Final Shanti Business Plan

Om Shanti

VISION

Shanti Sound Healing + Yoga provides mind-body services that help to improve
health & wellness and decrease stress through sound healing, meditation, yoga
and more. We strive to raise the positive vibration of our Tacoma community

through natural healing and promote the importance of self-care.

MISSION

Shanti’s mission is harmonizing lives through the power of sound,
active health and meditation.

V LUES

Shanti values an open, safe, positive and healing environment that is
committed to inspiring others to shine their inner light.

SHän(t)e EXECUTIVE SUMMARY

(shawntee) Did you know that 77% percent of Americans are struggling or suffering in their physical
well-being due to stress?
peace
Shanti Sound Healing + Yoga provides a calm and relaxing space for people who are in
inner peace . rest . calmness need of stress reduction, self-awareness and balance. Our services help people connect
tranquility . bliss with body, mind and spirit as well as foster a connection with the community. It is
Shanti’s hope to encourage people to live life less out of habit and more of intention.

SERVICES COMPANY MARKET FINANCIALS
Shanti Sound Healing + Yoga offers Shanti Sound Healing + Yoga is People in our society are exposed Shanti Sound Healing + Yoga
vibrational sound healing in a incorporated as an LLC in the to excess amounts of stress and projects a profit of $8,532 in its
group format (Sound Bath) and state of Washington and is owned are seeking out relief through first year of studio ownership and
private therapy sessions. A Sound and managed by Christina Felty. mind-body practices.With expects that number to continue
Bath is an improvised concert Christina has an extensive pharmaceutical side effects on the growing as more classes and
designed to release stagnant background in yoga, meditation, rise, more and more people are events are offered.
energy using metal Tibetan singing dance, graphic design and has a turning to natural methods of Shanti also has a goal to penetrate
bowls, crystal quartz bowls, gongs, authentic personality that self-care like yoga and sound the commercial market and hopes
chimes and more.The orchestra customers have come to trust. healing. The sound healing market to procure at least one large
of sounds created affects the body Christina manages the daily is on the cusp of becoming corporate event a year
with profound cellular vibration, business needs, promotional mainstream, much like yoga was (Facebook,Amazon) which could
activating the parasympathetic marketing and performs each 20 years ago. greatly effect income.
nervous system, cellular Sound Bath, sound vibrational Shanti is in a optimal position to Exploring a limited amount of
regeneration and stress release. It therapy, yoga practice and belly infiltrate the insulated market in boutique retail items such as
is in this space of conscious dance class. She has also Tacoma with this fairly new branded apparel and meditation
release that physical, mental and developed a unique Suspended modality by opening a dedicated bowls will also contribute to
spiritual healing can take place. Sound Bath experience that studio that focuses on vibrational added revenue in the future.
Shanti also offers various yoga combines the use of yoga sound healing.
classes for active health, hammocks and sound healing in a
meditation and creative belly group format.
dance instruction.

Har mony

Harmonizing lives through the power of
sound, active health and meditation.

THE COMPANY

The movement for mind-body practices in people can feel safe, supported and connected Shanti Sound Healing + Yoga is a registered
America is growing in popularity across the with others is a priority. limited liability company owned and operated
nation to aid in relieving stress and connecting Sound healing is a fairly new service to the by Christina Felty. She is, however, not alone on
to one’s inner-self. People are also looking for mainstream market and it is growing rapidly in her journey and is wholeheartedly supported by
more natural and alternative methods in lieu of popularity. Shanti is capitalizing on introducing many friends and family that believe in Shanti’s
pharmaceutical medicines which can cause its customer base in Tacoma to the benefits that vision. She is especially blessed by the presence
adverse side effects. sound healing can provide.Additionally, offering of her significant other Paul Balmer, who is a
Shanti Sound Healing + Yoga is a visionary yoga in combination or alone increases the talented musician and whose passion and
business located in Tacoma that provides advantages to mind and body through active dedication match her own.
stress-reducing, mind-body practices to help health. Shanti Sound Healing + Yoga also
raise the positive vibration of our community includes dance as an empowering, creative and 1
through vibrational sound healing, meditation expressive art form, building a sisterhood
yoga and dance. among women.
Pierce County houses a good number of fitness Correspondingly with its target market base,
gyms and yoga studios that mostly cater to the Shanti is coordinating to present its services to
physical aspects of health. Shanti is unique in its the commercial industry as well.This will allow
approach, specializing in balancing the mind and more opportunities to reach a broader
body while combining a variety of unique audience through the workplace, spas & resorts,
modalities that will promote relief from stress, health care organizations and government or
anxiety, depression, sleep deprivation and more. educational institutions.
Sound has been used as a healing modality for Shanti Sound Healing + Yoga shows great
thousands of years and Shanti is excited to potential for growth in the next few years, with
primarily focus on sharing this healing art form an established base of customers who give
with Tacoma. credence to the positive effects that have
Shanti also hopes to fill the need for a more helped them to feel renewed & relaxed in their
personalized studio experience by building lives.With a great reputation for creating a
relationships with each customer and fostering friendly, calm and healing atmosphere along with
that connection to ripple out into the a well designed brand image, Shanti will
community. Creating a sacred space where continue to gain and retain business.

