garnier’s tissue masks. Third ing is boosted by digital. This is what
and last highlight is our performance L’Oréal Paris did by organising the
in makeup where we grew significantly first ever défilé on the river Seine that
faster than the market. Innovate and was watched live by almost 37 million
reinvent the consumer experience We people. E-commerce and new trends
have defined four engines that will Third power engine for the future:
power us ahead in 2019. The first pri- e-commerce. We have been pioneer-
ority is more than ever the power of ing e-commerce in China where we
innovation. Innovate to constantly re- already make almost half of our sales
new the products and ranges that have online. And of course we’re export-
been successful, such as Revitalift by ing this unique expertise all around
L’Oréal Paris that is launching a new the world. The fourth and last engine
innovation in 2019, the first anti-age of growth is our ability to seize what
skin cure in ampoules. But the role of has started, to seize these ascending
innovation is also to recruit new con- trends that will make the growth of
sumers to our brands: Millennials(1) the market in the future. That is the
with Elseve Dream Lengths and Hair case with natural and organic with
Food from Fructis, Gen Z(2), with the three bold moves. We have launched
new Snapscara by Maybelline New a new skincare range, 100% vegan and
York and also men with Garnier Men 100% organic certified, Garnier Bio.
or Men Expert. The second engine We have acquired one of the Ger-
of growth is Marketing 3.0 which is man organic beauty pioneers, Logocos
the total reengineering of the rela- Naturkosmetik. And we have created
a new brand in France dedicated to
organic, La Provençale Bio. To answer
the growing appetite of Asian Millen-
nials(1) for Korean brands, we have
acquired Stylenanda, a very trendy
makeup brand that we are currently
launching in China.

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