Pass ion

Christina’s passion for wellness shines
through her positive attitude.

CHRISTINA FELTY

Chr istina Christina Felty discovered the serenity of sound creative expression using the body to interpret
healing during a time of extreme stress in her music. Christina has studied with some world
SOUND HEALER .YOGI .ARTIST life. She was so moved by the improvement of renowned belly dancers such as Rachel Brice,
her health that she felt compelled to move on Mardi Love, Zoe Jakes,Tamalyn Dallal, Mira Betz,
from her 20 year career as a designer, learn Amy Sigil and more. She is an 8 Elements®
more about healing with sound and share it Initiate of Rachel Brice’s Datura Belly Dance
with others. School located in Portland, OR and is also the
Christina is not only the owner & founder of founding member of the local award-winning
Shanti Sound Healing + Yoga, but she also belly dance troupe TriBellas.
facilitates all vibrational sound healing, yoga In addition, Christina also has extensive
practices and dance instruction. She is certified background in design, after working as a graphic
with Atma Buti Sound and Vibrational School designer for the last 20 years.These skills prove
located in Boulder, Colorado and studied under to be a great asset to the business regarding
master Nepalese teacher Suren Shrestha. Her branding, advertising and photography.
natural abilities as a sound healer have allowed Christina’s passion for wellness positively
her to draw from different areas of her life to radiates in her calm, friendly and caring
create unique experiences by combining demeanor which makes for an easy connection
traditional and modern techniques in her work. with customers. She actively lives the lifestyle
Christina also brings a decade of experience in that she promotes in her industry and her
yoga to the business. She specializes in a customers trust and appreciate her authenticity
nurturing, yet challenging format with styles towards their well-being.
such as Hatha,Vinyasa, Fit + Flow and
Restorative Yoga. She has seen the many Christina is a certified Sound
benefits of yoga first-hand and loves sharing a Healer and student of master
physical activity that promotes strength, Nepalese teacher Suren Shrestha
flexibility, breath control and self-awareness. of Atma Buti Sound Vibrational
Dance has also been a great passion of School located in Boulder, CO
Christina for over ten years. She teaches
women the beautiful art of belly dance, a truly 2

Resonance

Sound is heard not only through our ears
but through every cell in our bodies.
~ Dr. Mitchell Gaynor

VIBRATIONAL SOUND HEALING

Sound has been utilized in various cultures for SOUND BATH: "If we accept that sound is vibration and we
thousands of years as a tool for healing. Sound An improvised concert where participants know that vibration touches every part of our
healing is a natural and effective modality that dress comfortably and lie on the floor aided by physical being, then we understand that sound
uses vibrational sound to help reduce stress, mats, blankets, pillows and bolsters. It includes a is heard not only through our ears but through
alter consciousness and create a deep sense of short guided chakra meditation which helps to every cell in our bodies.”
peace, well being and better health. ease clients into a meditative state, essential oils ~ Dr. Mitchell Gaynor
Shanti Sound Healing + Yoga owns a extensive and orchestra of sound.
collection of healing instruments. Fourteen PRIVATE SOUND HEALING:
traditionally hand hammered Tibetan singing Reserved for one individual on a massage table.
bowls from Nepal, 7 crystal quartz bowls, a 24” Therapy begins with basic Himalayan cranial
wind gong, 4 elemental Koshi® chimes from sacral work, followed by metal Tibetan bowls
France, 2 Nepalese tingsha bells, 7 tranquility placed on and along side the body.The bowls
bowls, a handmade tank drum from the Ukraine, are then rubbed or struck in specific healing
Native drums, wind chimes and more. protocols based on the client’s needs to
The orchestra of sounds created by these produce varying vibrational energies. Bowls can
instruments affects the body with profound also be filled with warm water and placed on
cellular vibration, activating the parasympathetic the body to enhance the experience.
nervous system (in the Theta state), cellular CHAKRA SOUND BALANCE:
regeneration and stress release. It is in this A shorter session using fewer instruments in
space of conscious release that physical, mental either an individual or small group setting to
and spiritual healing can take place. clear stagnant energy centers within the body.
We offer vibrational sound healing in a various SUSPENDED SOUND BATH:
formats; a group session called a Sound Bath, Our unique session where participants are
Private Sound Therapy sessions (which can cocooned in a yoga hammock hanging from the
include warm water), Chakra Sound Balance ceiling during the sound concert.This
and our unique Suspended Sound Bath where zero-gravity sound healing session leaves
participants are cocooned in a fabric hammock participants floating on a cloud and is the first
that hangs from the ceiling. of its kind in the Tacoma area!

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Jou r ney

Yoga is the journey of the self, through the self, to the self.
~ The Bhagavad Gita

YOGA

Many find yoga as a means to heal... Peer into a Hatha,Vinyasa, Fit + Flow, as well as Restorative BENEFITS OF YOGA:
yoga class and you’ll find reformed dancers, and Yin yoga are offered to appeal to a variety Strength
grandparents, anxious CEOs, and single moms of customer needs. Extended Savasana Balance
all joined together to breathe in unison and meditation with a sound bath is a favorite Flexibility
grow through the practice. among customers. Unlike many studios, Shanti Energy
Shanti Sound Healing + Yoga encourages their strives to provide more personal attention with Breath Control
students to learn more about yoga philosophy clients during classes and cultivates sincere Good Posture
and come to understand their practice in relationships, fostering a supportive learning Healthy Cardiovascular System
relationship to themselves, not in comparison environment. Weight Loss
to others.We are known for creating a Awareness
nurturing, yet challenging yoga practice with In addition to existing practices, we are Stress Relief
creative sequencing and knowledgeable, safe developing collaborations to reach out to Improved Sleep
instruction. senior citizens, girl-empowerment groups and Focus
organizations that contribute to the care of SHANTI SPECIALIZES IN:
low-income and disabled persons. Hatha Yoga - Traditional
Vinyasa Yoga - Flow
The benefits of yoga reach far beyond the body. Fit + Flow Yoga - Cardio
Many who practice yoga find improvements in Restorative Yoga - Gentle
their mental clarity, focus, awareness and Yin Yoga - Super Gentle
spiritual connection.When people feel Yoga + Sound Bath - Divine
good,they are more prepared to navigate life’s
inevitable challenges. 4

Shanti Sound Healing + Yoga values an open,
positive and healing atmosphere that is
committed to inspiring others to shine their
inner light.

When people feel good, they are more
prepared to navigates life’s inevitable
challenges.

Emp ower ment
Dance creates bonds of sisterhood
within our community.

DANCE

Shanti Sound Healing + Yoga teaches women genres such as flamenco, jazz, contemporary, ADVANCED BELLY DANCE:
the ancient art of belly dance, a truly creative ballet, hip-hop and more. It is a unique and Layering of multiple techniques, foot/arm
expression using the body. Belly dancing is a dynamic style of its own and has a great patterns, level changes, turns, props, and finger
healthy, empowering and physically demanding following around the world. cymbals.
art form that engages the body's unfamiliar We also offer beginning lessons in how to play STAGE PRESENCE:
muscle groups, helping to improve posture, tone finger cymbals, known as zills. Learning zill Musical interpretation, improvisation,
muscles and increase coordination. patterns creates a fun challenge in timing and connecting with an audience, use of props and
Most women enter a class with feelings of rhythm which becomes even more adventurous general stage terminology.
vulnerability, low-self esteem or lack of when combined with dance steps. COSTUMING:
confidence in their bodies and a disconnect Shanti Sound Healing + Yoga offers classes for History of costuming and modern influences.
with other women in their community when it beginners, intermediate and advanced levels as Textile/Jewelry sources. Basic sewing and
comes to physicality.We see these women well as choreography and costume workshops construction techniques in a lecture format.
discover love and acceptance for their bodies, that will focus specifically on performance.
impress themselves with what they can do and BEGINNING BELLY DANCE:
feel empowered with the self-confidence to An introduction to foundational movements
perform in front of an audience. More and isolation techniques of the hips and chest.
importantly they form a bond of sisterhood INTERMEDIATE BELLY DANCE:
with the support of other women. Layering different techniques with foot/arm
Most classes consist of dance technique using patterns, level changes and musical
isolations of the upper body and hips in a interpretation.
traditional format.The level of difficulty begins
to increase over time as students learn how to Women discover love & acceptance for their
layer movements of the upper and lower body bodies and feel empowered with the
simultaneously. Footwork and arm patterns are self-confidence to perform in front of an
finally added to create a phrase or combination audience, as well as form a bond of sisterhood
that is eventually used in a choreographed with the support of other women.
dance.
Shanti specializes in Fusion Belly Dance which is
a marriage of traditional belly dance and other

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Tr ibe

Your vibe attracts your tribe.

THE MARKET

1 5IN AMERICANS EXPERIENCE 77% Percent of Americans are struggling or COMPETITION Seattle
suffering in their physical well-being due to Sound Healers: Puyallup
‘EXTREME STRESS’ stress and are seeking out relief with mind-body Daniella White Olympia
practices.With pharmaceutical side effects on Bliss Resonates University Place
SHAKING . HEART PALPITATIONS . DEPRESSION the rise, more and more people are turning to Kristen Rubis Tacoma
natural methods of self-care like yoga and sound Maha Methods Tacoma
77% of Americans are healing. The sound healing market is on the Yoga Studios: Tacoma
struggling or suffering in cusp of becoming mainstream, much like yoga Samdhana Karana Yoga Tacoma
their physical well-being was 20 years ago. Yoga Palace
due to stress. Tacoma is in need of a studio where people can Source Yoga
gather to receive deep relaxation, rejuvenation Belly Dance:
and connection. Shanti will be a beacon of light Kat Welsh
for healing within the community.The sound
Amount yogis spent on 16.8 healing market is somewhat insulated in Tacoma SHANTI’S TARGET MARKET
classes, yoga clothing, with only a few competitors that lack a • High-Stressed
equipment and BILLION dedicated studio specializing in sound healing • Fatigued
accessories in 2016. arts.We will be the first commercial studio in • Suffer from Anxiety/Depression
the area to focus primarily on vibrational sound • Health Conscious
72% of people who practice healing. • Yoga/Meditation Enthusiasts
yoga are women. Many of Shanti’s existing customers • Spiritual Individuals
(affectionately referred to as our Vibe Tribe) SHANTI’S SECONDARY MARKET
44 PERCENT OF AMERICANS have expressed that they were looking for • Large Corporations
something more meaningful in the self-care • Health Care Organizations
LOSE SLEEP EVERY NIGHT industry and wanted to feel more connected. • Educational Institutions
They also said that they were unaware of what • Correction Institutions
DUE TO STRESS AND ANXIETY sound healing was until their first session with • Spas/Resorts
Shanti and that our services filled that missing • Retreats
need perfectly. • Festivals

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Strategy

Our positive vibes take us a
step above the rest.

MARKETING

Shanti Sound Healing + Yoga is steadily growing opportunities with small business members and STRATEGIES
a positive reputation among customers since the public.This will also open up avenues for Online:
beginning its operation in August of 2016 and affiliate marketing with other local businesses Facebook
has established strong brand awareness.We like healthy cafes, juice bars & salons. Facebook Ads
continue to build a strong online presence on Other than word of mouth, hanging posters in Instagram
social media platforms like Facebook and local shops has been one of our greatest Web Site
Instagram and our website. Social media marketing tools to promote events. Shanti is Print:
provides immediate interaction with customers developing a program to offer discounts to loyal Posters
and allows us to constantly fill our feed with customers such as “bring a friend” for a free Postcards
images, videos and articles that reinforce our session. Business Cards
vision and mission with our brand. Social media contests, apparel giveaways and Apparel:
Participating in local health fairs, festivals and in-kind public performances for community Tank Tops
meet-ups will also provide networking events will also be considered to promote Sweatshirts
exposure of the business. Affiliates:
Additionally, Shanti has developed a unique Health Food Cafes
meditation experience with the use of aerial Juice Bars
yoga hammocks. Participants are suspended Salons
from the ceiling during a full vibrational sound Donations:
bath to provide the ultimate weightless Community Events
experience and will be marketed as a rare Non-Profit Organizations
session, the first of its kind in Tacoma.

The Suspended Sound Bath and
Meditation Levitation is the first of its
kind in Tacoma. Participants suspends
from the ceiling in a yoga hammock
during a vibrational sound bath, providing
the ultimate relaxation experience.

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Reflection

Reflect what you desire and mirror
what you admire.

BRAND

More than just a logo, our brand is the
expression of the essential truth and merit of
our services. It communicates our
characteristics, values and attributes that clarify
who we are and is a foundational piece in our
marketing communication.
As customers begin to identify us, our brand
will emotionally connect to our audience and
live within the hearts and minds of customers
and potential prospects.
We use imagery, videos, quotes and personal
interaction to reinforce our ideal of living a life
less out of habit and more out of intention.
Shanti’s brand will inspire healthy living,
relaxation, nature,

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Abu ndance

Doing what you love is the cornerstone of
having abundance in your life.
~ Wayne Dyer

FINANCIALS

Shanti Sound Healing + Yoga has been in SHANTI MONTHLY INCOME SHANTI PROJECTED MONTHLY PROFIT
operation since August of 2017. During this
time we have established a core customer base TYPE OF SERVICE # OF COST PER # OF TIMES INCOME Income Minus Expenses $711
and gained a great reputation through referrals. MINUTES CLASS PEOPLE PER WEEK MADE
Shanti currently rents shared space through a
local studio for monthly sessions. However, with Sound Bath 60 $20 25 3 $1,500
the acquisition of a future leased space of its 2 $700
own Shanti will be able to grow exponentially Suspended Sound Bath 75 $35 10 3 $900 $711
with a full schedule of classes/events throughout 1 $375
the week.The first-year projection in our own Suspended Sound Bath 60 $30 10 1 $216
space looks promising. 4 $500
The first month in a new space will require Yoga + Sound Bath 75 $25 15 4 $120
some tenant improvements, pending on the
state of the space. Much of the start-up costs Belly Dance Class 75 $18 12 $4,311
will be for flooring and mirrors, while yoga gear
will be covered through crowd funding. Sound Healing Therapy 60 $125 1

Chakra Sound Balance 15 $5 6 $4,311 $3,600

TOTAL INCOME

START-UP COSTS $1,600 SHANTI MONTHLY EXPENSES $1,400 Income minus expenses
$500 $125 Total expenses
Flooring $600 Rent $60 Total income
Mirrors $75 Utilities $70
Furnishings/Paint $300 Insurance $25 FIRST YEAR PROFIT ESTIMATE $8,532
Lighting $150 Internet $125
POS/Software $300 Credit/Debit Fees $30 MORE INCOME: Also note that Shanti’s goal will be to
Sound System Licenses $25 procure at least one large corporate event a year, (Facebook,
Suspension Installation $3,525 Marketing/Advertising $50 Amazon, Expedia, etc.) which will greatly affect income.
Studio Supplies (O ce, Janitorial, etc.) $15 Smaller scale institutions and centers (schools, hospitals, spas,
CROWDFUNDED/IN-KIND $900 Subscriptions (Adobe CS/Website/Domain/Email Inbox) $175 jails, etc. ) will also be approached throughout the year.
$125 Permits (Parks - 3 Month/Sat/Sun/4 hrs/day)
Yoga Hammocks $250 Taxes (SET, FICA, B&O) $1,500 Shanti will also explore retail sales of small boutique items such
Blankets/Pillows/Blankets $1,275 Salary $3,600 as Shanti shirts, jewelry, oils and meditation bowls in the
Signage TOTAL EXPENSES future for added revenue.

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Serenity

Peace is a sacred space within, it is the
temple of our internal landscape.

SPACE

It is paramount that Shanti’s space creates a IMPORTANT FEATURES
safe, calm and healing atmosphere for our
customers.Within Tacoma’s vibrant urban city Wood Flooring
are pockets of unique, quirky spaces that give Large Windows for Natural Light
off good juju.We are looking for a leased Open Floor Plan
location close to the Stadium District where Quiet/Insulated
there is a artful balance of urban businesses and Private Therapy Room
family-filled neighborhoods. One Flat Wall For Mirrors
Our example imagery reflects the type of vibe Wi-Fi Capabilities
we are looking for in a potential studio space. Ability To Hang Hammocks From Ceiling
Having a studio that is dedicated to sound Good Air Circulation
healing will be a great competitive advantage Restroom
over practitioners who work out of their home Sink/Kitchenette Area
or have to sub-lease space for a limited amount Street Visibility
of time from studios whose schedules are
generally filled with other classes.
Shanti’s ideal sacred space would have an open
floor plan, wood flooring, large windows for
natural light and would be well-insulated for
sound. High ceilings would be optimal to install
and hang yoga hammocks from and a
sink/kitchenette where hot tea can be prepared
for customers would be useful.
The decor would be simplistic and clean with a
natural elements and a bohemian feel to invoke
a calm & grounded energy. An earthy color
palette and ambient lighting will help set the
mood.

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